Garuda - Garba Rujukan Digital

Strategi Periklanan Busana Muslim Aflaha Hijab Expert Syar'i sebagai Media Komunikasi Dakwah Fadhillah Fatikah; Edy Muslimin; Agus Fatuh Widoyo
MODELING: Jurnal Program Studi PGMI Vol 10 No 1 (2023): Maret
Publisher : Program Studi PGMI Sekolah Tinggi Ilmu Tarbiyah Nahdlatul Ulama Al Hikmah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/modeling.v10i1.1614

Seorang muslim memiliki tugas untuk melakukan syiâ€™ar walapun hanya sebatas 1 ayat dalam Al-quran, pada hakikat nya dakwah adalah proses menjadikan perilaku seorang muslim untuk dapat memahami dakwah sebagai proses internalisasi, transformasi, transmisi, dan difusi ajaran Islam dalam kehidupan masyarakat. Dakwah pun dapat dilakukan oleh siapa saja, karena dakwah tidak hanya dilakukan didepan khalayak umum untuk melakukan ceramah diberbagai tempat, salah satunya cara dakwah dapat dilakukan dalam kegiatan sehari-hari adalah berdagang hal ini telah dilakukan oleh busana muslim Aflaha yang memiliki visi dan misi berdakwah sehingga Aflaha menggunakan strategi periklanan sebagai media komunikasi dakwah untuk mengembangkan usaha busana muslim Aflaha. Tujuan penelitian ini untuk mendeskripsikan tentang strategi periklanan busana muslim Aflaha sebagai media komunikasi dakwah. Metode dalam penelitian adalah kualitatif dengan subjek penelitian ownerAflaha, konsumen dan crew pemasaran oline Aflaha. Data diperoleh melalui observasi, wawancara dan dokumentasi. Analisis data dengan cara reduksi data, penyajian data dan verifikasi data. Hasil penelitian menunjukkan bahwa dengan menggunakan strategi periklanan sebagai media komunikasi dakwah dapat mengembangkan usaha busana muslim Aflaha dan menarik minat konsumen. . Strategi yang digunakan adalah memanfaatkan media online dengan mengunggah gambar atau konten iklan namun tidak hanya tentang iklan produk namun juga berisikan pesan-pesan dakwah secara menarik dan mudah dipahami.

Perancangan Promosi Periklanan dan Penjualan Melalui Media Sosial pada COFFEED Satya Satya; Dewi Khornida
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 1 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (757.729 KB)

Masa pandemic menyebabkan banyak usaha kecil mengalami penurunan penjualan dikarenakan kondisi ekonomi yang menurun sehingga banyak yang harus kehilangan pekerjaan. Salah satu usaha kecil yang terkena imbas dari kondisi ini adalah usaha COFFEED. Kegiatan pengabdian kepada masyarakat (PKM) ini dilaksanakan dengan tujuan untuk membuat kreasi baru yang berbeda dari yang lain dengan cara menciptakan menu baru. Langkah untuk dapat meningkatkan penjualan adalah menciptakan target pasar yang baru dengan cara meningkatkan menu baru. Strategi yang digunakan untuk meningkatkan penjualan adalah dengan menggunakan strategi promotion mix. Hasil yang diperoleh adalah menu COFFEED banyak dikenal oleh pelanggan baru, serta adanya keterlibatan pelanggan sehingga penjualan dari COFFEED akan meningkat. Hasil luaran proyek berupa rancangan promosi periklanan yang menyerupai brosur digital yang berisi promosi untuk menarik ketertarikan pelanggan. Selain itu, ada juga proyek berupa rancangan video dan membuat beranda media sosial mitra menjadi tampak lebih menarik sehingga menarik rasa penasaran pelanggan untuk mencoba COFFEED. Kondisi setelah implementasinya yaitu dengan adanya strategi digital marketing ini maka kedai kopi mampu mempromosikan kedai kopi nya dengan strategi digital marketing yang baru, jadi kedai kopi tidak perlu menggunakan strategi digital marketing tradisional lagi, ini akan sangat menghemat waktu dan juga lebih efektif dalam melakukan promosi kedai kopi dan keterlibatan pelanggan.

Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Pinto Jaya; Sisca Febrianti; Mumuh Mulyana; Saefudin Zuhdi
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.

Model Optimisasi Linier Integer untuk Masalah Pemilihan Media Periklanan dengan menggunakan Pendekatan Konsep Set Covering Diah Chaerani; Erna Erna; Stanley P. Dewanto
Jurnal Matematika Integratif Vol 9, No 1: April, 2013
Publisher : Department of Matematics, Universitas Padjadjaran

Dalam paper ini disajikan kajian model optimisasi strategi pemilihan media periklanan dengan menggunakan pendekatan konsep set covering (SC). Pentingnya disain model masalah ini terletak pada konstruksi fungsi kendala sebagai masalah SC, dimana himpunan tipe audiens diasumsikan sebagai suatu himpunan yang terlingkupi oleh himpunan media yang tersedia. Ini berarti bahwa himpunan media beranggotakan sub himpunan dari himpunan tipe audiens. Tujuan utama dari masalah pemilihan mediaperiklanan ini dapat dinyatakan sebagai masalah optimisasi untuk menentukan kombinasi terbesar dari setiap anggota dari himpunan media yang melingkupi (atau disebut sebagai suatu cover) atas himpunan audiens dengan biaya promosi periklanan yang minimum. Dapat ditunjukkan bahwa model optimisasi yang diperoleh merupakan masalah Integer Linier Programming (ILP), sehingga masalah ini harus diselesaikandengan menggunakan metode/skema branch and bound dalam perhitungan numeriknya. Selanjutnya, untuk memperoleh suatu model optimisasi yang memperhatikan kondisi logis di dunia nyata, maka disajikan pula penambahan kondisi logis dengan konstruksi fungsi kendala menggunakan konsep conditional constraints. Contoh masalah yang disajikan dalam makalah ini merujuk pada [1].Keywords: optimisasi, pemrograman linier integer, set covering, periklanan, skemabranch and bound

Pengaruh Periklanan Media Elektronik dan Promosi Penjualan Terhadap Minat Dalam Transaksi Berulang Menggunakan Dompet Digital Dana Ocsa Rabella Weles; Adil Fadillah; Pinto Jaya
Jurnal Informatika Kesatuan Vol 1 No 2 (2021): JIKES Edisi Desember 2021
Publisher : LPPM IBI Kesatuan

This study aims to determine whether Electronic Media Advertising and Sales Promotion have a partial and simultaneous effect on the Interest of Repetitive Transactions. The population in this study is the community who have used the application D A N A with a total sample of 110 people. The data analysis method uses multiple linear regression to determine the effect of Electronic Media Advertising, and Sales Promotion on the Interest of Repetitive Transactions. Data testing was performed using SPSS 20. The results of this study are as follows: (1) Electronic Media Advertising partially affects the Interest of Repetitive Transactions with the value of t arithmetic greater than t table (5,024> 1.65). (2) Sales promotion partially influences the Interest of Repetitive Transactions with t value greater than t table (3.478> 1.65). (3) Electronic Media Advertising and Sales Promotion partially have no effect on Repetitive Transaction Interest. (5) The two independent variables (Effect of Electronic Media Advertising and Sales Promotion) are able to explain variations in the dependent variable (Interest in Repeated Transactions) by 32.8%, while 67.2% Repurchase Interest is influenced by other independent variables. Keywords: Effect of Electronic Media Advertising, Sales Promotion and Repetitive Transaction Interest

Rancang Bangun Sistem Manajemen Banner Periklanan pada PT. Merah Putih Media Menggunakan Framework Laravel Berbasis Web dan Metode RAD Ahmad Rifki Fachrudin; Galuh Saputri
SAINSTECH: JURNAL PENELITIAN DAN PENGKAJIAN SAINS DAN TEKNOLOGI Vol 33 No 2 (2023): Sainstech: Jurnal Penelitian dan Pengkajian Sains dan Teknologi
Publisher : Institut Sains dan Teknologi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37277/stch.v33i2.1583

