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Kab. bengkalis,
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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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Purchase Intention through Engagement as Mediation and Brand Equity as Moderation on Social Media Users Rensia Ester Herdinasari; Renny Christiarini; Erilia Kusumahati
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3898

Abstract

This study aims to further investigate the purchase intention of social media users. The research explores the impact of social presence, psychological distance, trust, engagement, social media marketing, electronic word of mouth, and brand equity on purchase intention. Engagement functions as a mediator, while brand equity plays a moderating role in the relationships studied. Research data was gathered through the distribution of questionnaires to 290 respondents and processed using the SmartPLS 3.0 program.  The findings indicate that trust, engagement, electronic word of mouth (e-WOM), and brand equity have a significant impact on purchase intention. However, no influence was observed from social presence, psychological distance, and social media marketing. Additionally, the study revealed that there is no mediating effect through engagement, and the moderating effect of brand equity is less than 5%.
Micro, Small, and Business Development Model Middle School (MSMEs) in Riau Province Larbiel Hadi
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3274

Abstract

Law of the Republic of Indonesia Number 20 of 2008, has mandated that Micro, Small and Medium Enterprises or abbreviated as UMKM need to be empowered by: a) cultivating a business climate that supports the development of Micro, Small and Medium Enterprises; b) development and fostering of Micro, Small and Medium Enterprises. From the results of the study and analysis of Micro, Small and Medium Enterprises in Riau Province, it can be recommended that an appropriate development model be carried out, including Corporate Social Responsibility (CSR), namely a concern or partnership program carried out by companies with micro, small and medium business groups. In this partnership, the company will act as a foster father by providing assistance and guidance through an empowerment program. Next is the microcredit development program, is a business credit granting program aimed at a community that runs a business to increase income with the hope of achieving a better standard of living. And the next one is the cluster development model. This MSME development model is basically to form an MSME industrial center area. By taking into account the potential of the existing area.Keywords: Small and Medium Micro Enterprise Development Model, CSR, Micro Credit Development Program, Cluster Development Model
ANALYSIS DETERMINANTS OF RIAU PROVINCE'S EXPORT VALUE: GRAVITY MODEL APPROACH Diana, Rahma
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3696

Abstract

Exports are an important part of international trade because they can make a very significant contribution to the economy of Riau Province. There are differences in the export value obtained by Riau Province based on the export destination country. The aim of this research is to analyze the influence of economic distance, population, GDP, REER and FDI of the destination country on the export value of Riau Province. The data used is panel data starting from 2011-2021 with a cross section of the main export destination countries, namely Japan, China, India, South Korea, Malaysia, the United States, the Netherlands. The analytical method used is the gravity model approach with random effect model techniques using Eviews 12 software. Analysis results: the economic distance and REER variables have a negative and significant effect on the export value of Riau Province while the population, GDP and FDI variables have a positive and significant effect on the export value of Riau Province. The suggestion is that government policy should be able to encourage the growth of foreign direct investment, and BI should also pay attention to policies regarding the rupiah exchange rate and then for future researchers to also carry out research on various superior commodities and other variables .
The Influence of Social Media Marketing, Brand Associations, Perceived Quality, Brand Awareness And Brand Loyalty Towards Brand Equity And Brand Image As Mediation Variable Dion Dewa Barata; . Susanti
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2796

Abstract

In the consumer market, there are so many unidentified consumers that it is difficult for companies to build personal relationships with each customer (Tjahyadi Arlan, 2010). One of the most important ways that can be taken by marketers to build personal relationships with customers is through a symbol, namely a brand. This research aims to analyze the influence of social media marketing, brand associations, brand associations, perceived quality, brand awareness and brand loyalty towards brand equity and brand image as mediation variables. In order to analyze this research question, the author uses six hypotheses that will be examined. This research using his research is categorized as causal-comparative research, which is research that involves measuring variables and examining relationships between variables on patterns, correlations, or causal relationships. The variables in this study are brand association, perceived quality, brand awareness and brand loyalty to brand equity and brand image as mediating variables.  The sampling method used is simple random sampling, which is a sampling technique by providing equal opportunities for each member of the population to become the research sample. The variables in this research consisted of 3 types of variables, including: independent, intervening, and dependent. The result of this research found that from six hypotheses, 5 of them are proven. It found that brand associate, perceived quality, brand awareness, brand loyalty, and brand image have a positive impact towards brand equity. However, there is no significant impact of social media marketing towards brand equity. Keywords: Brand Associations, Brand Awareness, Brand Equity, Brand Image, Brand Loyalty, Social media marketing
The Influence Of Product Innovation, Process Innovation, Marketing Innovation and Bookkeeping On Bread & Cake SMEs Business Performance in Payakumbuh Marlina, Winny Alna
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3489

