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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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THE EFFECT OF PRODUCT ATTRIBUTES ON REPURCHASE INTENTION THROUGH UTILITARIAN VALUE IN READY TO DRINK COFFEE BEVERAGES IN SURABAYA Monica Adjeng Erwita
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3283

Abstract

This study aims to determine the effect of content sensory attribute beliefs, packaging and branding attribute beliefs, content functional attribute beliefs on utilitarian value through repurchase intention on RTD coffee products in Surabaya.The sampling technique used nonprobability sampling with the quota sampling method. The sample taken was 130 respondents who were consumers of RTD products. While the tool used to retrieve and collect data is an online questionnaire via google form. The data analysis technique uses a Structural Equation Model (SEM) using SmartPLS 4.0 softwareThe results of this study indicate that the effect of ready to drink coffee product attributes on repurchase intention through utilitarian value has a significant positive effect.
Intangible Asset to Improve Firm Value: The Moderating Role of Managerial Ability Wira, Variyetmi; Lukviarman, Niki; Rahim, Rida; Yonnedi, Efa
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3947

Abstract

This study examines the relationship between intangible assets and firm value moderated by the role of managerial ability. The study used 498 companies from 2012 to 2022 on the Indonesia Stock Exchange. Data was processed using unbalanced panel regression, using Eviews application version 13. The study's results stated that intangible assets have a negative relationship with firm value. Second, managerial ability can positively moderate the relationship between intangible assets and firm value. When managers are able to provide communication and provide good management of intangible assets, it will provide positive value and will be able to increase the contribution of company value. This research implies that the role of managers in managing intangible assets is very important to achieve company value. These results also provide reinforcing evidence on RBV theory that managerial ability is a unique resource capable of creating value and providing a competitive advantagethis purpose.
Post Covid-19 Pandemic Condition: Online Consumer Purchase Intention Fendy Cuandra
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3167

Abstract

The Covid-19 pandemic that hit the world in early 2020 forced the economic sector to adapt and innovate. One of them is by switching to using an online system. This shift can be seen in many online businesses that are growing and diversifying. So this of course changes consumer buying behavior, especially online consumer purchase intentions. This study aims to conduct an in-depth analysis of the purchase intention factors of online consumers after the Covid-19 pandemic. This test is carried out by looking at whether there is an influence between social present factors, psychological distance, trust, and engagement influencing online consumer purchase intentions and the impact of mediation by engagement.Research data was obtained by distributing questionnaires to a sample of 170 online consumers in Batam City. The research data was processed and analyzed using SmartPLS 3 software. The results of data processing and analysis show that social presence, trust, and engagement affect online consumer purchase intentions. While psychological distance does not affect. Engagement does not have a mediating effect on these relationships
The Effect of Money Supply and Interest Rates on the Value of Inflation in North Sumatra Tirtana, Muhammad Arief
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3786

Abstract

Inflation is an increase in the price of an item that occurs continuously. This study aims to determine the effect of money supply and interest rates on inflation in Indonesia for the period 2016-2022. The type of data in this study is secondary data obtained from the Central Bureau of Statistics. Based on the results of hypothesis testing with the Multiple linear Regression Model shows that the money supply variable has a positive and insignificant effect on the inflation rate in Indonesia, while the interest rate variable has a positive and significant effect on inflation as indicated by a probability value of 0.0046 smaller than alpha 0.005. Related to the results of this can be due to the policies and strategies implemented by the government the government is still in a less effective condition to suppress existing inflation, so the government should be more relevant in making policies so that inflation does not continue to decline and even become a deficit that has an impact on economic stability in Indonesia. Therefore, the government needs to implement monetary policy carefully so that the economy in Indonesia is stable.Keywords:  Inflation, Money Supply, Interest Rate
Analysis of the Effect of E-Services Quality on Customer Satisfaction and Repurchase Decisions on E-Commerce Shopee Dalili Batrisyia; Minto Waluyo
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2497

Abstract

Currently the times and technological developments are increasingly rapid and sophisticated so that people use digital technology more to meet their needs. This study aims to determine the effect and simultaneous equations of e-service quality variables (efficiency, fulfillment, reliability, privacy, responsiveness, compensation and contact) on satisfaction and repurchase decisions of Shopee e-commerce customers. This research was conducted using a quantitative descriptive approach. This study uses more than one endogenous variable, so the tools that can be used are SEM (Structural Equation Modeling) and PLS (Partial Least Square). However, in this problem the feasibility and compliance using SEM with the assumption of ML (Maximum Like-lihood) technique with a range of 100-200 samples. The results of the research on the analysis of the influence of e-service quality on customer satisfaction and repurchase decisions at E-Commerce Shopee that have been analyzed, obtained several conclusions, namely efficiency, fulfillment, reliability, responsiveness, privacy, compensation and contact variables have a significant effect if they become one variable. exogenous namely e-service quality. The e-service quality variable has a significant effect on customer satisfaction and repurchase decisions. Simultaneous equations obtained from the analysis of the effect of E-Service Quality on Customer Satisfaction and Repurchase Decisions at E-Commerce Shopee are Y1 = 0.835 X + Z2 and Y2 = 0.750 Y1 + Z3.
Does GDP Moderates Capital Structure, Working Capital, and Financial Constraints Effecting Firm Performance? Study Case on Indonesia’s Manufacture Company Cuandra, Fendy; Jones, Ivan
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3631

