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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Janaka : Jurnal Pengabdian Masyarakat Jurnal Syntax Transformation jurnal syntax admiration Devotion: Journal of Research and Community Service International Journal of Social Service and Research Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Formosa Journal of Applied Sciences (FJAS) Jurnal Signal Journal of Comprehensive Science Journal of Social Science Asian Journal of Management Analytics Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Jurnal Global Ilmiah Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal Of Economic Sciences (Ekuisci) Asian Journal of Social and Humanities INTERACTION Communication Studies Journal Asian Journal of Management, Entrepreneurship and Social Science Bulletin of Engineering Science, Technology and Industry INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ilmu Komunikasi dan Media Kontemporer
Dedet Erawati
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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The Effect of @schoters Social Media Content : How Gen Z's Social Engagement Shapes Scholarship Choices Fitriana, Wilda; Agnesti, Mega; Rahmah, Meilani; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.334

Abstract

Currently, generation Z is literate about their education and career path in the future, where with the increasing cost of education in higher education, scholarships are the right solution. However, the fact in the mash field is that there are prospective students who do not know how to access scholarship information. Schoters is one of the providers of scholarship information and study abroad preparation guidance services. This research aims to find out how generation Z gets scholarships and the role of schoters that motivates generation Z to get scholarships. This study uses a qualitative research method with the theory of uses and gratification where currently it is no longer looking at the media to the audience, but what the audience does to the media, now individuals use mass communication to meet their needs. Where the result of this study is that schoters has succeeded in helping thousands of its students qualify for scholarships to study abroad as evidenced by the many success stories shared on schoters' social media, so it can be concluded that.
ASN Employees: Instruction, Communication, Coordination and Work Results Andang Buana, Teguh; Rifaldy, Mohamad; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.343

Abstract

An employee's performance is determined by how well they achieve the goals and criteria set by the organization or company they work for. In addition, employee performance consists of the results achieved by an employee in carrying out his or her obligations and responsibilities in the organization. The purpose of the study is to find out and analyze the extent to which communication has an impact on the effectiveness of employee work, and to find out and analyze the extent to which infrastructure facilities affect the effectiveness of employee work. The researchers used a qualitative descriptive methodology. The results of the study used organizational communication theory cited by Max Weber. The efficacy of internal communication has an impact on improving employee performance at the Cirebon City Hall Secretariat Office, based on the findings of this study. So it can be concluded that effective internal communication can build cooperation towards the achievement of company goals.
Digital Cultural Production In The Entertainment Program "Tembang Pantura" on Cirebon Local Television Cusniawati, Cusniawati; Sarah Shafira, Siti; Octavia, Venita; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.344

Abstract

This research examines the digital cultural production in the entertainment program "Tembang Pantura" on local television in Cirebon, Indonesia. The study explores how the program preserves local cultural heritage while adapting to contemporary digital entertainment trends. A descriptive qualitative method was used, with data collected through interviews and observations of the production team, local artists, and the audience. The research focuses on how "Tembang Pantura" integrates traditional Cirebon elements such as the local language and tarling music with modern digital production techniques. The findings show that "Tembang Pantura" successfully preserves and promotes Cirebon's cultural heritage while appealing to a wide audience. The use of modern technology enhances the program’s accessibility and relevance in today’s media landscape. Moreover, the program fosters cultural identity by continuously adapting to technological advancements and audience preferences. In conclusion, "Tembang Pantura" serves as an important platform for promoting local culture through digital media, demonstrating how regional television programs can sustain cultural relevance in the digital era.
Rampak Genteng: Local Culture and Promotion by Public Relations Firdaus, Sandrina Maharani; Kania, Niken; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 3 No. 8 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i8.550

Abstract

This research advances existing studies by examining how Jatiwangi Art Factory (JAF) utilizes unique public relations strategies to promote Rampak Genteng - a distinctive cultural event using roof tiles as an artistic medium, which previous research has not explored in depth. While prior studies have generally analyzed social media's role in cultural promotion, this study delves into context-specific tactics like workshops, school collaborations, and word-of-mouth advocacy that effectively overcame local institutional resistance. Applying Cutlip, Center, and Broom's (1952) PR theory to a grassroots context, the research demonstrates how these participatory communication strategies not only built community ownership but also achieved national recognition through inclusion in Kemenparekraf's KEN calendar, offering a valuable model for preserving intangible cultural heritage in the digital age that differs from broader cultural marketing approaches.
Word of Mouth Strategy on Emina Skincare Products Yuniar, Dinda Fadila; Wandira, Ayu; Nugraha, Nisfa Fathira; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 3 No. 9 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i9.581

Abstract

The skincare industry is currently experiencing rapid growth, in line with increasing public awareness of the importance of skincare. Every brand implements various marketing strategies to attract consumers, one of which is the Word of Mouth (WOM) strategy. This study examines the phenomenon of the increasing number of skincare products on the market and various research results on the effectiveness of WOM in building consumer loyalty, particularly within beauty communities such as EGGA in Cirebon. Therefore, the objective of this study is to analyze the strategies implemented by Emina in its efforts to acquire, retain, and build relationships with consumers within the EGGA community. The approach used in this study is based on the theory of Integrated Marketing Communication (IMC), which emphasizes the importance of integrated marketing communication in building brand image and customer loyalty. The main indicators analyzed are the contribution of WOM in attracting new consumers (getting), maintaining their loyalty (keeping), and strengthening long-term relationships with customers (building). The research findings indicate that the strategies implemented by Emina in the EGGA Cirebon community are effective in increasing brand awareness, strengthening customer loyalty, and forming an active community of users who share positive experiences. Thus, it can be concluded that WOM is an effective marketing strategy for expanding market reach and increasing consumer engagement in the increasingly competitive skincare industry.
Product Brand Awareness through Gimmick Humor Content Nurrochman, Ferry Dwi; Adelia, Dena; Aryakhiyah, Layya; Erawati, Dedet
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i7.17047

Abstract

A digital marketing strategy using humorous gimmicks can steal the company's attention because it attracts the audience's attention and can increase brand awareness of a Pocari Sweat product. Aiming to find out what marketing strategies can be used on social media and whether digital marketing strategies using humorous gimmicks can grow brand awareness of a product, this research uses a descriptive qualitative method using theory from Dentsu; in this theory, there is the AISAS model, namely (Attention, Interest, Search, Action, Share). The research results show that a marketing strategy using humorous gimmicks can provide added value to brand awareness because it has a strong appeal in the eyes of the audience and can entertain the audience. The clever gimmick content strategy used by Fadil Jaidi has proven to be an effective digital marketing strategy that impacts brand awareness of a product. From informants' responses and netizen comments on his Instagram account, the audience does not see endorsement advertising content because of the interest built through the humorous gimmick presented. The content created by Fadil Jaidi has also successfully increased the audience's buying interest, thus influencing the social media of brands or products that Fadil Jaidi collaborates with.
Experimental Photography Study by Kurnia Ngayuga Wibowo “Memory Lane” Abdul Aziz Al Hakim; Raden Bima Sakti Arnanda A; Rizky Dwi Andini; Khaerudin Imawan; Dedet Erawati
Journal of Social Research Vol. 3 No. 9 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i9.2235

