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Analysis of Fast Food Brand Preferences using Eye Tracking and Human Information Processing Model Murni, Indah Puspa; Irfadinata, Tata; Wijayanto, Titis
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 1: February 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i1.27664

Abstract

Fast food is the most favored food among various age groups, from children to the elderly. There are several well-known fast food brands, such as McDonald's (MCD) and Kentucky Fried Chicken (KFC). Both brands compete in innovating and promoting their products to reach a wide target market and continuously strive to improve the quality of their products. Improved product quality is often achieved through interactions between businesses and consumers via digital marketing. Digital marketing is a medium that can accurately represent consumer needs. One of the methods used in digital marketing is through posters. This is necessary to understand consumers' desires through the thinking process when receiving information from the posters provided. This study involved 20 respondent with an average age of 30.45 ± 8.7 years. These respondent were asked to undergo two data collection processes: eye tracking through a gaze recorder website and questionnaire filling through a provided Google Form. The aim of this research is to determine the fast food brand preferences chosen by respondent based on the information obtained using Eye Tracking and the Human Information Processing Model. The results of this study indicate differences in the outcomes of the dwell time results for each age factor and time spent in AOI did not exhibit significant differences among respondent.
Information Technology Resource Framework Hasugian, Paska Marto
Login : Jurnal Teknologi Komputer Vol. 18 No. 01 (2024): Jurnal Teknologi Komputer, Edition June 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/login.v18i01.109

Abstract

This study is a literature review aimed at investigating and analyzing concepts and frameworks related to Information Technology Resource. Through a literature review approach, this research gathers, organizes, and analyzes previous studies conducted in this field. The main focus of this study is to gain an understanding of the roles, components, and characteristics of the Information Technology Resource framework, as well as its impact on company performance. The method used in this research involves searching and selecting relevant scientific articles, journals, and publications related to the topic. After a careful selection process, the literature studies that meet the inclusion criteria are analyzed in detail, and relevant essential information is extracted for further analysis. The results of this literature review present various frameworks within the domain of Information Technology Resource. These frameworks encompass crucial aspects such as managing information technology resources, integrating information technology into business strategies, measuring information technology performance, and developing information technology competencies within organizations. In this context, the research identifies key concepts, theoretical perspectives, and recent trends in the development of Information Technology Resource frameworks.
The Implememtation Of Hiding Information By Using Discrete Wavelet Transform (DWT) Simbolon, Devi Silvia; Kevin Enrique Keliat; Kristian Sigalingging; Vicky Nainggolan; Rifelson Sipayung
Login : Jurnal Teknologi Komputer Vol. 18 No. 02 (2024): Jurnal Teknologi Komputer, Edition December 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/login.v18i02.112

Abstract

Steganography using Discrete Wavelet Transform (DWT) is a technique for embedding information into an image without significantly altering its visual quality. This study aims to analyze the effectiveness of DWT in securing hidden messages within digital images. DWT decomposes image signals into approximation and detail coefficients, allowing data embedding in the high-frequency components while preserving the most essential image features. The research methodology involves converting secret messages into numerical form, applying DWT to the image, embedding data into the detail coefficients, and reconstructing the image using inverse DWT. The results show that this approach enables secure and imperceptible data hiding while maintaining image quality. Additionally, DWT provides advantages in signal analysis, data compression, and noise resistance, making it a robust technique for steganography. The study concludes that DWT is an effective method for secure data embedding with minimal distortion, offering potential applications in digital watermarking and confidential communication.
Implementation of DCT Based Steganography Algorithm to Hide Information in Images Napitupulu, Septrian; Ryan Revaldo Siagian; Ramli Simanullang; Kelvin Daniel Manalu; Conglii Fao Silalahi
Login : Jurnal Teknologi Komputer Vol. 18 No. 02 (2024): Jurnal Teknologi Komputer, Edition December 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/login.v18i02.115

Abstract

Steganography is the art and science of hiding secret messages in digital media, ensuring that only the sender and intended recipient are aware of its existence. One of the widely used techniques in digital image steganography is the Discrete Cosine Transform (DCT) based method, which embeds secret data into the frequency domain of an image. This study explores the application of DCT-based steganography to hide information in an image while maintaining its visual integrity. The research methodology involves transforming the image into DCT coefficients, embedding the secret message into selected high-frequency coefficients, and then applying the Inverse Discrete Cosine Transform (IDCT) to reconstruct the stego image. The quality of the modified image is evaluated using the Peak Signal-to-Noise Ratio (PSNR) and Mean Square Error (MSE) metrics. The results show that the proposed method effectively hides information while maintaining image quality, as indicated by the high PSNR value and minimal MSE. This study contributes to the field of secure data communication by presenting a reliable and undetectable approach to information hiding.
Analysis of Accounting Information Systems In Merchantability Inventory Control In Cv. Multicraft Aulia Wahyu Widya Putri; Yanna Eka Pratiwi; Siwidyah Desi Lastianti
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 4 No. 2 (2023): March
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v4i2.57

