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International Journal of Artificial Intelligence Research
Published by STMIK Dharma Wacana
ISSN : -     EISSN : 25797298     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Electrical & Electronics Engineering
International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) majors areas of research that includes 1) Machine Learning and Soft Computing, 2) Data Mining & Big Data Analytics, 3) Computer Vision and Pattern Recognition, and 4) Automated reasoning. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : -
Articles 83 Documents
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Search results for , issue "Vol 8, No 1.1 (2024)" : 83 Documents clear
Enchancing Online Consumer Experience Through Artificial Intelligence In CRM: The Mediating Role of Digital HR Mahadewi, Erlina Puspitaloka; Sanantagraha, Arnastya Iswara
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1283

Abstract

This study aims to analyze the impact of implementing Artificial Intelligence (AI) in managing Customer Relationship Management (CRM) on online consumer experience, with the role of digital HR as a mediator. The implementation of AI in CRM has become an increasingly popular strategy among companies to improve customer interaction, personalization, and satisfaction. However, its effectiveness depends not only on the technology used, but also on the ability of digital HR to manage and optimize it. The research method used is a quantitative approach with a survey of 200 online consumers who interact with companies that use AI-based CRM. Data were analyzed using a path analysis model to test the direct and indirect relationships between independent variables (AI implementation in CRM), mediator variables (digital HR competencies or roles), and dependent variables (online consumer experience). The results of the study show that the implementation of AI in CRM has a significant positive effect on online consumer experience. In addition, digital HR competency acts as a strong mediator, where high HR quality in managing AI technology strengthens the relationship between AI use and improved consumer experience. These findings indicate that in addition to investing in AI technology, companies need to focus on improving digital HR competency to achieve optimal results. This research provides practical implications for companies in designing more effective customer management strategies by combining AI technology and HR development. In addition, these results also provide insights for academics for further research on the role of digital HR in the era of automation and digitalization.
The Existence of Community Culture in the Framework of Mappanretasi Local Wisdom in Tanah Bumbu Regency Didi Susanto; Rico Rico; Muzahid Akbar Hayat
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1334

Abstract

The Mappanretasi tradition is a form of local wisdom of the Bugis people in Tanah Bumbu Regency, South Kalimantan, which has spiritual, social, and economic meanings. This research aims to inventory the cultural elements of Mappanretasi, analyze its impact on the Micro, Small, and Medium Enterprises (MSMEs) sector, and identify challenges in preserving this tradition. This study uses a qualitative approach with phenomenological design. Data were collected through in-depth interviews, participatory observations, and documentation studies, involving indigenous leaders, local communities, and local governments. The results of the study show that Mappanretasi reflects the relationship between humans and nature through symbols such as ritual boats and offerings of marine products, which symbolize gratitude and community solidarity. This tradition also has a significant economic impact, especially for MSMEs in the culinary, handicrafts, and service sectors, with a surge in demand for local products during its implementation. However, the preservation of this tradition faces challenges such as declining interest among younger generations, lack of formal documentation, and modernization pressures that have the potential to diminish the spiritual essence of the tradition. This research suggests formal documentation of traditions through digitalization, integration of cultural values into formal education, and collaboration between governments, communities, and the private sector to address these challenges. With a strategic and holistic approach, the Mappanretasi tradition can continue to be an integral part of local cultural identity while supporting sustainable economic development
Use of Artificial Intelligence in Human Resource Management Supriyadi, Supriyadi; Firmansyah Y.A, Firmansyah Y.A
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1314

Abstract

The abstract must be between 150–250 words. Be sure that you adhereto these limits; otherwise, you will need to edit your abstractaccordingly. The abstract must be written as one paragraph, and shouldnot contain displayed mathematical equations or tabular. The use ofartificial intelligence (AI) in human resource management (HRM) isgaining increasing attention, with many organizations recognizing itspotential to enhance operational efficiency. The majority of respondentsin this study demonstrate awareness of AI, with more than halfunderstanding the technology and its functions in the context of HRM.Most respondents hold a positive view towards AI adoption, with over60% believing that AI can improve organizational efficiency. Keybenefits identified include time savings in recruitment, improved dataanalytics, and more accurate employee turnover predictions. However,despite the widespread support for AI, some concerns remain. About12% of respondents expressed concerns regarding algorithmic bias thatmay arise in AI-driven decision-making processes, as well as challengesin safeguarding employee privacy. These issues highlight theimportance of caution when implementing AI, ensuring that thetechnology does not exacerbate inequalities or infringe upon individualprivacy. Overall, the survey results reflect a generally positive attitudetowards AI, while also emphasizing the need for a more cautiousapproach in its application. Organizations must address ethical andprivacy concerns and ensure that AI is used to support fair andtransparent decision-making
The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Setiawan, Zunan; Dharmawan, Donny; Judijanto, Loso; Launtu, Ansir; Endrawati, Titin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1291

