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INDONESIA
Indikator: Jurnal Ilmiah Manajemen & Bisnis
Published by Universitas Mercu Buana
ISSN : 25986783     EISSN : 25984888     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
INDIKATOR is a scientific journal of management and business published three times a year in January, April and August. The journal scope and focus are human resource management, marketing and finance.
Arjuna Subject : -
Articles 266 Documents
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Analysis of Price, Product Quality and Location on Purchasing Decisions (Case Study at D'Top Chicken & Burger, Responsibility Branch) Barkah, Dwi Ariyanti; Dewi Mulyani, Indah; Ernitawati, Yenny; Afridah, Nur
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v8i1.23036

Abstract

D'Top Chicken & Burger is a franchise business operating in the fast food sector that sells processed food products. Made from fried chicken, it can be combined with other menus. This study aims to analyze the effect of price, product quality and location on purchasing decisions and what factors influence purchasing decisions at D'Top Chicken & Burger, Keuntungan Branch. The approach used in this research is a quantitative approach. Data collection techniques were carried out using observation, interviews, questionnaires, documentation and literature study. The sample determination technique used nonprobability sampling, with incidental sampling, obtaining 100 respondents. The statistical analysis techniques of this research include validity test, reliability test, classic assumption test, t test, F test, coefficient of determination (R2), and multiple linear regression analysis with the help of SPSS. The results in this study show that price has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, location has a negative and insignificant effect on purchasing decisions. D'Top Chicken & Burger, Kenggungan Branch, pays more attention to places of business such as expanding parking lots and supporting infrastructure to create a sense of comfort.
How Gender, Region, And Lifestyle Effect The Decision to Islamic Financial Literacy of Millennial Generation in Greater Jakarta Kaban, Reny Fitriana; Purnawarman, Dhia Aulia
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v8i3.28104

Abstract

The purpose of this research was to analyze how the effect of gender, region, and lifestyle towards Islamic financial of the Millennial generation in Greater Jakarta. The data in this research were obtained by distributing questionnaires with using 100 samples of Millennial generation and used purposive sampling technique. The analytical technique used descriptive analysis and binary logistic test with SPSS version 20 as the tool. Based on the results, the gender and region do not affect the Islamic financial literacy of Millennial generation in Greater Jakarta it means a person's intelligence and ability to manage their personal finances is not determined by gender or by the region in which they live. While the lifestyle affects the Islamic financial literacy of Millennial generation in Greater Jakarta. This means that Millennial generation who have a good lifestyle are also good at managing their finances and are familiar with financial products. Millennials are reminded of the importance of financial literacy in life. Because a person's level of financial literacy will also affect the continuity of that person's economy. The level of financial literacy is also one of the important aspects in making financial decisions. This research has specifically categorized the gender, region, and lifestyle of the Millennial generation's financial Islamic literacy with specific method.
The Behavioral Finance of MSMEs: Financial Inclusion and Financial Technology Huda, Nurrizal; Risman, Asep
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v8i2.26780

Abstract

This project is to gather empirical data on the topic to gain a better understanding of how financial technology, or Fintech, affects the financial behavior of micro, small, and medium-sized firms (MSMEs). 110 MSMEs spread over West Jakarta made up the sample in 2023. As part of the data gathering method, a random sample questionnaire with a 5-point Likert scale was created using the online tool Google Forms. The Structural Equation Modeling (SEM) model was applied to the data using Partial Least Squares (PLS) software. The results of the study show that financial inclusion and financial technology (Fintech) have a positive influence on MSMEs' financial behavior. Financial technology, or Fintech, may function as a mediator and positively influence MSMEs' financial behavior by promoting broader financial inclusion. This information will be useful to financial institutions, relevant governments, entrepreneurs, and business support organizations that aim to improve the financial behavior and practices of MSMEs. The significance of programs intended to promote good financial conduct, expand financial inclusion, and educate the public about the advantages of fintech in order to enable MSMEs to adopt more responsible financial practices.
The Influence of Price, Consumer Taste, and Product Quality on Consumer Satisfaction Seen from a Sharia Management Perspective (Case Study: Sanjai Sil Aur Kuning Bukittinggi) Maisaroh, Maisaroh; Nurani, Khadijah
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v8i1.24570

Abstract

This research aims to analyze the influence of price, consumer tastes and product quality on consumer satisfaction. This research is classified as quantitative. The approach used in this research is a descriptive quantitative approach. Sampling used the purposive sampling method. The data used is primary data obtained from the owner of Sanjai Sil, Aur Kuning Bukittinggi. Meanwhile, the data analysis technique used is Multiple Linear Regression, which includes the Classic Assumption Test, Instrument Test, Hypothesis Test, Multiple Linear Regression Analysis, Determinance Test. The analysis of this research uses SPSS 16, based on the results of the T and F test hypothesis testing analysis shows that the independent variables (X1, Simultaneously, X3 has no simultaneous effect on the dependent variable (Y) or H0 is rejected with the Sig value. >0.0
Factors Affecting Mobile Banking Satisfaction: A Case Study of Bank Syariah Indonesia Islah, Elisa Imamil; Nuriyah, Aminah
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v8i3.28024

Abstract

Main Objective The purpose of this study was to determine the effect of efficiency, fulfilment, system availability, privacy, responsiveness, feature and reliability to customer satisfaction study case in Indonesia Sharia Bank in JABODETABEK. Method This research uses a descriptive quantitative approach with a case study of PT.Bank Syariah Indonesia in JABOBETABEK costumer. The data collection technique was obtained from distributing questionnaires via google form and the data was processed using software. By using multiple linear regression analysis. Key Findings The results showed that the seven variables had a significant effect on mobile banking customer satisfaction. The strongest dimensions in explaining the quality of BSI mobile services are feature, reliability, and privacy, respectively. Factors affecting reliability and feature variables have the strongest influence on mobile banking customer satisfaction. Theoretical and Practical Implications The results of this study show that system vailability and responsiveness have no effect on mobile banking customer satisfaction, indicating that customer satisfaction is not directly influenced by the BSI mobile system which is not the main factor taken into consideration by customers in using the mobile BSI.
The Impact of Exclusive Talent Management Philosophy on Employee Engagement in ABC Company Shahaan, Liediawaty; Febriansyah, Hary
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v8i2.24813

Abstract

This study investigates the effects of exclusive talent management philosophies on employee engagement within Company ABC, a multinational private healthcare corporation. The research focuses on how talent management strategies influence employees' levels of engagement. Company ABC, facing significant business challenges due to its dominant exclusive talent management strategy, emphasizes external recruitment and the development of a small group of high-potential employees. This approach has led to a decline in morale, employee engagement, and perceptions of fairness, as employees feel undervalued and overlooked. Primary data were collected through surveys administered to 104 Company ABC employees, ranging from entry-level to junior managers. The study employs quantitative analysis to assess the relationship between the company's talent management philosophy and employee engagement levels. Pearson Correlation technique was used to analyze the data. Findings reveal a negative correlation between exclusive talent management and employee engagement, indicating that a focus on a small group of employees can lead to feelings of exclusion and decreased motivation across the workforce. The thesis concludes with recommendations for Company ABC to transition to a more inclusive talent management approach. It advocates policies ensuring fair and equal treatment, development opportunities for all employees, and a culture that values diversity and inclusion. These changes are expected to enhance overall engagement, satisfaction, and organizational performance, aligning talent management with long-term business success.

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