Abstract

The objectives to beachieved in this study are : to datermine the extent to which the accounting information system for controlling merchandise inventory is carried out effectively and efficiently on CV. MULTICRAFT. The steps to achieve the objectives of this research are : 1. Analysis the accounting information system for internal control of merchandise inventory on CV. MULTICRAFT, 2. Identify the problems and causes by CV. MULTICRAFT. From the results of the research and analysis carried out, it can be concluded that : 1. With the procedures that have been carried out, there are still some problems in CV. MULTICRAFT, the number of stock items is a lot different, and the inventory of merchandise is insufficient, 2. The occurrence of dual functions and the volume of work that high, which makes work inefficient, 3. There are 5 Standard Operating Procedure (SOP) that can be applied in the company so that the company’s internal control can be more optimal and better.
Digital Transformation of School Administration through Financial Management Information System (SIMKU) Niska Ramadani; Yul, Fadlul Amdhi; Abdurrahman, Ariq
Jurnal KomtekInfo Vol. 12 No. 2 (2025): Komtekinfo
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/komtekinfo.v12i2.636

Abstract

Managing private school administrative data, especially data on Education Development Contribution (SPP) payments, is still a challenge for many institutions that have not implemented information systems optimally. Data collection that is still done manually using spreadsheet applications such as Microsoft Excel has various shortcomings, including limitations in data search, potential input errors, and difficulties in the recapitulation and reporting process. This has an impact on the efficiency of the work of administrative officers and delays in providing information to related parties such as teachers, students, and guardians. Based on this, this study aims to design a web-based SPP payment information system that can help the process of data collection and management of student SPP payments more effectively and efficiently. This system is designed and built using the PHP programming language with the Laravel Framework which is Open Source and supports the development of web applications. MySQL is a database management system that stores all student payment information in a structured manner. The performance results of the designed system have main features such as payment data input, data search based on student name or payment month, automatic recapitulation, and printable payment reports. The system is expected to be able to manage private school financial administration in a more organized, accurate, and fast manner. The final result of the study presents an application of a tuition payment information system that can be utilized by private school administration officers to improve work efficiency and the quality of financial information services to all school residents. In addition, this system can also be further developed for integration with other features such as payment notifications or student achievement system integration.
Village Information System Design with Mobile Development Life Cycle Approach Murtia, Sri; Saputra, Riki; Ramadani, Niska
Jurnal KomtekInfo Vol. 12 No. 2 (2025): Komtekinfo
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/komtekinfo.v12i2.644

Abstract

Mobile technology can provide great opportunities for village governments to improve public services and make village governance more transparent. Lolo Kecil Village still faces several problems in services, such as manual and time-consuming administrative processes, low public access to village information and activities, and low citizen participation in the decision-making process. This hampers service performance and makes the community less trusting of the village government. This study aims to design a mobile-based village information system using the Mobile Development Life Cycle (MDLC) approach. The MDLC approach is structured through the stages of planning, needs analysis, system design, and mobile application development. This system is intended to facilitate village administration processes such as delivering letters and other public services online, as well as increasing transparency through access to village information and activities. Through the complaint feature and discussion forum, the village information system can help the community communicate with the village government and provide direct input to village officials. The results of the system design implementation show that MDLC works well to create a stable, responsive, and easy-to-use mobile application. As a result, this application can function as a strategic tool to accelerate the digital transformation of villages, increase the accountability of village governments, and strengthen the relationship between village officials and the community through more open and clear communication. As a result, the level of public satisfaction with the services provided by the village government increased.
Pengaruh Resource-Based View terhadap Innovation Performance pada UMKM Ekspor: Peran Moderasi Government Information Access: Studi Kasus pada CV. Delta Raya Rina Maretasari; Sudarmiatin Sudarmiatin; Puji Handayati
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.511

Abstract

This study aims to analyze the influence of Resource-Based View (RBV) on innovation performance in Micro, Small, and Medium Enterprises (MSMEs) that have expanded internationally, with government information access as a moderation variable. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The object of the research is CV. Delta Raya, an MSME in the furniture sector from Batu City that has successfully penetrated the export market to Japan, South Korea, and Mexico. The results of the study show that human capital investment and political connections have a significant positive effect on innovation performance. Although international experience does not have a direct effect, the effect becomes significant when moderated by government information access. Access to government information also strengthens the influence of political connections on innovation. The implications of this study underscore the importance of collaboration between MSME actors and government institutions in encouraging internal resource-based innovation.
IMPLEMENTATION OF EDUCATIONAL MANAGEMENT INFORMATION SYSTEMS IN IMPROVING SCHOOL SERVICES Ade Akhmad Saputra; Siti Nurhaliza; Arwan, Arwan
Wawasan: Jurnal Kediklatan Balai Diklat Keagamaan Jakarta Vol. 6 No. 1 (2025): WAWASAN: Jurnal Kediklatan Balai Diklat
Publisher : Balai Diklat Keagamaan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53800/sjnfez04

