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INDONESIA
Lontar : Jurnal Ilmu Komunikasi
Published by Universitas Serang Raya
ISSN : 24425109     EISSN : 25992104     DOI : -
Core Subject : Education, Social,
Social Sciences Other
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 309 Documents
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PERAN HUMAS PT. PLN (PERSERO) APJ BANTEN UTARA SEBAGAI PROSES PEMECAHAN MASALAH (Studi Kasus Mengenai Pemadaman Penerangan Jalan Umum Kota Serang) Annisarizki, Annisarizki
LONTAR: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2016): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

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Abstract

 PT. State Electricity Company in implementing one of its functions to provide facilities public street lighting (PJU) whose benefits are perceived by the public. To provide a facility to the public, in case of discomfort felt by the public, then the PT. PLN (Persero) APJ North Banten will get feed-back negative. As in the case of a blackout PJU Serang are extinguished while the PT. PLN (Persero) APJ North Banten. The role of PR is at the forefront of the company, therefore if there are problems dealing with the public, public direct contact or not with the interests must be attentive to the problems of the company. This study on the Role of Public Relations of PT. PLN (Persero) APJ North Banten in extinguishing street lighting (PJU) Kota Serang. The role of public relations in PT. PLN (Persero) APJ North Banten as a function, communication strategy in order to create understanding through knowledge, and through these activities is expected to emerge changes impacting. The method used in this research is using qualitative research with case study method. Data were collected through interviews, observation, and documentation. As a basic analysis of the role of public relations researchers used the concept of Dozier and Glen M. Broom. While the sample used in this research is purposive sampling, the sampling of data by certain 'TOTAL consideration in this study used Through a process of research, the obtained results of his research, namely: that the role of PR PT. PLN (Persero) APJ North Banten as a public relations problem-solving process is defining the problem, solve problems and strategic planning for problem solving.
FENOMENA BERITA KEKERASAN di MEDIA TELEVISI (Perspektif Teori Kultivasi) Surahman, Sigit
LONTAR: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2016): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

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Abstract

This study focuses on the influence of the intensity of the frequency of the audience watching the news that contain violence. The number of television stations that broadcast news of the violence repeatedly affect children's behavior in everyday life.Booming charge news this violence resulted in all the mainstream media are vying for presenting the news of violence and neglect the effects of what is broadcast.News show as a phenomenon and a momentum to reach the audience as much as possible for television stations. Construction purposes in many television news reality changing audience behavior, since television emerged as a second mother who where viewers can learn a lot through television broadcasts.Cultivation perspective analysis is an analysis that starts from the messaging system to identify patterns of permanent, continuous, overaching of content in television. The division of light viewer, media viewer, and the viewer heavy intensity measured from the time of respondents watching television, the most important thing there is a frequency difference between the intensity of the respondents watch.By using a cultivation perspective on this assessment reveal the intensity of the frequency of watching news of violence can effect/specific impact for the audience
STRATEGI KOMODIFIKASI HARIAN RADAR BANTEN Sucahya, Media
LONTAR: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2016): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

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Abstract

Media cetak memiliki peran sebagai penyampai informasi, pendidikan, hiburan, kontrol sosial dan  lembagai ekonomi. Pada masa sejarah awal media massa, media  lembaga ekonomi tidak menjadi fokus kajian pengamat komunikasi. Karena media hanya dipandang sebagai produk penyampai informasi. Memasuki tahun 1990, dimana media sudah menjadi sebuah industri, faktor ekonomi menjadi kajian khusus. Maka pendekatan ekonomi politik media menjelaskan adanya pertarungan kepentingan ekonomi, politik, dan sosial sebagai bentuk mempertahankan dan meningkatkan kinerja perusahaan. Radar Banten sebagai harian terbesar di Banten dengan oplah 20.000-30 ribu eksemplar berhasil menjadi koran terpercaya, terbesar, dan menjadi rujukan para pengambil keputusan dan masyarakat di Banten. Untuk mengetahui strategi Radar Banten, sebagai pers daerah yang berkembang pesat, dapat menggunakan teori ekonomi politik dengan pendekatan komodifikasi: isi, khalayak, dan sumber daya manusia. Komodifikasi adalah proses transformasi nilai guna menjadi nilai tukar.Penelitian ini menggunakan paradigma kritis dengan pendekatan penelitian kualitatif, metode pengumpulan data menggunakan wawancara dan studi pustaka dengan objek Radar Banten. Bertujuan mengungkapkan strategi komodifikasi yang ditempuh Radar BantenHasil penelitian menunjukkan studi ekonomi politik kritis yang digunakan Radar Banten varian strukturalis,  dalam memproduksi berita, mencari iklan, dan mendistribusikan  menggunakan  aturan yang telah dibakukan. Manajemen Radar Banten tetap bekerja sesuai kaidah-kaidah pengelolaan sebuah suratkabar yang profesional. Namun semua prosedur yang ditetapkan dalam proses pembuatan berita, harus memiliki nilai guna sehingga dapat mengandung  nilai tukar. Proses seleksi berita, diarahkan agar berita yang disajikan serta kemasan produk harus  menarik dan memiliki nilai jual. Dengan tujuan untuk memenuhi keinginan pemilik modal dan pemasang iklan.
KEKUASAAN PEMILIK MODAL DALAM STRUKTUR KAPITALISME MEDIA (Studi Ekonomi Politik Produksi Konten Surat Kabar Radar Banten) Istarno, Rino
LONTAR: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2016): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

