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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Janaka : Jurnal Pengabdian Masyarakat Jurnal Syntax Transformation Devotion: Journal of Research and Community Service International Journal of Social Service and Research Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Formosa Journal of Applied Sciences (FJAS) Jurnal Signal Journal of Comprehensive Science Journal of Social Science Asian Journal of Management Analytics Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal Of Economic Sciences (Ekuisci) Asian Journal of Social and Humanities Asian Journal of Management, Entrepreneurship and Social Science
Dedet Erawati
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Nadin Amizah’s Content Strategy for the “BLP Beauty” Beauty Brand on Instagram Ayu, Putri Diyah Dwi; Dedet Erawati
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16423

Abstract

This research was carried out qualitatively with a descriptive case study method. Observations of collaborative content on Instagram @blpbeauty and semi-structured interviews with representatives from the BLP Beauty as well as three Instagram active audiences @blpbeauty used to obtain research data. The results of the study show that this collaboration focuses on narrative building, conveying the values of self-empowerment and self-acceptance, and creating emotional closeness through consistent stories and visualizations, as well as product promotion. As a result of the cognitive, emotional, and positive behavioral engagement of the audience, BLP Beauty is considered an authentic, relevant, and valuable local brand. This study suggests that local beauty brands can implement collaborative content strategies in a planned and relevant way for their target audience to develop sustainable customer engagement.
Experimental Photography Study by Kurnia Ngayuga Wibowo “Memory Lane” Abdul Aziz Al Hakim; Raden Bima Sakti Arnanda A; Rizky Dwi Andini; Khaerudin Imawan; Dedet Erawati
Journal of Social Research Vol. 3 No. 9 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i9.2235

Abstract

The work Experimental Photo Memory Lane by Kurnia Ngayuga Wibowo is a notable piece that has been featured in various prestigious exhibitions, such as "Permata Youth Photostory" organized by Permata Photojournalist Grant and Pannafoto Institute, Bandung Photography Triennale, Bandung Photography Month, and SEA Reading Photobookdummies in Taiwan. This work is considered a masterpiece by Kurnia Ngayuga Wibowo and serves as a compelling example of experimental photography. The appreciation of such a work is often conducted through art criticism, which plays a crucial role in interpreting and appreciating the underlying content of a photographic work. Understanding and interpreting each photograph can vary significantly, depending on the perspective of the critic or the photographer. The purpose of this research is to explore and analyze the artistic elements and intentions behind the Memory Lane series through the lens of art criticism, specifically using Feldman’s art criticism theory. This qualitative study utilizes Feldman’s four-step approach to art criticism-description, formal analysis, interpretation, and evaluation—to gain a deeper understanding of the photography series. The findings of this research reveal that Memory Lane represents a form of experimental photography, which navigates various challenges inherent to the medium, particularly in terms of storytelling through images. The study demonstrates how art criticism can provide diverse perspectives on a single work of art and how these perspectives can be integrated with other art forms to enrich the overall interpretation. The implications of this research extend to the broader field of art criticism and photography, highlighting the importance of critical analysis in understanding the multifaceted nature of photographic art and its capacity to convey complex narratives.
Self-Visualization In Cyber Space Between Front Stage And Back Stage (Case Study Of Instagram Account Owner @Kulinercirebon) Valda Fadhila; Auliya Utami; Khaerudin Imawan; Dedet Erawati
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2237

Abstract

Nowadays, people often use social media, especially Instagram, to create an interesting impression for the audience. However, the content created often differs from reality. This research aims to find out how to use social media @kulinercirebon to manage impressions through Front Stage and Back Stage analysis on Instagram social media. This research uses qualitative methods with analysis that refers to Erving Goffman's Dramaturgical theory. The research results show that from the Front Stage side, the owner of the Instagram account @kulinercirebon tries to give an interesting impression of the culinary delights in Cirebon. The @kulinercirebon account displays various interesting and informative photos and videos, depicting typical Cirebon food in an appetizing way, while from the back stage, the owner of the @kulinercirebon account often responds to various questions that arise via direct messages on Instagram. Apart from that, the owner of the @kulinercirebon account also uses his social media account as a paid promotional medium for business people who want to promote the place they own. The conclusion of this research shows that the owner of the Instagram account @kulinercirebon manages his account according to his main goal, namely introducing culinary places in the Cirebon area.
Nok Kacung: Tourism Promotion Strategy Through Instagram Social Media Crusitha Ken Ayu Putri Gunawan; Dedet Erawati
Apollo: Journal of Tourism and Business Vol. 4 No. 2 (2026): May 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i2.563

