Article Per Year (5 Year)
p-Index From 2020 - 2025
6.05
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Janaka : Jurnal Pengabdian Masyarakat Devotion: Journal of Research and Community Service International Journal of Social Service and Research Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research International Journal of Humanities Education and Social Sciences Formosa Journal of Applied Sciences (FJAS) Jurnal Signal Journal of Comprehensive Science Journal of Social Science Asian Journal of Management Analytics Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Indonesian Journal of Advanced Research (IJAR) Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal Of Economic Sciences (Ekuisci) Asian Journal of Social and Humanities Asian Journal of Management, Entrepreneurship and Social Science
Dedet Erawati
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 50 Documents
Search

 1   2   3   4   5 
TINGKAT KEPERCAYAAN MASYARAKAT KOTA CIREBON DALAM MENGGUNAKAN TRANSPORTASI ONLINE PASCA PEMBERITAAN PELEPASAN PENGGUNAAN MASKER DI RUANG TERBUKA Dedet Erawati
JURNAL SIGNAL Vol 10 No 1 (2022): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v10i1.8780

Abstract

Aturan penggunaan masker baik di ruang terbuka dan tertutup  menjadi kebiasaan yang harus dipatuhi. Untuk sektor transportasi terdapat regulasi yang diterapkan, seperti : pembayaran non tunai, pembatasan jumlah penumpang hingga penggunaan masker yang wajib dipakai oleh pengemudi dan penumpangnya. Hal tersebut dilakukan semata untuk mengurangi penyebaran virus covid-19. Sekarang setelah dua tahun virus ini melanda negara kita bagaimana regulasi yang diterapkan. Fenomena yang terjadi di masyarakat pada saat ini adalah dengan telah dilonggarkannya penggunaan masker tersebut juga merubah perilaku masyarakat dalam berkendaraan khususnya dalam hal ini penggunaan masker dalam menggunakan transportasi publik. Dalam penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologi. Hasil penelitian ini menunjukkan dengan terbiasanya masyarakat menggunakan masker baik itu diruang terbuka atau tertutup maka masih banyak masyarakat yang tetap menggunakan masker pada saat menggunakan transportasi umum.Kata Kunci : Pandemi, Covid-19, Komunikasi, Tingkat Kepercayaan Publik
E-Cigarettes: Perceptions, Buying Interest and Opportunities Azzahra, Naftali; Maidah, Liko; Khansa, Nabila; Erawati, Dedet
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 9 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i9.1128

Abstract

E-cigarettes have now begun to be positively accepted by the public, especially among adolescents and young adults, as an alternative that is considered safer than conventional cigarettes. This study explores the perception, purchase intention, and market opportunity of e-cigarettes in Cirebon City using a descriptive qualitative approach. Data were collected through in-depth interviews with health experts, e-cigarette users, and vape businesses. Theory Planned Behavior (TPB) and Theory Diffusion of Innovations (DOI) were used to analyze factors influencing the adoption of e-cigarettes. The results showed that people's perceptions of e-cigarettes varied, influenced by health, social, and economic factors. Purchase intention is influenced by price, product variety, and the influence of the social environment. From a business perspective, e-cigarettes have vast market opportunities, but face regulatory challenges. This study provides insights for stakeholders in understanding the dynamics of the e-cigarette market as well as related policy implications.
Digital Cultural Production In The Entertainment Program "Tembang Pantura" on Cirebon Local Television Cusniawati, Cusniawati; Sarah Shafira, Siti; Octavia, Venita; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.344