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Abstract

Era globalisasi saat ini, media tidak lagi hanya menjadi mesin ideologi informasi yang memiliki spektrum tanggung jawab sosial dan partisipasi politis dalam mengritisi kebijakan-kebijakan penguasa. Tetapi media pun telah menjadi mesin pencetak uang dan modal, tak ubahnya seperti lembaga-lembaga bisnis yang lain. Ideologi bisnis bergerak koheren dengan ideologi politik, sosial-budaya, agama. Bahkan, tidak sedikit kasus kepentingan bisnis menjadi yang terdepan, sehingga menarik untuk ditelaah. Gerakan reformasi berhasil mendorong setidaknya dua perubahan yang signifikan Pertama, era kebebasan pers yang menggantikan tirania utoritatif  Kedua, perubahan mendasar dari reformasi adalah agenda otonomi daerah yang mengusung asas desentralisasi. Media lokal dapat memainkan berbagai macam peran yang disesuaikan dengan tujuan pokok diberlakukannya desentralisasi. Kasus menarik yang terjadi pada media lokal tersebut. Kemunculan Harian Banten (sekarang Radar Banten) pada 2 juni 2000 di kelola PT Wahana Semesta Banten mengartikulasikan kebutuhan informasi masyarakat sekaligus mengisi ceruk pasar (market niche), dalam perjalanannya organisai media dan para pekerjanya dihadapkan banyaknya tekanan permasalahan kasus yang muncul, baik tekanan dari pemilik modal maupun tekanan dari ekternal lingkungan penguasa daerah. Hal tersebut peneliti tertarik untuk mengungkap dan menjelaskan Kekuasaan Pemilik Modal Dalam Struktur Kapitalisme Media pada proses produksi konten di surat kabar Radar Banten. Rumusan masalah dalam penelitian ini bagaimana kekuasaan pemilik modal dalam struktur kapitalisme media di surat kabar Radar Banten?, bagaimana kekuasaan pemilik modal dalam proses produksi konten headline, opini, iklan di Surat kabar Radar Banten. Penelitian ini menggunakan paradigma kritis pendekatan penelitain kualitatif deskriptif dengan menggunakan metode studi kasus, teori yang digunakan ekonomi politik media Goulding and Mourdok Informan utama merupakan General Manajer, Sumber data diperoleh dari wawancara, dan dokumentasi. Hasil penelitian ini mengungkap dan menjelaskan bagaimana kekuasaan pemilik modal dalam struktur kapitalisme media bekerja.
Big Data Analysis Of Banten Community Information Consumption After The Decline of The Covid 19 Case Sagita, Darwis; Mujtaba, Burhanudin; Winangsih, Rahmi
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.2090

Abstract

This research explains the information consumption of Banten people after the decline of the covid 19 case. What information themes are communicated by the community about Banten on social media. This research was conducted with a qualitative approach by discussing the results of data mining searches (data retrieval on social media through applications), while the application used is NodeXL. The following are the results of this study; among the five aspects of information that researchers examined the data (health, education, economy, tourism, and politics), health information was the least communicated (both one-way and two-way) by the community. Meanwhile, politics and tourism are the most communicated aspects of social media. It can be said that the communication behavior of the community about Banten Province on YouTube social media is generally not dominated by two-way or more communication models. Feedback only occurs on certain information themes. The theme of political information and tourism is the most two-way or more. Meanwhile, health information is the least discussed and does not generate much feedback. It can be concluded that health information is no longer a public concern after the decline in covid 19 cases.
Public Relations Officer on Screen: An Analysis of Professional Practices of Public Relations Officers in the Industry Fista, Brigitta Revia Sandy; Nugraheni, Yuli
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4329

Abstract

This study attempts to dissect the tendency to depict public relations institutions in the films produced by Warner Bros and Columbia Pictures. These two production houses are listed as the companies that most often release new films in America. Characters who have profiles as public relations institutions appear in films produced by different production houses. The research will be conducted by taking film samples in the 2010-2019 period. The selection of this year's range is based on previous studies that also used content analysis to look for trends in the depiction of the public relations profession in films in the period 1990-2000 and 2000-2009. This study uses a quantitative approach with descriptive type and uses the method of content analysis. The results show that there are differences in content on the characteristics of the PR profession, the type of campaign in The Social Network and Our Brand is Crisis films. Then on the indicators of the aspect of persuasion, there are similarities from the aspect of persuasion used in the practice of the PR profession.
Female Sensuality on Screen Intania, Ade Naura; Widarini, Dwi Ajeng; Bayquni
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4759

