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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Janaka : Jurnal Pengabdian Masyarakat Devotion: Journal of Research and Community Service International Journal of Social Service and Research Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research International Journal of Humanities Education and Social Sciences Formosa Journal of Applied Sciences (FJAS) Jurnal Signal Journal of Comprehensive Science Journal of Social Science Asian Journal of Management Analytics Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Indonesian Journal of Advanced Research (IJAR) Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal Of Economic Sciences (Ekuisci) Asian Journal of Social and Humanities Asian Journal of Management, Entrepreneurship and Social Science
Dedet Erawati
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Digital Cultural Production In The Entertainment Program "Tembang Pantura" on Cirebon Local Television Cusniawati Cusniawati; Siti Sarah Shafira; Venita Octavia; Khaerudin Imawan; Dedet Erawati
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.344

Abstract

This research examines the digital cultural production in the entertainment program "Tembang Pantura" on local television in Cirebon, Indonesia. The study explores how the program preserves local cultural heritage while adapting to contemporary digital entertainment trends. A descriptive qualitative method was used, with data collected through interviews and observations of the production team, local artists, and the audience. The research focuses on how "Tembang Pantura" integrates traditional Cirebon elements such as the local language and tarling music with modern digital production techniques. The findings show that "Tembang Pantura" successfully preserves and promotes Cirebon's cultural heritage while appealing to a wide audience. The use of modern technology enhances the program’s accessibility and relevance in today’s media landscape. Moreover, the program fosters cultural identity by continuously adapting to technological advancements and audience preferences. In conclusion, "Tembang Pantura" serves as an important platform for promoting local culture through digital media, demonstrating how regional television programs can sustain cultural relevance in the digital era.
A Study Of Kurnia Ngayuga Wibowo's Experimental Photography “Memory Lane‘’ Abdul Aziz Al Hakim; Raden Bima Sakti Arnanda A; Khaerudin Imawan; Rizky Dwi Andini; Dedet Erawati
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.357

Abstract

This study focuses on Kurnia Ngayuga Wibowo's experimental photography work Memory Lane, featured in several exhibitions, including the Permata Youth Photostory and the Bandung Photography Triennale. The artwork depicts the artist's imagination of Admiral Cheng Ho's arrival in Cirebon, using photography techniques and mixed media elements such as red thread and gold markers. This research aims to understand the artwork through art criticism using Edmund Burke Feldman's theory, which includes description, formal analysis, interpretation, and evaluation. This research employs a qualitative method with an in-depth analysis of the visual elements in the photographic work. The results indicate that Memory Lane is an example of experimental photography that combines various artistic elements to convey a historical narrative creatively. In conclusion, the work successfully provides a new perspective on experimental photography and highlights the importance of historical archiving through visual media.
Wistakon Application as Cirebon Smart City Identity Icon Reza Wahyudi Putra; Tania Lestari Aji; Sri Wulandari; Dedet Erawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 1 (2024): IJHESS AUGUST 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i1.1115

Abstract

Cirebon, a city rich in history and culture, seeks to modernize while preserving its unique heritage. As part of its Smart City initiative, there is a need for a unifying symbol that reflects its identity and connects its technological advancements with cultural heritage. Wistakon, a symbol rooted in local tradition, is proposed as the ideal icon for this purpose. The study employs a mixed-method approach, including qualitative interviews with local stakeholders (government officials, cultural experts, and residents) and quantitative surveys to gauge public perception and acceptance of Wistakon as a city icon. Additionally, an analysis of successful case studies from other smart cities using cultural icons will be conducted to draw best practices.This research aims to conduct a performance study of the Wistakon Application service as an identity icon for Cirebon smart city. In this research, researchers examine the weaknesses and obstacles that arise when this application is used by domestic tourists. Apart from that, researchers also studied the benefits of the Wistakon application. The literature study used is the Integrated Guest-Operator Framework (IGOF) Theory as a framework for understanding the relationship between tour operators and tourist guests in the context of the tourism industry. This theory emphasizes the importance of integration and balance between the needs and expectations of tourist guests with the strategies and operations carried out by tour operators. Based on the results of the study, researchers concluded that the Wistakon application still needs development, socialization and promotion.
Lovers Versus Haters Contestation In Cyberbullying Behavior On Social Media Platform Instagram Nur Maulidin; Moch Alan Firmansyah; Erlangga Dwi Andika; Khaerudin Imawan; Dedet Erawati
Asian Journal of Social and Humanities Vol. 2 No. 8 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i8.306

