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International Journal of Artificial Intelligence Research
Published by STMIK Dharma Wacana
ISSN : -     EISSN : 25797298     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Electrical & Electronics Engineering
International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) majors areas of research that includes 1) Machine Learning and Soft Computing, 2) Data Mining & Big Data Analytics, 3) Computer Vision and Pattern Recognition, and 4) Automated reasoning. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
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Articles 133 Documents
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Search results for , issue "Vol 6, No 1.2 (2022)" : 133 Documents clear
Transformational Role of Computers in Education Management: Optimizing Learning Efficiency and Effectiveness Rosmiati Rosmiati; Akhmad Syahid; Idawati Idawati; Salim Hasan; Nur Setiawati; Muh. Azhar Burhanuddin
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.965

Abstract

This discussion addresses the role of teachers in the use of tablet computers in the context of eLearning, the advantages, and challenges of using eLearning, student learning outcomes, the influence of locus of control, the theory of planned behavior, and its managerial and theoretical implications. The use of tablet computers in learning provides new opportunities for teachers to engage students interactively and deeply. The advantages of using eLearning include better accessibility to learning resources and expansion of learning beyond the classroom. However, challenges such as unequal accessibility of technology require the role of teachers in ensuring equitable access for all students. The teacher's role in the use of tablet computers is a major determinant in student learning outcomes. Teachers must be able to observe and evaluate students' learning progress and use learning outcome data to improve learning. The influence of locus of control and the theory of planned behavior also plays a role in the use of tablet computers. Teachers can help students develop an internal locus of control and apply the principles of the theory of planned behavior to increase students' motivation and independence in learning. Managerial implications include the importance of training and development for teachers, development of educational policies that support the use of technology, and collaboration between educational institutions and stakeholders. Theoretical implications include the development of technology-based learning theory, motivation theory in the context of technology, and the application of planned behavior theory in the use of technology. The discussion provides a better understanding of the importance of the role of teachers, the use of tablet computers, innovative learning strategies, policy development, improving educational accessibility, and developing educational theories in the context of technology. Its managerial and theoretical implications provide guidance for educational managers and researchers to improve the quality of education and utilize technology effectively in the learning process.
Pandemics' Contagion And Spillover Effects On Global Financial Markets Faurani Santi Singagerda; Anggalia Wibasuri; Andi Desfiandi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.878

Abstract

This study will examine at the relationships and influence of economy factors on another variable of the Covid-19 Pandemic effect on The Financial Market Index on The Indonesia Stock Exchange during the coronavirus pandemic. Considering daily Covid-19 confirmed cases from the United States and China, as well as the Stock Indexes of the United States, China, and Indonesia from January 1, 2020 to October 30, 2020. The results demonstrate that the total active instances of Covid-19 in the United States (USAC) have a positive impact on the Indonesian Financial Market Index (JKFINA). It is indicated by a decline in primary industry and its contribution to economic growth, which has impacted on China's raw material export to Indonesia. Many corporations have dropped, causing issues with the banking industry and, as a result, a negative influence on the Indonesian Financial Stock Index (JKFINA). Given these conditions, the Indonesian government must fully support the activities of small, medium, and large businesses in order to maintain and promote Indonesia's export activities, provide simplicity in export permits, accelerate the export licensing process, and pay more attention to the rules set by the US. Due to the restriction of raw material supply from China, Indonesia needs to be able to optimize its own resources
Mobile Health Care in Developing Countries: A Narrative Review Haeruddin, Haeruddin; Aril Ahri, Reza; Yusuf, Rezky Aulia
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.957

