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Mohammad Arief
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Jurnal Studi Manajemen dan Bisnis
Published by Universitas Trunojoyo Madura
ISSN : 23559643     EISSN : 24603775     DOI : https://doi.org/10.21107
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Studi Manajemen Dan Bisnis (JSMB) ISSN: 2460-3775 (Online) dan ISSN: 2355-9543 (Print) administered by the Master of Management Faculty of Economics and Business, University of Trunojoyo Madura. This journal is here to accommodate innovative thinking of academics, researchers and practitioners in the publishing of scientific papers have been produced, both the study of theory and research. Through innovative thinking, the expected scientific developments, especially in the field of Management and Business can be achieved. JSMB issue twice a year (bi-annual) in June and December. This journal focuses on topics: corporate governance, human resources, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol 7, No 2 (2020): Desember" : 11 Documents clear
Determinan Keputusan Pembelian Online di Instagram: Perspektif Promosi, Kemudahan, Kualitas Informasi dan Kepercayaan Irany Windhyastiti; Dhia Zharfaningrum; Syarif Hidayatullah; Umu Khouroh; Irany Windhyastiti; Abdul Waris
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9300

Abstract

Pengaruh Promotional Mix Terhadap Keputusan Nasabah Menabung Di Bank Syariah Ananda Putri Setyorini; Fernaldi Anggadha Ratno
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9045

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis apakah pengaruh Promotion Mix yang terdiri dari advertising (Periklanan), sales promotion (promosi penjualan), public relation (hubungan masyarakat), personal selling (penjualan pribadi), dan direct marketing (pemasaran langsung) berpengaruh terhadap Keputusan Nasabah Menabung di Bank Syariah Mandiri (BSM) KCP Boyolali (Tahun 2015-2019). Metode pengumpulan data dilakukan melalui kuesioner yang disebarkan kepda nasabah yang menabung di BSM KCP Boyolali. Sampel yang diambil sebanyal 100 responden nasabah yang menabung di BSM KCP Boyolali dengan teknik simple random sampling,data kemudian diolah dengan menggunakan alat bantu SPSS versi 22 dan analisis dengan menggunakan analisis regresi berganda. Analisis ini meliputi uji reabilitas, uji validitas, uji regresi, uji regresi linear berganda,pengajuan hipotesis melalui uji T, uji F, serta koefisien determinasi (R^2) dan uji asumsi klasik. Hasil T_test menunjukan bahwa advertsing, sales promotion, personal selling, dan direct marketing  berpengaruh positif dan signifikan terhadap keputusan nasabah menabung di Bank Syariah Mandiri KCP Boyolali. Sedangkan public relation tidak berpengaruh signifikan terhadap keputusan nasabah menabung di Bank Syariah Mandiri KCP Boyolali. Uji F_test menunjukan bahwa advertsing, sales promotion, personal selling, public relation ,dan direct marketing  secara simultan berpengaruh signifikan terhadap keputusan nasabah menabung di Bank Syariah Mandiri KCP Boyolali.
Pengaruh Kualitas Layanan ,Citra Merek Dan Kepercayaan Terhadap Minat Beli Online Produk Batik Tulis Mutiara Sendang Lamongan Ahmad Fathur Rozi; - Nasikan
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9050

Abstract

Analisis Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Pegawai Dan Dampaknya Pada Disiplin Kerja Di Mts.N 1 Lamongan Rifky Ardhana Kisno Saputra; Isnaini Anniswati Rosyida
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9046

Abstract

Karakteristik Umkm Pengepul Dan Bandar Barang Bekas Pendekatan Fenomenologis (Studi Kesuksesan Orang Madura Sebagai Pengepul, Bandar barang Bekas Di Keputih Surabaya) - Sutarmin; Wiwik Budiarti
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9138

Abstract

Studi Kelayakan Pendirian Kantor Cabang Baru PT. XYZ di Provinsi Kalimantan Timur Hendina Pratiwi; Rita Nurmalina; Noer Azam Achsani; Mohamad Syamsul Ma’arif; Amzul Rifin
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9047

Abstract

Kontribusi Pendidikan Kewirausahaan Dan Internal Locus Of Control Terhadap Intensi Kewirausahaan (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Pembangunan Nasional “Veteran” Jawa Timur) - Kustini; Annesya Dhyta Ayuni
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9140

Abstract

Importance of Applying Business Ethics To Bakery Small Business Nurita Andriani; Rita Tri Ariska
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9048

Abstract

This research aims to analyze and determine the application of business ethics in the Bakery small business in Sumenep Regency. This study uses qualitative analysis methods, to obtain information carefully with in-depth interview techniques. Observation technique with  direct  observation  in  the  field  is  used  to  support  the  results  of  research.  The application of business ethics is examined in terms of ethical values / morality such as fairness, trust and honesty of the products, customers and employees of the Bakery small business. The study was conducted at Anita Bakery's small business in Sumenep.The results showed that the application of business ethics by Anita Bakery's small businesses in terms of trust and honesty in the product was quite good. This is evidenced by the level of customer loyalty that still persists. The application of business ethics in terms of fairness, trust and honesty towards customer service is quite good, it can be seen from the less complaints, the absence of negative word of mouth communication about the company and consumers are still loyal to the product. The application of business ethics in terms of fairness, trust and honesty towards employees is quite good, this can be seen from the number of employees who last long working in this company. However, it still needs to be considered in the application of business ethics to employees, because the company has not implemented fairness employee recruitment.
Pengaruh Keadilan Organisasi, Budaya Organisasi, Dan Kepuasan Kerja Terhadap Komitmen Organisasional Pada Dinas Kebudayaan Kabupaten Gianyar Octavianus Sumardana Pratama; Kadek Mega Dwi Septiani
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9299

Abstract

Motivation of Generation Z at Work Bambang Septiawan; Endah Masrunik
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9044

Abstract

This study aims to analyze the work motivation of Sultan Coffee employees in line with the main theories, process theories, and contemporary theories. The subjects of this research were 4 employees of Sultan Coffee, who were classified as Gen Z. This research is qualitative and focuses on descriptive description because it aims to test the theory mentioned earlier. The results of the study show that the work motivation of the Z generation of sultan coffee employees is proven to be in accordance with the three theories. Specifically to fulfill their interests, the work environment is full of peers, and to carry out the mandate of their teacher.

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