Article Per Year (5 Year)
p-Index From 2021 - 2026
6.575
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Janaka : Jurnal Pengabdian Masyarakat Jurnal Syntax Transformation Devotion: Journal of Research and Community Service International Journal of Social Service and Research Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Formosa Journal of Applied Sciences (FJAS) Jurnal Signal Journal of Comprehensive Science Journal of Social Science Asian Journal of Management Analytics Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal Of Economic Sciences (Ekuisci) Asian Journal of Social and Humanities Asian Journal of Management, Entrepreneurship and Social Science
Dedet Erawati
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
One Night Project: Creating Memorable Vibes Through a Dangdut Koplo Event Grandi, Frizqy Afia; Yanuar, Rafly Ananda; Arthawidya, Wita; Khumayah, Siti; Erawati, Dedet
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.945

Abstract

 In recent years, dangdut koplo has emerged as a significant cultural phenomenon in Indonesia, particularly among youth audiences. This music genre’s popularity stems from its energetic rhythms, viral social media presence, and interactive performance style. Against this backdrop, event organizers face growing challenges in creating memorable experiences that resonate with modern audiences. This research aims to analyze the strategies employed by event organizer One Night Project in creating a memorable atmosphere or vibe at dangdut koplo events. Using a qualitative approach, this study explores various elements that shape the audience experience, such as artist selection, stage design, use of lighting and sound technology, and interaction between the audience and organizers. This research employs customer experience theory and atmosphere theory. Data was collected through in-depth interviews with organizers, audience members, sponsors, and media partners involved in several One Night Project events. The findings reveal that the synergy between carefully curated elements of music, visuals, and social interaction can enhance audience emotional engagement, creating a lively and memorable atmosphere. Additionally, social media plays a crucial role in amplifying the event’s impact through documentation and digital interactions before, during, and after the concert. These findings offer practical insights for entertainment industry practitioners, particularly those organizing dangdut koplo music events, in developing effective and impactful audience experience strategies.
Lovers Versus Haters Contestation In Cyberbullying Behavior On Social Media Platform Instagram Maulidin, Nur; Alan Firmansyah, Moch; Dwi Andika, Erlangga; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 8 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i8.306

Abstract

In the 20th century the digital era began to develop and when computer technology slowly began to enter various industries which then moved into the public domain, from the massive development of digitalization flows that always experienced a significant increase in users in all parts of the world, including in Indonesia in the use of digital channels so that eventually it became a digital communication. One of the digital channels that people need in everyday life is a social media platform where people use it to exchange information effectively and efficiently. Cyberbullying behavior or cases in Indonesia always increase every year because many of Instagram's social media users get cyberbullying treatment and a public figure is no exception. This study will look at the contestation of likes and dislikes from netizens or in this case lovers and haters that occur on Instagram social media, using the reciprocal determination model from Albert Bandura's social cognitive theory Researchers will see and observe how cyberbullying on Instagram social media continues to exist and seems to never end. Researchers will use a qualitative method approach used by researchers to study the state of an object and rely on a narrative approach from facts found during field observations, while the type of data used is more likely to be primary data obtained from literature tracing such as books, scientific journals, and news and observations that occur in existing phenomena and are related to research problems.
The Effect of @schoters Social Media Content : How Gen Z's Social Engagement Shapes Scholarship Choices Fitriana, Wilda; Agnesti, Mega; Rahmah, Meilani; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.334

Abstract

Currently, generation Z is literate about their education and career path in the future, where with the increasing cost of education in higher education, scholarships are the right solution. However, the fact in the mash field is that there are prospective students who do not know how to access scholarship information. Schoters is one of the providers of scholarship information and study abroad preparation guidance services. This research aims to find out how generation Z gets scholarships and the role of schoters that motivates generation Z to get scholarships. This study uses a qualitative research method with the theory of uses and gratification where currently it is no longer looking at the media to the audience, but what the audience does to the media, now individuals use mass communication to meet their needs. Where the result of this study is that schoters has succeeded in helping thousands of its students qualify for scholarships to study abroad as evidenced by the many success stories shared on schoters' social media, so it can be concluded that.
ASN Employees: Instruction, Communication, Coordination and Work Results Andang Buana, Teguh; Rifaldy, Mohamad; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.343

Abstract

An employee's performance is determined by how well they achieve the goals and criteria set by the organization or company they work for. In addition, employee performance consists of the results achieved by an employee in carrying out his or her obligations and responsibilities in the organization. The purpose of the study is to find out and analyze the extent to which communication has an impact on the effectiveness of employee work, and to find out and analyze the extent to which infrastructure facilities affect the effectiveness of employee work. The researchers used a qualitative descriptive methodology. The results of the study used organizational communication theory cited by Max Weber. The efficacy of internal communication has an impact on improving employee performance at the Cirebon City Hall Secretariat Office, based on the findings of this study. So it can be concluded that effective internal communication can build cooperation towards the achievement of company goals.
Digital Cultural Production In The Entertainment Program "Tembang Pantura" on Cirebon Local Television Cusniawati, Cusniawati; Sarah Shafira, Siti; Octavia, Venita; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.344

