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<![CDATA[Strategi Komunikasi Humas Pemerintah Kota Tangerang Dalam Upaya Mempromosikan Destinasi Wisata Melalui Instagram (@humas_kota_tangerang) ]]>
<![CDATA[Sagiyanto, Asriyani]]>;
<![CDATA[Suryani, Ita]]>;
<![CDATA[Liliyana, Liliyana]]>
<![CDATA[ Jurnal Komunikasi Vol 12, No 2 (2021): September ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v12i2.11834
<![CDATA[Dengan potensi wisata yang di miliki Kota Tangerang, maka Disbupar Kota Tangerang dan Humas Pemerintah Kota Tangerang memiliki strategi tersendiri dalam mempromosikan wisata yang terdapat di Kota Tangerang melalui instagram. Tujuan penelitian ini 1) Untuk mengetahui strategi komunikasi humas dalam upaya mempromosikan destinasi wisata melalui instagram. 2) Untuk mengetahui implementasi strategi komunikasi humas pemerintah Kota Tangerang dalam mempromosikan destinasi wisata melalui instagram. Metode yang digunakan penelitian ini yaitu penelitian deskriptif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan studi literatur. Analisis data menggunakan analisia iteraktif. Teknik keabsahan atau validitas dalam penelitian ini menggunakan triangulasi teknik. Hasil penelitian Humas kota tangerang menjadikan instagram sebagai salah satu media untuk menginplementasikan strategi komunikasi yang sudah direncaranakan. Dan dalam proses pembuatan konten di instagram destinasi wisata dikemas dengan baik secara visual dengan memilih tempat tujuan yang layak dikunjungi untuk menjadi objek foto dan video visual juga menambahkan voice over untuk memperjelas informasi yang ingin humas sampaikan dalam video tersebut agar menarik bagi yang melihatnya.]]>
<![CDATA[TINDAKAN KOMUNIKATIF KOMUNITAS TULI DALAM RUANG PUBLIK SUNYI COFFEE SEBAGAI UPAYA PERJUANGAN DEMOKRATIS ]]>
<![CDATA[Helen Olivia]]>;
<![CDATA[Fitri Sarasati Mulyadi]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i1.11723
<![CDATA[Bahasa isyarat merupakan alat komunikasi oleh teman tunarungu sebagai bentuk komunikasi verbal dan non verbal. Bahasa isyarat yang dikenal adalah SIBI dan BISINDO. Penggunaan bahasa isyarat SIBI dinilai terlalu sulit dan sulit dipahami oleh teman tunarungu, bahkan bahasa isyarat BISINDO digunakan sebagai bahasa sehari-hari. Sahabat tunarungu melakukan tindakan komunikatif agar pemerintah merespon tindakan mereka. Hak untuk berkomunikasi terbatas karena memiliki gangguan pendengaran. Teori yang digunakan adalah interaksi simbolik yang menggunakan simbol-simbol untuk menghadirkan sesuatu yang menarik dan melihat dampak dari penguraian simbol-simbol dari interaksi sosial. Dalam penelitian ini menggunakan metode deskriptif kualitatif dengan paradigma postpositivisme. Hasil penelitian ini menggambarkan bahwa komunikasi antara teman tunarungu dengan teman tunarungu atau sesama teman tunarungu bersifat diadik atau tatap muka. Teman tunarungu itu memilih bahasa isyarat BISINDO sebagai bahasa sehari-harinya. Teman tunarungu juga kurang tertarik menggunakan bahasa isyarat SIBI karena terlalu rumit untuk dipahami dan memiliki arti yang berbeda serta sulit untuk dipraktikkan. Oleh karena itu, bahasa isyarat BISINDO merupakan bahasa pengantar bagi teman tunarungu untuk berkomunikasi.]]>
<![CDATA[Retorika Visual dalam Human Interest Fotografi di Instagram ]]>
<![CDATA[Iin Soraya]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i1.12034
<![CDATA[The trend of the use of instragram for Instagram photographers as a medium to display the results of his work, the process of making messages by the photographer in a photo to the process of delivering messages to the audience creates a visual rhetoric. Visual rhetoric is used to describe or explain visual images. Visual rhetoric is usually found on human interest photos. The purpose of conducting this research is to find out visual rhetoric on human interest photography works on Instagram. This study uses a constructivist paradigm, with data analysis techniques based on rhetorical theory, data collection techniques namely observation, documentation, and literature study. The results of the study are: Through the description of visual rhetoric theory which focuses on the subject or content, that is the type of photographic Vernacular Photography that presents normal everyday situations with an amateur concept. The object in this photo is a human being with a variety of activities, one of them playing Meaning here is a symbolic of freedom and happiness. Textures and details in the image using the freezing technique which freezes the timing and move (action). The composition used by photographers is the leading lines, the lines that lead to the main object, the rope as a guiding line. The narrative element in this photo tells how with simplicity but can be happy. Besides human intervention which is where a picture of a person's life in all situations and moods that cause audience sympathy.]]>
<![CDATA[Representasi Budaya Generasi Millenial Muslim (Studi Semiotika Vlog Taqi Malik Di Youtube) ]]>
<![CDATA[Gan Gan Giantika]]>;
<![CDATA[Marlinda Irwanti Poernomo]]>;
<![CDATA[Hayu Lusianawati]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i1.10533