Abstract

The work Experimental Photo Memory Lane by Kurnia Ngayuga Wibowo is a notable piece that has been featured in various prestigious exhibitions, such as "Permata Youth Photostory" organized by Permata Photojournalist Grant and Pannafoto Institute, Bandung Photography Triennale, Bandung Photography Month, and SEA Reading Photobookdummies in Taiwan. This work is considered a masterpiece by Kurnia Ngayuga Wibowo and serves as a compelling example of experimental photography. The appreciation of such a work is often conducted through art criticism, which plays a crucial role in interpreting and appreciating the underlying content of a photographic work. Understanding and interpreting each photograph can vary significantly, depending on the perspective of the critic or the photographer. The purpose of this research is to explore and analyze the artistic elements and intentions behind the Memory Lane series through the lens of art criticism, specifically using Feldman’s art criticism theory. This qualitative study utilizes Feldman’s four-step approach to art criticism-description, formal analysis, interpretation, and evaluation—to gain a deeper understanding of the photography series. The findings of this research reveal that Memory Lane represents a form of experimental photography, which navigates various challenges inherent to the medium, particularly in terms of storytelling through images. The study demonstrates how art criticism can provide diverse perspectives on a single work of art and how these perspectives can be integrated with other art forms to enrich the overall interpretation. The implications of this research extend to the broader field of art criticism and photography, highlighting the importance of critical analysis in understanding the multifaceted nature of photographic art and its capacity to convey complex narratives.
Self-Visualization In Cyber Space Between Front Stage And Back Stage (Case Study Of Instagram Account Owner @Kulinercirebon) Valda Fadhila; Auliya Utami; Khaerudin Imawan; Dedet Erawati
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2237

Abstract

Nowadays, people often use social media, especially Instagram, to create an interesting impression for the audience. However, the content created often differs from reality. This research aims to find out how to use social media @kulinercirebon to manage impressions through Front Stage and Back Stage analysis on Instagram social media. This research uses qualitative methods with analysis that refers to Erving Goffman's Dramaturgical theory. The research results show that from the Front Stage side, the owner of the Instagram account @kulinercirebon tries to give an interesting impression of the culinary delights in Cirebon. The @kulinercirebon account displays various interesting and informative photos and videos, depicting typical Cirebon food in an appetizing way, while from the back stage, the owner of the @kulinercirebon account often responds to various questions that arise via direct messages on Instagram. Apart from that, the owner of the @kulinercirebon account also uses his social media account as a paid promotional medium for business people who want to promote the place they own. The conclusion of this research shows that the owner of the Instagram account @kulinercirebon manages his account according to his main goal, namely introducing culinary places in the Cirebon area.
Nok Kacung: Tourism Promotion Strategy Through Instagram Social Media Crusitha Ken Ayu Putri Gunawan; Dedet Erawati
Apollo: Journal of Tourism and Business Vol. 4 No. 2 (2026): May 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i2.563

Abstract

Social media has become one of the most prominent tourism marketing channels, including Instagram whose main medium is photo sharing. This study aims to describe the strategies used by the Nok Kacung community in Cirebon regency to develop cultural-based tourism through their Instagram account @nokkacungcirebon, as well as the role of this community. Qualitative approaches were used in this research, including non-participant observation of Nok Kacung instagram (ig) account as well as intensive interviews throughout the collection data process about content release and management done by 2022-2024. The effectiveness of th eInstagram account will be analysed through an interactive model suggested by Mile and Huberman, so called social technology introduced in a paper written by Richard Blundel whose marketing strategies on the new media are regularly shared by Kotler and Keller; being ideas of community-based tourism demystified. The findings from the use of promotional strategy by Nok Kacung are in five significant purposes on social media marketing: function of content creator, audience engagement, group building, reinforcing brand awareness, and transforming. "Visual material gives not only information, but also strongly shows the richness of local culture and this believed to be significantly creates a positive view or impression toward Cirebon as tourist destination among their audiences. Instagram is not only a way of promoting tourism but learning about culture and hearing the voice of the local community.
The Role of the Song “Beranjak Dewasa” in Supporting the Process of Self-Acceptance During Adolescent Transition Elvia Inayatul Aini Ranjani; Dedet Erawati
Jurnal Syntax Transformation Vol 7 No 3 (2026): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v7i3.1132