Abstract

This research examines the digital cultural production in the entertainment program "Tembang Pantura" on local television in Cirebon, Indonesia. The study explores how the program preserves local cultural heritage while adapting to contemporary digital entertainment trends. A descriptive qualitative method was used, with data collected through interviews and observations of the production team, local artists, and the audience. The research focuses on how "Tembang Pantura" integrates traditional Cirebon elements such as the local language and tarling music with modern digital production techniques. The findings show that "Tembang Pantura" successfully preserves and promotes Cirebon's cultural heritage while appealing to a wide audience. The use of modern technology enhances the program’s accessibility and relevance in today’s media landscape. Moreover, the program fosters cultural identity by continuously adapting to technological advancements and audience preferences. In conclusion, "Tembang Pantura" serves as an important platform for promoting local culture through digital media, demonstrating how regional television programs can sustain cultural relevance in the digital era.
Rampak Genteng: Local Culture and Promotion by Public Relations Firdaus, Sandrina Maharani; Kania, Niken; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 3 No. 8 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i8.550

Abstract

This research advances existing studies by examining how Jatiwangi Art Factory (JAF) utilizes unique public relations strategies to promote Rampak Genteng - a distinctive cultural event using roof tiles as an artistic medium, which previous research has not explored in depth. While prior studies have generally analyzed social media's role in cultural promotion, this study delves into context-specific tactics like workshops, school collaborations, and word-of-mouth advocacy that effectively overcame local institutional resistance. Applying Cutlip, Center, and Broom's (1952) PR theory to a grassroots context, the research demonstrates how these participatory communication strategies not only built community ownership but also achieved national recognition through inclusion in Kemenparekraf's KEN calendar, offering a valuable model for preserving intangible cultural heritage in the digital age that differs from broader cultural marketing approaches.
Word of Mouth Strategy on Emina Skincare Products Yuniar, Dinda Fadila; Wandira, Ayu; Nugraha, Nisfa Fathira; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 3 No. 9 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i9.581

Abstract

The skincare industry is currently experiencing rapid growth, in line with increasing public awareness of the importance of skincare. Every brand implements various marketing strategies to attract consumers, one of which is the Word of Mouth (WOM) strategy. This study examines the phenomenon of the increasing number of skincare products on the market and various research results on the effectiveness of WOM in building consumer loyalty, particularly within beauty communities such as EGGA in Cirebon. Therefore, the objective of this study is to analyze the strategies implemented by Emina in its efforts to acquire, retain, and build relationships with consumers within the EGGA community. The approach used in this study is based on the theory of Integrated Marketing Communication (IMC), which emphasizes the importance of integrated marketing communication in building brand image and customer loyalty. The main indicators analyzed are the contribution of WOM in attracting new consumers (getting), maintaining their loyalty (keeping), and strengthening long-term relationships with customers (building). The research findings indicate that the strategies implemented by Emina in the EGGA Cirebon community are effective in increasing brand awareness, strengthening customer loyalty, and forming an active community of users who share positive experiences. Thus, it can be concluded that WOM is an effective marketing strategy for expanding market reach and increasing consumer engagement in the increasingly competitive skincare industry.
Entertainment Event Management And Improving Gen Z Literacy In Event Organizers Setiawan, Rudi; Syahputra, Ahmad Reynaldi; Khumayah, Siti; Erawati, Dedet
Jurnal Polisci Vol 2 No 6 (2025): Vol 2 No 6 July 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i6.761

Abstract

Currently, there are many festival events organised in Indonesia. However, most of the events organised only focus on delivering entertainment and do not focus on the essence of the ideas that want to be conveyed to the participants of an event, which of course can include all topics that are educational and informative. Pekan Sastra is one of the festival events held based on the lack of interest in literacy. This study aims to identify communication strategies in event management aimed at increasing Gen Z literacy in the implementation of literary week in Cirebon. This research explains the management of entertainment events and the improvement of Gen Z literacy in organising events. This research uses descriptive empirical research with a qualitative approach. The data sources used consist of secondary data and primary data. Data collection techniques were carried out through observation, interviews, and documentation. Data analysis was carried out by reducing data, reading data and drawing conclusions. This research applies the event management theory proposed by Goldblatt in 2013, which consists of Research, Design, Planning, Coordination, and Evaluation. The results of this study indicate that event management has not run optimally, especially in terms of planning and coordination related to the implementation schedule that has not been flexible. This condition causes female participants who are students to have difficulty in obtaining permission from parents, and there is a lack of coordination with volunteers. In running an event, the event organiser needs careful coordination and preparation so that the event can be managed more effectively and efficiently.
The Marketing Communication Strategy For The Home-Batik Industry: Between Challenges And Opportunities Ladini, Idfi Eva; Khumayah , Siti; Erawati, Dedet
Jurnal Ekuisci Vol 3 No 1 (2025): Vol 3 No 1 September 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i1.839