<![CDATA[AbstractMillennials are a productive age that is considered as the determinant of the future direction in the nation's culture. The formulation of this research problem is how the Cultural Representation of Muslim Millennials (Vlog Taqi Malik Semiotics Study On YouTube) ?. The purpose of this study is to find out the Cultural Representation of Muslim Millennials (Vlog Taqi Malik Semiotics Study On YouTube). This research uses a paradigm of constructivism with a descriptive qualitative research approach and uses ferdinand de Saussure's semiotic analysis method. The results of this study showed from Taqi Malik vlog as many as 3 (three) episodes, namely episodes : Alasan Milih Dia Jadi Istri (Part 1), Hari Meminang Serell Thalib, dan Menjenguk Kai Basri Kondisi Beliau Sangat Memprihatinkan, using language and text as identities and these three videos represent the culture of muslim millennials in the form of Islamic content. With the paradigm approach of constructivism, more emphasis on language and text so as to construct a meaning composed of signifiers and signified until finally form a meaning or referent (external reality). Keywords : Cultural Representation, Muslim Millennials, Semiotics Ferdinand De Saussure]]>
<![CDATA[Mistifikasi Jalinan Komunikasi Pada TVC Air Minum Dalam Kemasan ]]>
<![CDATA[Irwanto Irwanto]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>;
<![CDATA[Dito Anjasmoro Ningtyas]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i1.11522
<![CDATA[Abstract - This is a study that reveals how mystification is packaged using the narrative of mother-child communication in the Mother's Day version of the Aqua branded beverage product advertisement. The mother's day version of Aqua's advertising communicator takes advantage of the nature of a mother who always loves and protects, especially to her children and the momentum is released to coincide with the events of Mother's Day. This study uses a qualitative approach by using a critical paradigm. then analyze the sign of communication used in advertising by using Barthes semiotics. The unit of analysis is taken purposively and in the form of audio, visual and text. Barthes' idea about the relation between signifier, sign and then the meaning of denotation, connotation and myth led researchers to a finding that advertising communicators perform mystification very subtly. There is a personification of Aqua water as if it has love and protection like a mother The construction process carried out by Aqua advertising communicators is also a myth. Next, he packs the scene of the child's communication relationship with his parents as his denotative aspect and the scene of giving gifts as the connotation of the gimmick he uses. In this study, it was also found that capitalism cannot be separated from the ideology that underlies the communicators of the Mother's Day version of Aqua advertising to do mystification.Keywords : Mystification, Advertising, Capitalist, Construction, Semiotics]]>
<![CDATA[Infodemi COVID-19 dengan Peran Social Media Fatigue, Deficient Self-Regulation, dan Promosi Diri ]]>
<![CDATA[Nada Sandvika Triyono]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i1.11951
<![CDATA[Social media envelopes a tremendous impact on the spread of the COVID-19 virus information. Nevertheless, this also increases the probability of misinformation-spreading as well. Using the affordace theory as well as the cognitive load theory, this study aims to analyze the effects of social media fatigue (SMF), deficient self-regulation (DS-R), and self-promotion on the spread of the COVID-19 misinformation on social media. The population of this research includes Indonesian social media users in the age range of 18 to 24 years old, with a number of sample N=155 (retrieved from G*power software). We use the Likert scale for our questionnaire, and the convenience sampling method for our study, spreading the questionnaire through online platforms such as LINE, WhatsApp, and Instagram. The data will then be analyzed using the SPSS software. Keywords: misinformation, social media, COVID-19]]>
<![CDATA[Peranan Komunikasi dalam Perilaku Organisasi pada Reposisi Jabatan Sekolah Tinggi Desain Indonesia ]]>
<![CDATA[Rizki Maulana Rachman]]>;
<![CDATA[Tjutju Yuniarsih]]>;
<![CDATA[Janah Sojanah]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 2 (2022): September 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i2.13364
