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Kab. bengkalis,
Riau
INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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Logo and Packaging Design as Promotion Media and Visual Identity for Azzahra Kemojo Duri’s MSME Hardinata, Niky; Asra, Yunelly; Nosa, Muhammad Ridho; Triyono, Wahyu
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3593

Abstract

Azzahra Kemojo Duri is one of the MSMEs located in Duri, Mandau sub-district, Bengkalis district, Riau province which is engaged in the culinary field, specifically producing Kemojo cakes. Along the way,  Azzahra Kemojo Duri’s MSME had difficulties in increasing its production value due to one of the factors regarding visual identity which was not well known to the public. Through needs analysis, it was found that so far Azzahra Kemojo Duri did not have a specific design concept, so consumers are more familiar with the owner's name than the visual brand name. Therefore, it is necessary to design a visual identity design by applying the design thinking method. The use of the design thinking method in this study aims to collect and manage data systematically to produce logos and packaging designs that are attractive and appropriate for use. The results of designing this visual identity are in accordance with what is needed by MSMEs, namely in the form of logos and product packaging. The result of further application of the logo design is that it can be applied in the form of stickers designs and also flyer
Social Support in Career Women Who Lost Their Partners In Samarinda City Farida Nur Rahmwati; Maulidya Shalzabila Indah; Ahmad Nur Faizi; Dian Dwi Nur Rahmah
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2520

Abstract

Loss of a life partner can occur because of a divorce, either a life divorce or a dead divorce. Losing a life partner can be quite a traumatic event in a person's life as well as in a career woman. Career women who lose their partners will carry out increasingly arduous tasks, namely becoming the head and backbone of the family, as well as being a mother and father to their children. Thus, career women who lose their partners need social support from those around them. This study is phenomenological qualitative research that aims to find out the picture of social support in career women who have lost their partners in Samarinda City. The subjects in this study were 4 people who had been selected according to the specified characteristics, namely career women who were married and had children, as well as lost their partners. The results of this study showed that the social support obtained by subjects who lost their partners was in the form of emotional support in the form of encouragement, instrumental both in the form of money and services, information, and friendships provided from people around them such as family, friends, and co-workers where different dynamics emerged obtained in career women who lost their partners due to death where they remained supported by the families of the subjects' ex-husbands
The Impact of Tax, Foreign Ownership, and Firm Size on Transfer Pricing (Empirical Studies on Coal Mining Sub-Sector Companies Listed in Indonesia Stock Exchange for 2012-2021 Period) Vania Audrey Alexandria; Wirawan Endro Dwi Radianto
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3293

Abstract

This study aims to examine the effect of tax, foreign ownership, and company size on transfer pricing in coal mining sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2012-2021 period. Based on the purposive sampling method, 19 companies met the criteria to be sampled in the research from 2012-2021. The number of samples in the study for 10 years with 157 observations. This study uses a robust regression analysis model. Based on the results of data analysis research, it can be concluded that taxes have a positive effect on transfer pricing, while foreign ownership and company size have no effect on transfer pricing in coal mining sub-sector companies listed on IDX for the 2012-2021 period.
Analysis of the Bengkalis Regency Government's 'Bermasa' Special Financial Aid (BKK) Policy to Improve the Quality and Efficiency of Government Services Pratama, Adrian Irnanda; Bustami, Bustami; Rosa, Nageeta Tara
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.4033

Abstract

This study aims to analyze the BKK "Bermasa" policy with a focus on improving the quality of services and efficiency of government administration at the village level. This research uses a qualitative approach with a policy analysis method. Data were collected through interviews with relevant stakeholders, analysis of policy documents, and observation of policy implementation in the field. Analysis of the BKK "Bermasa" policy shows positive changes in village government administration. The implementation of this program has successfully improved service quality through the application of technology, active community participation, and empowerment of village officials. In addition, there is efficiency in village financial management and development planning. The Bengkalis Regency Government's BKK "Bermasa" policy has successfully contributed positively to improving the quality and efficiency of government services at the village level. The findings provide recommendations for local governments and related parties to strengthen policies and support the sustainability of similar programs in the future
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.
ANALYSIS OF THE RELATIONSHIP OF E-COMMERCE TRANSACTIONS, INTERNET USERS, FOREIGN CAPI-TAL AND LABOR TO INDONESIAN ECONOMIC GROWTH Rosadi, Fachrial Djannah; Hutasoit, Anita N; Fauji, Irfan; PANE, SANUSI GAZALI
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3851