Abstract

As a company that offers financial services, Bank NTB Syariah is always motivated by the importance of trust when doing its everyday duties. Bank NTB Syariah is dedicated to bringing new ideas and solutions to customers' financial activities while adhering to Sharia laws and customs. In the Islamic banking sector, superior service quality and brand equity are the keys to success. Islamic banks are currently placing a great deal of emphasis on their customer relationship marketing since a well-executed plan may foster customer pleasure and loyalty. At Bank NTB Syariah KCP Aikmel Lombok Timur, this study aims to determine the impact of customer loyalty on brand equity, customer relationship marketing, and service performance. This study employed quantitative methods based on correlation analysis. A total of 70 respondents were acquired by using incidental sampling procedures to obtain the sample. A number of tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 21. According to the research findings, Bank NTB Syariah's customer loyalty is positively and significantly impacted by its brand equity, customer relationship marketing, and service performance. KCP Aikmel can be used as a reference when developing policies for the bank to ensure that its customer loyalty is high by continuing to maintain its brand equity, customer relationship marketing, and service performance.
The Influence Of Competence And Job Satisfaction On The Performance Of Midwives In The City Of Tasikmalaya Nadia Hanarita; Tjutju Yuniarsih; Hady Siti Hadijah; Disman Disman
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1350

Abstract

Purpose this research is aimed at building a hypothetical model regarding the influence of competency level, job satisfaction level, strength of employer branding and employee engagement on the performance level of midwives in Tasikmalaya City. The results of the research can be applied by the Health Service to achieve increased performance of midwife health workers in order to fulfill one of the people's basic rights, namely the right to obtain maximum health services. Theoretical  Framework: In this research, organizational behavior is used as a grand theory. Robbins (2022) revealed that organizational behavior is the study of what people do in an organization and how their behavior affects organizational performance. Organizational behavior specifically pays attention to situations related to work, so that organizational behavior emphasizes behavior related to problems such as work, absenteeism, job turnover, productivity, human performance, and management. The research method used is an explanatory survey approach to explain the relationship between variables through hypothesis testing in the field. Research that uses descriptive surveys and explanatory survey methods is carried out by collecting information from samples directly at the scene of the incident (empirical) through questionnaires with the aim of finding out the opinions of the samples regarding the research problem. And this research uses the Partial Least Squares Structural Equation Modeling analysis technique (PLS-SEM), to model many variables in research. Originality/Value: The Health Service to achieve increased performance of midwife health workers in order to fulfill one of the people's basic rights, namely the right to obtain maximum health services. that the performance that has been carried out by the midwives is in accordance with the number of activity cycles that must be completed and in accordance with the SOP at the relevant agency. Meanwhile, the lowest index is in the work quality indicator dimension in item 2 regarding the level of work results based on employee skills in completing work and employee skills in carrying out tasks assigned to them with a percentage score of 69.59. This shows a lack of skills, knowledge and the workload given makes the work results given by midwives less than optimal
AI Image Generator in Digital Illustration Creation: A Literature Review Herliyani, Elly; Agustini, Ketut; Sudatha, I Gde Wawan; Dantes, Gede Rasben; Suharta, I Gusti Putu; Suartama, I Kadek
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1235

Abstract

The use of artificial intelligence image generators in creating digital illustration is experiencing rapid development as an alternative to support the work of designers in  various fields, especially visual communication design. Despite its sophistication, we must consider some aspects of the human side in order to maximize the  design aesthetic value. This research aims to find out what applications are used in the AI image generator, as well as to identify the results of digital illustrations using the AI image generator. The results of this research show that the image generation diffusion model with various techniques and variations developed can produce excellent and unique text-based quality and control. However, humans are still the best pilots for determining text-based commands that can produce and function the greatest result.
The Mediating Effect of Efficiency on the Impact of Managerial Ownership on Firm Value Moderated by Firm Size and Risk Using Macro PROCESS Aldi Akbar; Nugraha Nugraha; Disman Disman; Ikaputera Waspada
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1341

