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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5,267 Documents
 400   401   402   403   404 
PENGARUH BRAND IMAGE, BRAND TRUST DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK EMINA (STUDI KASUS PADA MAHASISWA UNIVERSITAS SAM RATULANGI) Viedy Virginia Lombok; Reitty L Samadi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.983 KB) | DOI: 10.35794/emba.v10i3.43524

Abstract

Keputusan Pembelian untuk konsumen adalah hasil dari strategi pemasaran yang baik dari perusahaan. Penelitian ini bertujuan untuk melihat pengaruh brand image, brand trust dan digital marketing terhadap keputusan pembelian konsumen pada produk Emina pada Mahasiswa Universitas Sam Ratulangi. Metode pengambilan sampel menggunakan Purposive Sampling, yaitu teknik pengambilan sampling yang memiliki ciri utama ialah anggota sampel yang dipilih secara khusus berdasarkan tujuan penelitian, sampel yang digunakan sebanyak 100 responden. Metode analisis yang digunakan analisis regresi linier berganda. Hasil penelitian uji secara parsial menunjukkan bahwa brand image berpengaruh signifikan terhadap Keputusan Pembelian Konsumen, brand trust berpengaruh signifikan terhadap keputusan pembelian konsumen, digital marketing berpengaruh signifikan terhadap keputusan pembelian konsumen. Dan uji simultan menunjukkan bahwa brand image, brand trust dan digital marketing secara bersama-sama memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen.
PENGARUH KUALITAS PRODUK DAN BRAND AMBASSADOR KPOP NCT DREAM TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIE LEMONILO DI MANADO Dea Anisa Yusuf; Altje L. Tumbel; Djemly Woran
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.752 KB) | DOI: 10.35794/emba.v10i3.43526

Abstract

Strategi marketing yang efektif tentunya akan mempengaruhi konsumen dalam membuat keputusan pembelian. Penelitian ini bertujuan untuk melihat Pengaruh Kualitas Produk dan Brand Ambassador Kpop NCT Dream terhadap Keputusan Pembelian pada Produk Mie Lemonilo di Manado. Metode pengambilan sampel menggunakan teknik Purposive Sampling. Sampel yang digunakan adalah sebanyak 100 responden populasi masyarakat kota Manado. Metode analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian uji secara parsial menunjukkan bahwa Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian mie Lemonilo, Brand Ambassador Kpop NCT Dream secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian mie Lemonilo. Dan hasil penelitian uji secara simultan menunjukkan bahwa Kualitas Produk dan Brand Ambassador Kpop NCT Dream secara simultan berpengaruh signifikan terhadap Keputusan Pembelian mie Lemonilo.
THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON BEHAVIORAL INTENTION OF E-WALLET USER (CASE STUDY: MANADO) Angie Tesalonika Rewah; Maryam Mangantar; Regina Trivena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.903 KB) | DOI: 10.35794/emba.v10i4.43547

Abstract

E-Wallet continues to develop in popularity and has attracted a lot of attention from the general public since the service it provides is valuable in terms of practicality, security, and convenience for its users while making payments. Aside from the numerous advantages that make consumers want to use E-Wallet, it turns out that a technology's level of credibility must also be a priority in the creation of its services, since this has an impact on behavioral intention of e-wallet user.The purpose of this research is to analyze The Effect of Perceived Usefulness, Perceived Ease of Use and Perceived Risk on Behavioral Intention of E-Wallet user (Case study: In Manado). This research used quantitative method. 100 samples were collected with questionnaire distributed via social medias from E-Wallet user in Manado.The result of this research shows that Perceived Usefulness (X1) Perceived Ease of Use (X2) and Perceived Risk (X3) have a positive and significant correlation with on Behavioral Intention (Y) partially and simultaneously. Multiple linear regression and 5 points Likert scale was used to help the data analysis in this research
PENERAPAN AKUNTANSI BARANG DAGANG SOFA DI CV. TERENA MANADO Magdalena Makalalag; Holsiana Tjodi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.386 KB) | DOI: 10.35794/emba.v10i3.43569