Abstract

Background. Batik is an intangible cultural heritage of Indonesia, recognized by UNESCO in 2009 and widely recognized worldwide. The batik industry today focuses not only on preserving ancestral cultural heritage, but also on a highly valuable commodity that deserves to be preserved. Besides its economic value, batik also serves as a symbol, icon, and cultural identity that enhances the nation's competitiveness internationally, including home-based batik industries spread across various regions in Indonesia, one of which originates from Trusmi Village, Cirebon Regency, West Java. However, the batik industry faces various challenges, including limited capital, market access, distribution, and a lack of understanding of effective marketing communication strategies, particularly in utilizing digital platforms. Aims. This study aims to analyze the opportunities and challenges associated with implementing marketing communication strategies for the home-based batik industry. Methods. By using a qualitative approach and supported by the use of Integrated Marketing Communication (IMC) Theory and Relationship Marketing in analyzing the findings in the field, the results of the study indicate that social media, the TikTok platform, is a strategic tool to promote batik products, especially those originating from home-based batik artisans, widely to both domestic and international audiences using interesting and consistent content. Result. The results of this study suggest that artisans consistently and continuously build customer loyalty. Implementation. Additionally, artisans must also develop and strengthen a good and attractive brand image and branding.
Thrifting: Consumer Perceptions and Decisions Nevlin Angelica; Fira Hasanah; Siti Khumayah; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 3 No. 10 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i10.587

Abstract

The fashion industry continues to evolve in line with growing awareness of sustainability and changing economic conditions, which has led to the emergence of the thrifting business phenomenon. This study aims to analyze consumers' perceptions and purchasing decisions regarding thrift products, as well as identify the factors influencing purchasing decisions, such as price, quality, sustainability, and social and cultural aspects, to provide insights into the dynamics of the thrifting market as part of a sustainable lifestyle in the modern era. The study employs a qualitative approach using descriptive analysis and thematic data analysis of informants comprising consumers and business operators. The theory applied in this research is consumer decision-making according to Philip Kotler & Kevin Lane Keller (2009: 184). The results indicate that consumer perceptions directly influence interest in purchasing thrift products, influenced by economic factors, awareness of sustainability, and individual style preferences.
The Public Service Mall: Integration Quality In Education Services Oktaviani, Safitri; Pratiwi, Ayunda; Wulandari, Sri; Erawati, Dedet
Jurnal Polisci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v3i2.841

Abstract

Background. The Public Service Mall (MPP) faces challenges, such as complex digital platforms and long service times, especially for people who are less tech-savvy. Aims. This study aims to analyze the implementation of public services at the Majalengka District Education Office through the Public Service Mall (MPP), using Indra Bastian's public service theory, which focuses on six key indicators: accountability, transparency, efficiency, effectiveness, responsiveness, and public satisfaction. Methods. This qualitative study employs interviews, observations, and documentation to collect data from various informants, including staff from the education office, school operators, teachers, and parents. Result. The results show that the Education Office has made various efforts to improve service quality through digitalization and the integration of information systems, which have positively impacted the efficiency and transparency of licensing and school administration processes. Conclusion. However, the study also identified challenges such as bureaucratic complexity in certain aspects of licensing and disparities in the equitable distribution of educational resources. Implementation. Overall, the implementation of the MPP at the Education Department of Majalengka Regency has demonstrated progress in improving public services; however, ongoing improvements are still necessary to address existing barriers and ensure more inclusive and equitable services.
The Role of Leadership In The Management of Family Planning Villages As A Family-Based Community Empowerment Strategy Pertiwi, Putri Tsani; Dewi, Tisya Noptasya; Erawati, Dedet; Wulandari, Sri
Jurnal Polisci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v3i2.845

