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Consumer Loyalty at Karaoke Party Events Putri, Nabila; Fadhila, Rheza Yapi; Khumayah, Siti; Erawati, Dedet
Jurnal Polisci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v3i2.852

Abstract

This study aims to examine consumer loyalty at the “Weekend Party” Karaoke Event held at Kael Cavity Café in Cirebon City. The focus of this research is to understand the factors influencing consumer loyalty in karaoke party events, such as event quality, social interaction, and personalization of experiences during the event. Using a descriptive qualitative approach, data were collected through field observations, in-depth interviews with participants, organizers, and the venue owner. The study employs the theoretical framework of customer relationship management (CRM) to identify the key elements that contribute to consumer loyalty. The findings reveal that personalized experiences, active engagement between participants and organizers, and a deep understanding of audience preferences play a crucial role in fostering loyalty. Furthermore, the emotional attachment formed during the event significantly contributes to consumer loyalty, as reflected in their interest in attending future events and sharing positive experiences with others. The Karaoke Party event successfully enhanced customer lifetime value (CLV) through strategies that responded to participants’ needs, resulting in high satisfaction and long-term consumer loyalty.
Evaluation of The Social Family's Hope Program (PKH): In Argasunya Village, Harjamukti District Cirebon City Risanti, Sophie; Yulia, Rita; Wulandari, Sri; Erawati, Dedet
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15091

Abstract

The Ministry of Social Affairs of Indonesia launched the Family Hope Program (PKH), a conditional cash transfer aimed at improving the welfare of vulnerable groups. This study evaluates PKH implementation in Argasunya Village, Harjamukti Subdistrict, Cirebon City, due to mismatches between recipients and actual field conditions. Using a descriptive qualitative method, data were collected through participatory observation and literature review. Analysis refers to William N. Dunn’s Evaluation Theory, covering six indicators: Effectiveness, Efficiency, Adequacy, Equity, Responsiveness, and Accuracy. Findings show that PKH implementation remains suboptimal due to limited public understanding, non-compliance among beneficiaries, and data discrepancies. Facilitators address these issues through persuasive efforts and staged reporting to the Social Service Office, the Mayor, and the Ministry.
One Night Project: Creating Memorable Vibes Through a Dangdut Koplo Event Grandi, Frizqy Afia; Yanuar, Rafly Ananda; Arthawidya, Wita; Khumayah, Siti; Erawati, Dedet
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.945

Abstract

 In recent years, dangdut koplo has emerged as a significant cultural phenomenon in Indonesia, particularly among youth audiences. This music genre’s popularity stems from its energetic rhythms, viral social media presence, and interactive performance style. Against this backdrop, event organizers face growing challenges in creating memorable experiences that resonate with modern audiences. This research aims to analyze the strategies employed by event organizer One Night Project in creating a memorable atmosphere or vibe at dangdut koplo events. Using a qualitative approach, this study explores various elements that shape the audience experience, such as artist selection, stage design, use of lighting and sound technology, and interaction between the audience and organizers. This research employs customer experience theory and atmosphere theory. Data was collected through in-depth interviews with organizers, audience members, sponsors, and media partners involved in several One Night Project events. The findings reveal that the synergy between carefully curated elements of music, visuals, and social interaction can enhance audience emotional engagement, creating a lively and memorable atmosphere. Additionally, social media plays a crucial role in amplifying the event’s impact through documentation and digital interactions before, during, and after the concert. These findings offer practical insights for entertainment industry practitioners, particularly those organizing dangdut koplo music events, in developing effective and impactful audience experience strategies.
The Utilization of Instagram Social Media on @Mistakeworld's Media Partners to Spreading News Muriany, Jossy Andro; Adiansyah, Achmal Hakim; Khumayah, Siti; Erawati, Dedet
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15147

Abstract

In the digital era, social media has become the main tool in disseminating information, including in the world of journalism and media partners. This study aims to analyze the use of Instagram by @Mistakeworld media partners in spreading news, especially in the music community in Cirebon. @Mistakeworld itself is an alternative media account to load activities for its members who like pop culture (Skate, Music, Graffiti, fashion etc.) around the Cirebon area. at first mistake world was Illegal Magazine which then changed its name in June 2023. the purpose of the establishment of mistake world was so that people in Cirebon in particular were not too dependent on Mainstream media. Using qualitative methods and New Media theory, this research examines how Instagram features such as Stories, Reels, and Feeds are used to build interactions with audiences. New Media The results show that Instagram is not only an information sharing platform, but also creates close connectivity between media partners, musicians, and their fans. High interactivity through comments, Direct Messages, and other features allow for wider and more responsive news dissemination.
The Role of Single Fathers in Shaping the Character of Junior High School Students Hanan, Ruina Adzra; Putri, Olivia Dwi Marliana; Khumayah, Siti; Erawati, Dedet
Journal of Comprehensive Science Vol. 4 No. 8 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i8.3533

