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<![CDATA[THE EFFECT OF ORGANIZATIONAL CULTURE AND WORK DISCIPLINE ON JOB SATISFACTION OF BIMA CITY SOCIAL SERVICE EMPLOYEES ]]>
<![CDATA[Syarifudin Syarifudin]]>;
<![CDATA[Jaenab Jaenab]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v9i2.3732
<![CDATA[This study aims to explain the influence between organizational culture and work discipline variables on employee job satisfaction simultaneously and partially. This type of research is associative research with a quantitative approach. The population in this study were 56 employees and the research sample used was using the slovin formula, namely 36 employees at the Bima City Social Service. The analysis used is multiple linear regression. The results of the study simultaneously show that organizational culture and work discipline have a significant effect on employee job satisfaction. sig value. F obtained is 0.000. The results of the study partially show that organizational culture has a significant effect on employee job satisfaction with a sig. t is 2,626. The results of the study partially show that organizational culture and work discipline have a significant effect on employee job satisfaction with a sig.t value of 4.825.]]>
<![CDATA[THE EFFECT OF SUPPLY CHAIN MANAGEMENT AND COMPETITIVE ADVANTAGE ON COMPANY PERFORMANCE AT PT AHLINDO PERKASA ALAM ]]>
<![CDATA[Lila Kaban]]>;
<![CDATA[Jasmine Salim]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v9i2.3663
<![CDATA[Supply chain management, especially in manufacturing companies, is very important as the companies rely on the raw materials needed for production. Moreover, the success of a company is also determined by how it could gain competitive advantage to compete in the industry. It is proven that a company with effective supply chain management and competitive advantage would perform better. The purpose of this research is to see the effect of supply chain management and competitive advantage on company performance conducted at PT Ahlindo Perkasa Alam. This research uses quantitative method with Census sampling of 32 employees working in the company. The test results show that Supply Chain Management and Competitive Advantage have a positive significant effect on Company Performance at PT Ahlindo Perkasa Alam as much as 76.1%.]]>
<![CDATA[ANALISIS FAKTOR INTERNAL DAN EKTERNAL YANG MEMPENGARUHI OUTPUT BELAJAR MAHASISWA STUDI KASUS D3 AKUNTANSI UNIVERSITAS PAMULANG TAHUN AJARAN 2019/2020 ]]>
<![CDATA[Yulyanah Yulyanah]]>;
<![CDATA[Husnul Khotimah]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v9i2.3654
<![CDATA[The purpose of this study was to determine the internal and external factors in the learning output of D III Accounting students, and what factors have the greatest influence on the output of D III Accounting students at Pamulang University in the 2019/2020 academic year. The research method used is descriptive quantitative, with a sampling technique with a purposive sampling method. The sample in this study were students of D III accounting for the 2019/2020 school year. as many as 63 respondents. The data research technique used was a questionnaire method, with a 1-4 Likert scale measurement. The results of research that have been conducted by researchers from the internal factors that affect the learning output are those related to aspects of interest, motivation and physical health and external factors are the environment and infrastructure. The results of these two factors have moderate criteria with the method (Three-box Method), which means that these two factors have an influence on the output / learning outcomes of D3 Accounting students at Pamulang University.]]>
<![CDATA[ANALYSIS OF MARKETING STRATEGY IN AN EFFORT TO ATTRACT CONSUMER BUYING INTEREST ON MSME PEYEK SARI MENIR GUNUNG KIDUL ]]>
<![CDATA[Wulan Probo Bintari]]>;
<![CDATA[Agus Dwi Cahya]]>;
<![CDATA[Novita Wulandari]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v9i2.3720