Abstract

This paper aims to synthesize the literature on mobile healthcare in developing countries. We employed a narrative review methodology to describe mobile healthcare in developing countries narratively. Two health and information technology research databases were searched for papers covering this domain. Two reviewers assessed the articles. Articles were then synthesized via narrative review. Mobile healthcare holds tremendous potential for transforming healthcare delivery in developing countries. By leveraging mobile technologies, mHealth interventions can improve access to healthcare, enhance disease prevention and management, and empower community health workers. Sustainable strategies that involve collaborations among stakeholders are necessary to overcome these obstacles and ensure the long-term effectiveness of mHealth solutions in improving health outcomes for underserved populations. Mobile technology has the power to fundamentally alter how healthcare is provided in underdeveloped countries. MHealth initiatives may use mobile technology to reduce barriers to access, improve health outcomes, and let individuals take an active role in their own healthcare. Through persistent research, cooperation, and innovation, the Sustainable Development Goal of ensuring healthy lives and well-being for everyone might be significantly advanced by mobile healthcare.
Validity of Electronic Signature on Deed of Sale and Purchase Agreement Isretno Israhadi, Evita
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.968

Abstract

The development of technology today is increasingly advanced and sophisticated. Many changes have occurred, one of which is the number of transactions carried out via the internet. Therefore, electronic signatures or digital signatures that are made electronically based on asymmetric cryptography technology and have the same function as ordinary signatures on ordinary paper documents. Regarding evidence in court, there are several differences of opinion regarding the evidentiary power of electronically signed electronic documents. Electronic documents that have been electronically signed have the same evidentiary power as authentic deeds made by authorized officials, but differences of opinion arise from the notary. It is considered that it does not meet the requirements as an authentic deed, namely not facing directly to the authorized official. The legal power of electronic signatures needs to be further analyzed in the event of a dispute between the parties to an electronic agreement and the position of electronic signatures can or cannot be equated with conventional signatures. This research uses normative juridical method with statutory approach and conceptual approach. The resulting conclusion is that the validity of electronic signatures in the deed of sale and purchase agreement has not been recognized by the Electronic Information and Transaction Law.
Factors Influencing Public Trust in Using a Digital Public Service Precision National Driving License (SINAR) in Indonesia Nurhidayatullah Nurhidayatullah; Ulung Pribadi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.963

Abstract

The increasing influence of technology, information, and communication quickly, so that it can influence the role of government and institutions in implementing digital as a solution to speed up and provide convenience for the community. This study describes an empirical survey on public Trust using the digital precision driving license (SINAR) application. The presence of a precision national driving license application (SINAR) is a breakthrough to make it easier for the public to create and extend driving licenses online. This study tested four hypotheses: Public Trust in the presence of the SINAR application, Trust in information quality, security privacy, and regulation. The method uses quantitative research by distributing questionnaires and data analysis using SmartPLS 3. The results of hypothesis testing show that three hypotheses are rejected, including Trust in the quality of information, security, privacy, and regulation. While those that have been accepted or supported include public Trust in the application for a precision national driving license (SINAR). This proves that the community fully supports it because this application positively impacts society.
Neuromarketing: Understanding Consumer Psychology in the Digital Age Nurhilalia Nurhilalia; Muhammad Ishlah Idrus
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.992

Abstract

This comprehensive discourse delves into the intricate interplay between neuroscience, consumer behavior, and business strategies, unveiling insights that redefine marketing practices in the digital age. The evolution of consumer behavior in the digital era has given rise to a deeper exploration of subconscious triggers, cognitive processes, and emotional responses. Neuromarketing, a pivotal concept, elucidates the integration of neuroscientific principles into marketing research, illuminating the subconscious mechanisms that underpin consumer choices. Leveraging neuroimaging techniques such as fMRI and EEG, researchers decode emotions, memory, and decision-making, facilitating more resonant marketing strategies. The discussion extends to the practical realm, highlighting how neuromarketing principles drive digital marketing strategies. Tailored content, neurotargeting, and optimized visual cues captivate consumer attention and nurture brand loyalty. Ethical concerns surrounding subliminal advertising are explored, emphasizing the importance of transparency and consumer well-being. Through case studies, we discern the practicality of neuromarketing, illuminating how sensory marketing and emotional branding forge indelible connections with consumers. Sustainability emerges as a critical theme, as neuromarketing unveils insights into promoting eco-friendly choices. The fusion of consumer psychology and business strategy is exemplified through personalization, fostering individualized experiences that resonate deeply. The methodology of neuromarketing research, albeit insightful, raises ethical considerations demanding responsible practice and participant consent. Theoretical contributions abound, enriching consumer behavior theories with insights from cognitive psychology, behavioral economics, and neuroscience. From a managerial standpoint, neuromarketing insights offer transformative potential. Crafting persuasive narratives rooted in emotional storytelling enhances authenticity and brand impact. The horizon of possibilities includes the burgeoning field of ecological consumer neuroscience, promising real-world insights for strategic implementations. In conclusion, this discourse elucidates the pivotal role of neuromarketing and consumer behavior in shaping contemporary business strategies. As technology shapes consumer interactions, understanding the interplay of emotions and cognition guides marketing resonance. This fusion of neuroscience and consumer psychology offers a transformative path forward, paving the way for strategies that resonate deeply in the ever-evolving consumer landscape.
The Effect of Taxpayer Awareness, Fiscal Services, and Tax Sanctions on Corporate Taxpayer Compliance at the Jayapura Primary Tax Service Office Sutisna, Entis; Sutisman, Entar; Nor Khasanah, Jana Siti
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.975