Abstract

This research examines the digital cultural production in the entertainment program "Tembang Pantura" on local television in Cirebon, Indonesia. The study explores how the program preserves local cultural heritage while adapting to contemporary digital entertainment trends. A descriptive qualitative method was used, with data collected through interviews and observations of the production team, local artists, and the audience. The research focuses on how "Tembang Pantura" integrates traditional Cirebon elements such as the local language and tarling music with modern digital production techniques. The findings show that "Tembang Pantura" successfully preserves and promotes Cirebon's cultural heritage while appealing to a wide audience. The use of modern technology enhances the program’s accessibility and relevance in today’s media landscape. Moreover, the program fosters cultural identity by continuously adapting to technological advancements and audience preferences. In conclusion, "Tembang Pantura" serves as an important platform for promoting local culture through digital media, demonstrating how regional television programs can sustain cultural relevance in the digital era.
Rampak Genteng: Local Culture and Promotion by Public Relations Firdaus, Sandrina Maharani; Kania, Niken; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 3 No. 8 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i8.550

Abstract

This research advances existing studies by examining how Jatiwangi Art Factory (JAF) utilizes unique public relations strategies to promote Rampak Genteng - a distinctive cultural event using roof tiles as an artistic medium, which previous research has not explored in depth. While prior studies have generally analyzed social media's role in cultural promotion, this study delves into context-specific tactics like workshops, school collaborations, and word-of-mouth advocacy that effectively overcame local institutional resistance. Applying Cutlip, Center, and Broom's (1952) PR theory to a grassroots context, the research demonstrates how these participatory communication strategies not only built community ownership but also achieved national recognition through inclusion in Kemenparekraf's KEN calendar, offering a valuable model for preserving intangible cultural heritage in the digital age that differs from broader cultural marketing approaches.
Word of Mouth Strategy on Emina Skincare Products Yuniar, Dinda Fadila; Wandira, Ayu; Nugraha, Nisfa Fathira; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 3 No. 9 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i9.581

Abstract

The skincare industry is currently experiencing rapid growth, in line with increasing public awareness of the importance of skincare. Every brand implements various marketing strategies to attract consumers, one of which is the Word of Mouth (WOM) strategy. This study examines the phenomenon of the increasing number of skincare products on the market and various research results on the effectiveness of WOM in building consumer loyalty, particularly within beauty communities such as EGGA in Cirebon. Therefore, the objective of this study is to analyze the strategies implemented by Emina in its efforts to acquire, retain, and build relationships with consumers within the EGGA community. The approach used in this study is based on the theory of Integrated Marketing Communication (IMC), which emphasizes the importance of integrated marketing communication in building brand image and customer loyalty. The main indicators analyzed are the contribution of WOM in attracting new consumers (getting), maintaining their loyalty (keeping), and strengthening long-term relationships with customers (building). The research findings indicate that the strategies implemented by Emina in the EGGA Cirebon community are effective in increasing brand awareness, strengthening customer loyalty, and forming an active community of users who share positive experiences. Thus, it can be concluded that WOM is an effective marketing strategy for expanding market reach and increasing consumer engagement in the increasingly competitive skincare industry.
Product Brand Awareness through Gimmick Humor Content Nurrochman, Ferry Dwi; Adelia, Dena; Aryakhiyah, Layya; Erawati, Dedet
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i7.17047

Abstract

A digital marketing strategy using humorous gimmicks can steal the company's attention because it attracts the audience's attention and can increase brand awareness of a Pocari Sweat product. Aiming to find out what marketing strategies can be used on social media and whether digital marketing strategies using humorous gimmicks can grow brand awareness of a product, this research uses a descriptive qualitative method using theory from Dentsu; in this theory, there is the AISAS model, namely (Attention, Interest, Search, Action, Share). The research results show that a marketing strategy using humorous gimmicks can provide added value to brand awareness because it has a strong appeal in the eyes of the audience and can entertain the audience. The clever gimmick content strategy used by Fadil Jaidi has proven to be an effective digital marketing strategy that impacts brand awareness of a product. From informants' responses and netizen comments on his Instagram account, the audience does not see endorsement advertising content because of the interest built through the humorous gimmick presented. The content created by Fadil Jaidi has also successfully increased the audience's buying interest, thus influencing the social media of brands or products that Fadil Jaidi collaborates with.
The Role of the Song “Beranjak Dewasa” in Supporting the Process of Self-Acceptance During Adolescent Transition Ranjani, Elvia Inayatul Aini; Erawati, Dedet
Jurnal Syntax Transformation Vol 7 No 3 (2026): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v7i3.1132

