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INDONESIA
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)
Published by Universitas Putera Batam
ISSN : 23373350     EISSN : 25499491     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Arjuna Subject : -
Articles 245 Documents
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THE IMPACT OF INSTAGRAM MARKETING ADOPTION TOWARDS CONSUMER PURCHASE DECISION ON FASHION Daniel Augustinus; Agnes Agnes
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1641

Abstract

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.
THE INFLUENCE OF SMALL AND MEDIUM ENTERPRISE GROWTH, INVESTMENT, AND LABOR ON ECONOMIC GROWTH IN BATAM CITY Intan Utna Sari; Asron Saputra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 1 (2020): JIM UPB Volume 9 No.1 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i1.2686

Abstract

One of the important benchmarks in determining the success of economic development is economic growth. The role of the government in achieving development success is to determine the direction of development policies and to achieve these development targets a good development plan is needed to realize stable economic growth in order to improve people's welfare, namely by increasing Small and Medium Enterprises, Investment and Manpower. This study aims to determine the simultaneous and partial effect of Small and Medium Enterprises, Investment and Labor on the economic growth of Batam City. The data source is secondary data using panel data consisting of time series data for three years and cross section data of nine districts which resulted in 45 observations. The analysis technique used to solve the problem in this study is the multiple linear regression analysis model. The results of this study indicate that in terms of small and medium enterprises, investment and labor have a significant effect on economic growth in Batam City. This indicates that the number of SMEs (Small and Medium Enterprises), Investment and Manpower in Batam City can determine the level of economic growth in Batam City. This is because SMEs, investment and labor are activities that can produce goods or services. Partially Small and Medium Enterprises, Investment and Labor have a positive and significant effect on economic growth in Batam City, meaning that if the number of Small and Medium Enterprises, Investment and Labor is increased, economic growth will also increase.
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA PADA PT. BNI KCU USU TBK Muadz Qemal Siddiq; Bintang Trinitati; Devi Yusvita Br. Tambunan; Maria Elisabeth Napitupulu; Wilson Alfredo; Yovie Ernanda
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.2395

Abstract

Research, to study leadership style, organizational culture, and job satisfaction on employee performance at PT BNI KCU simultaneously or partially. The research method uses quantitative descriptive analysis. The population in this study were all companies that gathered 80 people. The technique of determining samples uses the saturation sampling technique. Data analysis techniques using the F Test, T Test, and Multiple Linear Regression. Based on the results of data analysis in the study shows the partial leadership style (X1) has a tcount of 0.275 and a ttable value of 1.664 then the tcount> ttable (0.275> 1.664) with sig.0.784 <0.05. This states the rejected hypothesis, namely: the partially and significantly agreed leadership style of employee performance at PT BNI KCU. Organizational culture (X2) has a tcount of 2.715 and a ttable value of 1.664, then a tcount> ttable (2.715> 1.664) and sig. 0.08 <0.05. This states the accepted hypothesis, namely: A positive and significant organizational culture for employees at PT BNI KCU. And job satisfaction (X3) has a t-test of 0.096 and a t-table value of 1.664, then a t-value> t table (0.096> 1.664) and sig. 0.924 <0.05. This states the rejected hypothesis, namely: Job satisfaction that is not positive and significant for employee performance at PT BNI KCU.
THE ROLE OF POSITIVE AFFECT MEDIATORS ON PERSON ORGANIZATION FIT AND JOB SATISFACTION Stefanus Rumangkit; Yan Aditiya Pratama
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 1 (2020): JIM UPB Volume 9 No.1 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i1.2684

Abstract

This study was to investigate the role of positive affect on the effect of person-organization fit and employment. This study used a quantitative approach. 135 employees who worked in PT. Perusahaan Listrik Negara (PLN) Tarahan, Bandar Lampung was chosen as the respondent in this study. Measurement of the person-organization fit variable was measured by an instrument developed by Kristof (1996). Job satisfaction was measured using the Michigan organization assessment questionnaire (Bowling & Hammond, 2008). Positive affect was measured using the positive & negative affect schedule (PANAS) developed by Watson et al (1988). Data processing and hypothesis testing used moderating regression analysis. The findings in this investigation are: first, P-O fit had a positive and significant effect on employee job satisfaction, second, positive affect did not moderate the relationship between P-O fit and job satisfaction. This was indicated by the interaction variables that are smaller than the significance value.
ANALISIS PENGENDALIAN PERSEDIAAN PRODUKSI PADA CV FANARA ABADI Syardiansah Syardiansah; Muhammad Fuad; Puspita Sari
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1884

Abstract

This study aims to determine the level of effectiveness of production supplies on CV. Fanara Abadi in Langsa City. This research is a type of quantitative research with research methods using the analysis of the Economic Order Quantity (EOQ). Sources of data in this study are primary and secondary data obtained through observation, literature and documentation on the CV. Fanara Abadi. The calculation of raw material inventory costs in the study is divided into 3, namely the purchase costs, ordering costs and save costs. Purchase costs are determined from the unit price of raw materials purchased multiplied by the quantity of raw materials purchased. Whereas for ordering costs is influenced by administrative costs and unloading wages. For each order the costs incurred are fixed. Based on the results of analysis and calculations using the EOQ method, it was found that EOQ for 2014 obtained raw materials of 3,381 units of foam, 3,286 units of wire and 1,803 units of fabric. In 2015 EOQ obtained foam raw materials of 3,575 units, 3,117 units of wire and 1,807 units of fabric. In 2016 EOQ obtained 3,557 units of raw materials, 3,117 units of wire and 1,717 units of fabric. In 2017 EOQ obtained foam raw materials of 3,096 units, 3,098 units of wire and fabric 1,719 units. From these results it is clear that by using the EOQ method, the CV. Fanara Abadi can be more effective in controlling the production inventory.
PENGARUH KEPEMIMPINAN DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT INDOPROF D’PENYETZ SEJATI DI KOTA BATAM: Employee Performance; Incentives;Leadership. Melissa Dwi Febriyani; Mauli Siagian
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1879

