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Aulia Qisthi
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Syntax Literate: Jurnal Ilmiah Indonesia
Published by Syntax Corporation Indonesia
ISSN : 25410849     EISSN : 25410849     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other
Syntax Literate: Jurnal Ilmiah Indonesia is a peer-reviewed scientific journal that publishes original research and critical studies in various fields of science, including education, social sciences, humanities, economics, and engineering. The journal aims to provide a platform for researchers, academics, and practitioners to disseminate their findings and insights for the advancement of knowledge and practice in Indonesia and beyond.
Arjuna Subject : Ilmu Sosial - Studi Urban
Articles 6,146 Documents
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Search results for , issue "Jurnal Ilmiah Indonesia" : 6,146 Documents clear
Analysis of the Influence of Marketing Strategy 4.0 on Consumer Satisfaction and Repurchase Intention of RTD Products in the Carbonated Soft Drink Category Dewi, Aprilyta Gadis Nabilla
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55609

Abstract

This study aims to analyze the impact of the Marketing 4.0 strategy on consumer satisfaction and repurchase intention for Ready-to-Drink (RTD) carbonated soft drinks (CSD). Marketing 4.0, introduced by Kotler, Kartajaya, and Setiawan, integrates digital and traditional marketing through four key elements: Brand Identity, Brand Image, Brand Integrity, and Brand Interaction. The research uses Partial Least Squares - Structural Equation Modeling (PLS-SEM) with 524 respondents, who are CSD consumers in Indonesia. The results show that Brand Identity, Brand Image, and Brand Integrity have a positive and significant impact on consumer satisfaction, while Brand Interaction has a positive but non-significant impact. For repurchase intention, Brand Image, Brand Integrity, and Brand Interaction have a positive and significant effect, while Brand Identity has a negative but non-significant impact. Cross-tabulation analysis reveals a significant relationship between consumer satisfaction, repurchase intention, and demographic factors such as age, purchase location, and purchase frequency. This study offers practical insights for marketers to develop more effective strategies to enhance consumer loyalty and provides academic contributions regarding the relevance of Marketing 4.0 for low involvement products.
The Moderation Effect of Boycott Counternarrative on the Effect of Animosity on Purchase Amount Isjwardhani, Fawzia Rahmah Gieza
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55626

Abstract

This study aims to empirically test the boycott counternarrative and how it affects the McDonald's boycott case that occurred in Indonesia, especially in Jakarta, Bogor, Depok, Tangerang, and Bekasi. The boycott campaign occurred as a result of the war between Israel and Palestine and is related to America which has diplomatic relations with Israel as the country of origin of McDonald's. This study refers to the theory of planned behavior and analyzes how it is applied in the context of a boycott. This study was conducted on McDonald's consumers spread across Jabodetabek and exposed to information related to the counter-boycott narrative targeted at McDonald's. The study was conducted on 377 respondents and the data obtained will be processed using structured equation modeling. This study is expected to provide an overview of whether the boycott counternarrative has succeeded in weakening the effect of animosity over McDonald's which provides support for the Israeli army on the purchase amount of respondents at McDonald's. Specifically, there have been no studies that empirically study the boycott counternarrative either in the context of McDonald's or in other contexts. The results of data processing using the PLS-SEM method show that boycott counternarrative has an effect on purchase amount by moderating the indirect relationship between animosity and purchase amount. This condition is in accordance with the research hypothesis which states that boycott counternarrative causes an increase in purchase amount from the moderation effect on the interaction of the boycott attitude variable with boycott intention. The moderating effect of boycott counternarrative on the indirect relationship between the animosity variable and purchase amount provides novelty for research that develops the theory of planned behavior.
Hubungan Frekuensi Konsumsi Makanan Cepat Saji, Aktivitas Fisik, Paparan Media Massa Dan Kejadian Menarche Dini Santhi, Luh Ade Meita; Mardiah, Aena; Azhar , Abdillah Adipatria Budi; Mahardika, I Nyoman Gde Dwipa
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55656