Abstract

Economic growth is influenced by E-commerce and several variables, the other variables are Labor, Internet Users and Foreign Investment. The variables used in this study are more than one variable, so the analysis method used is Vector Autoregressive (VAR). This method is used in order to see the relationship between variables which is one of the multivariate analyzes for time series data. This research uses data on E-commerce Transactions, Labor, GDP, Internet Users and Foreign Investment for the period January 2019-December 2022. The results of the forecast in this study using the VAR method can be seen that the variables with the first largest contribution to GDP is GDP itself and the Labor. As for the first largest contribution to E-commerce Transactions are the variables themselves, Economic Growth, and Foreign Investment
The Impact of Corporate Governance and Capital Struc-ture on Profitability of Infrastructure Sector Companies Listed in Indonesia Stock Exchange Jesica Santoso; Mariana Ing Malelak
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3333

Abstract

This research is aim to discover the impact of corporate governance and capital structure on profitability. Corporate governance consists of board size, ownership concentration and board’s financial expertise, while capital structure consist of debt to assets ratio (DAR). With these variables, observation was made on infrastructure companies listed on Indonesia Stock Exchange. A purposive sampling was carried out on 11 companies within a research period of 2014-2021, which amounts to 88 observations. The results of the research using panel data regression show that ownership concentration, board’s financial expertise and debt to assets ratio have a significant impact on profitability. On the other hand, board size does not have significant impact on profitability of infrastructure sector companies.
The Effect of Awareness and Knowledge on Taxpayer Compliance in Paying Building Land Tax Priantono, Seger; Fajariana, Dewi Endah; Qoyyimah, Amelia Nurdini
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3636

Abstract

The research was conducted in Maron Village, Probolinggo Regency with the aim to test the effect of taxpayer awareness on taxpayer compliance to pay land and building tax, and to test the effect of taxpayer knowledge on taxpayer compliance to pay land and building tax. The type of research used is quantitative descriptive with a causal associative approach. Data sources in the form of primary data were collected using questionnaires measured on a Likert scale, this study used a sample of 394 land and building tax taxpayers in Maron Village. Descriptive analysis methods and statistical analysis are used in the form of Partial Least Square (PLS) analysis data, namely outer model analysis, inner model analysis, and hypothesis testing. The results showed that awareness has a significant effect on taxpayer compliance to pay land and building tax in Maron Village, Probolinggo Regency, and knowledge has a significant effect on taxpayer compliance to pay land and building tax in Maron Village, Probolinggo Regency
Organizational learning in non-profit organizations: a systematic review and future research directions Ahmad Faiz Khudlari Thoha
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2777

Abstract

Globalization, industry 4.0 trends and economic volatility have compelled several firms to learn and adapt to enhance performance and maintain competitiveness. Several studies on organizational learning highlight companies' need to support learning to increase their sustainability and effectiveness (OL). Numerous empirical studies have looked at the connection between organizational learning's (OL) characteristics and the performance of non-profit organizations, although the number of these studies is still relatively small. In order to identify prospects for future study development, studies on this topic must be developed after thoroughly examining the prior literature. The study intends to close this gap by methodically analyzing the findings of earlier research on OL in non-profit organizations and recommending the course of its further development. According to the study's findings, OL is a vital skill for organizations if they want to endure and compete in the face of change. Although there has been very little research on this theory's use in non-profit organizations, some studies have examined the factors influencing OL. OL researchers have the chance to follow up on the proposed future research direction.
Switching Free Users to Paid Users: How to Increase Purchase Intention In Edtech Industry Senalasari, Widi; Amelia, Putri
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3429

Abstract

Even though Indonesia has made significant gains in recent years to increase access to education, learning outcomes remain inadequate. However, the Edtech industry began to develop and increase educational output as a result of increasing access to education through technology. This growth, however, is in risk of becoming unsustainable because not every Edtech is profitable enough to thrive. This study aims to understand the buying interest factors of online course users by investigating the relationship between learning oriented related cues (perceive lecturer expertise, personal learning experience, personal trial experience), price value with purchase intention through customers trust and customers performance expectations. The data was gathered through an e-questionnaire issued to 414 respondents who had previously used a free trial of an online learning course, as well as through in-depth interviews with representatives of Edtech and content creator marketing. The result of this study shows significant and positive relationship between all variables in proposed model. The findings of this study are likely to assist marketers in increasing the number of free users who switch to paid users through content marketing that highlighted various indicators that matter to customers.

Page 29 of 33 | Total Record : 326

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