<![CDATA[Penelitian ini bertujuan untuk memberikan gambaran bagaimana peranan komunikasi dalam kaitannya dengan perilaku organisasi yang terjadi pada pelaksanaan kegiataan reposisi jabatan di lingkungan Sekolah Tinggi Desain Indonesia. Peranan komunikasi yang dimaksud menunjukkan keberhasilan pimpinan dalam organisasi mampu membentuk struktur dalam organisasi dengan gaya komunikasi yang berkarakter sebagai penghubung setiap personal dalam organisasi sehingga tidak terjadi kecemburuan dan kesenjangan di antara para pemangku jabatan. Peranan komunikasi menjadi objek kajian dalam penelitian ini yang merupakan bagian dari perilaku organisasi pada salah satu kegiatan penting dalam organisasi yakni reposisi jabatan. Penelitian yang dilaksanakan di Sekolah Tinggi Desain Indonesia juga menunjukkan kepuasan para pemangku jabatan ketika menerima jabatan yang ditetapkan oleh pimpinan serta motivasi dan kinerja struktur organisasi dalam menjalankan tugas dan fungsinya sesuai dengan kemampuan dan kompetensinya. Metodologi yang digunakan dalam penelitian ini adalah penelitian jenis deskriptif melalui pendekatan kualitatif yang dilaksanakan melalui pendeskripsian tulisan yang sistematis, aktual dan akurat yang berisi tentang fakta dan adanya hubungan keterkaitan dengan fenomena yang terjadi dengan teknik pengumpulan data yang digunakan melalui kuesioner, wawancara, observasi dan dokumentasi. Kesimpulan dari penelitian ini adalah peranan komunikasi dalam perilaku organisasi menunjukkan keberhasilan dalam pelaksanaan kegiatan reposisi jabatan pada organisasi melalui proses komunikasi, implementasi komunikasi internal dan gaya komunikasi serta identifikasi hambatan komunikasi efektif yang terjadi.]]>
<![CDATA[Peran Media Massa Barat Membingkai Aksi Terorisme ]]>
<![CDATA[Shepriyani Miftajanna]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 2 (2022): September 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i2.11756
<![CDATA[The 9/11 terrorism attack has become one of the issues covered specifically by the media. Terrorism stereotypes are closely related to Islam due to the prominence of news broadcast by the media. The media have a role in influencing public perceptions. Agenda setting and framing theory can explain that mass media has the ability to transfer two elements, namely awareness and information to the public agenda and its attention to issues that are only considered important by the mass media. The intensity of news about terrorism is broadcast more than in other spheres and the framing of terrorism is related to Islamic groups, thus affecting people's perceptions of labeling acts of terrorism that are identical to Islam. As well as using the functions of the media agenda, public agenda and policy agenda to analyze the role of the media in reviewing terrorism.]]>
<![CDATA[Pengaruh Media Sosial Dalam Meningkatkan Brand Awareness “Somethinc” Pada Pengguna Instagram Di JABODETABEK ]]>
<![CDATA[Chelsea Priscila Andata]]>;
<![CDATA[Iflah Iflah]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 2 (2022): September 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i2.13261
<![CDATA[Competition between business actors is increasingly selective and requires a strong strategy in order to build company brand awareness which is one of the goal of Public Relations. One way of marketing that PR does use social media Instagram is called Marketing Public Relations. Skincare products in Indonesia are growing at home and abroad. One of the skin care products is Somethinc. Several efforts as a form of existence to increase brand awareness can be seen in marketing through social media run by the company in order to be able to compete with other brands. This study aims to determine and analyze the influence of social media to increasing brand awareness. This research method uses quantitative methods with descriptive and causal research types. This research uses the Lemeshow formula and purposive sampling technique. The sample in this study amounted to 100 respondents. The data analysis technique used is descriptive analysis and simple linear regression analysis. The data analysis of this research used SPSS with 16 statements from both variables. The data obtained states that 74% of respondents are female and 26% are male, 73% are aged 21-25 years, and 49% live in the city of Depok. The results of this study indicate that the Instagram social media variable has a positively affect on increasing brand awareness of the Somethinc skincare brand on Instagram social media users. Instagram social media is effectively used to increase brand awareness of Somethinc skin care products.]]>
<![CDATA[NEGOSIASI IDENTITAS PERAN GENDER PADA FILM BOLLYWOOD ]]>
<![CDATA[ Jurnal Komunikasi Vol 13, No 2 (2022): September 2022 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jkom.v13i2.12982
<![CDATA[Patriarchal culture has long been rooted in society, regulating all aspects of life for both men and women. One of them is married life. Men and women are both required to fulfill traditional roles according to patriarchal standards. Men are demanded to be providers, while women only do domestic work. Women have careers only to support their husbands. The film Ki & Ka tries to show a different role from what is usual in society. So this film aims to explain how the dynamics of gender equality is represented in the Ki & Ka film. The theory used in this research is the Identity Negotiation Theory by Stella Ting-Toomey. This theory seeks to explore the ways in which identity is negotiated in interactions with other people, especially in various cultures. The method used is semiotic analysis, by trying to analyze the symbols that appear in this film. The results showed that Ki and Ka were able to show the dynamics of identity negotiation, such as efforts to fit in with the environment, to show self-identity and the turmoil of people around when gender equality was applied in society.]]>
