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Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 13, No 1 (2024)" : 5 Documents clear
The Impact of Work-Famıly Enrıchment on Work Engagement: Examınıng the Medıatıng Roles of Job Satısfactıon and Self-Effıcacy Puspitawati, Ni Made Dwi; Kanadjo, Leni Marlina; Suliati, Ni Nyoman; Yudhaningsih, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.4

Abstract

This research examines the effect of work-family enrichment on work engagement through self-efficacy and job satisfaction as mediating variables among women entrepreneurs in Bali. Data was collected through questionnaires distributed to women entrepreneurs in Bali. The research sample consisted of women entrepreneurs in Bali, 183 people using the snowball sampling technique. The results of data analysis using PLS show that there is a positive influence of work-family enrichment on self-efficacy, job satisfaction, and work engagement. In addition, self-efficacy and job satisfaction have also been proven to be significant mediators in the relationship between work-family enrichment and work engagement. If women entrepreneurs feel that positive experiences at work enrich their family life, they will believe in their ability to complete tasks and increase their satisfaction in their work, leading them to be more engaged in the organization. The managerial implication of these findings is the importance of women entrepreneurs in creating a work environment that supports a balance between work and family life, which can increase their self-efficacy, job satisfaction, and work engagement. This research contributes to the literature on work-family enrichment and work engagement, especially in the context of women entrepreneurs in Bali.
The Effectiveness of Offline and Online Campaigns towards Eco-Friendly Attitude and Intention in Reducing The Use of Plastic Cups Inggrid, Inggrid; Boer, Rino Febriano
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.1

Abstract

This study examines the impact of both offline and online campaigns partially and simultaneously on eco-friendly intentions with the mediating role of eco-friendly attitudes in the beverage industry, specifically on bubble tea brands. This study was conducted using a quantitative approach by distributing questionnaires to offline and online customers, sampling 400 respondents, and utilizing SmartPLS 3 for hypothesis testing. The results show that the indirect impact of online campaigns has a greater influence on eco-friendly intentions through eco-friendly attitudes, whereas the direct impact of offline campaigns has a greater influence on eco-friendly intentions. Additionally, online campaigns have a greater effect on eco-friendly attitudes compared to offline campaigns. The online campaign plays a significant role in building positive perceptions before individuals act in the field. Seeing the high response from customers that the online campaign made them aware of plastic waste, it is recommended that other bubble tea brands who want to create a similar campaign create content on Instagram that highlights the negative impact of plastic on the environment.
An Analysıs of QRIS Usage Behavıor Usıng UTAUT Approach Ciptowati, Liana; Setiawan, Doddy
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.2

Abstract

Quick Response Code Indonesian Standard (QRIS) is an electronic tool for transactions in Indonesia that uses a standardized national QR code. QRIS helps the growth of micro, small, and medium enterprises and facilitates domestic payment transactions. It also encourages financial inclusion. In this study, the UTAUT technique is used to describe the factors that can influence the tendency to use certain technologies. This study uses quantitative research methods, and the main data collection tool is a questionnaire. In this study, the sample consists of 110 people who work in Micro, Small, and Medium Enterprises and use the Quick Response Code Indonesian Standard (QRIS) digital transaction tool. This study was conducted using structural equation modeling (SEM) along with the partial least squares (PLS) method. The results showed that performance expectations, business expectations, social influence, and supportive conditions significantly influenced the decision or desire of MSME players to use QRIS as a digital payment tool. In terms of using QRIS, only the variables of social influence and enabling conditions affect the behavior of MSME players. However, user intentions may influence the relationship between performance expectations, effort expectations, social influence, and enabling variables that influence usage behavior.  
Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Batara, Lisa Charisa; Suryandari, Retno Tanding; Suryanadi, Pram; Sugiarto, Catur
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.3

Abstract

This research delves into the intricate dynamics of consumer behavior on social commerce platforms, emphasizing the connections between visual appeal, customer involvement, hedonic value, social support, and buy intention. A positive link between visual appeal and hedonic value (t = 3.980, p < 0.001) is revealed by our analysis of 249 respondents' data using SmartPLS 3, highlighting the critical role that visually appealing information plays in piquing consumers' interest and encouraging participation. Furthermore, we emphasize the role that social support plays in determining customer engagement (t = 5.067, p < 0.001) and hedonic value (t = 3.134, p = 0.002), demonstrating the necessity of establishing social ties in online shopping settings. Our study found that hedonic value had a substantial impact on purchase intention (t = 7.672, p < 0.001), indicating that emotional fulfillment is an important factor in consumer decision-making. We also find a strong association between customer engagement and purchase intention (t = 3.372, p = 0.001), indicating that actively engaging customers in brand experiences enhances their likelihood of making a purchase.
Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan Mujahida, Sitti; Fatmasari, Fatmasari; Azizurrohman, Muhammad
APMBA (Asia Pacific Management and Business Application) Vol 13, No 1 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.01.5

Abstract

This study explores the effects of food quality, service quality, pricing strategy, and ambiance on customer retention in Indonesian restaurants in Taiwan, with customer satisfaction as a mediating variable. This study also investigates the moderating role of cultural similarity in this relationship. A structured survey was conducted in a quantitative study design, collecting data from 400 international customers of Indonesian restaurants in Taiwan. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the data. The results showed that food quality and pricing strategy significantly increased customer satisfaction. In addition, service quality and ambiance had no significant contribution to customer satisfaction. Furthermore, cultural similarity strengthened the relationship between food quality and customer satisfaction. Finally, customer satisfaction had a significant effect on customer retention. This study provides important insights for Indonesian restaurant owners in Taiwan, emphasizing the important role of service quality and restaurant ambiance in addition to food quality and price to support customer satisfaction and thus increase customer retention. 

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