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Jurnal Ilmiah Universitas Batanghari Jambi
Published by Universitas Batanghari Jambi
ISSN : 14118939     EISSN : 25494236     DOI : -
Core Subject : Economy, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice
Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup multidisiplin ilmu, terbit sebanyak tiga kali dalam setahun yaitu pada bulan Februari, Juli dan Oktober.
Arjuna Subject : -
Articles 2,649 Documents
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Analisis Pengaruh Kepuasan Kerja dan Beban Kerja terhadap Kinerja Karyawan pada Bank Syariah Indonesia Muara Tembesi Kabupaten Batang Hari Niki Kosasih; Sumantri Sumantri
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6539

Abstract

The aim of this research is to explain the influence of job satisfaction and workload on employee performance at Bank Syariah Indonesia Muara Tembesi, Batang Hari - Jambi Regency. The method used is a quantitative method using multiple linear regression analysis tools, testing the significance of the influence of the variables job satisfaction (X1) and workload (X2) as independent variables and employee performance (Y) as the dependent variable using the t test and F test. The test results on the influence of job satisfaction and workload on employee performance obtained a calculated F value of 11,649 > F table 3,27 with a significance level of 0.05, so it is proven that there is a joint and significant influence of job satisfaction and workload on employee performance. The determination test shows that the combined influence of job satisfaction and workload on employee performance at Bank Syariah Indonesia Muara Tembesi is 0.365 or 36.5% and the remaining 0.63.5 or 63.5% is influenced by other variables not examined in this study.
Analisis Pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum, Dana Alokasi Khusus, dan Dana Keistimewaan terhadap Kemiskinan di Provinsi Daerah Istimewa Yogyakarta Rizki Lutfiana Saputri; Sodik Dwi Purnomo; Bagus Adhitya
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6570

Abstract

This study aims to analyze the effect of Local Own Revenue (PAD), General Allocation Funds (DAU), Special Allocation Funds (DAK), and Privilege Funds (DAIS) on poverty rates across regencies/cities in the Special Region of Yogyakarta (DIY) from 2013 to 2024. A descriptive quantitative approach utilizing panel data regression analysis was employed. Partially, Local Own Revenue (PAD) has a negative and significant effect on poverty rates. Conversely, General Allocation Funds (DAU), Special Allocation Funds (DAK), and Privilege Funds (DAIS) do not exert a significant effect on poverty rates. The implications of this study emphasize the necessity of optimizing regional fiscal independence through PAD, alongside reorienting and enhancing the allocation efficiency of central transfer and privilege funds to align them directly with targeted poverty alleviation programs.
Integration of Market Development Strategy with Digital Marketing and Integrated Marketing Communication on SMES Kribo Dessy Elliyana; Dwi Kurniawan; Feny Tialonawarmi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6558

Abstract

The economic growth of Micro, small and medium is currently one of the business sectors that contribute to the regional economy. KRIBO has the potential to develop its business through digital marketing and integrated marketing communication through the right communication media, because some sales transactions are done digitally and online. The level of readiness to use digital marketing in the application used has an effect on the message that will be received or delivered to consumers. The IMC concept integrating businesses and integrates all communication channels in conveying the message of a product consistently and clearly. Furthermore, digital marketing significantly strengthens IMC by facilitating consistent and interactive communication across multiple digital platforms. Both digital marketing and IMC have significant positive effects on marketing performance, measured by market expansion, customer acquisition, brand awareness, and sales growth. The results demonstrate that integrating these strategic elements enables SMEs to respond more effectively to changing customer preferences, improve competitive advantage, and support long-term business sustainability. This study contributes to the marketing and SME literature by proposing an integrated framework that combines market development strategy, digital marketing, and IMC. The findings also provide practical implications for SME managers and policymakers seeking to strengthen SME competitiveness through digital transformation and coordinated marketing communication strategies.
Gaya Hidup Cashless dan Pemanfaatan Dompet Digital dalam Membentuk Perilaku Konsumtif Mahasiswa Generasi Z: Peran Self-Control dan Nilai-Nilai Islam Sri Kasnelly; Ahmad Luthfi; Abdul Jalil; M. Syaikhul Arif; Revalina Juventini LA
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6565

Abstract

Advances in digital payment technology have reshaped how Generation Z students consume, largely through their growing embrace of a cashless lifestyle and digital wallets. This study set out to determine whether a cashless lifestyle and the intensity of digital wallet use shape consumptive behavior, examining self-control as a mediating mechanism and Islamic values as a moderating factor. Using a purposive sample of 80 students from Universitas Islam An-Nadwah Kuala Tungkal, quantitative survey data were gathered and processed through SEM-PLS. Findings indicate that both a cashless lifestyle and digital wallet usage intensity raise consumptive behavior, whereas self-control and Islamic values lower it. Islamic values were found to moderate only the self-control-to-consumptive-behavior pathway, while self-control failed to mediate the pathways linking cashless lifestyle or digital wallet usage to consumptive behavior. Taken together, the results underscore that cultivating self-control and instilling Islamic values are key to fostering wiser consumption habits among students.
Peran Penyuluh dan Persepsi Petani terhadap Tingkat Adopsi Teknologi Pengelolaan Tanaman Terpadu (PTT) Padi di Kecamatan Lumbir Kabupaten Banyumas Dian Adha Sari; Totok Agung Dwi Haryanto; Edi Santoso; Dyah Susanti; Ardiansyah Ardiansyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6559

