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Nok Kacung: Tourism Promotion Strategy Through Instagram Social Media Crusitha Ken Ayu Putri Gunawan; Dedet Erawati
Apollo: Journal of Tourism and Business Vol. 4 No. 2 (2026): May 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i2.563

Abstract

Social media has become one of the most prominent tourism marketing channels, including Instagram whose main medium is photo sharing. This study aims to describe the strategies used by the Nok Kacung community in Cirebon regency to develop cultural-based tourism through their Instagram account @nokkacungcirebon, as well as the role of this community. Qualitative approaches were used in this research, including non-participant observation of Nok Kacung instagram (ig) account as well as intensive interviews throughout the collection data process about content release and management done by 2022-2024. The effectiveness of th eInstagram account will be analysed through an interactive model suggested by Mile and Huberman, so called social technology introduced in a paper written by Richard Blundel whose marketing strategies on the new media are regularly shared by Kotler and Keller; being ideas of community-based tourism demystified. The findings from the use of promotional strategy by Nok Kacung are in five significant purposes on social media marketing: function of content creator, audience engagement, group building, reinforcing brand awareness, and transforming. "Visual material gives not only information, but also strongly shows the richness of local culture and this believed to be significantly creates a positive view or impression toward Cirebon as tourist destination among their audiences. Instagram is not only a way of promoting tourism but learning about culture and hearing the voice of the local community.
The Role of the Song “Beranjak Dewasa” in Supporting the Process of Self-Acceptance During Adolescent Transition Ranjani, Elvia Inayatul Aini; Erawati, Dedet
Jurnal Syntax Transformation Vol 7 No 3 (2026): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v7i3.1132

Abstract

The transition from adolescence to adulthood is a developmental phase marked by emotional changes, identity exploration, and social pressure, which may lead to anxiety and difficulties in self-acceptance. In this context, music can serve as a reflective medium that helps adolescents understand their inner experiences. This study aims to analyze the role of the song “Beranjak Dewasa” by Nadin Amizah in supporting the process of self-acceptance among adolescents through intrapersonal communication. This research employs a qualitative approach, using participant observation, in-depth semi-structured interviews with adolescents aged 17–20 in Cirebon City, as well as song lyric analysis and supporting documentation. The theoretical framework is based on Jalaluddin Rakhmat’s intrapersonal communication theory and Christopher Germer’s concept of self-acceptance. The findings indicate that the song “Beranjak Dewasa” functions as an emotional stimulus that initiates intrapersonal communication through the stages of sensation, perception, memory, and thinking. This process encourages self-awareness, acceptance of personal imperfections, and the development of a more positive internal dialogue among adolescents. The song is not merely perceived as entertainment but also as a medium for self-reflection that assists adolescents in coping with anxiety and the demands of growing up. Therefore, reflective songs such as “Beranjak Dewasa” have significant potential as educational and psychological tools that support adolescents’ self-acceptance during the transition to adulthood.
Co-Authors A, Raden Bima Sakti Arnanda Abdul Aziz Al Hakim Adelia, Dena Adiansyah, Achmal Hakim Aghnia Dian Lestari Agnesti, Mega Ajeng, Sulviani Alan Firmansyah, Moch Alfi Auliyansah, Muhamad Ali Djamhuri AlqiHernanda Gymnastiar Andang Buana, Teguh Andini, Rizky Dwi Angelica, Nevlin Anisa Riani Arsyad, Abyan Arthawidya, Wita Aryakhiyah, Layya Ayu Wandira Ayunda Pratiwi Azzahra, Naftali Crusitha Ken Ayu Putri Gunawan Cusniawati Cusniawati Cusniawati, Cusniawati Dewi, Tisya Noptasya Dwi Andika, Erlangga Erlangga Dwi Andika Fadhila, Rheza Yapi Fadhila, Valda Falah, Muhammad Bilal Fatria Adipati Ramadhan Fikriyasin, Cikal Aji Fira Hasanah Firdaus, Sandrina Maharani Fitriana, Wilda Grandi, Frizqy Afia Hakim, Abdul Aziz Al Hanan, Ruina Adzra Hasanah, Fira Indra Sukma Wijaya Kania, Niken Khaerudin Imawan Khansa, Nabila Ladini, Idfi Eva Maidah, Liko Maulidin, Nur Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Mohamad Rifaldy Muflih, Hafizh Muhammad Andra Setia Putra Mukarto Siswoyo Muriany, Jossy Andro Nevlin Angelica Nugraha, Nisfa Fathira Nur Kiblati, Ersa Kireina Nur Maulidin Nurcahyadi, Asep Nurrochman, Ferry Dwi Octavia, Venita Oktaviani, Safitri Otto Fajarianto Pertiwi, Putri Tsani Putri Nurhalizah, Ratu Putri, Nabila Putri, Olivia Dwi Marliana Putri, Shevilla Chaerunisa Raden Bima Sakti Arnanda A Rahmah, Meilani Ramizar Hamka Ranjani, Elvia Inayatul Aini Regina, Revi Reza Wahyudi Putra Rifaldy, Mohamad Rina Destiana Risanti, Sophie Rizky Al-Huda Rizky Dwi Andini Rudi Setiawan Sarah Shafira, Siti Septiani, Cindi Siti Khumayah Siti Sarah Shafira Solly Aryza Sri Wulandari SRI WULANDARI Suardi, Safarina Bunga Syahputra, Ahmad Reynaldi Tahlia Kartika Tania Lestari Aji Teguh Andang Buana Utami, Auliya Venita Octavia Wardhan, Nurullita Azka Wiby Bagaskara Wilda Fitriana Yanuar, Rafly Ananda Yulia, Rita Yuniar, Dinda Fadila