Abstract

In the 20th century the digital era began to develop and when computer technology slowly began to enter various industries which then moved into the public domain, from the massive development of digitalization flows that always experienced a significant increase in users in all parts of the world, including in Indonesia in the use of digital channels so that eventually it became a digital communication. One of the digital channels that people need in everyday life is a social media platform where people use it to exchange information effectively and efficiently. Cyberbullying behavior or cases in Indonesia always increase every year because many of Instagram's social media users get cyberbullying treatment and a public figure is no exception. This study will look at the contestation of likes and dislikes from netizens or in this case lovers and haters that occur on Instagram social media, using the reciprocal determination model from Albert Bandura's social cognitive theory Researchers will see and observe how cyberbullying on Instagram social media continues to exist and seems to never end. Researchers will use a qualitative method approach used by researchers to study the state of an object and rely on a narrative approach from facts found during field observations, while the type of data used is more likely to be primary data obtained from literature tracing such as books, scientific journals, and news and observations that occur in existing phenomena and are related to research problems.
The Effect of @schoters Social Media Content : How Gen Z's Social Engagement Shapes Scholarship Choices Wilda Fitriana; Mega Agnesti; Meilani Rahmah; Khaerudin Imawan; Dedet Erawati
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.334

Abstract

Currently, generation Z is literate about their education and career path in the future, where with the increasing cost of education in higher education, scholarships are the right solution. However, the fact in the mash field is that there are prospective students who do not know how to access scholarship information. Schoters is one of the providers of scholarship information and study abroad preparation guidance services. This research aims to find out how generation Z gets scholarships and the role of schoters that motivates generation Z to get scholarships. This study uses a qualitative research method with the theory of uses and gratification where currently it is no longer looking at the media to the audience, but what the audience does to the media, now individuals use mass communication to meet their needs. Where the result of this study is that schoters has succeeded in helping thousands of its students qualify for scholarships to study abroad as evidenced by the many success stories shared on schoters' social media, so it can be concluded that.
ASN Employees: Instruction, Communication, Coordination and Work Results Teguh Andang Buana; Mohamad Rifaldy; Khaerudin Imawan; Dedet Erawati
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.343

Abstract

An employee's performance is determined by how well they achieve the goals and criteria set by the organization or company they work for. In addition, employee performance consists of the results achieved by an employee in carrying out his or her obligations and responsibilities in the organization. The purpose of the study is to find out and analyze the extent to which communication has an impact on the effectiveness of employee work, and to find out and analyze the extent to which infrastructure facilities affect the effectiveness of employee work. The researchers used a qualitative descriptive methodology. The results of the study used organizational communication theory cited by Max Weber. The efficacy of internal communication has an impact on improving employee performance at the Cirebon City Hall Secretariat Office, based on the findings of this study. So it can be concluded that effective internal communication can build cooperation towards the achievement of company goals.
INFLUENCERS: THE IMPORTANCE OF PERSONAL BRANDING ON INSTAGRAM Muflih, Hafizh; Fikriyasin, Cikal Aji; Falah, Muhammad Bilal; Imawan, Khaerudin; Erawati, Dedet
International Journal of Social Service and Research Vol. 4 No. 10 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i10.870

Abstract

In the era of globalization, social media is considered an effective tool of mass communication. In this study, a qualitative approach is employed to analyze the Instagram account of Gantar Surapati using a visual approach methodology. The results show that the visual communication techniques employed in this study are essential for understanding, reading, and interpreting the meaning behind images, photographs, videos, and other forms of visual communication. The research demonstrates how content can shape a positive personal brand and provides practical guidance for influencers on improving their brand presence by resonating with their audience. This line of research could help further refine strategies for creating lasting and credible personal brands in the rapidly evolving digital landscape. This study contributes to the understanding of effective content creation for personal branding on social media, specifically Instagram. This is what attracts the researchers to study it and becomes the focus of problems in research related to the use of Instagram as a medium to build and improve personal branding.
THE ROLE OF DIGITAL MARKETING IN THE BATIK INDUSTRY IN FACING INTERNATIONAL FASHION INDUSTRIALIZATION 5.0 Arsyad, Abyan; Ajeng, Sulviani; Septiani, Cindi; Erawati, Dedet
International Journal of Social Service and Research Vol. 4 No. 10 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i10.871

Abstract

Digital marketing has become a hot topic in the last few decades. The purpose of this study is to find out how the function of digital marketing in the Batik sector is to maintain it in the face of global fashion trends. A qualitative descriptive method was used in this study to explore the role of emerging digital marketing tools in promoting traditional industries like Batik. Data was collected from observations, interviews, research-related documents, and literature reviews. The results showed that the use of social media and websites was particularly useful for identifying various digital marketing strategies used by both domestic and foreign companies. Digital marketing can be used to retain customers, encourage them to develop preferences, increase sales, and ultimately increase revenue. The use of digital platforms can be a tool that sellers can use to amplify their business message, and with digital marketing it can reach a wider range of customers so that business development can be faster. Future studies could explore the potential impact of newer or underutilized marketing tools (e.g., AI-powered marketing tools, augmented reality in fashion marketing) on traditional industries such as Batik, especially in niche markets. Future research could explore how digital marketing can effectively promote sustainable Batik practices, highlighting eco-friendly production methods and responsible consumerism, which may resonate with global fashion trend.
Implementation Of Tourism Implementation Through The Development Of Tourism Villages In Fostering Independence And Empowerment Of The Creative Economy Tahlia Kartika; Anisa Riani; Sri Wulandari; Dedet Erawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 3 (2024): IJHESS DECEMBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i3.1245