Abstract

This study aims to determine the effect of leadership and incentives on employee performance at PT Indoprof D'Penyetz Sejati in Batam City by using a saturation sampling technique. The total of sample is 110. Instrument that used to collect data is questionnaire. By using validity and reliability test to test the quality of data, used analysis of linear and coefficient of determination (R2) to do the experiment of classic assumption and to test the effect, while using the t test and F test to testing the hypothesis with the help of SPSS version 23. The outcome of the coefficient of determination (R2) shows that the leadership and the incentive effect 21.6% towards employee performance. While it can be seen that leadership influences 18,4% and incentives affect -28,5% on employee performance from the multiple linear regression. The conclusion that is based on results of this research dan discussion are that leadership partially has a positive and significant effect on employee performance, incentives have a partially negative and significant effect on employee performance and simultaneously leadership and incentives have a significant effect on employee performance. Keywords: Employee Performance; Incentives; Leadership.
PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. HONDA POWER PRODUCT INDONESIA Faisal Rahman; Resista Vikaliana
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 1 (2020): JIM UPB Volume 9 No.1 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i1.2689

Abstract

This research was conducted at PT. Honda Power Products Indonesia, with the aim to determine the effect of distribution channels on sales volume at PT. Honda Power Products Indonesia. This research approach is a quantitative approach with correlational research type. Data were collected by distributing questionnaires to 80 samples. From the calculation and data analysis, the linear regression equation is Y = 13.134 + 0.195 X1 + e. The correlation coefficient obtained is 0.694, which means that the Distribution Channel variable has a strong influence on the Sales Volume variable. While the coefficient of determination obtained is 0.489, or 48.9%. This shows that the distribution channel has an influence of 48.9% on volume, while the remaining 51.1% is influenced by other variables not included in the model or not examined by the author. The results of the t hypothesis test show that the Distribution Channel variable has a positive and significant effect on the Sales Volume variable.
PENGARUH TESTIMONI DAN KREASI NILAI BUDAYA TERHADAP KEPUTUSAN PEMBELIAN TIKET BIOSKOP FILM GUNDALA (SENSUS PADA FOLLOWERS GUNDALA OFFICIAL) Reminta Lumban Batu; Nova Audina; Nursyifa Azzahra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1656

Abstract

Screenplays Film merupakan salah satu rumah produksi yang memproduksi banyak film, salah satunya ialah Gundala. Penelitian ini membahas seberapa besar pengaruh testimoni dan kreasi nilai budaya terhadap keputusan pembelian tiket film gundala pada followersinstagram gundalaofficial. Alasan penulis mengangkat judul ini karena film gundala berhasil menembus Toronto International Film Festival ke 44. Metodelogi yang digunakan dalam penelitian ini merupakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Tujuan penelitian ini ialah untuk mengetahui gambaran dan mengukur seberapa besar pengaruh testimoni dan kreasi nilai budaya terhadap keputusan pembelian tiket film gundala.
EVALUASI PERENCANAAN PEMBANGUNAN DESA (RPJMDES DAN RKPDES) Muhammad Subandi; Musriadi Musriadi
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 1 (2020): JIM UPB Volume 9 No.1 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i1.2719

Abstract

The study aims to determine the effectiveness of the village midterm development planning process / RPJMDes and the village government work plan / RKPDes implemented by Sidomukti Village Government, Muara Kaman District, Kutai Kartanegara District, which was evaluated based on Permendagri No 114/2014 on village development guidelines. The study uses an evaluation method with a qualitative descriptive approach, data collection through documentation and interview studies, data analysis using reduction, data presentation, and concluding. The results of the study found that in the preparation of the RPJMDes and RKPDes, the village government had not yet fully implemented the stages as stipulated in Permendagri No 114/2014, in the preparation of the RPJMDes there were 3 stages not carried out namely aligning the direction of district policy, assessment of village conditions, and village deliberations, while in the preparation of the RKPDes there were no indicative ceilings, this was due to the lack of competence of the Village Government officials in preparing the RPJMDes and RKPDes, weak administrative management, and lack of community participation.
ANALISIS KINERJA PEMUNGUTAN DAN RETRIBUSI PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH KOTA BATAM Baru Harahap; Syahril Effendi
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1902

Abstract

This study aims to find answers to the level of advertisement tax collection performance in the city of Batam, and its contribution to local tax revenue. This research applies a descriptive analysis method, The object of this study is Batam City. The sampling technique used is non-probability sampling, that is the technique of determining the sample using certain considerations or by using financial statements from 2015 to 2019. The results of hypothesis testing using multiple regression analysis methods show that the performance of the collection and retribution of advertisement tax levies on Batam City Dispenda has a significant effect on the local revenue. While partially the performance of collection on the Batam City Dispenda has a significant relationship to the original revenue of the region, however, advertisement tax levies have a significant effect on the region's original revenue on the Batam City.

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