Abstract

The phenomenon of firm value is still an interesting topic to research in the field of financial management, especially those caused by managerial ownership. Not all studies explore the efficiency mechanism and test it up to the boundary conditions of the effect itself. This study uses firm size and risk as factors to explain how efficiency mediates the impact of managerial ownership on firm value both directly and indirectly. The sample used in this study is the financial statements of companies listed on the Indonesia Stock Exchange with a period range of financial statements from 2010 to 2019. This study uses Conditional Process Analysis techniques with implementing of macro PROCESS embedded on SPSS version 21 software to find out how the mechanism (efficiency) varies as a function of individual differences (company size and risk). The results obtained are, large companies in Indonesia tend to have been managed efficiently so that they are able to deal with various levels of risk while small and medium-sized companies provide the opposite results. Firm size and stock return risk determine the indirect impact of efficiency on the effect of managerial ownership on firm value. Another finding is that the measurement of the direct impact of managerial ownership on firm value is not moderated by firm size and also the level of risk. Firm size (small, medium, large) and stock return risk (low, moderate, high) both have no contributory effect on the direct effect of managerial ownership on firm value
The Influence of Islamic Advertising Ethics, Consumer Satisfaction, Brand Image on Online Purchasing Decisions Dharmawan, Donny; Elizabeth, Elizabeth; Ekasari, Silvia; Dewi, Luh Komang Candra; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1324

Abstract

The purpose of this research is to analyze the factors that can influenceonline purchasing decisions of Shopee application users. These factorsconsist of Islamic advertising ethnics, consumer satisfaction, brandimage. This research applies quantitative techniques and is analyzedusing IBM SPSS version 25. Sampling applies the purposive samplingmethod and the number of samples for this research is 110 respondentsobtained by distributing questionnaires to Shopee users in Surabayaonline via WhatsApp. The data was analyzed through several stages oftesting, namely validity testing, reliability testing, classical assumptiontesting, multiple linear regression analysis and determination coefficienttesting. The results of this research show that this study shows thatIslamic advertising ethnics, consumer satisfaction, have a positive andsignificant effect on online purchasing decisions, while brand imagedoes not have a significant effect on online purchasing decisions atShopee
The Mediating Role of Protestant Work Ethic in The Relationship Between Organizational Culture, Transformational Leadership, and Personality on Teacher Job Performance Nainggolan, Rinto Rain Barry
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1302

Abstract

This study examines the mediating role of Protestant Work Ethic in the relationships between Organizational Culture, Transformational Leadership, and Personality on Teacher Job Performance in private Christian elementary schools in Banten Province. A quantitative survey involved 236 teachers as respondents. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with WarpPLS 7.0. The results indicate that Organizational Culture positively influences Protestant Work Ethic, while Transformational Leadership has a negative impact. Personality does not significantly affect Protestant Work Ethic. Protestant Work Ethic significantly enhances Teacher Job Performance. Organizational Culture and Personality directly contribute to Teacher Job Performance, whereas Transformational Leadership shows no significant direct impact. Mediation analysis reveals that Protestant Work Ethic partially mediates the relationships between Organizational Culture and Teacher Job Performance, as well as between Personality and Teacher Job Performance, but not between Transformational Leadership and Teacher Job Performance. This study concludes that Organizational Culture and Personality are key factors in improving Teacher Job Performance, with Protestant Work Ethic serving as a significant mediator. The findings emphasize the importance of cultivating a positive organizational culture and developing personal competencies to enhance Teacher Job Performance.
The Influence Of Operational Strategy And Operational Competence On Quality Culture And Quality Of Hospital Services And Implications On Patient Satisfaction (Survey At Rapha Theresia Hospital, Baiturrahim Hospital, Arafah Islamic Hospital And Mitra Hospital In Jambi Province) Renaldus Iwan Sumarta; Iman Sudirman; M. Sidik Priadana; Atty Tri Juniarti
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1364

Abstract

This research aims to identify the influence of operational strategy on operational competence on quality culture, quality of hospital services, and patient satisfaction. According to the Health Law (UU No. 17 of 2023), improving the quality of hospital services in Indonesia is very important to reduce wastage of foreign exchange due to people taking care abroad. This examination was carried out at hospitals in Jambi Province (Rapha Theresia Hospital, Baiturrahim Hospital, Arafah Islam Hospital, Mitra Hospital) using a quantitative approach. Data was collected through interviews, questionnaires, and observations from 300 employees and distributed to each hospital. The results of the analysis show that operational strategies and operational competencies in food have a significant influence on quality culture, service has a 69.30% influence. This, operational strategy and operational competency and food have a significant influence on the quality of hospital services (74.48%). Good quality culture and the quality of hospital services simultaneously have a significant influence on patient satisfaction and a total influence of 81.52%. There are still practical suggestions for hospitals to improve operational strategies, develop operational competence, strengthen quality culture, and improve service quality to improve patient satisfaction. The authors also asked about the panalungtikan salajengna kalayan ngalibetkeun additional variables jeung negligent the scope of the panalungtikan to the city/district séjén pikeun add to the results of the panalungtikan.

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