Abstract Banner Advertising Management System at PT. Merah Putih Media is designed to facilitate the management of advertising banner data on online media owned by companies. The aim of this research is to design and build an efficient, easy-to-use banner advertising management system. This study uses the Laravel Framework as a development basis and the RAD Method to speed up the system development process. In system development, the RAD method allows for rapid prototyping and testing so that the results can be evaluated immediately. The system consists of banner ad data management and user management modules. The banner ad data management module is used to manage banner ad data on online media, while the user management module is used to manage system users. The result of this research is a banner advertising data management system to manage banner advertising data at PT. Merah Putih Media. This system effectively and efficiently manages advertising banners on online media and can help PT. Merah Putih Media in improving company performance. Keywords: laravel, banner ads, php, framework, bootstrap, RAD.

Strategi Promosi Periklanan Di Media Sosial Dalam Meningkatkan Pendapatan Client PT. Borneo Digital Marketing Ditinjau Dari Perspektif Ekonomi Islam Nur Fitriyah; Darmawati Darmawati; Tika Parlina
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 2, NO.2, Desember 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Abstract The background discusses in the current digital era, many business people are competing to market their products or services online through social media networks by advertising. Therefore, promotion strategies through social media are indispensable, both for large and small businesses. The purpose of this study was to determine the advertising promotion strategy on social media carried out by PT. Borneo Digital Marketing in increasing client income of PT. Borneo Digital Marketing and knowing the picture of the sharia economy about advertising promotion strategies on social media in increasing the income of PT. Kalimantan Digital Marketing. This study uses field research to explore data sourced from the research location and is descriptive qualitative, namely research that aims to obtain a complete picture of something being researched. Sources of data are 38 sources from interviews conducted with the CEO, 7 employees and 30 clients of PT. Kalimantan Digital Marketing. Data collection techniques are interviews, observation and documentation. The data analysis technique uses the method according to Miles And Huberman, namely data collection, data reduction, data presentation and data verification. The results of the research are advertising promotion strategies on social media used by PT. Borneo Digital Marketing, namely four specific advertising promotion strategies such as paid media vs organic media strategies, performance strategies, intent strategies, and marketing channel strategies. Judging from the tables and graphs of client income, the four special promotion strategies have been able to increase client income of PT. Borneo Digital Marketing. Islamic economics review of advertising promotion strategies on social media used by PT. Borneo Digital Marketing applies Islamic economic principles such as Tawhid, Morals: Shidiq (true and honest), Tablig (speaking truth), Amanah (trustworthy) and Fathanah (intelligent), Balance, individual freedom and justice. Keywords: Promotion Strategy, Advertising, Social Media, Income, Islamic Economic Perspective

Strategi Memasarkan Makanan Betawi Menggunakan Website Sebagai Media Periklanan Dwi Mandasari Rahayu
Jurnal Ilmiah Publipreneur Vol 11, No 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.695