Abstract

Persediaan mempunyai pengaruh dalam penyajian laporan keuangan. Hal tersebut karena dari laporan keuangan yang dihasilkan akan dapat menunjukan keadaan keuangan perusahaan yang sesungguhnya apakah mengalami keuntungan ataupun sebaliknya. Namun banyak perusahaan yang mengalami kesalahan atau kekeliruan dalam pencatatan persediaanya.  Penelitian ini bertujuan untuk mengetahui bagaimana penerapan akuntansi persediaan barang dagang sofa di CV. Terena Manado.  Metode pengumpulan data yang digunakan adalah Kualitatif deskriptif.  Hasil penelitian yang diperoleh yaitu CV. Terena cukup banyak mendapatkan keuntungan dari penjualan sofa sehingga pengelolaan bagian persediaan terutama pencatatan dan penilaian persediaan harus dilakukan dengan baik maka dari itu perlunya perusahaan menggunakan kartu persediaan agar lebih memaksimalkan dalam pencatatan dan penilaian persediaan barang dagang, sehingga dapat disimpulkan bahwa CV. Terena manado perlu menggunakan kartu stok atas semua barang yang dimiliki agar lebih terkontrol dengan baik dibagian persediaan barang dagang. Kata Kunci: Persediaan, pencatatan persediaan, penilaian persediaan
PENGARUH KOMPETENSI, KETERLIBATAN KERJA, DAN PENEMPATAN KERJA TERHADAP KINERJA PEGAWAI ASN DI DINAS PARIWISATA KOTA MANADO PADA MASA PANDEMI COVID-19 Brayen Manopo; Lucky O. H. Dotulong; Yantje Uhing
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.914 KB) | DOI: 10.35794/emba.v10i3.43571

Abstract

Ada banyak faktor yang dapat mempengaruhi kinerja pegawai, diantaranya adalah kompetensi sebagai langkah untuk menganalisis juga menilai kemampuan pegawai dan penempatan sebagai upaya menciptakan efektifitas efisiensi kerja pegawai guna menghasilkan pendayagunaan sumber daya manusia yang optimal. Penempatan kerja berhubungan dengan upaya untuk menjamin bahwa kebutuhan jabatan dan karakteristik organisasi sangat cocok dengan keterampilan, pengetahuan serta kemampuan yang dimiliki oleh pegawainya.Dalam sebuah organisasi seringkali ditemukan pegawai yang tidak mampu menyelesaikan tugas yang harus diselesaikannya dengan baik karena kompetensinya tidak sesuai dengan tugas syang diberikan.Demi mencapai kinerja yang baik pada pegawai maka komptensi pegawai perlu ditingkatkan agar dapat mencapai tujuan organisasi.Tujuan penelitian ini adalah untuk mengetahui pengaruh kompetensi dan penempatan kerja secara parsial dan simultan terhadap kinerja pegawai.Penelitian ini merupakan penelitian kuantitatif dengan metode pengambilan sampel menggunakan sampel jenuh.Hasil penelitian menunjukan bahwa, secara simultan kompetensi, keterlibatan kerja, penempatan kerja berpengaruh signifikan terhadap kinerja pegawai dan secara parsial kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai sedangkan keterlibatan kerja dan penempatan kerja tidak berpengaruh signifikan terhadap kinerja pegawai.Kata Kunci: kompetensi, keterlibatan kerja, penempatan kerja, kinerja pegawai.
THE ANALYSIS OF CUSTOMER INTEGRATION OF CHILDREN’S PLAY FACILITIES AT KENTUCKY FRIED CHICKEN MANADO Yessica Dian Oktriyani Kalesaran; Paulus Kindangen; Frederik Worang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.925 KB) | DOI: 10.35794/emba.v10i4.43584

Abstract

Child's attitude can  influence parents purchasing decisions. Playground can affect the activities of children and parents. Companies need to consider providing and developing Playground which can also be profitable for the company. Because in Manado there is minimal availability of Playground at the Restaurant. This research doing by In Depth Interview Method. There are several things that affect customer integration with the Playground,  Kids Fun, Child's Appetite, Child Safety, and Parents' Comfort. Customers will integrate well for the company if the company also pays attention to the integration that customers show. What are their desires and complaints. Customers can fulfill what they expect.
ANALYSIS THE IMPACT OF SALES PROMOTION AND HEDONIC TO CONSUMER ONLINE IMPULSIVE BUYING ON SHOPEE USERS IN MANADO Egalita Rosari Maria Sumampouw; Merinnda H.C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (850.335 KB) | DOI: 10.35794/emba.v10i4.43603