Abstract

Social media has become one of the most prominent tourism marketing channels, including Instagram whose main medium is photo sharing. This study aims to describe the strategies used by the Nok Kacung community in Cirebon regency to develop cultural-based tourism through their Instagram account @nokkacungcirebon, as well as the role of this community. Qualitative approaches were used in this research, including non-participant observation of Nok Kacung instagram (ig) account as well as intensive interviews throughout the collection data process about content release and management done by 2022-2024. The effectiveness of th eInstagram account will be analysed through an interactive model suggested by Mile and Huberman, so called social technology introduced in a paper written by Richard Blundel whose marketing strategies on the new media are regularly shared by Kotler and Keller; being ideas of community-based tourism demystified. The findings from the use of promotional strategy by Nok Kacung are in five significant purposes on social media marketing: function of content creator, audience engagement, group building, reinforcing brand awareness, and transforming. "Visual material gives not only information, but also strongly shows the richness of local culture and this believed to be significantly creates a positive view or impression toward Cirebon as tourist destination among their audiences. Instagram is not only a way of promoting tourism but learning about culture and hearing the voice of the local community.
Co-Authors Abdul Aziz Al Hakim Abdul Aziz Al Hakim Adelia, Dena Adiansyah, Achmal Hakim Aghnia Dian Lestari Agnesti, Mega Ajeng, Sulviani Alan Firmansyah, Moch Alfi Auliyansah, Muhamad Ali Djamhuri AlqiHernanda Gymnastiar Andang Buana, Teguh Angelica, Nevlin Anisa Riani Arsyad, Abyan Arthawidya, Wita Aryakhiyah, Layya Auliya Utami Ayu Wandira Ayu, Putri Diyah Dwi Ayunda Pratiwi Azzahra, Naftali Crusitha Ken Ayu Putri Gunawan Cusniawati Cusniawati Cusniawati, Cusniawati Dewi, Tisya Noptasya Dwi Andika, Erlangga Erlangga Dwi Andika Fadhila, Rheza Yapi Falah, Muhammad Bilal Fatria Adipati Ramadhan Fikriyasin, Cikal Aji Fira Hasanah Firdaus, Sandrina Maharani Fitriana, Wilda Grandi, Frizqy Afia Hanan, Ruina Adzra Hasanah, Fira Indra Sukma Wijaya Kania, Niken Khaerudin Imawan Khansa, Nabila Ladini, Idfi Eva Maidah, Liko Maulidin, Nur Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Mohamad Rifaldy Muflih, Hafizh Muhammad Andra Setia Putra Mukarto Siswoyo Muriany, Jossy Andro Nevlin Angelica Nugraha, Nisfa Fathira Nur Kiblati, Ersa Kireina Nur Maulidin Nurcahyadi, Asep Nurhasanah Nurrochman, Ferry Dwi Octavia, Venita Oktaviani, Safitri Otto Fajarianto Pertiwi, Putri Tsani Putri Nurhalizah, Ratu Putri, Nabila Putri, Olivia Dwi Marliana Putri, Shevilla Chaerunisa Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Rahmah, Meilani Ramizar Hamka Ranjani, Elvia Inayatul Aini Regina, Revi Reza Wahyudi Putra Rifaldy, Mohamad Rina Destiana Risanti, Sophie Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rudi Setiawan Sarah Shafira, Siti Septiani, Cindi Siti Khumayah Siti Sarah Shafira Solly Aryza Sri Wulandari SRI WULANDARI Suardi, Safarina Bunga Syahputra, Ahmad Reynaldi Tahlia Kartika Tania Lestari Aji Teguh Andang Buana Valda Fadhila Venita Octavia Wardhan, Nurullita Azka Wiby Bagaskara Wilda Fitriana Yanuar, Rafly Ananda Yulia, Rita Yuniar, Dinda Fadila