Jurnal Utilitas
Jurnal Utilitas (p-ISSN: 2442-224X, e-ISSN: 2714-6588) is a multi-disciplinary which has been established for the dissemination of state-of-the-art knowledge in the field of education, teaching, entrepreneurship, Administrative and management of education, administrative and management office, administrative and commercial management, economics of education, management, economics, accounting, Office administration, development, instruction, educational projects and innovations, learning methodologies and new technologies in education and learning.
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133 Documents
<![CDATA[HUBUNGAN ANTARA BRAND TRUST DENGAN BRAND LOYALTY PADA PENGGUNA SMARTPHONE SAMSUNG ]]>
<![CDATA[Dwiki Dharmawan Putra]]>
<![CDATA[ Jurnal Utilitas Vol. 7 No. 2 (2021): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v7i2.8425
<![CDATA[This research aims to find the relationship between brand trust and brand loyalty. The study's population of 210 consumers was Samsung smartphone users. The study sampled 140 consumers who bought and used Samsung smartphones. The sampling technique used is the Axial Sampling technique. This study uses an associative quantitative approach, with survey methods with correlational techniques. To find out how much relationship brand trust (brand trust) with brand loyalty (brand loyalty) in Samsung smartphone users used Pearson product-moment correlation and obtained rxy = 0.983 then continued t test calculation with significance obtained from the calculation of ᶐ = 0.05 with the amount n = 140 and dk - 2 = 53 - 2 = 51, So obtained ttabel = 1,645. It turns out that thitung > ttabel or 62,772 > 1.65, then Ho was rejected, meaning there is a significant relationship between brand trust and brand loyalty. So the coefficient of determination of 96.6% means that the brand trust variable has a contribution to brand loyalty of 96.6% and the remaining 3.4% is determined by other variables that are not studied by researchers. Thus in this study concluded that there is a relationship between brand trust and brand loyalty in Samsung smartphone users.]]>
<![CDATA[STRATEGI PENERAPAN SALURAN DISTRIBUSI UMKM DI TANGERANG DALAM MENGHADAPI PERSAINGAN ]]>
<![CDATA[Rizka Indah Mardianti]]>
<![CDATA[ Jurnal Utilitas Vol. 7 No. 2 (2021): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v7i2.8426
<![CDATA[This research was conducted to find out how the selection of distribution channels used in one of SMEs in the Tangerang area in marketing their products so that the product quickly reaches the hands of consumers, and to know how the functions in the distribution channels carried out by MSMEs through the application of Multi-Channel Marketing channels. The number of informants of this study is as many as 3 people consisting of Owner, Marketing, SPG, to 3. The method used is qualitative which is descriptive. The research sample used is purposive sampling. Based on the results of the study, that the selection of distribution channels used is a direct-distribution channel and indirect distribution channels where SMEs not only market their products directly to consumers and but also market their products through intermediaries, such intermediaries are resellers located in all regions that already have cooperation with SMEs, and for the functions of distribution channels carried out by SMEs are carried out well and in accordance with the procedure.]]>
<![CDATA[IMPLEMENTASI DIRECT SELLING BIDANG USAHA OTOMOTIF ]]>
<![CDATA[Mardiana Ade Pertiwi]]>
<![CDATA[ Jurnal Utilitas Vol. 7 No. 2 (2021): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v7i2.8427
<![CDATA[This research aims to find out how the implementation of Direct selling in the automotive business field. The number of informants of this study is as many as 3 people consisting of 2 sales supervisors and IT web staff. The research method used is a qualitative method is descriptive. Research sampling techniques using Purposive Sampling. Research data collection techniques include participatory observation, structured interviews, and documentation. Based on the findings of the researchers concluded, Direct selling applied in the automotive business includes (1) direct channels of consumers; (2) interactive marketing; and (3) alternative media. Direct consumer channels consist of direct mail, catalog marketing, and telemarketing. While interactive marketing consists of websites, microsites, and online communities. Furthermore, the latter is that alternative media consists of print media, electronic media, outdoor media, and bottom-line media. Advice that can be given so that sales can develop direct channels of consumers by reaching the effectiveness of the right targets, interactive marketing that can be developed with the use of live chat so that consumers do not have to wait long besides that it is expected that all sales have microsites to promote themselves and support in their sales and for alternative media used should be further developed so that consumers are interested in seeing information provided.]]>