Abstract

Background. The Indonesian government believes that the rapid population growth will have a significant impact on the country. The development program aims to improve the quality of life of the community. This quality of life includes various aspects related to prosperity and well-being. Aims. The purpose of this study is to identify and describe the role of leadership in managing KB Villages as a family-based community empowerment strategy in Balagedog Village, Sindangwangi District, Majalengka Regency. Methods. This study uses a qualitative descriptive approach. Data collection by conducting observations, interviews with primary informants and supporting informants, and documentation. This study utilizes leadership theory from Newstrom (2011), as cited in Wibowo (2018:5), with indicators including influence/support, voluntary effort, and goal achievement. Result. Based on the results of this study, the leadership role of the Family Planning Village in Balagedog Village, Sindangwangi District, Majalengka Regency has been running but is not optimal because several obstacles occur such as from several communities, especially in teenagers who are lacking and resulting in misperceptions of the family planning village program, approach strategies that have not been maximized, and lack of facilities and infrastructure. Conclusion. The researcher suggested that the approach strategy should pay more attention to the preparation and implementation of the family planning village program more maturely. Implementation. This will allow the community to understand accurately what is needed for the program, as well as the facilities and infrastructure that need to be improved
Co-Authors A, Raden Bima Sakti Arnanda Abdul Aziz Al Hakim Adelia, Dena Adiansyah, Achmal Hakim Aghnia Dian Lestari Agnesti, Mega Ajeng, Sulviani Alan Firmansyah, Moch Alfi Auliyansah, Muhamad Ali Djamhuri AlqiHernanda Gymnastiar Andang Buana, Teguh Andini, Rizky Dwi Angelica, Nevlin Anisa Riani Arsyad, Abyan Arthawidya, Wita Aryakhiyah, Layya Ayu Wandira Ayunda Pratiwi Azzahra, Naftali Cusniawati Cusniawati Cusniawati, Cusniawati Dewi, Tisya Noptasya Dwi Andika, Erlangga Erlangga Dwi Andika Fadhila, Rheza Yapi Fadhila, Valda Falah, Muhammad Bilal Fatria Adipati Ramadhan Fikriyasin, Cikal Aji Fira Hasanah Firdaus, Sandrina Maharani Fitriana, Wilda Grandi, Frizqy Afia Hakim, Abdul Aziz Al Hanan, Ruina Adzra Hasanah, Fira Indra Sukma Wijaya Kania, Niken Khaerudin Imawan Khansa, Nabila Ladini, Idfi Eva Maidah, Liko Maulidin, Nur Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Mohamad Rifaldy Muflih, Hafizh Muhammad Andra Setia Putra Mukarto Siswoyo Muriany, Jossy Andro Nevlin Angelica Nugraha, Nisfa Fathira Nur Kiblati, Ersa Kireina Nur Maulidin Nurcahyadi, Asep Nurrochman, Ferry Dwi Octavia, Venita Oktaviani, Safitri Otto Fajarianto Pertiwi, Putri Tsani Putri Nurhalizah, Ratu Putri, Nabila Putri, Olivia Dwi Marliana Putri, Shevilla Chaerunisa Raden Bima Sakti Arnanda A Rahmah, Meilani Ramizar Hamka Regina, Revi Reza Wahyudi Putra Rifaldy, Mohamad Rina Destiana Risanti, Sophie Rizky Al-Huda Rizky Dwi Andini Rudi Setiawan Sarah Shafira, Siti Septiani, Cindi Siti Khumayah Siti Sarah Shafira Solly Aryza Sri Wulandari SRI WULANDARI Suardi, Safarina Bunga Syahputra, Ahmad Reynaldi Tahlia Kartika Tania Lestari Aji Teguh Andang Buana Utami, Auliya Venita Octavia Wardhan, Nurullita Azka Wiby Bagaskara Wilda Fitriana Yanuar, Rafly Ananda Yulia, Rita Yuniar, Dinda Fadila