Abstract

Recently, divorce cases in Indonesia have increased following the Covid-19 pandemic that hit Indonesia between 2019 and 2022. This research aims to analyze the role of single fathers in shaping the character of children in junior high school (SMP). The primary focus of this research is to understand how emotional involvement, closeness in daily activities, motivation, modeling, and communication patterns established by single fathers significantly influence the process of character development in children. The method used is a descriptive qualitative approach, with data collection techniques through interviews, observations, and documentation. The informants in this research consist of single fathers, students, guidance counselors (BK/Bimbingan Konseling), and child psychologists at the BPK Penabur School in Cirebon City. The theory used is Robert K. Merton's Social Role Theory. The results of the research indicate that a father's active involvement in a child's life impacts the development of character traits such as responsibility, empathy, and discipline. Therefore, it can be concluded that a father's presence in daily routines and open communication create a sense of security and emotional attachment, despite challenges in terms of children's expression of feelings. Consistency in parenting is a crucial element in supporting children's psychological and social development.
Thrifting: Consumer Perceptions and Decisions Angelica, Nevlin; Hasanah, Fira; Khumayah, Siti; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 3 No. 10 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i10.587

Abstract

The fashion industry continues to evolve in line with growing awareness of sustainability and changing economic conditions, which has led to the emergence of the thrifting business phenomenon. This study aims to analyze consumers' perceptions and purchasing decisions regarding thrift products, as well as identify the factors influencing purchasing decisions, such as price, quality, sustainability, and social and cultural aspects, to provide insights into the dynamics of the thrifting market as part of a sustainable lifestyle in the modern era. The study employs a qualitative approach using descriptive analysis and thematic data analysis of informants comprising consumers and business operators. The theory applied in this research is consumer decision-making according to Philip Kotler & Kevin Lane Keller (2009: 184). The results indicate that consumer perceptions directly influence interest in purchasing thrift products, influenced by economic factors, awareness of sustainability, and individual style preferences.
Therapeutic Communication of Sexual Violence Against Women Victims Nur Kiblati, Ersa Kireina; Alfi Auliyansah, Muhamad; Putri Nurhalizah, Ratu; Imawan, Khaerudin; Erawati, Dedet
Devotion : Journal of Research and Community Service Vol. 5 No. 10 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i10.774

Abstract

Sexual violence is one of the acts of direct violence, the act involves other people in the desired sexual activity. Sexual violence that occurs in the community is a particular concern, especially for women. The general public often blames victims who dress openly, this is usually said to be victim blaming or victim blaming, which means that victims of crime are held accountable for what happened to them. The psychological impact experienced by the victims is mostly mental trauma, fear, shame, anxiety, and even suicide attempts. This form of literature research aims to find out the application of therapeutic communication in an effort to recover victims of sexual violence against women and children. In this study, the researcher uses qualitative methods, data collection with interview methods and descriptive observations strengthened by using literature studies with literature searches using therapeutic communication keywords in an effort to recover victims of female sexual violence. Based on the cases faced by providing assistance and counseling to victims, counselors must master the stages in the therapy process, this is aimed at the smooth healing process for victims who experience sexual violence. The stages that must be mastered are; pre-interaction stage; orientation stage; stages of work; and termination stage. Of course, the Friendly People in this case are considered to be quite competent in dealing with victims of sexual violence.
DIGITAL MEDIA CONVERGENCE OF BROADCAST RADIO Nurcahyadi, Asep; Regina, Revi; Suardi, Safarina Bunga; Imawan, Khaerudin; Erawati, Dedet
Journal Of Social Science (JoSS) Vol 3 No 8 (2024): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i8.349