Abstract

In managing a company, reaching a high revenue is the most important goal. Indonesia’s Gross Domestic Product (GDP) experiences rise throughout 2017 by covid-19 outbreak in 2020. In the same time, Indonesia’s state income tax revenue also experiences the same condition which means, firms are having good performance from 2017 till by Covid-19 breakout in 2020. By analyzing firm’s cash flow source, we will find out the way of managing cash flow to reach a better return. Start-up capital usually comes from debt or shareholders, while in making sure operational cash usually comes from receivable turnover and future cash flow depends on financial constraints This Research aims to find out if firm performance is effected by cash flow management that is measured by Debt Equity Ratio (DER), receivable turnover, and financial constraints. Research was done on industry sectors of Indonesia which contributes more than 20% of Indonesia’s GDP since 2018.
The Influence of Personal Factors on Purchase Decisions for Fashion Products at CB Fashion Stores in Lhokseumawe Ikramuddin Ikramuddin; Rizka Astuti; Mariyudi Mariyudi; Naufal Bachri; Juni Ahyar
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2750

Abstract

This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected by a questionnaire survey and analyzed using regression analysis. The results indicate that the variable of Age and Life Cycle Characteristics (X1), Job Characteristics and Income (X2), Lifestyle Characteristics (X3), and Personality Characteristics (X4) have a positive and significant impact on purchasing decisions for fashion products at CB Fashion Stores in Lhokseumawe. The findings have implications for establishing the concept of personality in purchase decision model.
Livelihood Perspective: Determinants Of Micro Business Sustainability After Covid-19 In Payakumbuh West Sumatera Sufiawan, Nur Ari
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3394

Abstract

This article aims to study how business capital, product innovation, social media, micro-business financing, ability to make financial reports and business length affect micro businesses' sustainability in Payakumbuh. Primary data was obtained from questionnaires distributed to one hundred micro-entrepreneurs in five sub-districts in Payakumbuh. This data was obtained using multiple linear data analysis methods. According to the authors, micro-business sustainability in Payakumbuh is positively and significantly influenced by factors such as venture capital, social media, micro-business financing, and business length. On the other hand, the authors find that product innovation and the ability to create financial reports do not have a partial impact.
OPTIMIZING THE UTILIZATION OF THE POTENTIAL OF LOCAL NATURAL RESOURCES THROUGH THE EMPOWERMENT OF COCONUT FARMERS TO INCREASE THE INCOME OF THE PEOPLE OF SELAYAR REGENCY warda warda; Arif Arif
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2286

Abstract

Coconuts in the Selayar Islands Regency have an important role as a source of community income and also as a source of regional foreign exchange, in fact coconut farmers are still not prosperous from a long-running business. This study aims (1) to find out what empowerment efforts are given to coconut farmers in Tambolongan Village, Bontomatene District, Selayar Islands Regency. (2) To find out the obstacles faced by coconut farmers in increasing income in Tambolongan Village, Bontomatene District, Selayar Islands Regency. This research was conducted on coconut farmers in Tambolongan Village, Bontomatene District, Selayar Islands Regency. Sampling was carried out randomly on coconut farmers who were then interviewed directly using a list of questions. The data obtained were then analyzed using qualitative descriptive analysis. The results of the researcher's analysis show that efforts to empower coconut farmers by the local government are almost non-existent. Coconut farmers' income from production is still low. Coconut farmers' income from production is still low. The obstacles faced by coconut farmers include low education, not being able to see existing business opportunities, and limited capital being one of the obstacles to the slow development of coconut farming business.
The Influence of Financial Literacy on Financial Inclusion in Indonesia with Fintech as a Mediator Jhonny Se
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3264

Abstract

This study aims to examine the relationship between financial literacy and financial inclusion in Indonesia, with fintech as a mediating factor. Financial literacy plays a crucial role in enabling individuals to make informed financial decisions and effectively participate in the formal financial system. Fintech, on the other hand, has emerged as a transformative force, providing innovative financial services to previously underserved populations. This research investigates whether financial literacy positively impacts financial inclusion and whether fintech acts as a mediator in this relationship. The study utilizes a quantitative research design, employing survey data collected from a representative sample of Indonesian residents. The findings of this research will contribute to our understanding of the importance of financial literacy and fintech in promoting financial inclusion and provide insights for policymakers, financial institutions, and fintech providers.

Page 26 of 33 | Total Record : 326

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