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Jurnal Studi Manajemen dan Bisnis
Published by Universitas Trunojoyo Madura
ISSN : 23559643     EISSN : 24603775     DOI : https://doi.org/10.21107
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Studi Manajemen Dan Bisnis (JSMB) ISSN: 2460-3775 (Online) dan ISSN: 2355-9543 (Print) administered by the Master of Management Faculty of Economics and Business, University of Trunojoyo Madura. This journal is here to accommodate innovative thinking of academics, researchers and practitioners in the publishing of scientific papers have been produced, both the study of theory and research. Through innovative thinking, the expected scientific developments, especially in the field of Management and Business can be achieved. JSMB issue twice a year (bi-annual) in June and December. This journal focuses on topics: corporate governance, human resources, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 208 Documents
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Analisis Perbandingan Volume Perdagangan Saham dan Abnormal Return Sebelum dan Setelah Reverse Stock Split Maiya Liza; Abdul Haris Haris; Nurul Fatimah
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12313

Abstract

Tujuan penelitian ini yaitu untuk mengetahui perbandingan volume perdagangan saham sebelum dan setelah reverse stock split, abnormal return sebelum dan setelah reverse stock split pada perusahaan PT Samindo Resources Tbk. Penelitian ini menggunakan penelitian studi kasus karena hanya menggunakan satu perusahaan saja. Metode analisis data yang digunakan yaitu analisis deskrptif, uji normalitas, uji paired sample t-Test, dan uji hipotesis. Berdasarkan hasil pengujian menggunakan uji paired sample t-test diperoleh bahwa terdapa tperbedaan yang signifikan dari volume perdagangan saham dan terdapat perbedaan yang signifikan abnormal return sebelum dan setelah reverse stock split, sehingga hipotesis nol ditolak.
Pengaruh Infrastruktur Riset, Pendanaan Riset dan Kolaborasi Riset terhadap Kinerja Penelitian di Universitas Trunojoyo Madura Alfian Qomaruddin; Sundjoto Sundjoto
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.11508

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisa pengaruh infrastruktur riset, pendanaan riset, dan kolaborasi riset terhadap kinerja penelitian di Univerisitas Trunojoyo Madura. Penelitian ini menggunakan metode penelitian asosiatif kausal dengan pendekatan kuantitatif. Data primer yang digunakan adalah hasil kuisioner dari dosen ber NIDN sejumlah 84 orang yang pernah mendapatkan dana penelitian dan telah mempergunakan infrastruktur riset. Uji asumsi klasik menjadi alat analisa hubungan parsial antar variable dan uji hipotesis secara simultan. Hasil penelitian menunjukkan bahwa infrastruktur riset, pendanaan riset, dan kolaborasi riset terhadap kinerja penelitian berpengaruh secara signifikan baik secara langsung maupun tidak langsung. Hasil penelitian ini mendukung beberapa teori dan selaras dengan hasil penelitian terdahulu yang telah diteliti.
Female CEO and Market Reaction Ani Mahrita; Agus Setiawan
Jurnal Studi Manajemen dan Bisnis Vol 8, No 1 (2021): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i1.10669

Abstract

This study aims to examine market reaction to the announcement of female CEOs appointment at companies listed on the Indonesia Stock Exchange (IDX) over the period 2010-2018. The first test uses event study analysis through t-tests using the one-sample t-test method. It was found that the market reacts negatively to the announcement of the appointment of a female CEO. Moreover, further tests are carried out to determine the factors which influenced the negative reactions, such as the characteristics of the female CEOs themselves coupled with the characteristics of the company as the control variable. The results of the regression analysis show that the characteristics of female CEOs in the form of family relations with the board of commissioners have a negative effect on market reaction. While other characteristics such as age and education of the female CEOs do not affect the market reaction. Other additional information shows that company size also has a negative effect to market reaction. Things that need to be considered by companies when they want to appoint a woman as CEO is if the candidate for CEO has a family relationship with the board of commissioners. The size of the company also needs to be considered. The bigger the size of the company, the presence of a female CEO is also increasingly in doubt because it is considered to interfere with the company's existing operations and strategy.
Keputusan Pembelian E-Commerce Shopee Pada Generasi Milenial Di Kecamatan Johar Baru Alia Engka Nadita Putri; Tati Handayani
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12479