Abstract

The existence of media convergence is an effort to adapt radio to the digital era. Although many people think that radio will no longer survive in the midst of technological and information developments, in fact, many radios still survive and have loyal listeners and partnerships to use radio advertising services. This form of research aims to find out the application of media convergence carried out by Shelter 95.6 FM Radio's public relations to maintain its existence amid the presence of various new media as competitors and the development of technology and information. This research uses qualitative research methods and data collection by interviewing 2 sources with public relations and broadcasters and descriptive observations and data collection techniques through previous literature studies, strengthened by the Media Convergence theory developed by Henry Jenkins through the 3C approach (computing, communication & content). Some of the applications made by Shelter FM to compete with other media are the application of computing convergence media Shelter FM has adapted by broadcasting Shelter FM outside with only a laptop, microphone, and audio mixer and the application of communication convergence media live radio broadcasts and also streaming Shelter FM radio in the Shelter FM application and content convergence media by delivering information and broadcasting using digital technology, namely social media to expand networks and audiences.
The Role of Leadership Role Models for Generation Z in Cirebon City Erawati, Dedet
Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i2.1041

Abstract

To choose a role model, of course, wisdom is needed. This becomes a serious problem if we relate it to generation Z. The urgency of this research is to look at the role of leadership role models for Gen Z. This research uses a qualitative research method with a phenomenological approach. The results of this research show that cultivating a leadership spirit is influenced by three factors, namely: role models, literacy and family.
Romanticizing Life and Self Love between Phenomenon and Reality Putri, Shevilla Chaerunisa; Wardhan, Nurullita Azka; Erawati, Dedet
Formosa Journal of Applied Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i8.10547

Abstract

This form of romanticizing life aims so that we as weak humans can balance all the good and bad things that happen in our lives and that we can accept them well. This research uses qualitative methods with data collection techniques of observation, interviews, documentation and literature study using Sigmund Freud's communication psychology theory. This research was conducted to find out what methods are often used to romanticize each person's version of life. Based on the research conducted, it can be concluded that one form of romanticizing life can be done by carrying out positive creative activities such as bucket workshops. Through this activity they can express and give appreciation to themselves by creating work according to their own choice.
Co-Authors A, Raden Bima Sakti Arnanda Abdul Aziz Al Hakim Adelia, Dena Adiansyah, Achmal Hakim Aghnia Dian Lestari Agnesti, Mega Ajeng, Sulviani Alan Firmansyah, Moch Alfi Auliyansah, Muhamad Ali Djamhuri AlqiHernanda Gymnastiar Andang Buana, Teguh Andini, Rizky Dwi Angelica, Nevlin Anisa Riani Arsyad, Abyan Arthawidya, Wita Aryakhiyah, Layya Ayu Wandira Ayunda Pratiwi Azzahra, Naftali Cusniawati Cusniawati Cusniawati, Cusniawati Dewi, Tisya Noptasya Dwi Andika, Erlangga Erlangga Dwi Andika Fadhila, Rheza Yapi Fadhila, Valda Falah, Muhammad Bilal Fatria Adipati Ramadhan Fikriyasin, Cikal Aji Fira Hasanah Firdaus, Sandrina Maharani Fitriana, Wilda Grandi, Frizqy Afia Hakim, Abdul Aziz Al Hanan, Ruina Adzra Hasanah, Fira Indra Sukma Wijaya Kania, Niken Khaerudin Imawan Khansa, Nabila Ladini, Idfi Eva Maidah, Liko Maulidin, Nur Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Mohamad Rifaldy Muflih, Hafizh Muhammad Andra Setia Putra Mukarto Siswoyo Muriany, Jossy Andro Nevlin Angelica Nugraha, Nisfa Fathira Nur Kiblati, Ersa Kireina Nur Maulidin Nurcahyadi, Asep Nurrochman, Ferry Dwi Octavia, Venita Oktaviani, Safitri Otto Fajarianto Pertiwi, Putri Tsani Putri Nurhalizah, Ratu Putri, Nabila Putri, Olivia Dwi Marliana Putri, Shevilla Chaerunisa Raden Bima Sakti Arnanda A Rahmah, Meilani Ramizar Hamka Regina, Revi Reza Wahyudi Putra Rifaldy, Mohamad Rina Destiana Risanti, Sophie Rizky Al-Huda Rizky Dwi Andini Rudi Setiawan Sarah Shafira, Siti Septiani, Cindi Siti Khumayah Siti Sarah Shafira Solly Aryza Sri Wulandari SRI WULANDARI Suardi, Safarina Bunga Syahputra, Ahmad Reynaldi Tahlia Kartika Tania Lestari Aji Teguh Andang Buana Utami, Auliya Venita Octavia Wardhan, Nurullita Azka Wiby Bagaskara Wilda Fitriana Yanuar, Rafly Ananda Yulia, Rita Yuniar, Dinda Fadila