Abstract

Mass media is one of the important things in human life to get information and entertainment. Mass media, one of which is television, has been around for a long time and has used women as an attraction. Women are used for their bodies and sensuality in television programs to make them more attractive and serve as entertainment content. This study aims to determine the semiotic analysis of the exploitation of women's sensuality and to find out the semiotic representation of the exploitation of women's sensuality in the Tonight Show NET.TV program, especially the episode on February 21, 2020. The method used is Roland Barthes' Semiotics and the theory of Gender, Expression, and Feminism as theory supporting this research. In general, the results of the analysis of this study found that the denotative, connotative, and mythical meanings contained in the NET.TV Tonight Show Program were seen from several signs such as the appearance of female guest stars, facial expressions, and dialogue between the host and guest stars that showed sexual context so that the show is entertaining and funny. This ultimately represents the exploitation or use of women's sensuality even in the form of jokes or chatter. For that, a great awareness is needed not to use women in the mass media industry, as well as educating the public about gender equality.
The Effect of Rebranding Lays to Customer Loyalty with Brand Image as A Mediation Variable Batara, Hansen; Susilo, Daniel
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4948

Abstract

PT Indofood CBP announced the launch of Chitato Lite, which is a form of the rebranding of Lays products by changing the logo and packaging. This study aims to determine whether there is an effect of Rebranding, Brand Image, and Customer Loyalty and to find out whether Brand Image mediates the effect of Rebranding Lays on Customer Loyalty. This study uses quantitative methods with the type of explanatory research and uses survey methods. The data was obtained by distributing questionnaires to 219 followers of the Instagram accounts @laysindonesia and @mychitato who were aware of the Lays rebranding. The type of sampling used is non-probably sampling with a purposive sampling technique. Hypotheses were tested using normality, correlation, and linearity tests. The results of this study indicate that there is a significant influence between rebranding on customer loyalty directly and indirectly, while the direct effect is 29.3% and the indirect effect of rebranding on customer loyalty through brand image is 43.3%. This shows that Lays' rebranding is considered relevant to product changes.
The Issue of Teenage Girl Marriage in Indonesian Films: Analysis of the "Yuni" Film Reception Pembayun, Estavita Chantik; Purwaningtyas, Mashita Phitaloka Fandia
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5081

Abstract

The film titled “Yuni” talks about a young girl named Yuni who experiences pressure from her society to get married. Despite gaining international recognition through awards at prestigious events, this film has attracted various discourses on social media. This research aims to examine the audience’s meaning of the film “Yuni”, especially for women who have married in their teens. This is phenomenological research that focuses on the experience of the audience as individuals. The research method uses Stuart Hall’s reception analysis with the concept of encoding and decoding and uses the stereotype concept of Richard Dyer as an analytical tool. This research uses in-depth interviews, observations, and literature studies. The results show that the audience’s meaning is in a position of dominance and negotiation. A dominant position occurs through scenes that show that married teenage girls are victims of a still-strong cycle of patriarchal systems and we will limit the options to develop themselves for experience after marriage. The negotiating position occurs in scenes that show stereotypes related to women must be smart in matters of kitchens, wells, and beds.
Tourism Communication Strategy for Rumah Betawi Rawasapi in Conserving Local Wisdom Poetra, Yudhistira Ardi; Zahra, Fina
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5576

Abstract

One type of tourism that is interesting to note is cultural tourism with the concept of local wisdom. In Jatimulya, Bekasi Regency, West Java, there is a tourist attraction called Rumah Betawi Rawasapi which emphasizes the nuances of their local culture, namely the Betawi Tribe. Therefore, Rumah Betawi Rawasapi has a communication strategy to realize cultural tourism as well as being a place for preserving local wisdom. The purpose of this research is to explain and analyze the communication strategies contained in the Rumah Betawi Rawasapi in the preservation of local wisdom. This research uses a qualitative approach as a method or way to obtain research objectives. Meanwhile, the research subject is the administrator of the Rumah Betawi Rawasapi tourist attraction. The location of this research is at the Rumah Betawi Rawasapi tourist attraction which is located at Jalan Al Huda Rawasapi RT003, RW009, Jatimulya Village, South Tambun District, Bekasi Regency, West Java. The results show that there are five communication strategies at Rumah Betawi Rawasapi in preserving local wisdom as an object of cultural tourism, namely redundancy, canalizing, informative, persuasive, and educative.

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