Jurnal Studi Komunikasi
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papersâ€, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
Articles
525 Documents
<![CDATA[Coverage index of various communication platforms: a segmented approach to philippine university marketing ]]>
<![CDATA[Dagumboy, Eloida Carpio]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 3, No 3 (2019) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (123.644 KB)
|
DOI: 10.25139/jsk.v3i3.1842
<![CDATA[The digital era has ushered the rise in the utilisation of alternative communication platforms in integrated marketing communications (IMC). The contemporary business environment necessitates employing high-yield communication platforms to help sustain and further an institution’s position in the industry. This paper aims to identify the most efficient platforms employed by the university, accounting the preference of the target audience and the platform’s actual reach through a gauge termed coverage index (CI). Results from net 303 valid responses, gathered via an online survey, show that the following in descending arrangement: relatives/friends, open house, social media, and university website are in the upper quartile (CI>67.78%). Further, variance analysis uncovered differences in the preference and reach ratings of certain platforms when respondents are classified according to demographic characteristics. Universities then can strategize their IMC applying high CI platforms. Additionally, the segmented approach to marketing can be incorporated depending on the prospective students’ profile.]]>
<![CDATA[Kampanye Hitam Pilgub DKI 2017: Analisis Wacana van Dijk pada Meme di Media Sosial ]]>
<![CDATA[Saleh, Gunawan]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 2, No 3 (2018) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (537.066 KB)
|
DOI: 10.25139/jsk.v2i3.827
<![CDATA[The rise of black campaign can be felt directly even outside of Jakarta. Shapes of black campaign were varied as such leaflets and memes. If seen the use of social media becomes an alternative as major media. As taken from the website www.brilio.net serving many of Jakarta Election-related memes. This study is a qualitative observation with data collection non-participant. Analysis of the data was measured by using Elements of by van Dijk, then researcher take full conclusion. In the Agus-Sylvi message want to publicly disseminated is Susilo Bambang Yudhoyono (SBY) figure of Hypocrisy and only waffle only and is not consistent with the his statement. Then Ahok figure who abused campaign attribute in the form of banners. the government seemed siding and breaking the rules. Anies-Sandi message to black campaign in circulation is Anies figure coward, running away from debate. It is also inconsistent. Nuanced political message black campaign is circulating in cyberspace through social media. The government should regulate it, because it will have a negative impact on the democratic party.]]>
<![CDATA[Analisis Semiotika Komunikasi Visual Buku “Memahami Komik†Scott McCloud ]]>
<![CDATA[Patricia, Florens Debora]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 2, No 2 (2018) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (321.7 KB)
|
DOI: 10.25139/jsk.v2i2.702
<![CDATA[This research aims to finding ascpets of theory in Understanding Comics: The Invisible Art by Scott McCloud, using the analitical of semiotic research of Roland Barthes, by focusing on issues: 1) Visual narrative in Understanding Comics, 2) Visual language in Understanding Comics, and 3) Visual implications of theory in Understanding Comics for examples; comics book, comics research and journal of comics in 2010s above. The Narrative methodology is used for qualitative-interpretative, with sign analysis and text analysis as an object of research.]]>
<![CDATA[LITERASI MEDIA BERBASIS KEARIFAN LOKAL MASYARAKAT BALI ]]>
<![CDATA[Darmastuti, Rini]]>;
<![CDATA[Purnomo, Jusuf Tjahjo]]>;
<![CDATA[Utami, Birmanti Setia]]>;
<![CDATA[Yulia, Hanita]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 3, No 3 (2019) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (209.126 KB)
|
DOI: 10.25139/jsk.v3i3.1538
<![CDATA[This research aims to describe the Balinese local wisdom as the groundwork for media literacy and to build media literacy model. The observations and in-depth interviews to Balinese prominent leaders were conducted in his qualitative research. The results show that (1) Nawangleh and Tri Hita Karana are the Balinese local wisdom; (2) The principle of Nawangleh and Tri Hita Karana becomes the basis for filtering, sorting, and choosing the messages shown on the television; (3) The opinion leaders that convey the messages of media literacy are Kelian Adat and Sanggar’s mentors (housewives), karang taruna’s leaders (teenagers), and school teachers (children).]]>
<![CDATA[Mitigating the Menace of Boko Haram: The Media Conundrum ]]>
<![CDATA[Ndinojuo, Ben-Collins Emeka]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 2, No 2 (2018) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (722.722 KB)
|
DOI: 10.25139/jsk.v2i2.743
<![CDATA[Terrorism has become a recurrent feature in news headlines in both national and international news organisations. The Boko Haram group has become the foremost terrorist organisation in Nigeria and was labeled as the deadliest terrorist organisation by Global Terrorism Index of 2016 with over 6000 deaths to their name in 2015 alone. The United Nations recently released a report that over 5 million displaced persons by the Boko Haram conflict risk starvation and death in 2017. Their area of operation has expanded from Nigeria into Cameroon, Niger and Chad across sub-Saharan Africa and rumored to spread from Mali, Iraq and Syria with the pledge of allegiance by the Boko Haram Leader to the Islamic State (ISIS). This paper advocates that lack of viable community media organisations that provide information on rural communities may have played a part in the rise of the group. Journalists reporting conflicts are put in a complex situation where their access to conflict zones has been limited thus impacting on the quality of their reporting. The military is enjoined to provide greater access and protection for journalists covering the conflict as accuracy and objectivity are key elements in reporting and resolution of crises.]]>
<![CDATA[Tinder use among pakistani adults: a socio-psychological need perspective ]]>
<![CDATA[Sohail, Syeda Aresha]]>;
<![CDATA[Mahmood, Qasim]]>;
<![CDATA[Khan, Mohsin Hassan]]>;
