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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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Cover, Daftar Isi, Redaktur Tim Redaktur
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.3072

Abstract

Evaluation of Rental Flats Performance in Bandung City Based on Health Performance Indicators and Their Influence on Occupant Satisfaction Ramadhan, Gilang; Angestiwi, Tiafahmi
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3634

Abstract

Rental flat development is an alternative solution to solve the affordable housing problem in Indonesia’s big cities. Bandung City is one of the cities that really needs vertical residential development because it has a population of more than 2 million people and land availability is increasingly scarce. Apart from its basic function as a residence, flats must also have good health performance in order to fulfill all the aspects that residents need. This research aims to evaluate the performance of flats in Bandung City based on health performance indicators and their influence on occupant satisfaction. The assessment of flat health performance includes physical, mental, social, and managerial aspects. Descriptive research methods with qualitative and quantitative approaches were employed to evaluate the performance of the flats. Moreover, regression analysis was also carried out to determine the effect on resident satisfaction. The data collection techniques used were questionnaires, interviews, observation, and documentation studies. The results of the descriptive analysis show that flats in Bandung City have good health performance based on physical, mental, social, and managerial aspects. Furthermore, the variables that significantly influence occupant satisfaction are mental and managerial aspects. Meanwhile, the physical and social aspects have no significant influence on occupant satisfaction.
The Effect of Talent Management and Employee Recognition on Employee Performance Muhammad Donal Mon; . Jennifer
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2769

Abstract

This study aims to analyze the effect of learning and development, career management, talent attraction, talent development, talent retention and employee recognition on employee performance. This research is motivated by the decrease in the number of tourist visits that occurred due to the pandemic which had an impact on the ups and downs of employee performance at 4-star hotels in Batam City. This study uses a population of 4-star hotels in Batam City with samples of employees who work at Pacific Palace, Traveloge (Novotel), Planet Holiday and Swiss-Belhotel hotels. This study uses quantitative methods and non-probability sampling techniques through a purposive sampling method involving 285 respondents. The results showed that learning and development, career management, talent interest, talent development, talent retention, and employee recognition have a significant positive influence on employee performance.Keywords:learning and development, career management, talent attraction, talent development, talent retention, employee recognition, employee performance
The Influence of Bank-Specific Variables and Macroeconomics on Rural Banks with High-Level Non-Performing Loans Cuandra, Fendy; Wijaya, Alexander Janio
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3417

Abstract

Rural banks’ roles as financing services have become a great contributor to Indonesia’s MSME business. This study aims to examine the firm performance of rural banks in the Province of West Nusa Tenggara, Indonesia. The bank-specific variable and macroeconomics are used to test the effect on the rural banks with a high NPL level in Indonesia’s province. This study employs the panel data regression with semi-annual reports of 17 rural banks from 2017-2021. The effect of NPL, CAR, bank size, LDR, GDP growth rate, inflation rate, interest rate, and exchange rate on ROA and ROE were analyzed. NPL was found positively affect ROA but doesn’t affect ROE. While both CAR and bank size positively affect ROA but don’t affect ROE. Moreover, the LDR doesn’t affect both ROA and ROE.
FRAUD PREVENTION THROUGH STRUCTURE OF INTERNAL CONTROL AND SPIRITUAL ACCOUNTING Andi Arifwangsa Adiningrat
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2333

Abstract

This research is about fraud prevention through control structure and spiritual accounting. Fraud occurs because of three main things, namely: the pressure to commit fraud, the opportunities that can be exploited and the justification for these actions, The tendency for accounting fraud has attracted a lot of media attention and has become a prominent and important issue in the eyes of world business. An auditor must make every effort to prevent fraud. Fraud prevention can be analogous to disease, that is, prevention is better than cure. This study aims to measure the effect of implementing internal control structures and spiritual accounting on preventing fraud. The specific target to be achieved is to minimize fraud committed by company management. In this research, the analytical method used is multiple linear regression analysis. Multiple linear regression analysis method consists of two analytical tools, namely Descriptive Statistical Analysis and Infensial Statistical Analysis. The results show that the internal control structure has a negative effect on the auditor's ability to prevent fraud, while spiritual accounting has a positive effect on the auditor's ability to prevent fraud.
Factors Influence Brand Loyalty in Shoe Products in Batam City Azwin Handoko; Suyono Saputra
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3177

Abstract

This study aims to determine the factors that influence shoe brand loyalty in Batam City. The independent variables used include brand experience, brand personality, corporate social responsibility, consumer involvement, and perception mediated by brand trust. The research methodology used is quantitative research methodology. The data used is primary from the survey results using an online questionnaire. The number of samples studied was 400 respondents. Sampling using purposive sampling technique, the samples were selected based on certain considerations. Respondents who were sampled were residents of Batam City who often wore shoes. The analysis method used is the Structural Equation Model (SEM) method using SmartPLS 3 software. The results of this study found that brand experience, corporate social responsibility, brand involvement, and perceived value have a significant and positive effect on brand trust. Brand trust plays a mediating role between the independent variables and brand loyalty. A mediating effect on brand trust was found. Brand experience, corporate social responsibility, brand involvement, and perceived value have an indirect effect on brand loyalty mediated by brand trust. Brand trust has a significant and positive effect on brand loyalty.
Designing Business Strategy with the Business Model Canvas Method at Startup D'Cetak Hidayat, Agus Maolana
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3900