Abstract

Gangguan reproduksi banyak terjadi pada remaja putri yang disebabkan oleh menarche dini. Menarche dini adalah menstruasi pertama yang dialami seorang perempuan pada usia di bawah 12 tahun. Penelitian ini bertujuan untuk mengetahui hubungan frekuensi konsumsi makanan cepat saji, aktivitas fisik, paparan media massa dan kejadian menarche dini pada siswi kelas VII SMP. Penelitian kuantitatif analitik observasional dengan desain penelitian cross sectional. Penelitian dilaksanakan di SMP Negeri 2 Mataram. Teknik pengambilan sampel menggunakan simple random sampling dengan besar sampel 157 responden. Kriteria inklusi dari sampelnya yaitu siswi kelas VII SMP Negeri 2 Mataram, siswi yang sudah mengalami menarche dan siswi yang menandatangani lembar informed consent. Data dianalisis menggunakan chi-square dengan p-value < 0,05. Hasil penelitian menunjukkan mayoritas responden berusia 12 tahun (65,6%), menarche dini (63,7%), jarang konsumsi makanan cepat saji (52,2%), aktivitas fisik ringan (53,5%), dan tidak terpapar media massa (66,9%). Analisis bivariat menunjukkan terdapat hubungan frekuensi konsumsi makanan cepat saji dengan menarche dini (p=0,000), aktivitas fisik dengan menarche dini (p=0,001), dan paparan media massa dengan menarche dini (p=0,000) pada siswi kelas VII SMP Negeri 2 Mataram. Frekuensi konsumsi makanan cepat saji, aktivitas fisik dan paparan media massa memiliki hubungan dengan menarche dini pada siswi kelas VII SMP Negeri 2 Mataram.
The Effect of Green Marketing on Green Purchase Intention of The Body Shop Products Moderated by Environmental Attitude and Environmental Knowledge Fadhilah, Choirunnisa
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55713

Abstract

In response to the growing demand for sustainable practices, green marketing has emerged as a pivotal approach for companies to engage environmentally aware consumers. This study investigates the impact of green marketing—measured through green product, green price, green promotion, and green place—on green purchase intention, with environmental attitude and environmental knowledge as moderating variables. Focusing on The Body Shop’s personal care products, the research examines Generation Z and Millennial consumers in the Jabodetabek area, Indonesia, who are aware of the brand but have not yet made a purchase. Using an online survey, data were collected from 274 respondents and analysed through Partial Least Squares Structural Equation Modelling (PLS-SEM). The results reveal that green promotion and green place significantly enhance green purchase intention, while green product and green price do not. Moreover, environmental attitude strengthens the relationship between green product and green purchase intention, while environmental knowledge positively moderates the influence of green price and green promotion on green purchase intention. These findings highlight the importance of prioritizing promotional efforts and distribution strategies in green marketing while addressing gaps in environmental knowledge to maximize consumer engagement. The insights provide valuable guidance for businesses in designing effective green marketing strategies tailored to the Indonesian market, contributing to broader sustainability goals.
Systematic Literature Review for the Effect of the Use of Live Stream Feature on Purchase Intention Amalina, Nabila Nur Fitri
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55739

Abstract

Live streaming has become one of the most effective digital marketing tools in encouraging consumer purchase intention, both on social media platforms and e-commerce. This study uses the Systematic Literature Review (SLR) method to identify and analyze the factors that affect the success of the live streaming feature in increasing consumer purchase intention. Based on an analysis of 15 selected journals, it was found that elements such as interactivity, product visualization, entertainment elements, streamer credibility, and information quality played a significant role in building consumer trust, reducing uncertainty, and creating a positive shopping experience. Differences in effectiveness were also found between social media platforms and e-commerce. Social media is more effective at building brand awareness and audience engagement through entertaining content, while e-commerce excels at driving direct transactions due to its integrated payment features and real-time promotions. The study concludes that the success of live streaming is highly dependent on the characteristics of the platform, the type of product, and the content delivery strategy that is relevant to consumer preferences. Strategic advice is given to maximize the potential of live streaming as an adaptive and effective marketing tool in the digital ecosystem.
Systematic Literature Review for the Effect of Ecolabelling on Purchase Intention Narendra, Roberto Gallant
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55740

Abstract

Ecolabelling has become an innovation in green marketing that many companies have been adopting recently. This study aims to explore the role of ecolabelling in influencing customer purchase intention toward environmentally friendly products using a systematic literature review method. Based on an analysis of 15 indexed international journals, it was found that ecolabelling plays a crucial role as a quality and trust marker, reducing information asymmetry and enhancing purchase intention. Factors such as environmental awareness, customer knowledge, and effective information dissemination through social media or digital technology strengthen the impact of ecolabelling. Additionally, ecolabelling enhances brand image and product quality perception, making them more appealing to customers. This study concludes that ecolabelling is an effective marketing tool to promote sustainability and recommends increasing consumer education, label standardization, and leveraging digital technology in ecolabel promotion.
The Effect of Vertical Mergers and Acquisitions (M&A) on the Value of Global Energy Sector Companies Rusyda, Rania; Prijadi, Ruslan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55812