<![CDATA[Gull, Zarmina]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 3, No 3 (2019) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (123.48 KB)
|
DOI: 10.25139/jsk.v3i3.1954
<![CDATA[It is embedded in human nature to socialise with others. There are countless dating apps and websites that people benefit from; some may be for hook-up purposes, while others are solely for marriage. One of the most popular online dating apps in use nowadays is Tinder, which is simple and straight forward to use. People tend to seek out potential partners for all sorts of reasons; everyone has their agendas and needs to fulfil. Some may look for a long-lasting healthy relationship while others might look for a fling. It is in this context that this research seeks to investigate how the Uses and Gratifications theory helps to understand the usage patterns of the people who seek refuge in online dating, with particular focus on the use of Tinder in Pakistan. The research is based on a survey conducted from three major cities of Pakistan: Islamabad, Lahore and Karachi, where the maximum number of Tinder-users was reported. The respondents were between the ages of 18-40. Majority of the users identified themselves as Muslims. The survey results conveyed that the majority of the users use Tinder to gratify their needs, which include forming relations, getting sexual desires fulfilled, making friends and spend their time after a busy day. The findings reveal that the respondents of the study used this app for their psychological needs, such as finding someone talk to when they are lonely and for their social needs as well, such as making friends and meeting new people to increase their social circle.]]>
<![CDATA[Menelusuri Pemetaan Komunikasi Pemasaran Kontekstual ]]>
<![CDATA[Purtiwi, Narita Putri]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 2, No 3 (2018) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (372.395 KB)
|
DOI: 10.25139/jsk.v2i3.1147
<![CDATA[Marketing, a context which is the core of what was conveyed in the Contextual Marketing Communication book. In industry and business in this era, it had faced the colors of culture and environment and even face a revolution like a massive change from digital. Various marketing strategies are initiated to understand the flow of people's desires. But there are still contradictions that do not reflect contextual itself.]]>
<![CDATA[The Narrative of Identity in the Coverage of Aceh’s Flag ]]>
<![CDATA[Febri Nurrahmi]]>
<![CDATA[ Jurnal Studi Komunikasi Vol. 2 No. 2 (2018) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (367.315 KB)
|
DOI: 10.25139/jsk.v2i2.780
<![CDATA[After the governor of Aceh signed the Bylaw no 3/2013 on Aceh’s flag and symbol, the dispute between the local government of Aceh and the government of Indonesia over the adoption of the former separatist group’s flag as the provincial flag erupted. Unlike other studies investigating the way media frame the dispute, the study aims to examine how Serambi Indonesia, the most prominent newspapers in Aceh, used symbolic language in the Aceh’s flag coverage to give meaning to a collective identity within Acehnese society as a flag is regarded as an identity symbol. The sample of news articles was gathered from http://aceh.tribunnews.com within the period from December 2012 to May 2013. The total of 17 news articles was analysed with Gamson and Modigliani’s framing devices. Findings reveal that Serambi Indonesia delivered a conciliatory representation of Acehnese political identity by using flag metaphors, nationalist exemplars, middle ground catchphrases, and ethnocentric depictions.]]>
<![CDATA[Kebijakan Komunikasi dalam Membangun Masyarakat Sadar Wisata Di Kabupaten Bengkalis-Riau ]]>
<![CDATA[Yasir, Yasir]]>;
<![CDATA[Nurjanah, Nurjanah]]>;
<![CDATA[Salam, Noor Efni]]>;
<![CDATA[Yohana, Nova]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 3, No 3 (2019) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (629.039 KB)
|
DOI: 10.25139/jsk.v3i3.1548
<![CDATA[Tourism development policies requires the active community participation. This study aims to understand the policy and communication tourism in developing community tourism awareness in Bengkalis Regency. The research method used in this study is a case study. The results show the tourism policy in Bengkalis Regency is based on the laws and regulations of the central government in synergy with the government of Riau Province. The communication tourism of government is done by forming and mobilising some groups in the community as tourism awareness groups. Tourism development requires good communication policy, because both have an inseparable relationship in building a sustainable tourist destination. The government should coordinate and evaluate all the communication activities regularly not only within the internal service of the government, but also carried out together with the stakeholders involved.]]>
<![CDATA[Analisis Model Super “A†pada Iklan Promosi Kampus di Televisi ]]>
<![CDATA[Meliala, Robbikal Muntaha]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 2, No 2 (2018) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25139/jsk.v2i2.397
<![CDATA[One of private university or academy who persistent broadcasted their advertisement in television to attract desire of student candidate every year is Bina Sarana Informatika (BSI) Group. The advertisement had been broadcasted since 2009 until 2016 were packaged by different of story concept. But the appearance of advertisement from BSI Group STMIK Nusa Mandiri 2015 affected pro and contra in society especially netizen because it had been suspected ignore few regulations from Ethic of Indonesia Advertisement (EPI). This research aimed to know how message implementation of BSI Group advertisement in television toward desire of student candidates, include its production flow, how the message packaging to approach their audience target and its consequence in social aspect. Research methodology: Case Study. Conclusion: Advertisement of BSI Group STMIK Nusa Mandiri only fulfilled qualifications of Simple, Unexpected and Entertaining. But ignored categories of Persuasive, Relevant and Acceptable. Promotion message of BSI advertisement tend to humor form, offensive, popular language, were signed as strategy of marketing communication from BSI foundation to approach the audience class C. Quick Studying, Affordable Cost, and Quick to Work are three layers of hard selling promotion message from BSI Foundation which announced to the audiences.]]>