Abstract

Penelitian ini bertujuan untuk mengembangkan strategi bisnis pada startup D'Cetak, sebuah layanan percetakan yang ditujukan untuk mahasiswa dan organisasi kemahasiswaan di sekitar Telkom University. Pendekatan metodologi penelitian yang diterapkan adalah deskriptif kualitatif, yaitu melibatkan wawancara mendalam, penelitian langsung, dan observasi untuk memahami kebutuhan dan harapan pelanggan, sekaligus mendeskripsikan konteks percetakan di lingkungan kampus. Temuan penelitian ini menunjukkan bahwa mayoritas narasumber terlibat aktif dalam organisasi kemahasiswaan.       Dari hasil wawancara terungkap bahwa mahasiswa menginginkan proses pencetakan yang mudah dengan harga yang terjangkau, kualitas cetak yang tinggi, dan pelayanan yang efisien. Dalam struktur Business Model Canvas D'Cetak ditekankan pada value proposition yang meliputi kemudahan proses pencetakan, harga bersaing, dan kualitas cetak optimal. Melalui penerapan metode Business Model Canvas, peneliti merancang strategi bisnis yang berfokus pada pelayanan yang baik dengan harga yang lebih terjangkau dan proses yang lebih mudah. Strategi ini diharapkan dapat lebih memenuhi kebutuhan pasar dan meningkatkan tingkat kepuasan pelanggan terhadap jasa percetakan yang diberikan D'Cetak.
The Role of Educational Level in Moderating The Influence of Job Training and Communication Skills on Employee Work Effectiveness Riny Chandra; Tengku Putri Lindung Bulan
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3154

Abstract

To determine the effect of job training and communication skills on employee work effectiveness and the role of education level in moderating the relationship between job training and communication skills on employee work effectiveness at the Disperindagkop and UKM Kota Langsa.  Using a qualitative design that was quantified with a saturated sampling method, namely, all PNS of the Department of Industry and Trade and UKM of Langsa City were used as research samples using the PLS-SEM approach.  It Shows that job training has a negative and insignificant effect on employee effectiveness. In contrast, communication skills have a positive and significant effect on employee effectiveness, and the interaction of education level with job training has a positive and insignificant effect on employee effectiveness. The interaction of education level with communication skills has a positive and significant effect on the work effectiveness of employees at the Disperindagkop and SMEs in Langsa City.
The Influence of Trust, Price and Lifestyle on Purchasing Decisions for Herbal Products in the New Normal Era with Buying Interest as an Intervening Variable Sofiana, Evi; Elida, Sri Syabanita; Wahyuarini, Tri
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3734

Abstract

Currently, Indonesia is in a new normal era where Covid 19 cases can be suppressed. The economy that has not recovered due to the pandemic makes herbal products one of the choices for treating diseases. The number of herbal products in Indonesia makes consumers  have many choices before deciding to buy this herbal product. The purpose of this study was to empirically examine the influence between trust, price, lifestyle and buying interest on the purchase decision of herbal products and to empirically examine the positive relationship between buying interest in mediating trust, price and lifestyle on purchasing decision herbal products in the new normal era. The research method used is a survey with questionnaires as a data collection tool. The sample was selected by the non-probability sampling method, namely convenience sampling. The distribution of questionnaires was carried out electronically to 130 respondents. Based on the results of the direct influence hypothesis test, it can be proven that there is a positive and significant influence of lifestyle on buying interest and purchasing decisions, with parameter coefficients of 0.698 and 0.510 and P-Values of 0.000. In addition, there is a positive and significant influence of buying interest on purchasing decisions with a parameter coefficient of 0.378 and P-Values of 0.000. But, trust and price didn’t show significant influence to buying interest with parameter coefficients of 0.056 and 0.115 and P-Values of 0.543 and 0.169. In addition, trust and price also showed no significant influence on purchasing decisions with parameter coefficients of -0.027 and -0.005 and P-values of 0.720 and 0.962. For the indirect influence hypnosis test, lifestyle had a significant positive effect on purchasing decisions mediated by purchase interest with paremater coefficient values of 0.306, T-Statistic 3.845 and P-Value 0.000. while price and confidence showed no significant influence on purchasing decisions mediated by buying interest with paremater coefficient values of 0.066, and 0.022, T-Statistics 1.515 and 0.557 and P-Values 0.130 and 0.578.
The Effect of Korean Celebrities as Brand Ambassadors on Cosmetic Products Customer’s Purchase Intention in Batam City Putri Siti Rohaizat; Golan Hasan
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2799

Abstract

The purposes of this study are to determine the credibility of Korean celebrities as brand ambassadors (attractiveness, trustworthiness, expertise, match-up), the effect of perceived value and EWOM on purchase intention, as well as the influence of attitude toward the brand as a mediation of Korean celebrities’ credibility and purchase intention. It applied quantitative research that was conducted by distributing an online questionnaire consisting of 33 questions. The number of respondents was as many as 479 people who were selected using a non-probability sampling technique with purposive sampling. Statistical descriptive data included the classification of gender, age, occupation, monthly income, and screening outlier data that were tested using SPSS. While PLS was used to evaluate the measurement model (outer model) in order to assess the validity and reliability of the model and evaluation of the structural model (inner model) which aimed to predict the relationship between latent variables. The results indicated that trustworthiness and match-up have a significant influence on attitude toward brand and purchase intention. Then it also influenced the variables perceived value and attitude toward the brand on purchase intention. Meanwhile, attitude toward brand has been considered as a mediator that mediates the relationship between trustworthiness and match-up.

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