<![CDATA[Marketing strategy has an important role for Micro, Small and Medium Enterprises (MSMEs). The important role of the right marketing strategy will be able to attract consumers to buy the products. Currently, MSMEs in Indonesia are experiencing very rapid development, especially in the culinary field. "Sari Menir" is a MSME that produces peyek snack which is located at RT005/RW002, Plembon Lor, Logandeng, Playen, Gunungkidul, Yogyakarta. The purpose of this study is to analyze the implementation of marketing strategies in an effort to attract consumer buying interest in Sari Menir MSME. This study uses a descriptive approach with qualitative methods. The technique of determining the place using purposive area method. The research source was selected by purposive sampling method. The resource person in this study were Mrs Ratna Anjarwati as the manager and the daughter of MSME Sari Menir founder. Data collection techniques using interview and documentation methods. The data analysis technique was carried out through stages of data reduction, data display, and drawing conclusions. The results showed that Sari Menir MSME using the marketing mix strategy in an effort to attract consumers buying interest. The marketing mix strategy carried out by Sari Menir MSME as follows: Maintaining product quality by using good quality raw materials; Set the right and appropriate price; Using direct and indirect distribution channels to reach strategic locations; Take part in exhibitions and apply word of mouth as promotional advice.]]>
<![CDATA[THE DECISION OF CHOOSING A UNIVERSITY: THE IMPACT OF EDUCATION COSTS ]]>
<![CDATA[Dedy Ansari Harahap]]>;
<![CDATA[Dita Amanah]]>;
<![CDATA[Muji Gunarto]]>;
<![CDATA[Purwanto Purwanto]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v9i2.3712
<![CDATA[A Student Decision on Choosing a University: Impact of Education Costs. This study aims to analyze the effect of the cost of education on students' decisions to continue their studies in tertiary institutions. This study uses a quantitative approach with an explanatory research type. The research sample consisted of 380 respondents and statistically processed with the simple linear regression method using the SPSS version 26.0 application. The results showed that the cost of education had an effect on students' decision to choose a university. These findings indicate that higher education institutions must take into account the tuition fees charged to students. This is related to the level of students' ability to complete their studies at a college. Several studies have shown that in general the cost of education is important for universities to attract and retain students who are studying.]]>
<![CDATA[THE INFLUENCE OF INTELLECTUAL CAPITAL AND CORPORATE SOCIAL RESPONSIBILITY TO THE FINANCIAL PERFORMANCE OF PROFERTY AND REAL ESTATE COMPANIES IN INDONESIA ]]>
<![CDATA[Endah Dwi Rahayu]]>;
<![CDATA[Khoirunnisa Azzahra]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v9i2.3704
<![CDATA[In Indonesia there are more and more companies engaged in the property and real estate sector, this indicates a growing economy. This reseach purposes to analyze the effect of intellectual capital and non-performing financing on financial performance. The research was conducted on the property and real estate sub-sector companies listed on the Indonesia Stock Exchange in 2015-2019. By using a purposive sampling technique. The population used in this study is the property and real estate sub-sector listed on the Indonesia Stock Exchange in 2015-2019. The sample of this research is 65 data from 13 companies using purpose sampling technique. The data collected in this research is quantitative data. The data analysis method used is descriptive statistical test, classical assumption test, multiple regression analysis test, determination coefficient test (R2) and hypothesis test with the help of statistical product and service solution (SPSS) software version 24. Based on the results of the t and F test of this study shows that intellectual capital and corporate social responsibility have an effect on the company's financial performance. This research can be used as a benchmark for companies to improve their financial performance through the components of Intellectual Capital (IC) and Corporate Social Responsibility]]>
<![CDATA[ANALYSIS OF THE IMPACT OF LEADERSHIP STYLE AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL CITIZENSHIP BEHAVIOR AS AN INTERVENING VARIABLES MODERATED WORK MOTIVATION IN GRIYA MAHARDHIKA GENERAL HOSPITAL YOGYAKARTA ]]>
<![CDATA[Revisan Prisintava Hia]]>;
<![CDATA[Gendro Wiyono]]>;
<![CDATA[Kusuma Chandra Kirana]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v9i2.3723