Abstract

The transition from adolescence to adulthood is a developmental phase marked by emotional changes, identity exploration, and social pressure, which may lead to anxiety and difficulties in self-acceptance. In this context, music can serve as a reflective medium that helps adolescents understand their inner experiences. This study aims to analyze the role of the song “Beranjak Dewasa” by Nadin Amizah in supporting the process of self-acceptance among adolescents through intrapersonal communication. This research employs a qualitative approach, using participant observation, in-depth semi-structured interviews with adolescents aged 17–20 in Cirebon City, as well as song lyric analysis and supporting documentation. The theoretical framework is based on Jalaluddin Rakhmat’s intrapersonal communication theory and Christopher Germer’s concept of self-acceptance. The findings indicate that the song “Beranjak Dewasa” functions as an emotional stimulus that initiates intrapersonal communication through the stages of sensation, perception, memory, and thinking. This process encourages self-awareness, acceptance of personal imperfections, and the development of a more positive internal dialogue among adolescents. The song is not merely perceived as entertainment but also as a medium for self-reflection that assists adolescents in coping with anxiety and the demands of growing up. Therefore, reflective songs such as “Beranjak Dewasa” have significant potential as educational and psychological tools that support adolescents’ self-acceptance during the transition to adulthood.
Marketing Public Relations Live Streaming: Case Study on Building Brand Awareness for Browie Products Nurhasanah; Dedet Erawati
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16424

Abstract

The development of digital technology has transformed marketing communication practices, particularly through the use of Live Straming on social media. Live Streaming enables teo-way communication between brands and audiences, thereby strengthening Marketong Public Relations (MPR) strategies in building Brand awareness. This study aimns to examine the use of Live Streaming as an MPR stratey by browie in creating brand awareness among young consumers. This research employs a qualitative approach using a case study method. The analysis is grounded in the Marketing Public Relations theory proposed by Harris (1998), specifically the concepts of pull strategy, push strategy, and pass strategy, as well as the Brand awareness theory bu Keller (1993), which includes brand recognition, brand recall, top-of-mind awareness. The study utilized observation as its mode of data gathering of the TikTok account @browie_official, detailed interviews with the management team, and live streams hosts, and also Browie audience, and other supporting documentation. It is evident from the findings that Browie Live Streaming activities also are not exclusively directed at making a sale but also serve as communication space which induces audience engagement and trust. Product demonstrations and association, and position it self as a leading Edge in a specific product category. This study concludes that Live Streaming serves as an effective MPR instrument for local brands to build sustainable Brand awareness in the digital environment.
Co-Authors Abdul Aziz Al Hakim Abdul Aziz Al Hakim Adelia, Dena Adiansyah, Achmal Hakim Aghnia Dian Lestari Agnesti, Mega Ajeng, Sulviani Alan Firmansyah, Moch Alfi Auliyansah, Muhamad Ali Djamhuri AlqiHernanda Gymnastiar Andang Buana, Teguh Angelica, Nevlin Anisa Riani Arsyad, Abyan Arthawidya, Wita Aryakhiyah, Layya Auliya Utami Ayu Wandira Ayu, Putri Diyah Dwi Ayunda Pratiwi Azzahra, Naftali Crusitha Ken Ayu Putri Gunawan Cusniawati Cusniawati Cusniawati, Cusniawati Dewi, Tisya Noptasya Dwi Andika, Erlangga Erlangga Dwi Andika Fadhila, Rheza Yapi Falah, Muhammad Bilal Fatria Adipati Ramadhan Fikriyasin, Cikal Aji Fira Hasanah Firdaus, Sandrina Maharani Fitriana, Wilda Grandi, Frizqy Afia Hanan, Ruina Adzra Hasanah, Fira Indra Sukma Wijaya Kania, Niken Khaerudin Imawan Khansa, Nabila Ladini, Idfi Eva Maidah, Liko Maulidin, Nur Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Mohamad Rifaldy Muflih, Hafizh Muhammad Andra Setia Putra Mukarto Siswoyo Muriany, Jossy Andro Nevlin Angelica Nugraha, Nisfa Fathira Nur Kiblati, Ersa Kireina Nur Maulidin Nurcahyadi, Asep Nurhasanah Nurrochman, Ferry Dwi Octavia, Venita Oktaviani, Safitri Otto Fajarianto Pertiwi, Putri Tsani Putri Nurhalizah, Ratu Putri, Nabila Putri, Olivia Dwi Marliana Putri, Shevilla Chaerunisa Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Rahmah, Meilani Ramizar Hamka Ranjani, Elvia Inayatul Aini Regina, Revi Reza Wahyudi Putra Rifaldy, Mohamad Rina Destiana Risanti, Sophie Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rudi Setiawan Sarah Shafira, Siti Septiani, Cindi Siti Khumayah Siti Sarah Shafira Solly Aryza Sri Wulandari SRI WULANDARI Suardi, Safarina Bunga Syahputra, Ahmad Reynaldi Tahlia Kartika Tania Lestari Aji Teguh Andang Buana Valda Fadhila Venita Octavia Wardhan, Nurullita Azka Wiby Bagaskara Wilda Fitriana Yanuar, Rafly Ananda Yulia, Rita Yuniar, Dinda Fadila