Abstract

Abstract This study aims to analyze the implementation of the Education Management Information System (EMIS) in improving school services at SD Negeri 12 Banyuasin. This study uses a qualitative approach with a descriptive method. Data collection techniques include in-depth interviews, non-participant observation, and document analysis. Informants in this study include the school principal, teachers, the school committee, and parents of students. Data analysis techniques are conducted through the stages of data reduction, data presentation, and systematic drawing of conclusions. The study’s results indicate that implementing a web-based Education Management Information System can enhance administrative efficiency, increase information transparency, and promote parent involvement in education. This system facilitates access to educational programs, extracurricular activities, and student development, thereby supporting more effective and data-driven school management. The findings also show a decrease in administrative errors, an improvement in decision-making quality, and strengthened communication between the school and the community. However, challenges such as limited human resources, inadequate technical training, and technological access gaps remain obstacles. To address these issues, it is recommended that human resource capacity be strengthened, infrastructure optimized urgently, and community outreach enhanced. Overall, the Education Management Information System is a significant innovation that enhances the quality of school services transparently and efficiently. Abstrak Penelitian ini bertujuan untuk menganalisis penerapan Sistem Informasi Manajemen Pendidikan (EMIS) dalam meningkatkan layanan sekolah di SD Negeri 12 Banyuasin. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data meliputi wawancara mendalam, observasi non-partisipan, dan studi dokumentasi. Informan dalam penelitian ini meliputi kepala sekolah, guru, komite sekolah, dan orang tua siswa. Teknik analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan secara sistematis. Hasil penelitian menunjukkan bahwa penerapan SIM Pendidikan berbasis situs web mampu meningkatkan efisiensi administrasi, transparansi informasi, serta keterlibatan orang tua dalam pendidikan. Sistem ini mempermudah akses terhadap program pendidikan, kegiatan ekstrakurikuler, dan perkembangan siswa, sehingga mendukung manajemen sekolah yang lebih efektif dan berbasis data. Temuan juga menunjukkan adanya penurunan kesalahan administrasi, peningkatan kualitas pengambilan keputusan, serta penguatan komunikasi antara sekolah dan masyarakat. Meskipun demikian, kendala seperti keterbatasan sumber daya manusia, pelatihan teknis yang belum memadai, serta kesenjangan akses teknologi masih menjadi hambatan. Untuk mengatasi hal tersebut, disarankan adanya penguatan kapasitas SDM, optimalisasi infrastruktur, dan peningkatan sosialisasi kepada masyarakat. Secara keseluruhan, SIM Pendidikan merupakan inovasi penting dalam meningkatkan mutu layanan sekolah secara transparan dan efisien.
PENERAPAN METODE INFORMATION GAIN DAN LEARNING VECTOR QUANTIZATION 3 PADA KLASIFIKASI PENYAKIT GINJAL Aprima, Muhammad Dzaky; Budianita, Elvia; Syafria, Fadhilah; Afrianty, Iis
Information System Journal Vol. 8 No. 01 (2025): Information System Journal (INFOS)
Publisher : Universitas Amikom Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/infosjournal.2025v8i01.2117

Abstract

Penyakit Ginjal Kronis (PGK) adalah penyakit yang ditunjukkan dengan turunnya fungsi ginjal yang disebabkan oleh penumpukan sisa metabolik dan berakibat tidak berfungsinya ginjal. Prediksi penyakit ini dengan data mining berperan penting dalam upaya pencegahan penyakit ini. Penelitian ini menerapkan seleksi fitur information gain pada metode Learning Vector Quantization 3 (LVQ3) dalam mengklasifikasikan penyakit ginjal kronis. Pengujian dilakukan 5 skenario pengujian dengan jumlah data sebanyak 1659 data dan 53 atribut. Seleksi fitur menerapkan information gain dengan threshold 0,3 dengan 36 fitur terpilih dan 0,7 dengan 33 fitur terpilih. Model diuji dengan kombinasi parameter learning rate dan window serta dievaluasi menggunakan akurasi, presisi, recall, dan F1-Score. Hasil akurasi tertinggi diperoleh tanpa menerapkan seleksi fitur sebesar 92,77%. Setelah seleksi fitur, akurasi menurun menjadi 86,45%. Kombinasi SMOTE dan seleksi fitur pada threshold 0,3 menurunkan akurasi hingga 81,64%. Hasil penelitian berhasil menerapkan LVQ 3 dalam klasifikasi penyakit ginjal kronis.

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