Abstract

The goal of this study is to ascertain how product innovation, process innovation, marketing innovation, and bookkeeping innovation affect the business performance of the Bread & Cake MSME in Payakumbuh City. This approach to research is quantitative. This study employed primary data and a research tool that included a survey provided to owners of MSMEs that make bread and cakes in Payakumbuh City. Non-probability sampling using a straightforward random sample approach is the sampling methodology. SmartPLS 3 software is used in this study's data processing. E-wom and advertising are two of the dimensions of the marketing innovation variable. According to the study's findings, product innovation has little impact on business success, but process innovation, marketing innovation, and bookkeeping innovation do. So, although advertising has no impact on marketing innovation, E-wom has a positive impact on it.
WHAT MAKES BRANDS' SOCIAL MEDIA CONTENT SHAREABLE ON INSTAGRAM? A PROJECT TO IDENTIFY NG RADIO INSTAGRAM CONTENT ERROR Shafa Muthia Annajah; Lina Setiawati
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2507

Abstract

This project aim is to increase brand engagement on NG Radio's Instagram account through analysis of its contents. The types of content used are based on Use and Gratification Theory (UGT). The brand engagement parameters used are the consuming, contributing, and creating stage. The result is NG Radio content error is lack of trial and error so it doesn’t really meet audience need and desire. Informatifve, entertaining, and relational content in the form of Reels Instagram are approved be able to gain brand engagement until contributing stage.Keywords: Brand engagement, Social Media Instagram, Uses and Gratification Theory (UGT)
The Effect of Intellectual Capital on Financial Performance Before and During The COVID-19 Pandemic Caroline Oktavia Gunawan; Kazia Laturette; Yopy Junianto
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3292

Abstract

This study aims to examine the effect of intellectual capital on the financial performance of manufacturing companies in the consumer goods sector before and during the Covid-19 period being listed on the Indonesia Stock Exchange (IDX) for the 2018-2021 period. Sampling was carried out using the purposive sampling method, there were 51 companies that met the criteria, and the number of samples in the study before and during the Covid-19 period was 196 data. This study uses multiple linear regression analysis. The results showed that human capital efficiency before and during Covid-19 had a significant positive effect on financial performance, structural capital efficiency before and during Covid-19 had no effect on financial performance, and capital employed efficiency before Covid-19 had a significant effect. significantly negative and during the Covid-19 period had a significant positive effect on the financial performance of manufacturing companies in the consumer goods sector listed on the IDX for the 2018-2021 period.
Purchase Decisions Smartphone Device and Factors Affecting on Depok City West Java Nofiyanti, Rina
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3950

Abstract

Purchase decision is a process where when consumers choose a product, consumers often consider various things. Smartphones are products that are loaded with technology that is dynamic in its development and requires manufacturers to understand consumer behavior in making purchases. This study aims to analyze whether partially and simultaneously perception of price, brand image and product quality affect purchasing decisions with the product used is a Samsung smartphone. Type of research is quantitative,  population is the people of the city of Depok, West Java, who have or are currently using a Samsung smartphone. Sampling using non-probability sampling with purposive sampling technique. Data collection using an online questionnaire instrument, and can be collected 207 respondents on October 2023. The data analysis phase is the validity, reliability, and classical assumption test. The data analysis technique used multiple linear regression, coefficient of determination and hypothesis testing with SPSS. The partial results showed that all variables had a significant positive effect on purchasing decisions, with the greatest influence on Brand Image and Product Quality.  Simultaneously all variables are able to have a direct influence on purchasing decisions, the closeness of the influence of the independent variables on the dependent variable simultaneously can be said strong because  reaches about 70 percent, while the rest can  influenced by other factors outside the study.
THE INFLUENCE OF SERVICE KNOWLEDGE ON THE DECISION TO CHOOSE ISLAMIC FINANCIAL INSTITUTIONS Wita Dwika Listihana; Idel Waldelmi; Afvan Aquino
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3108

Abstract

Knowledge of services for Islamic financial institutions in the city of Pekanbaru, Riau, found the results that the level of public knowledge of services and decisions to choose Islamic financial institutions in the city of Pekanbaru in the good to very good category, this is also supported by the results of the SPSS 23 test that the level of service knowledge on the decision to choose Islamic financial institutions has a positive effect and has increased. This research was conducted in the city of Pekanbaru. The research method used is quantitative research and uses the SPSS 23 test tool. The sample size in the study was 110 customers, where the sample was taken 10 times the number of statement items on the questionnaire submitted to customers with a ratio of 1: 10 (11 x10) (Hair, et al 2014) multivariate data analysis.
Analysis of Digitalization Developments on Changes in Consumer Behavior Dina, Farah
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3788

Abstract

The increasingly advanced development of digital technology has become part of people's lifestyle and needs in everyday life. This has an impact on increasing the need to use internet data packages. The purpose of this research is to determine the development of increasing cellular operators in Indonesia, to analyze factors changing consumer behavior in using Internet data packages, and to determine the development of internet technology on the revenue of internet data card traders. This research uses descriptive analysis with an approach using qualitative and quantitative methods (primary data), using dependent variables, namely: cultural, social, personal and psychological. The results of research conducted by researchers state that the development of internet technology has had a big influence on increasing sales of internet data cards and package prices (HP) have a positive and significant effect on the revenue of internet package card traders with the hypothesis being accepted but with the variable number of package quotas (JKP) and length of active period (LMA) has a positive effect but is not significant, so the hypothesis is rejected..Keywords: Digital Technology, Internet, Culture, Social

Page 27 of 33 | Total Record : 326

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