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Kab. bengkalis,
Riau
INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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The Influence of Digital Marketing, Word of Mouth On Purchasing Decisions At Umkm Bos Salad Febriyanti, Shintia; Handayani, Tri
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4372

Abstract

Bos Salad is one UMKM whose growth potential is faster than other UMKM in Bengkalis City. From the beginning of its establishment, Bos Salad has implemented a marketing strategy through Digital marketing and Word of mouth. The purpose of this study was to determine Digital marketing and Word of mouth on purchasing decisions at UMKM Bos Salad. This research is a type of quantitative research using primary data sources. The sampling technique used Accidental Sampling with a total of 100 respondents. Data collection using a questionnaire and analyzed using SPSS version 20 with Multiple linear Regression Analysis Test. The results showed that there is Digital marketing and Word of mouth on purchasing decisions at UMKM Bos Salad.
Leadership Analysis on the Financial Well-Being of MSME Entrepreneurs with Diffusion of Innovations as a Moderating Variable Utami, Novia; Sitanggang, Marsiana Luciana
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3962

Abstract

This research aims to analyze the influence of leadership on the financial well-being of Micro, Small, and Medium Enterprises (MSMEs) entrepreneurs in Indonesia, with innovation diffusion as a moderating variable. Data were collected by surveying 400 MSME entrepreneurs who have been in business for at least six months. Data was analyzed using the Structural Equation Model (SEM) with the SEM-PLS program. The analysis results indicate that innovation adoption and leadership positively and significantly influence the financial well-being of MSME entrepreneurs. Additionally, innovation diffusion plays a significant moderating role in the relationship between leadership and financial well-being. The practical implication is that MSME entrepreneurs can enhance their financial well-being by adopting innovation and having effective leadership.
Feasibility Study of Coconut Oil Factory Business in Banyuasin Regency, South Sumatra Using a Feasibility Study Approach Priantama, Dimas Bayu; Bayuaji, Ridho
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4129

Abstract

Coconut oil is a global commodity with increasing demand. Indonesia, as the world's largest producer of coconut oil, is still unable to meet market demand. Therefore, the construction of a domestic coconut oil processing factory is very necessary. This research aims to analyze the business feasibility of building a coconut oil factory in Banyuasin Regency, South Sumatra. The research methods used include analysis of internal and external aspects, IFAS-EFAS analysis, SWOT analysis, PESTEL analysis, and business model canvas. The results of the analysis show that in general this business is feasible considering the market prospects and availability of supporting raw materials.  the most influential internal factor is the availability of raw materials (coconut) due to the high demand for coconut oil, while production capacity still does not meet this need. Meanwhile, the most influential external factor is the demand for coconut oil, so demand becomes an opportunity in building a coconut oil factory.  The construction of a coconut oil factory in Banyuasin Regency can achieve success if it pays attention to influential internal and external aspects, as well as implementing strategies to exploit potential or prevent problems from the development.  A deep understanding of internal and external aspects will help factory makes the right decisions and ensure successful operations in Banyuasin Regency, South Sumatra.
The Real Role of Management Accounting in Company Sustainability amidst Conditions of Uncertainty CUACA, BENNY; WONGSOWINOTO, FRIDAYANI
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4021

Abstract

Business sustainability in a company faced with a situation of uncertainty can be influenced by internal factors and external factors of the company which can influence the company's current and future performance. Therefore, a real role is needed for management accounting which has the function of assisting management in planning, controlling and making decisions as an effort to minimize business risks. This research uses qualitative research with data collection techniques through literature study which is analyzed qualitatively. The results of his research concluded, first, that the role of management accounting in general helps company management in making strategic planning and budgeting, controlling costs, the resulting information can be used as a performance evaluation guide for further improvement and development, helping analyze data in making decisions that can minimize risk. business, and management accounting play a role in helping evaluate viable future company investment projects. Second, the real role of management accounting in company sustainability in the midst of conditions of uncertainty is the implementation of a management accounting information system in companies that fulfills the elements of breadth, timeliness, aggregation and integration.
THE INFLUENCE OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR SCARLETT WHITENING PRODUCTS (Case Study of Bengkalis State Polytechnic Students) Fadhillah, Ulva; Hadi, Larbiel
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4371

Abstract

This research is an associative research that aims to analyze the effect of digital marketing implementation on purchasing decisions for Scarlett Whitening products. The problem in this study is the application of digital marketing and purchasing decisions made by consumers on Scarlett Whitening products. The sampling technique used Nonprobability Sampling technique. Respondents totaled 100 students who used Scarlett Whitening products at Politeknik Negeri Bengkalis and used primary data sources (questionnaires). The correlation coefficient is positive and unidirectional at 0.888. The simple linear regression equation which is positive at Y = 5.829 + 1.319X and the coefficient of determination shows 0.788, which means that digital marketing affects purchasing decisions by 78.8%. The T test results show that the t value of 19.100 is greater than the t table of 1.984, which means that H0 is rejected and Ha is accepted. This states that digital marketing variables influence purchasing decisions.Keywords:  Digital Marketing, Purchasing Decisions, Scarlett Whitening products
DEMOGRAPHIC BONUS SITUATION AS A SOLUTION ECONOMIC GROWTH USING THE COBB-DOUGLASS PRODUCTIVITY APPROACH METHOD IN MEDAN LABUHAN DISTRICT Permadi, Mei Yusmansyah; Sijabat, Lastri Putri BR; Ruslan, Dede; Sari, Raina Linda
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3968

Abstract

The high population is not a reason, as a factor causing the increased burden on the government to provide subsidies in various formal and non-formal sectors. Still, the high population can be used as an opportunity for the government to carry out various positive economic activities, such as increasing the standard of living. Community life through growing training for productive workers in the field of entrepreneurship, training to become an entrepreneur both in cities and in rural areas, so, in this case, we support government activities to continue to race to improve the standard of living of the community which in the end can increase per capita income. The Medan Labuhan community has activities in the coastal area that are the center of their economic activities. One unique reason we focused our research on this sub-district is that according to statistical data for the city of Medan, the productive age in this sub-district is very high, above 60% of the total population of Medan city. Method The research used is the population; in this research, people of productive age live in the Medan Labuhan sub-district. The sampling technique used is nonprobability sampling, namely a sampling technique where not all members/elements of the population have the same chance of being sampled. The sampling location itself was the Medan Labuhan District location.Keywords:  Population, Productive Age, Population, Labor

Page 33 of 33 | Total Record : 326

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