cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota samarinda,
Kalimantan timur
INDONESIA
Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi
Published by Universitas Mulawarman
ISSN : 14111713     EISSN : 2528150X     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansiis a scientific journal in the field of economics and management published twice a year (in January & July).
Arjuna Subject : -
Articles 702 Documents
 67   68   69   70   71 
The impact of ewom and perceived quality on purchase intention and purchase decision Astuti, Nabila Puji; Rahmawati, Heni Rahayu
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 25 No. 1 (2023): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12675

Abstract

The purpose of this research is to determine the effect of EWOM and Perceived Quality on Purchase Intention and Purchase Decision of Somethinc in Samarinda the type of data used in this research is quantitative data by using primary data and questionnaire is the research instrument. In this research the population is all consumers who have bought and used Somethinc products. The sampling technique used is accidental sampling and data sampling was obtained 102 respondents. The data was collected by using online questionnaire given directly to the respondents via Google Form. Data analysis using multiple linear regression with the help of PLS (Partial Least Square) Version 3. The result obtained shows that (1) EWOM has an insignificant positive effect on Purchase Intention. (2) Perceived Quality has significant positive effect on Purcahse Intention. (3) EWOM has an insignificant positive effect on Purchase Decision. (4) Perceived Quality has significant positive effect onPurchase Decision. (5) Purchase Intention has significant positive effect on Purchase Decision.
Implikasi social mapping terhadap human security di kampung Gurimbang Sudiar, Sonny; Daniah, Rahmah; Aisyah, Aisyah; Purnawarman, Andi; Azizah, Nur
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 25 No. 1 (2023): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12682

Abstract

Tujuan artikel ini adalah untuk mendeskripsikan pemetaan sosial di Kampung Gurimbang (Berau). Konsep keamanan manusia menjadi topik penting ketika berkaitan dengan pemetaan sosial. Menyikapi persoalan tersebut, dokumen pemetaan sosial merupakan dokumen yang sangat penting, karena merupakan data baseline kondisi masyarakat dan aktor-aktor yang perlu dikelola. Penelitian ini merupakan penelitian lapangan pendekatan kualitatif yang diterapkan. Data diperoleh melalui observasi partisipan dan wawancara mendalam kepada beberapa informan. Data dianalisis menggunakan metode deskriptif dengan penekanan padaproses data segmenta tion.  Hasil pemetaan jejaring sosial Kampung Gurimbang menunjukkan adanya interaksi yang saling melengkapi antar aktor. Hubungan komplementer ini dapat dilihat di hampir setiap lini interaksi antara individu, kelompok dan institusi.

Page 71 of 71 | Total Record : 702

 67   68   69   70   71 

Filter by Year

2015 2023


Reset
Filter By Issues
All Issue Vol 25, No 4 (2023): Oktober Vol 25, No 3 (2023): Juli Vol 25, No 2 (2023): April Vol 25, No 1 (2023): Januari Vol. 25 No. 1 (2023): Januari Vol 24, No 4 (2022): Oktober Vol. 24 No. 4 (2022): Oktober Vol 24, No 3 (2022) Vol 24, No 3 (2022): Juli Vol 24, No 2 (2022): April Vol 24, No 2 (2022) Vol 24, No 1 (2022) Vol 24, No 1 (2022): Januari Vol 23, No 4 (2021) Vol 23, No 4 (2021): Oktober Vol 23, No 3 (2021) Vol 23, No 3 (2021): Juli Vol 23, No 2 (2021): April Vol 23, No 2 (2021) Vol 23, No 1 (2021) Vol 23, No 1 (2021): Januari Vol 22, No 2 (2020): Juli Vol 22, No 2 (2020) Vol 22, No 1 (2020) Vol 22, No 1 (2020): Maret Vol 21, No 2 (2019) Vol 21, No 2 (2019): Juli Vol 21, No 1 (2019): Maret Vol 21, No 1 (2019) Vol 20, No 2 (2018) Vol 20, No 2 (2018): Juli Vol 20, No 1 (2018) Vol 20, No 1 (2018) Vol 20, No 1 (2018): Maret Vol 19, No 2 (2017) Vol 19, No 2 (2017): Juli Vol. 19 No. 1 (2017): Maret Vol 19, No 1 (2017) Vol 19, No 1 (2017): Maret Vol 18, No 2 (2016) Vol 18, No 2 (2016): Juli Vol 18, No 1 (2016): Maret Vol 18, No 1 (2016) Vol 17, No 2 (2015) Vol 17, No 2 (2015): Juli Vol 17, No 1 (2015) Vol 17, No 1 (2015): Maret More Issue