Abstract

This study aims to analyze the impact of technological innovation on consumer decision-making in the gadget industry. Using a qualitative approach, this research involves interviews with consumers in various innovation adoption groups, which include innovators, early adopters, early majority, late majority, and slow followers. In addition, this research also studied the concept of consumer satisfaction and how consumer satisfaction with technological innovations affects purchasing decisions in the gadget industry. Through in-depth interviews with consumers, this research generated rich insights into consumers' experiences of adopting technological innovations, factors that influence purchase decisions, and the role of consumer satisfaction in the decision-making process. Qualitative data analysis was conducted to identify patterns, themes, and relationships between the variables studied. The results of this study show that understanding the level of consumer adoption in technological innovation is of key importance for gadget companies. Innovator and early adopter consumers tend to have higher risk, are enthusiastic in trying new technology, and play an important role in influencing others to adopt the innovation. Meanwhile, early majority consumers have a slower adoption rate, but their purchasing decisions are influenced by testimonials from previous adoption groups. Consumer purchase decisions in the gadget industry are also influenced by their satisfaction with technological innovations. Consumers who are satisfied with the user experience of an innovation are likely to recommend it to others and consider purchasing products with similar innovations. Therefore, gadget companies need to pay attention to product development that meets consumer expectations, provides a positive user experience, and provides responsive customer service.
The Influence of Organizational Culture, Human Resource Capacity Development, and Empowerment of Human Resources on Affective Commitment and Loyalty, and Its Implications on Employee Performance (A Survey on Employees of PT. Kereta Api Indonesia (Persero), Operational Area 2 Bandung) Sukmara, Ading Rahman; Priadana, Sidik; Machmud, Senen; Yusuf, Eddy; Affandi, Azhar
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.927

Abstract

The successful implemenstation of tasks in the transportation service of PT. Kereta Api Indonesia (Persero), Operational Area 2 Bandung, depends greatly on the quality of employees who produce high-quality performance, ultimately enhancing company performance. This research aims to understand and examine the influence of Organizational Culture, Human Resource Capacity Development, and Empowerment of Human Resources on Affective Commitment and Loyalty, and their implications for Employee Performance. This study adopts a descriptive and verificative approach, utilizing quantitative research methods with descriptive analysis and verification analysis. The sample for this research consists of 145 employees. The analysis method employed in this study is Structural Equation Model (SEM) analysis. The research findings conclude that there is a significant influence of Organizational Culture, Human Resource Capacity Development, and Empowerment of Human Resources on Affective Commitment, with an influence magnitude of 72.02 percent. Additionally, there is a significant influence of Organizational Culture, Human Resource Capacity Development, and Empowerment of Human Resources on Employee Loyalty, with an influence magnitude of 74.48 percent. Furthermore, there is a significant influence of Affective Commitment and Loyalty on Employee Performance, with an influence magnitude of 82.74 percent. Human Resource Capacity Development, and Empowerment of Human Resources on Employee Loyalty, with an influence magnitude of 74.48 percent. Furthermore, there is a significant influence of Affective Commitment and Loyalty on Employee Performance, with an influence magnitude of 82.74 percent. Human Resource Capacity Development, and Empowerment of Human Resources on Employee Loyalty, with an influence magnitude of 74.48 percent. Furthermore, there is a significant influence of Affective Commitment and Loyalty on Employee Performance, with an influence magnitude of 82.74 percent.
Marketing Mix Development Strategy In Lesehan Coffee Business In The City Of Tebing Tinggi Using Market Segmentation Priority Scale Method Saragih, Jopinus; Tarigan, Hendri Mayanta
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.880