<![CDATA[IMPLEMENTASI VISUAL MERCHANDISING SEBAGAI STRATEGI PEMASARAN BUTIK DI BINTARO JAKARTA ]]>
<![CDATA[La Robbi'u Muhamad]]>
<![CDATA[ Jurnal Utilitas Vol. 7 No. 2 (2021): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v7i2.8428
<![CDATA[This research aims to find out the Implementation of Visual Merchandising in one of the Boutiques in the Bintaro area of Jakarta. This research uses descriptive qualitative research methods. The data source is selected by purposive sampling with criteria to master or understand the Implementation of Visual Merchandising, the number of informants as many as 3 people consisting of Sales Team, Digital Marketing, and CEO. Data collection techniques were conducted in one of the Boutiques in Bintaro area of Jakarta and one of CV in Jakarta, using non-participatory observation techniques, interviews, documentation studies, and triangulation. The results of the study, Implementation of Visual Merchandising in one of the Boutiques in Bintaro area of Jakarta, include; 1) Display Elements, 2)Display Components, 3)Display Principles. The implementation of Visual Merchandising in one of the Boutiques in Bintaro area of Jakarta applies the Scandinavia concept or theme. So that the display elements, display components, and display principles are inseparable from the Scandinavian concept or theme.]]>
<![CDATA[PENGARUH EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH ]]>
<![CDATA[Aie Margiyanti]]>
<![CDATA[ Jurnal Utilitas Vol. 7 No. 2 (2021): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v7i2.8429
<![CDATA[The study used an associative quantitative approach, using a form of a causal relationship. The study population was 1050 consumers and sampled 91 consumers. This research technique uses accidental sampling, which is a technique of determining samples based on spontaneous factors, and to find out how much influence Experiential marketing has on Word of mouth is used to calculate the correlation coefficient, namely r hitung values greater than r tabel of 0.452> 0.207 means that there is a significant influence between Experiential marketing and Word of mouth. 20.43% of Experimental marketing contributes to the realization of Word of mouth, thus this study concluded that there is an effect of Experiential marketing on Word of mouth.]]>
<![CDATA[SHARING LITERASI KEWIRAUSAHAAN: PROGRAM PEMBUATAN SABLON DI DINAMIKA KONVEKSI PONOROGO ]]>
<![CDATA[Titis Purwaningrum]]>;
<![CDATA[Alip Sugianto]]>;
<![CDATA[Riyantika D]]>
<![CDATA[ Jurnal Utilitas Vol. 8 No. 1 (2022): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v8i1.8575
<![CDATA[Ponorogo is a cultural city that is famous for its reyog art. This art has been worldwide in various countries. To support Ponorogo as a cultural city that has tourism value, it needs to be supported by souvenirs as part of souvenirs, but not many souvenirs have been produced from Ponorogo SMEs so that they are not maximized. Therefore, this great opportunity needs to be captured by local entrepreneurs, one of the souvenirs that have the opportunity is ethnic screen printing shirts with rigged patterns and so on. This requires synergies and sharing of screen printing programs with several stages, so that it is hoped that it will result in strengthening entrepreneurship and making MSMEs stronger and more competitive.]]>
<![CDATA[MODEL DIGITAL MARKETING DALAM BISNIS RETAILER ]]>
<![CDATA[Dewi Mariam Widianiarsih]]>;
<![CDATA[Arum Arupi Kusnindar]]>
<![CDATA[ Jurnal Utilitas Vol. 8 No. 1 (2022): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v8i1.8585
<![CDATA[The pandemic conditions with social restrictions have resulted in people not being able to buy and sell as they usually do. The ban on work, school and economic activities makes people have to stay at home and one of the bridges for them with the outside world is social media/internet. The phenomenon that can be observed during the pandemic is the emergence of retailers who use the internet as a marketing medium. Not only small retailers but also quite large retailers. At large retailers they are not only looking for end customers but also looking for distribution channels by opening up opportunities to become resellers. This phenomenon not only gave rise to many new entrepreneurs and business units but also gave rise to several new business models. New business models that emerge will affect the current market, established companies especially MSMEs must also be able to adapt to the transformations carried out from the strategy level to execution. This journal has a theoretical approach to the phenomenon of changing business models in the digital era and provides a conceptual framework for how the business model will affect the market and how the company's strategy.]]>