Abstract

This study aimed to analyze the effects of the role of agricultural extension workers and farmers' perceptions on the level of ICM technology adoption in lowland rice farming. This study employed a quantitative survey method involving 98 farmers selected through Proportional Simple Random Sampling. The collected data were analyzed using multiple linear regression. The results indicated that both the role of agricultural extension workers and farmers' perceptions had a positive and significant effect, both individually and simultaneously, on the adoption level of ICM technology (p < 0.05). The coefficient of determination (R²) was 0.585, indicating that 58.5% of the variation in the adoption level of ICM technology could be explained by these two variables, while the remaining 41.5% was influenced by other factors not examined in this study. These findings emphasize the importance of strengthening the role of agricultural extension workers and improving farmers' positive perceptions to promote wider adoption of ICM technology.
Pengaruh Infrastruktur Jalan, Tenaga Kerja, dan Investasi terhadap Produk Domestik Regional Bruto di Provinsi Jawa Tengah Todi Pinandita; Sodik Dwi Purnomo; Heris Kencana Trisna Jaya
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6566

Abstract

Regional economic development is a strategic step to improve community welfare and strengthen regional economic activity. Gross Regional Domestic Product (GRDP) serves as the primary indicator of economic performance, which is influenced by the availability of infrastructure, labor, and capital. This study aims to analyze the effect of road infrastructure, labor, and domestic direct investment (DDI) on GRDP in Central Java from 2017 to 2025. The research methodology utilizes multiple linear regression with panel data. The results show that road infrastructure, labor, and investment have a negative and significant effect on the GRDP of Central Java Province from 2017 to 2025. These findings imply that local governments are advised to focus on improving road quality, developing human resource competencies, and creating a conducive investment climate
Analisis Pengaruh Pendapatan, Pengalaman Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada CV. Aujel Perkasa Abadi di Kecamatan Batin XXIV dalam Perspektif Islam Sumantri Sumantri; Niki Kosasih; Akhmadi Akhmadi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6536

Abstract

This study aims to analyze the influence of income, work experience, and the work environment on employee performance at CV. Aujel Perkasa Abadi in Batin XXIV District. Data collection was conducted by administering questionnaires to respondents. The study sample consisted of 60 respondents. The results indicate that, simultaneously, income, work experience, and the work environment have a significant influence on employee performance; however, when analyzed individually (partially), only income was found not to have a significant effect on employee performance at CV. Aujel Perkasa Abadi in Batin XXIV District.
Ketahanan Ekonomi dan Tantangan Petani Perempuan dalam Usaha Pertanian Kolektif Anandhiya Intan Prabandari; Sausan Nuhaa Maisaraah; Febyana Putri Komalasari
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6561

Abstract

This study explores the economic resilience and challenges faced by women farmers engaged in collective agricultural ventures in the districts of Purbalingga, Banjarnegara, and Banyumas, Indonesia. Women farmers’ groups, known locally as Kelompok Wanita Tani (KWT), play a vital role in rural agricultural economies by fostering cooperative farming, knowledge sharing, and mutual support. Despite their contributions, these women encounter multifaceted challenges, including limited access to capital, market barriers, infrastructural constraints, and entrenched gender norms. Employing a mixed qualitative approach of surveys, in-depth interviews, and focus group discussions, this research reveals how KWT membership enhances household income, financial autonomy, and decision-making power among women. Livelihood diversification and social capital emerge as key strategies supporting economic resilience. However, persistent barriers like capital scarcity, infrastructure limitations, and generational engagement risks threaten sustainability. The study recommends targeted policy interventions to strengthen institutional support, financial inclusion, youth engagement, gender-sensitive policies, and market access to sustain and amplify these gains. These findings contribute contextualized insights into women’s economic empowerment through collective agriculture, informing stakeholders on advancing equitable and resilient rural development in Indonesia.
Implementasi Deep Learning Untuk Klasifikasi Produk Grocery dan Deteksi Tanggal Kedaluwarsa Menggunakan Resnet50 dan Easyocr Faza Hanif Suwanda; Ekky Novriza Alam; Riska Yanu Fa&#039;rifah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6571

Abstract

Checking product categories and expiry dates in grocery stores is still largely done manually, making the process error-prone and time-consuming, especially for packaging with small or inconsistently formatted date prints. This research builds a two-stage pipeline that automatically classifies grocery product categories and detects expiry dates from product images. The method consists of an image classification model based on transfer learning with a frozen ResNet50 backbone, trained on three product categories (Fruits, Dairy Products, and Bread), and an expiry-date detection module leveraging the CRAFT text detector built into EasyOCR, combined with regular-expression matching and a tiered OCR fallback mechanism. The classification model was trained on 398 training images and evaluated on 98 validation images, achieving a validation accuracy of 83.67%, well above the 33.3% random-guess baseline for three classes, with the highest F1-score on the Dairy Products category (0.91). Testing of the date-detection pipeline on 63 test images showed a detection precision of 70.0% and an overall valid-date rate of 44.4%, indicating that a pragmatic approach based on a ready-made text detector can function without training a dedicated object detector, although reliability still needs improvement in filtering false-positive date candidates. Evaluation of the integrated system further found that the initial design assumption, that OCR should only run on packaged categories, was not entirely accurate, since the Fruits category showed a higher success rate (83.3%) than the packaged category (40.4%). The main contribution of this research is a pragmatic approach that leverages a ready-made text detector to locate very small date objects without training a dedicated object detector from scratch, allowing the pipeline to be implemented end-to-end under limited data and computing resources.

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