Abstract

This study aims to find out how the Marketing Mix Development Strategy in Lesehan Coffee Business in Tebing Tinggi City Using the Market Segmentation Priority Scale Method. The results showed that the Organizational Factor variable i (X1). i has an effect on the Loyalty variable (Z). hypothesis 2 can be iseen that the variable Compensation (X2). From this description it can be seen that tcount (4.919) i> ttable (2.042), and a significance ivalue iof 0.000 i<0.05, it can be concluded that the second hypothesis is accepted, meaning that the Compensation variable (X2) affects the Loyalty variable (Z). Hypothesis 3 can be seen that ithe Organizational Factor variable (X1). X1) has no ieffect on the Performance variable (Y). hypothesis 4 can be seen that the variable Compensation (X2). From this description it can be seen that tcount (2.690) > ttable i(2.042), and a significance value of 0.012<0.05, it can be concluded that the fourth hypothesis is accepted, imeaning that the Compensation variable (X2) affects the Performance variable (Y). hypothesis 5 can be seen that the variable Loyalty i(Z). From this description it can be seen that tcount (1.891) < ttable (2.042), and a significance value of 0.069 i<0.05, iit ican ibe concluded that the fifth ihypothesis iis rejected, meaning ithat ithe Loyalty ivariable (Z) has no effect on the Performance variable (Y). Based on the results of the intervening test, it shows that the direct iinfluence of Organizational Factors (X1) on ithe Performance variable (Y) s 0.678. While the indirect effect through the Loyalty Z variable is 0.548 x 0.550 = i0.3014, the calculation results obtained show that the indirect effect through the Loyalty Z ivariable is smaller than the direct effect on the Y Performance variable. Based on the results iof the intervening test, it shows that the direct effect of compensation (X2) to Performance (Y) of 0.730 and Compensation (X2) through the variable Loyalty (Z) to Performance (Y) of 0.276 x 0.550 = 0.1518. From the calculation results obtained, it shows that the indirect effect through the Loyalty variable (Z) is greater than the direct effect on the Performance variable(Y)
Social Media Marketing with Online Services and Perceptions, Changing Customer Preferences of Online Retail SME Andi Nuryadin; Andi Syahrul Makkuradde; Ashari Ismail; Meldianus Nabas J. Lenas; Andi Irfan; Muh. Rum
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.985

Abstract

Customers often make preferences by looking for the best service for the products they need. Customer preferences are related to the behavior of people who have choices. Online customers often make preferences by looking for the best service for the product they need. SMEs try to keep customer preferences from happening. Preference occurs if there are two choices then someone can choose one of them based on the criteria for the comparison results. Preferences are trying to be prevented by online SMEs, because online consumer services are not only seen as product buyers, but also seen as partners in the needs, desires, and expectations of the products sold by the company. This study raises the theory of Preference by Gossen in Tasman (2009) consumer preferences occur when choices occur, then consumers have high utility, and will reduce their consumption if their utility begins to decrease. This research is exploratory, descriptive, to test hypotheses.  Survey research with incidental sampling on 150 online small entrepreneurs who were met in the general trading area while shopping. Technical analysis by Ordinary Least Square by Path analysis. The results of this study prove that online service quality does not determine perceptions, and perceptions do not determine consumer preferences. Social media marketing does not determine perceptions, and perceptions do not determine consumer preferences.  So, consumer preferences do not see anymore perceptions, so it only shows consumer preferences for products and is related to any services and social media.

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