<![CDATA[E-BOOK INTERAKTIF MEMBACA MENULIS PERMULAAN ]]>
<![CDATA[Desak Putu Anom Janawati]]>;
<![CDATA[Putu Beny Pradnyana]]>;
<![CDATA[N.W.S Darmayanti]]>
<![CDATA[ Jurnal Utilitas Vol. 8 No. 1 (2022): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v8i1.8586
<![CDATA[The interactive e-book was developed to improve early reading and writing skills as log of pandemic Covid-19. The type of this research is R&D with the product of this research is the E-Book Interactive reading and writing starters. The questionnaire instrument was used as a research data collection technique. The results of the product validity test show the following results. First, the appearance of the interactive E- book product has an attractive appearance, second, the selection of an attractive typeface and the presentation of animated text in the form of a video embedded in the interactive E-book. Third, to get students involved in learning activities it is necessary to have interaction in learning, interesting content and presentations combbined with learning videos to explain the material interactively.]]>
<![CDATA[E-BOOK EKONOMI BERBASIS KOMIK DIGITAL SEBAGAI MEDIA UNTUK MENINGKATKAN HASIL BELAJAR ]]>
<![CDATA[Aang Kurnia]]>
<![CDATA[ Jurnal Utilitas Vol. 8 No. 1 (2022): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v8i1.8587
<![CDATA[The aim of economic e-book development based digital comics is as a medium to improve learning outcomes. The development stage employed Borg and Gall's model consisting of 10 stages and this development is limited to the eighth stage: large-scale tryout. The e-book tryout stage was conducted through expert validation and tryout with students. The instruments used in this research were questionnaire and test. The method used was pretest posttest control group design. Considering the result of t-test, it could be found that the posttest value of experiment class was better (84.29), while that of control class was only 79.80. Furthermore, in the effectiveness test on digital comic-based economy e-book using t-test withy IBM SPSS 20 software help, it could be seen that the significance value was 0.000 and this value was less than 0.05, meaning that H1 was supported. This value was confirmed with tstatistic of 3.804 > ttable of 2.021. It suggested that the mean score of learning outcomes for experiment class students was better that that for control ones and it could be concluded that the digital comic-based economy e-book effectively improved the students' learning outcome.]]>
<![CDATA[GAME EDUKASI WAYANG: INOVASI PELAKSANAAN PENDIDIKAN KARAKTER BAGI SISWA SEKOLAH DASAR DI ERA DIGITAL ]]>
<![CDATA[Irhas]]>;
<![CDATA[Asrowi]]>;
<![CDATA[Djono]]>
<![CDATA[ Jurnal Utilitas Vol. 8 No. 1 (2022): Jurnal Utilitas ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Prof. DR. HAMKA ]]>
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DOI: 10.22236/utilitas.v8i1.8588
<![CDATA[This paper aims to describe the importance of internalizing character education through media that is appropriate to the development of ICT and student characteristics. Considering several facts revealing that the achievement of the internalization of character education in schools is still relatively low, given the low interest in student learning and the use of learning media that tends to be static, whereas in learning in the digital era where students are familiar with the use of technology, of course, it must receive attention given the great potential if opportunities for using ICT in the learning process can be optimized. This paper uses a descriptive qualitative design approach with a literature review method, data is collected from the results of reading orientation of authentic sources namely books, journals and relevant literature and analyzed through reduction, display and verification as conclusions. Internalization of character education in the digital era requires the integration and synergy of ICT, the existence of ICT packaged in the form of educational games will be able to create greater opportunities in optimizing the internalization of character education based on local wisdom, such as Wayang.]]>