Peningkatan penggunaan internet saat ini semakin tinggi disertai dengan semakin maraknya masyarakat menggunakan website. Website dapat digunakan untuk memberikan informasi suatu produk sehingga produk dapat diiklankan kepada masyarakat. Selain itu pengaruh pengguna website untuk transaksi jual beli juga semakin banyak digunakan sehingga memudahkan masyakat untuk melakukan transaksi belanja dengan cara online. Metode belanja dengan cara online saat ini lebih banyak diminati oleh masyarakat. Masyarakat lebih mudah memahami produk yang ditawarkan dan menghemat waktu transaksi belanja. Permasalahan pada penelitian ini yaitu masyarakat yang kurang memahami makan khas betawi, dan UMKM makanan Betawi yang belum menggunakan website untuk memasarkan produknya. Para pemilik usaha masih menggunakan cara konvensional untuk menjual produk makanan Betawi. Adapun tujuan penelitian ini yaitu untuk memperkenalkan makanan Betawi kepada masyarakat dengan pangsa pasar yang luas, mudah diakses serta sebagai sarana bagi UMKM makanan Betawi untuk mengiklankan produknya. Penelitian ini menggunakan metode kualitatif. Pengumpulan data yang digunakan menggunakan wawancara, kuesioner dan studi pustaka. Hasil dari penelitian ini bahwa terjadi peningkatan penggunaan website untuk mengiklankan produk makanan Betawi. Dengan demikian mempengaruhi pemahaman masyarakat tentang produk makanan Betawi dan meningkatkan pemasaran. Maka dapat disimpulkan dengan adanya website saat ini masyarakat menjadi lebih tertarik untuk membeli produk makanan Betawi serta UMKM yang menjual makanan Betawi mengalami peningakatan dalam segi penjualan produk.

DESAIN GRAFIS SEBAGAI MEDIA UNGKAP PERIKLANAN Sofyan Mufti Prasetiyo; Helda Sanira; Dian Ismiyati; Muhammad Syaiful Karim
BULLET : Jurnal Multidisiplin Ilmu Vol. 1 No. 06 (2022): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Graphic design was born from the human need for communication through visual language from the 19th century to modern times. Starting from the use of simple symbols to sophisticated computer devices. Design that is rooted in pure art which then develops into the functions of identification, information, instructions as well as Promotion and Presentation. Graphic design is a medium for conveying information through the language of visual communication in a two-dimensional or three-dimensional form that involves aesthetic principles. The main design elements involved in graphic design are ingredients in the form of: lines, letters, shapes and textures. Meanwhile, the structure is the organization of these design elements. A good design structure is the result of accurate integration of design principles in the placement process. The main design principles consist of: balance (balance), contrast, unity, value (value) and color. As a result of the interaction process with the world of art, socio-culture, industry and commerce, the various styles or styles of graphic design are getting richer and more colorful.

TINJAUAN YURIDIS WEDDING ORGANIZER DALAM MELAKUKAN PERIKLANAN PERNIKAHAN ANAK DIBAWAH UMUR MELALUI MEDIA ONLINE Kartina Pakpahan; Heriyanti Heriyanti; Nadya Khairani
Legal Standing : Jurnal Ilmu Hukum Vol 7, No 1 (2023): Maret
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ls.v7i1.7607

The spread of promotional materials in the modern world is greatly helped by advances in technology. The wedding ran smoothly because of the actions of many people and groups, such as the wedding organizer (WO). This study aims to explain the regulation of criminal acts and criminal liability for WO business actors who advertise underage marriages through social media and websites, as well as possible criminal penalties and sanctions that can be used against those who are responsible for advertising violations. This investigation is based on methods for analyzing descriptive-analytic studies, legal-normative analysis, and qualitative data. This legal writing is largely about studying a statewide collection of literature, data, and documentation for legal instruments. The results of the discussion explained that companies that encourage underage marriages violate Article 59(2)(d) of Law No. 35 of 2014 concerning Child Protection. Law Number 16 of 2019 concerning Marriage Article 7 Paragraph 1 states that underage child marriage is invalid. This is because it is against the law because you have to be 18 years old to get married. Article 8 paragraph 1 letter an of Law Number 8 of 1999 concerning Consumer Protection states that WO business actors advertising underage child marriages is against the law. As stated in the first sentence of article 27 of Law Number 19 of 2016 concerning ITE, it is a crime to advertise in a way that is against the law and is not in accordance with statutory regulations. When the subjective and objective requirements of Article 20 jo. Article 60 paragraphs (1) and (2) of Law No. 8 of 1999 concerning Consumer Protection and Article 45 paragraph (1) of Law No. 19 of 2016 concerning Information and Electronic Transactions are fulfilled, the perpetrators can be held accountable for their actions.

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