Abstract

The development of information and communication technology is very rapid. this is inseparable from the role of the internet in accessing information and communication. now the internet has become a community need, as internet users are increasing from year to year, this can be used as a potential market for ecommerce. One of the e-commerce that is in great demand by consumers is Shopee. The amount of competition in the e-commerce business requires business people to be able to understand consumer behavior in order to make purchases of the goods and services offered. Impulsive buying is an attractive consumer behavior for business people, with this impulsive action the products and services offered will be easier to sell. This study aims to determine: the impact of sales promotion on impulsive buying; hedonic impact on impulsive buying; and the impact of sales promotion and hedonic simultaneously on impulsive buying on Shopee e-commerce consumers. sampling technique using non-probability sampling. data obtained by distributing questionnaires to 120 respondents. The data analysis technique in this study was descriptive analysis using SPSS 25. The results showed that: sales promotion had no effect on impulsive buying; hedonic effect on impulsive buying; sales promotion and hedonic influence simultaneously on impulsive buying on Shopee e-commerce consumers.
The Influence of Brand Ambassador and Brand Image on E-Commerce Purchase Decision at Tokopedia Marketplace (Study on Millennial and Generation Z in Manado) Jeniffer Gabriella Korompis; Willem J. F. A. Tumbuan; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.122 KB) | DOI: 10.35794/emba.v10i4.43607

Abstract

In the first quarter of 2021, Indonesian e-commerce Tokopedia ranked first among the most clicked e-commerce sites in Indonesia, with around 135 million clicks. There is a shift of purchasing power from generation Z to millennial generation. Millennial and Generation Z are the generation that have grown up tech savvy, living through the evolution of life-changing innovation, such as the launch of the public internet and the smart phone. The popularity of Tokopedia was also driven by a marketing strategy in introducing Tokopedia and its products to the public, one of which is the use of celebrities that attract the public's attention. The using of a brand ambassador is one effective marketing technique to get a lot of attention from the customers. Brand image has an important position in influencing the purchasing decisions by consumers, because one of the the decisions in the structure of the purchasing is the decision regarding the choice of brand The purpose of this study is to know the simultaneous and partial influence of brand ambassador and brand image on consumer purchase decision at Tokopedia marketplace. This research used multiple regression analysis with sample of 100 respondents. The result shows that brand ambassador and brand image have a simultaneous and partial influence on consumer purchase decision at Tokopedia marketplace. Tokopedia should keep BTS and Blackpink as their brand ambassador considering that they’re the most famous Korean boy group and girl group these days and have so many fans especially Millennial and generation Z. Brand image of Tokopedia already good and all Tokopedia need is keep maintaining the corporate image.
THE INFLUENCES OF LOCATION AND PRICE ON CONSUMER PREFERENCES IN TRADITIONAL MARKET (CASE STUDY PASAR BERSEHATI IN MANADO CITY) Reycel Yudhitia Tarro; Joyce Lapian; Regina Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.23 KB) | DOI: 10.35794/emba.v10i4.43609

Abstract

The purpose of this study was to determine how the influences of location and price on consumer preferences in traditional market (Pasar bersehati in Manado city). This study uses quantitative methods with questionnaire data collection techniques. The results of this study indicate that there is a significant influence between location and price on consumer preferences by visitors at Pasar Bersehati Manado. Based on the F test, where Fcount > Ftable (79.107 > 2.70).
INFLUENCE OF SHOPPING LIFESTYLE, DISCOUNT AND FASHION INVOLVEMENT ON IMPULSIVE BUYING OF SHOPEE ONLINE SHOPPING Fransischa Veronika Claudya Titing; Frederik G. Worang; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.56 KB) | DOI: 10.35794/emba.v10i4.43618

Abstract

Consumptive behavior arises besides being due to meeting diverse needs, but also to follow the growing trend in the market. Therefore, marketers must be able to understand the desires and needs of these consumers, as well as the trends of the millennial generation that are in effect in order to create and develop their marketing strategies in the era of revolution. This research is intended to find out and analyze the influence between shopping lifestyle, discount and fashion involvement as independent variable towards impulse buying as dependent variable to the Shopee customer. This study used the quantitative research by spreading questioners to the customer of Shopee who shop about 120 persons. The sample was taken by the purposive sampling method. The measurement of variable used the Likert scale with the weight scale from 1 to 5. To find out the effect of X variable towards Y variable used Multiple Linear Regression analysis. The result from this research found that there is a significant influence between discount and fashion involvement toward impulsive buying on Shopee fashion product. It also means that discount and fashion involvement simultaneously influence to impulsive buying. However, the result also shows that there is no significant influence in shopping lifestyle on impulsive buying of Shopee fashion product.

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue