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INDONESIA
Jurnal EMT KITA
ISSN : 25797972     EISSN : 25496204     DOI : -
Core Subject : Economy,
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
Arjuna Subject : -
Articles 713 Documents
Pengaruh CAR, NPL, dan LDR Terhadap ROE Pada Perusahaan Perbankan Yang Terdaftar di BEI Tahun 2023 Satriandi , Meiludin Putra; Yulia, Iis Anisa; Pranamulia, Agus
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.2940

Abstract

This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), and Loan to Deposit Ratio (LDR) on Return on Equity (ROE) in banking companies listed on the Indonesia Stock Exchange (IDX) in 2023. The sample consists of 19 banking companies selected based on specific criteria using purposive sampling, a method categorized under non-probability sampling. Hypothesis testing was conducted using multiple linear regression analysis. The results indicate that CAR and NPL have a significant partial effect on ROE, while LDR has no significant effect on ROE. The F-test results show that CAR, NPL, and LDR collectively have a significant effect on ROE.
Pengaruh Pajak Hotel, Pajak Restoran, Pajak Hiburan, dan Pajak Reklame terhadap Pendapatan Asli Daerah Kota Bogor Azis, Nia Fakhriyah; Susanto, Heri; Yulia, Iis Anisa
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.2942

Abstract

This research aims to analyze the influence of Hotel Tax, Restaurant Tax, Entertainment Tax, and Advertisement Tax on Regional Original Income in the City of Bogor. The sample used in this research consists of data from the last 10 years, from 2014 to 2023. Data was collected using a purposive sampling method, and hypothesis testing was conducted using Multiple Linear Regression Analysis. The results of this research show that Hotel Tax has a significant effect on Regional Original Income, Restaurant Tax has a significant effect on Regional Original Income, Entertainment Tax has a significant effect on Regional Original Income, and Advertisement Tax has a significant effect on Regional Original Income. Furthermore, Hotel Tax, Restaurant Tax, Entertainment Tax, and Advertisement Tax have a simultaneous effect on Regional Original Income
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Donat Jeko di Kotabumi Apriliansyah, Rizki; Putriwarganegara, Tri Lestira
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2951

Abstract

Consumer purchasing decisions are a crucial factor in a company's marketing strategy, especially in the competitive food and beverage industry. This study aims to analyze the influence of price and promotion on consumer purchasing decisions at Jeko Donuts in Kotabumi. The research employs a descriptive analysis method, collecting data through a survey involving 100 respondents. The findings reveal that, partially, the price variable has a positive and significant influence on purchasing decisions. This indicates that appropriate price adjustments can enhance consumer buying interest. Furthermore, the promotion variable also demonstrates a positive and significant influence on purchasing decisions, suggesting that innovative and attractive promotional activities can increase product appeal to consumers. Simultaneous analysis reveals that price and promotion together have a significant influence on purchasing decisions. These findings highlight the importance of combining price and promotion strategies to boost sales and product competitiveness in the market.
PENGARUH DIMENSI EMOTIONAL INTERACTION TERHADAP PURCHASE INTENTION DAN PERCEIVED USEFULNESS SEBAGAI VARIABEL INTERVENING PADA PRODUK SKINCARE LOKAL DI SOCIAL COMMERCE TIKTOK Akmalia, Afitrotul; Dewanti, Ratna Listiana
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.2981

Abstract

This study aims to analyze the effect of emotional interaction dimensions on purchase intention and perceived usefulness as an intervening variable in local skincare products on TikTok social commerce. The sampling technique used in this study was purposive sampling. With a total of 100 respondents (27 men and 73 women), the population of this study consisted of students in the Special Region of Yogyakarta who bought local skincare products on TikTok. Primary data in this study were collected using a questionnaire method via Google Form, which has been tested for validity and reliability. In this study, SmartPls version 4 software was used as an analytical tool to test both the outer model and the inner model. The results showed that familiarity and intimacy have a positive and significant effect on purchase intention, familiarity and intimacy have a positive and significant effect on perceived usefulness, perceived usefulness has a positive and significant effect on purchase intention, and there is an indirect effect of familiarity and intimacy on purchase intention mediated by perceived usefulness.
PENGARUH ENTREPRENEURIAL EDUCATION TERHADAP ENTREPRENEURIAL INTENTION DENGAN SELF-EFFICACY SEBAGAI VARIABEL INTERVENING PADA MAHASISWA DI KABUPATEN BANYUMAS Pebriyanti, Nungki; Rizky, Gia
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.2982

Abstract

This study aims to analyze the effect of entrepreneurial education on entrepreneurial intention with self-efficacy as an intervening variable for students in Banyumas Regency. The sampling technique in this study used purposive sampling, with a total of 105 student respondents. Primary data in this study were collected using a questionnaire through a Google Form that has been tested for validity and reliability. Data analysis in this study used descriptive analysis tests, instrument tests (validity and reliability tests), classical assumption tests (normality, linearity, and heteroscedasticity), simple regression equation tests, and hypothesis testing (t-test, coefficient of determination, and path analysis) with the help of IBM SPSS Statistics program version 25. The results showed that entrepreneurial education has a positive and significant effect on entrepreneurial intention, entrepreneurial education has a positive and significant effect on self-efficacy, self-efficacy has a positive and significant effect on entrepreneurial intention, and self-efficacy partially mediates the relationship between entrepreneurial education and entrepreneurial intention.
Pengaruh Pemasaran Digital, Inovasi Produk, dan Pelayanan terhadap Kepuasan Wisatawan di Kota Medan Ferianto, Maidar; Widodo, Slamet
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.2987

Abstract

Digital marketing, product innovation, and service play a very important role in increasing tourist satisfaction in the tourism industry. This research aims to explain the crucial role of digital marketing, product innovation, and service in enhancing tourist satisfaction. The research method used in this study is descriptive quantitative research conducted through a literature review on the roles of digital marketing, product innovation, and service in improving satisfaction in the tourism industry. The data obtained were analyzed using descriptive quantitative analysis techniques. The results of the study show that these three variables play a very important role in increasing tourist satisfaction in the tourism industry. Digital marketing, product innovation, and service help the tourism industry achieve optimal performance by creating satisfaction for tourists, and they contribute to achieving a sustainable industry, as they impact the economy, society, and environment
PENGARUH IKLAN, PROMO GRATIS ONGKIR, DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN PADA BLIBLI DI KEBUMEN Rafianti, Widya Aulia; Rokhmat
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.2997

Abstract

This study aims to examine the effect of advertisements, free shipping promos, and flash sales on purchasing decisions at Blibli in Kebumen. The population in this study were Blibli users who had made at least one purchase transaction or prospective buyers who knew Blibli. The sample size was 100 respondents. Data collection techniques were conducted using questionnaires. The data analysis used included instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination coefficient tests. Data processing was carried out using SPSS version 25.0. The results showed that: (1) Advertising has no partial and significant effect on purchasing decisions on Blibli in Kebumen. (2) Free shipping promos have a partial and significant effect on purchasing decisions at Blibli in Kebumen. (3) Flash sales have a partial and significant effect on purchasing decisions at Blibli in Kebumen. (4) Advertising, free shipping promos, and flash sales have a simultaneous and significant effect on purchasing decisions at Blibli in Kebumen.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Komitmen Organisasi dan Kinerja Karyawan di Hotel Rà Suites Simatupang Tumakaka, Rian Klaudius; Cyasmoro, Verry
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.3009

Abstract

This study aims to explore the influence of Leadership Style and Organizational Culture on Organizational Commitment and Employee Performance at Hotel Ra Suites Simatupang. The analysis method used is quantitative by distributing questionnaires to 103 employees at Ra Suites Simatupang Hotel, with results dominated by female respondents, 54 people (52.4%), while male respondents were 49 people (47.6%). The marital status of respondents showed 58 married (56.3%) and 45 unmarried (43.7%). The age of the group of respondents was as follows: under 30 years old, 36 people (35%); 31-40 years old, 29 people (28.1%); 41-50 years old, 34 people (33%); over 50 years old, 4 people (3.9%). For the education level of respondents, 14 people (13.6%) were high school graduates, 47 people (45.7%) held diplomas, 39 people (37.8%) had a bachelor's degree, and 3 people (2.9%) had a master's degree. Regarding employment status, 8 people (7.8%) were permanent employees, 58 people (56.3%) were contract employees, 28 people (27.2%) were paid interns, and 9 people (8.7%) were daily workers. Based on the length of employment, 3 people (2.9%) had worked for less than a year, 38 people (36.9%) for 1-2 years, 21 people (20.4%) for 2-3 years, and 41 people (39.8%) for more than 3 years. The last, regarding respondents' domicile, showed that 55 people (53.4%) were from DKI Jakarta, 32 people (31.1%) from Bodetabek, and 16 people (15.5%) from outside Jabodetabek. The data processing results using SmartPLS showed that no indicator had an outer loading value lower than 0.5. Therefore, all indicators with values above 0.5 were suiTabel for further research. The Q-Square (Q²) value obtained for Employee Performance was 0.498 and for Organizational Commitment, it was 0.364. Based on these results, it can be concluded that Organizational Culture and Leadership Style have a significant and relevant influence on these variables
Pengaruh E-Commerce, Digital Payment, Self-Efficacy dan Sistem Informasi Akuntansi dalam Pengambilan Keputusan Berwirausaha (Studi Kasus pada Mahasiswa Akuntansi Universitas Muhammadiyah Surakarta Angkatan 2020) Fahmi, Agmi Rahayu; Fauzan
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.3012

Abstract

The purpose of this study was to analyze the effect of e-commerce, digital payment, self-efficacy and accounting information systems on entrepreneurial decision making (case study on Accounting students of Universitas Muhammadiyah Surakarta class of 2020). This type of research is quantitative. The population used in this study is accounting students of Universitas Muhammadiyah Surakarta class of 2020 with a total of 492 students. The data was obtained from the official website of Universitas Muhammadiyah Surakarta. The sample collection technique in this study used nonprobability sampling techniques. This study uses primary data. The data collection technique in this study used questionnaire data. Data analysis techniques used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, hypothesis testing, t test, f test, and determination coefficient test (R2). The results of this study are that E-Commerce has no effect on Decision Making for Entrepreneurship. Digital Payment has no effect on Decision Making for Entrepreneurship. Self-Efficacy has a positive effect on Decision Making for Entrepreneurship. Accounting Information System has no effect on Decision Making for Entrepreneurship.
Faktor – Faktor Yang Mempengaruhi Produktivitas Karyawan Bappeda Kabupaten Jepara: Insentif, Disiplin Kerja dan Motivasi Kerja Amalia, Zulfa Khasna; Oktavia, Vicky
Jurnal EMT KITA Vol 8 No 4 (2024): OCTOBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i4.3030

Abstract

This study aims to study how incentives, work discipline, and work motivation impact employee productivity at the Jepara Regency Regional Planning, Development, Research, and Development Agency. This study uses multiple linear analysis as a quantitative methodology. Validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, F test, t test, and coefficient of determination tests were conducted. using questionnaire data distributed to 62 employees, and collecting valid data from 62 respondents. The census sampling method was applied for sampling. The results of the analysis using SPSS showed that the incentive and work motivation variables had a positive and significant effect on employee productivity. On the other hand, the work discipline variable did not show a significant effect on employee productivity, but tended to be negative.