Abstract

This study aims to analyze the impact of vertical mergers and acquisitions (M&A) on firm value in the global energy sector, distinguishing vertical integration into upstream, downstream, and other categories. The background of this research is that, in the energy sector, most companies tend to acquire target firms operating in the same sector. This study adopts a quantitative approach by collecting data from Refinitiv and S&P Capital. The data consists of energy companies engaged in M&A activities during the 2014-2018 period and evaluates their impact on firm value over five years following the transactions. A total of 443 deals were analyzed using the Difference-in-Differences (DID) method. The results indicate that upstream and other vertical integrations have a significant positive impact on firm value, while downstream vertical integration shows a significant negative impact on firm value.
The Influence of Consumer Animosity, Boycott Participation, Boycott Motivation, and Product Judgment on Purchase Readiness or Aversion in Pizza Hut in Indonesia Banjaransari, Harimurti
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55817

Abstract

This study aims to analyze the effects of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness and purchase aversion toward Pizza Hut products in Indonesia. The research background stems from the high sensitivity of the Indonesian public to the Israel-Palestine conflict, which has sparked boycotts against companies perceived as supporting Israel. The study adopts a quantitative approach, with data collected via online questionnaire surveys targeting Pizza Hut consumers in Indonesia. The sample includes Indonesian citizens aged at least 17 years, residing in Indonesia, who have purchased Pizza Hut products within the last two years and are aware of boycott campaigns against the Pizza Hut brand. The collected data were analyzed using the Structural Equation Modelling (SEM) method with SmartPLS 3.0. The findings reveal that consumer animosity has a significant positive effect on boycott participation and boycott motivation. However, it does not directly influence purchase readiness.
The Role of Influencer Marketing and Online Customer Review on Brand Attitude in Increasing Brand Loyalty, Brand Awareness, and Purchase Intention in Fashion Brands in Indonesia Anugrah, Siska
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.55821

Abstract

This study aims to analyze the influence of influencer marketing on consumer attitudes (brand attitude), brand loyalty, brand awareness, and electronic Word of Mouth (eWOM) in driving purchase intentions in Indonesia’s fashion industry. Using a quantitative approach, data were collected from 300 respondents via online surveys and analyzed through Structural Equation Modeling (SEM). The findings reveal that influencer credibility, attractiveness, involvement, and influencer-brand congruence do not significantly affect brand attitude. However, online reviews and brand-consumer congruence enhance loyalty, brand awareness, and purchase intention. This study offers insights for fashion marketers in selecting suitable influencers and managing customer reviews effectively.
Pengaruh Pemberian Gel Chitosan Dari Ekstrak Kulit Udang Vannamei (Litopenaeus Vannamei) Terhadap Angiogenesis Pada Tikus Jantan (Rattus Norvegicus) Pramana, Anak Agung Ngurah Gede Anggra; Rahadianto, Rahadianto; Biutifasari, Verna; Saputra, I Gede Agus Rio
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i1.56203

Abstract

Luka merupakan keadaan hilang atau rusaknya sebagian jaringan tubuh yang dapat disebabkan oleh trauma benda tajam atau tumpul, perubahan suhu, zat kimia, ledakan, sengatan listrik, atau gigitan serangga. Menurut WHO pada tahun 2018, Luka bakar adalah masalah kesehatan masyarakat global, yang menyebabkan sekitar 180.000 kematian setiap tahunnya. Kulit udang vannamei diketahui mengandung chitosan yang berpotensi dapat meningkatkan penyembuhan luka bakar. Tujuan penelitian ini untuk mengetahui pengaruh pemberian gel chitosan dari ekstrak kulit udang selama 7 hari secara topikal terhadap angiogenesis pada tikus jantan galur Wistar dengan luka bakar derajat II. Desain penelitian ini yang dilakukan di Laboratorium Biokimia Fakultas Kedokteran Universitas Hang Tuah Surabaya. rancangan penelitian ini adalah Post Test Only Control Group Design. Sampel yang digunakan adalah 18 ekor tikus jantan galur Wistar yang dibagi menjadi dua kelompok ; kelompok pertama, luka hanya dibiarkan sebagai kelompok kontrol. Kelompok kedua diberi gel chitosan dari ekstrak kulit udang secara topikal sebagai kelompok perlakuan, kemudian hari ke-8 tikus diambil jaringan kulitnya kemudian dibuat preparat histopatologi di Universitas Hang Tuah Surabaya. Tahap terakhir penelitian, dilakukan perhitungan jumlah angiogenesis. Data yang diperoleh dianalisis menggunakan uji statistik t dua sampel bebas. Hasil rerata jumlah angiogenesis pada kelompok kontrol sebanyak 3,83, pada kelompok perlakuan 6,72. Uji statistika uji t dua sampel bebas didapatkan hasil sebesar 0.001 (<0.05). Penelitian menunjukan bahwa terdapat pengaruh pemberian gel chitosan dari ekstrak kulit udang vannamei (litopenaeus vannamei) terhadap angiogenesis pada tikus jantan (rattus norvegicus) galur wistar dengan luka bakar derajat II.

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