Abstract

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh harga, promosi, dan EWOM terhadap keputusan pembelian di ecommerce Shopee. Penelitian ini menggunakan generasi milenial pengguna Shopee di Kecamatan Johar Baru sebagai sampel. Sampel yang diambil sebanyak 75 responden dengan metode probability samping. Pengumpulan data dilakukan dengan penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis inferensial dengan alat analisis yang digunakan adalah PLS (Partial Least Square) dengan signifikansi 5%. Hasil penelitian menunjukkan bahwa Harga memiliki nilai korelasi sebesar 0,786 , nilai korelasi Promosi 0,156, dan nilai korelasi EWOM -0,104. Dari analisis koefisien determinasi dapat dijelaskan bahwa Harga, Promosi, dan EWOM memengaruhi Keputusan Pembelian di e-commerce Shopee pada Generasi Milenial di Kecamatan Johar Baru sebesar 68,5%, sedangkan sisanya 31,5% dipengaruhi oleh variable lain di luar penelitian ini.
Penggunaan Media Sosial Facebook, Twitter Dan Youtube Untuk Membangun Consumer Brand Relationship Oleh Merek-Merek Di Indonesia Ardi Meidianto Putra
Jurnal Studi Manajemen dan Bisnis Vol 8, No 1 (2021): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i1.10817

Abstract

One way for marketers to build Consumer-brand relationship is by creating brand accounts in social media, such as Facebook, Twitter, and YouTube. In addition, many brands are using social media to build a relationship through interaction with Consumers but have not made the best use of social media, ranging from how to make a brandpost according to the needs of Consumers that will generate a positive response from Consumers to the liveliness of the brands in providing response of the comments made by the Consumer. The data was obtained from brandposts on Facebook, Twitter and YouTube. The total of the brandposts are 2040 of 10 goods and services brands in Indonesia. Results show that brands are tend to post more informational brandposts than entertainment brandposts in building Consumer brand relationship. There is a difference between the forms of interactivity brandpost and the number of  Consumer’s response and also a difference between informational and entertainment brandposts content to the Consumer’s comments/replies. Goods and services brand products also have some differences in building relationship with Consumers through social media. But unfortunately the brands are less responsive in answering Consumer’s comments. From 32.939 Consumer’s comments/replies, there are only 1.646 comments which are replied by the brands.
Investment Opportunity Set (IOS) and Working Capital Turnover (WTO) on Profitability and Firm Value Ainun Rizky Ramadhani; Rita Indah Mustikowati; Irma Tyasari
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12659

Abstract

Various goals that a company has in maintaining its share price is to keep maximizing the value of the company. There many factors that can affect a company's value, among others, investment opportunity set, working capital turnover , profitability. Based on this introduction, this study has several objectives in conducting this research, namely, to examine the effect of the Investment Opportunity Set (IOS) and Working Capital Turnover (WTO) on profitability ratios as well as on firm value. In this study, manufacturing companies listed on the Indonesia Stock Exchange for the 2015-2020 period were used. In taking the sample, purposive sampling technique was used, after using this technique, it was found that 50 samples were used in this study. Data analysis in this study used partial least square data analysis techniques. After analyzing the data, the research results obtained, firstly IOS has a significant positive effect on profitability and firm value, WCTO has a direct effect on profitability while WCTO has no effect on firm value. This study also has an implication, the implication is that excessive working capital will reduce profitability. The existence of a good and appropriate strategy will continue to be needed to obtain the right working capital.  Berbagai tujuan yang dimiliki suatu perusahaan dalam menjaga harga sahamnya ialah dengan tetap memaksimalkan suatu nilai perusahaan. Banyak sekali indikator yang dapat memberikan pemaruh suatu nilai perusahaan, antara lain, investment opportunity set, working capital turnover serta rasio profitabilitas. Suatu kualitas perusahaan dapat tercermin melalui nilai perusahaan. Berdasarkan pendahuluan tersebut, penelitian ini memiliki beberapa tujuan dalam dilakukannya penelitian ini, tujuan tersebut yakni, untuk menguji pengaruh dari Investment Opportunity Set (IOS) serta Working Capital Turnover (WTO) pada rasio profitabilitas juga pada nilai perusahaan. Pada riset ini digunakannya perusahaan manufaktur yang listing di BEI periode 2015-2020. Dalam pengambilan sampel digunakannya teknik purposive sampling, setelah penggunaan teknik tersebut, maka ditemukan 50 sampel yang digunakan pada penelitian ini. Analisis data pada penelitian ini digunakannya teknik analisis data PLS. Setelah dilakukannya analisis data, diperoleh hasil penelitian, yang pertama IOS memberikan pengaruh positif signifikan pada profitabilitas serta nilai perusahaan, WCTO memberikan pengaruh langsung pada profitabilitas sedangkan WCTO tidak memberikan pengaruh pada nilai perusahaan. Pada penelitian ini juga memiliki suatu implikasi, implikasi tersebut ialah adanya modal kerja yang terlalu berlebihan akan dapat menurunkan profitabilitas. Adanya strategi yang baik dan tepat akan terus dibutuhkan untuk didapatkan modal kerja yang tepat.
Strategi Word of Mouth Produk Sinom-Vac: Pembicara, Topik, Alat, Partisipasi dan Pengawasan Kevin Reynaldi Bagaskara; Leonard Adrie Manafe; Viviana Sulistya Angraini; Mayrine Christiyah Nugrahini
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12539