Abstract

The transition from adolescence to adulthood is a developmental phase marked by emotional changes, identity exploration, and social pressure, which may lead to anxiety and difficulties in self-acceptance. In this context, music can serve as a reflective medium that helps adolescents understand their inner experiences. This study aims to analyze the role of the song “Beranjak Dewasa” by Nadin Amizah in supporting the process of self-acceptance among adolescents through intrapersonal communication. This research employs a qualitative approach, using participant observation, in-depth semi-structured interviews with adolescents aged 17–20 in Cirebon City, as well as song lyric analysis and supporting documentation. The theoretical framework is based on Jalaluddin Rakhmat’s intrapersonal communication theory and Christopher Germer’s concept of self-acceptance. The findings indicate that the song “Beranjak Dewasa” functions as an emotional stimulus that initiates intrapersonal communication through the stages of sensation, perception, memory, and thinking. This process encourages self-awareness, acceptance of personal imperfections, and the development of a more positive internal dialogue among adolescents. The song is not merely perceived as entertainment but also as a medium for self-reflection that assists adolescents in coping with anxiety and the demands of growing up. Therefore, reflective songs such as “Beranjak Dewasa” have significant potential as educational and psychological tools that support adolescents’ self-acceptance during the transition to adulthood.
Co-Authors Abdul Aziz Al Hakim Abdul Aziz Al Hakim Adelia, Dena Adiansyah, Achmal Hakim Aghnia Dian Lestari Agnesti, Mega Ajeng, Sulviani Alan Firmansyah, Moch Alfi Auliyansah, Muhamad Ali Djamhuri AlqiHernanda Gymnastiar Andang Buana, Teguh Angelica, Nevlin Anisa Riani Arsyad, Abyan Arthawidya, Wita Aryakhiyah, Layya Asep Nurcahyadi Auliya Utami Ayu Wandira Ayunda Pratiwi Azzahra, Naftali Crusitha Ken Ayu Putri Gunawan Cusniawati Cusniawati Cusniawati, Cusniawati Dewi, Tisya Noptasya Dwi Andika, Erlangga Dwi Lestari Elvia Inayatul Aini Ranjani Erlangga Dwi Andika Fadhila, Rheza Yapi Faiz Abdul Haq Falah, Muhammad Bilal Farida Nurfalah Fatria Adipati Ramadhan Fayyadh Fadhlurrohman Assegap Fikar Firmansyah Fikriyasin, Cikal Aji Fira Hasanah Firdaus, Sandrina Maharani Fitriana, Wilda Fitriyani Frizqy Afia Grandi Grandi, Frizqy Afia Hanan, Ruina Adzra Hasanah, Fira Ika Atikah Indra Sukma Wijaya Kania, Niken Khaerudin Imawan Khansa, Nabila Ladini, Idfi Eva Maidah, Liko Maulidin, Nur Mega Agnesti Meilani Rahmah Melsa Adiyah Moch Alan Firmansyah Mohamad Rifaldy Muflih, Hafizh Muhammad Andra Setia Putra Mukarto Siswoyo Muriany, Jossy Andro Nevlin Angelica Nugraha, Nisfa Fathira Nur Kiblati, Ersa Kireina Nur Maulidin Nurcahyadi, Asep Nurhasanah Nurrochman, Ferry Dwi Octavia, Venita Oktaviani, Safitri Otto Fajarianto Pertiwi, Putri Tsani Putri Nurhalizah, Ratu Putri, Nabila Putri, Olivia Dwi Marliana Putri, Shevilla Chaerunisa Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Radja Djibrali Rafly Ananda Yanuar Rahmah, Meilani Ramizar Hamka Regina, Revi Revi Regina Reza Wahyudi Putra Rifaldy, Mohamad Rina Destiana Risanti, Sophie Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rudi Setiawan Safarina Bunga Suardi Sandy Jatmika Fauzan Sarah Shafira, Siti Septiani, Cindi Siti Khumayah Siti Sarah Shafira Sri Wulandari SRI WULANDARI Suardi, Safarina Bunga Syahputra, Ahmad Reynaldi Tahlia Kartika Tania Lestari Aji Teguh Andang Buana Valda Fadhila Venita Octavia Wardhan, Nurullita Azka Wiby Bagaskara Wilda Fitriana Wita Arthawidya Yanuar, Rafly Ananda Yulia, Rita Yuniar, Dinda Fadila