Abstract

This research aims to explore the implementation of tourism implementation through the development of tourism villages in fostering independence and empowerment of the creative economy. This study uses a qualitative approach carried out by taking information from successful tourism village communities in Cirebon Regency. Data were collected through in-depth interviews, participatory observations, and document analysis. The results of the study show that the development of tourism villages significantly contributes to the economic independence of local communities through skill improvement, job creation, and strengthening social networks. In addition, the empowerment of the creative economy in tourism villages encourages local product innovation and increases market competitiveness. This implementation is supported by the government, the community, and the private sector, as well as environmental sustainability as the main supporting factor. In conclusion, the development of tourism villages not only increases economic independence, but also strengthens a sustainable creative economy at the local level.
Digital-Based MSME Program Marketing Communication Adaptation Rizky Al-Huda; AlqiHernanda Gymnastiar; Fatria Adipati Ramadhan; Khaerudin Imawan; Dedet Erawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 2 (2024): IJHESS OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i2.1251

Abstract

This study analyzes the digital marketing adaptation of SMEs through social media, with a focus on strategies, impacts, and direct interactions with consumers. Qualitative descriptive research method was employed to gather data from relevant journals. The findings indicate that digital marketing enables SMEs to expand market reach and strengthen relationships with consumers through two-way interaction. Relevant and creative content strategies were found to be crucial in standing out in the information-dense online environment. Positive impacts on SME product sales were also observed, particularly through social media platforms such as Instagram and TikTok.Direct interaction with consumers via social media platforms strengthens relationships and allows brands to listen to consumer feedback directly. In conclusion, digital marketing adaptation through social media is essential in developing SME products and expanding their market share.
Co-Authors A, Raden Bima Sakti Arnanda Abdul Aziz Al Hakim Adelia, Dena Adiansyah, Achmal Hakim Aghnia Dian Lestari Agnesti, Mega Ajeng, Sulviani Alan Firmansyah, Moch Alfi Auliyansah, Muhamad Ali Djamhuri AlqiHernanda Gymnastiar Andang Buana, Teguh Andini, Rizky Dwi Angelica, Nevlin Anisa Riani Arsyad, Abyan Arthawidya, Wita Aryakhiyah, Layya Ayu Wandira Ayunda Pratiwi Azzahra, Naftali Cusniawati Cusniawati Cusniawati, Cusniawati Dewi, Tisya Noptasya Dwi Andika, Erlangga Erlangga Dwi Andika Fadhila, Rheza Yapi Fadhila, Valda Falah, Muhammad Bilal Fatria Adipati Ramadhan Fikriyasin, Cikal Aji Fira Hasanah Firdaus, Sandrina Maharani Fitriana, Wilda Grandi, Frizqy Afia Hakim, Abdul Aziz Al Hanan, Ruina Adzra Hasanah, Fira Indra Sukma Wijaya Kania, Niken Khaerudin Imawan Khansa, Nabila Ladini, Idfi Eva Maidah, Liko Maulidin, Nur Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Mohamad Rifaldy Muflih, Hafizh Muhammad Andra Setia Putra Mukarto Siswoyo Muriany, Jossy Andro Nevlin Angelica Nugraha, Nisfa Fathira Nur Kiblati, Ersa Kireina Nur Maulidin Nurcahyadi, Asep Nurrochman, Ferry Dwi Octavia, Venita Oktaviani, Safitri Otto Fajarianto Pertiwi, Putri Tsani Putri Nurhalizah, Ratu Putri, Nabila Putri, Olivia Dwi Marliana Putri, Shevilla Chaerunisa Raden Bima Sakti Arnanda A Rahmah, Meilani Ramizar Hamka Regina, Revi Reza Wahyudi Putra Rifaldy, Mohamad Rina Destiana Risanti, Sophie Rizky Al-Huda Rizky Dwi Andini Rudi Setiawan Sarah Shafira, Siti Septiani, Cindi Siti Khumayah Siti Sarah Shafira Solly Aryza Sri Wulandari SRI WULANDARI Suardi, Safarina Bunga Syahputra, Ahmad Reynaldi Tahlia Kartika Tania Lestari Aji Teguh Andang Buana Utami, Auliya Venita Octavia Wardhan, Nurullita Azka Wiby Bagaskara Wilda Fitriana Yanuar, Rafly Ananda Yulia, Rita Yuniar, Dinda Fadila