Abstract

Penelitian ini dilakukan terkait penerapan Word of Mouth yang merupakan bagian dari strategi pemasaran produk Sinom-Vac. WOM memiliki elemen yang dikenal dengan 5T (Pembicara, Topik, Alat, Partisipasi, dan Pengawasan). Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan melibatkan 31 informan. Teknik pengumpulan data melalui penyebaran kuesioner,  wawancara langsung dilapangan serta dokumentasi foto. Hasil penelitian menunjukan Talker yang merupakan konsumen Sinom-Vac sendiri. Topic berhubungan dengan tambahan pemahaman akan suatu produk untuk para konsumen, yang berakhir dimana informan akan melakukan pembicaraan kembali terkait produk kepada partnernya. Diberikannya tester sebagai Tools untuk pembuktian kualitas produk yang ditawarkan, setelah itu pemberian pelayanan kunjungan yang prima dilakukan secara langsung atau tidak langsung merupakan bagian dari Taking Part, dan langkah berikutnya masuk dalam tahap Tracking pihak Sinom-Vac memberikan respon dengan membalas keluhan pelanggan dengan cepat untuk mengurangi WOM negatif.
Implementasi Corporate Social Responsibility (CSR) Baitul Maal Wat-Tamwil (BMT)Darussalam Wates Endah Masrunik; Arif Wahyudi; Redy Khoirianto; Rega Wulandari
Jurnal Studi Manajemen dan Bisnis Vol 8, No 1 (2021): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i1.10796

Abstract

CSR atau Corporate Social Responsibility merupakan suatu pertanggungjawaban sosial suatu entitas kepada pihak lain. Dimana hal ini dimaksudkan untuk meningkatkan citra dari entitas. Penelitian ini bertujuan untuk mengetahui sejauh mana pelaksanaan Corporate Social Responsibility (CSR) di Baitul Maal Wat-Tamwil (BMT) Darussalam Wates. Metode kualitatif diskriptif digunakan dalam penelitian ini, dimana peneliti melakukan wawancara secara mendalam baik kepada karyawan BMT maupun kepada masyarakat sekitar BMT, kemudian menarik kesimpulan dari hasil wawancara tersebut. Hasil dari penelitian ini yaitu bahwa BMT telah melaksanakan CSR yaitu dengan memberikan sedekah atau bantuan untuk mendirikan masjid di dekat BMT sehingga bisa digunakan oleh karyawan BMT untuk beribadah serta masyarakat sekitar BMT. Bentuk CSR lainnya yaitu berupa santunan anak yatim piatu, kaum duafa serta melakukan tasarufan apabila ada warga sekitar BMT yang meninggal. Dana yang digunakan untuk CSR BMT diambilkan dari uang wakaf dari transaksi murabahah di BMT.
The Influence Of Marketing Mix On Usage Decision Of Auto Clean Waterless Car Wash Services Tegar Graha Adiwiguna; Megawati Simanjuntak; Kirbrandoko -
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12159

Abstract

Increasing the number of vehicles makes a great business opportunity for car wash services. AutoClean Waterless is a company engaged in car wash services that utilise innovation by using special fluids so that it saves water. The problem faced by AutoClean in Bogor City is AutoClean’s sales have not been stable because there is still a decrease in transaction and termination of partners. Sample in this research were 185 respondents. Data were analysed using descriptive analysis and SEM LISREL. The result of this research shows that consumer use behaviour is influenced by weather, priority factors in using car wash services are quality, price, ease for access, and customers more often come to outlets that are not in the mall and majority customers use silver packages. Consumer perception of AutoClean innovation shows that innovation is one of the most essential factors in usage decisions of the consumer. The marketing mix (7P) has a significant influence on usage decisions. Marketing strategies to increase sales in AutoClean Waterless can be applied by making AutoClean customer segmentation based on customer characteristics. Then the company can make priority targets  following following predetermined segmentation. Next, AutoClean can make positioning by looking at the priority factors when customers choose car wash services, such as quality, price and ease of access
Peran Karakteristik Individu Sebagai Salah Satu Penentu Peningkatan Kinerja Karyawan Devi Ika Agustina; Aprih Santoso
Jurnal Studi Manajemen dan Bisnis Vol 8, No 1 (2021): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i1.10825

Abstract

This research is motivated by a decrease in targets and realization in 2019 at PT. Bitratex Industries Semarang. The purpose of this research is to analyze the factors that influence employee performance. Samples were taken by purposive sampling technique. Analysis tool with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy test. The results showed that there was a positive and significant effect of individual characteristics, organizational commitment, intrinsic motivation and supervision where the better the employee's performance will increase. For the work environment is well formed then it has no effect on employee performance. The value of the coefficient of determination of 0.616 means that individual characteristics, organizational commitment, intrinsic motivation, supervision and work environment can affect employee performance by 61.6% and the remaining 38.4% is influenced by other variables.

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