<![CDATA[This research was conducted to analyze the impact of leadership style and organizational culture on employee performance through organizational citizenship behavior as an interverning variable moderated by work motivation. The data collection method used in this research was a census technique using a Likert scale. The instrument test in this study used the IBM SPSS Statistics 26 software with the value of the validity and reliability of the r table sought at a significance of 0.05 with a 2-tailed. Inferential analysis and path analysis in this study used Partial Least Square (PLS) analysis tools, namely variance-based SEM with SmartPLS 3 software. The results showed that hypothesis 1 was accepted, hypothesis 2 was accepted, hypothesis 3 was accepted, hypothesis 4 was rejected, hypothesis 5 was accepted, hypothesis 6 was accepted. Keywords: leadership style, organizational culture, organizational citizenship behavior, employee performance, work motivation]]>
<![CDATA[COOPERATIVES AND THEIR CONTRIBUTION TO THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES ]]>
<![CDATA[Eka Travilta Oktaria]]>;
<![CDATA[Pipit Novila Sari]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v9i2.3693
<![CDATA[Empowering MSMEs is one of the government's ideals to be able to develop MSMEs and increase the capacity of MSMEs businesses which originally had the characteristics of informal businesses towards formal businesses but some of the main problems that are very often faced by MSME entrepreneurs are the lack of capital so that the lack of business development for MSME entrepreneurs. Several financing alternatives are driving MSMEs to be able to access financial institutions in particular so that it is hoped that business actors will no longer have difficulties in carrying out business activities. One of the financing sectors that can be the answer to financing problems for MSMEs, one of which is the participation of cooperatives that contribute to the continuity of MSME businesses so that cooperatives can support the UMKM financing sector and are able to synergize so that they can support the national economy and become economic support for each region .]]>
<![CDATA[EFFECT OF SERVICE QUALITY, PRICE AND PROMOTION ON CUSTOMER LOYALTY IN PT. GREAT SEASONS BATAM ]]>
<![CDATA[Wasiman]]>;
<![CDATA[Mauli Siagian]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v10i1.879
<![CDATA[Batam as a region with brand a very well-knownthat is due to the geographic location close to Singapore to make Batam into the area local and foreign tourist destinations. Along with these developments, there are many service companies in Batam City. PT. Great Seasons Batam is one of the companies in the field ofservices travel which is located at Ruko Fanido Blok O No 15 Tanjung Uncang Batam. The purpose of this study was to determine the effect of service quality, to determine the price and promotion carried out by PT. Great Seasons. The problems that occur in PT. Great Seasons is that the quality of service is still not good and there are still many complaints felt by customers, not only that, other problems are that prices are still high and promotions are minimal. The method used is by distributing questionnaires to customers of PT. Greats Seasons in Batam. The number of respondents was 133 respondents. The results of the study show that 1) service quality has a significant effect on customer loyalty. 2) Price has an effect on customer loyalty and promotion has no effect on customer loyalty. F test results showed that the variables of service quality (X1) Price (X2) and Promotion (X3) influence on Customer Loyalty PT. Great Seasons in Batam. R Square Test Results showed that the variables of servicequality, price and promotion can be explained by 85% while 15% is determined by other variables outside the research conducted]]>
<![CDATA[Pengaruh Social Media Marketing, Content Marketing dan Brand Image di Instagram terhadap Minat Beli (Studi Kasus pada Konsumen di Dahlia Beauty Salon) ]]>
<![CDATA[I Gusti Ngurah Yogi Agastya Ananda]]>;
<![CDATA[Ni Nyoman Sri Wisudawati]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v10i1.4635
<![CDATA[Dahlia Beauty Salon is one of the beauty salons whose marketing has been using digital marketing. The level of competition in the business world in the current era of globalization is very tight, this can be seen because every company is always trying to get market share. So the company must be able to determine the right marketing strategy so that its business can survive and deal with competition. The willingness of consumers to buy is directly related to the brand image of a service. By using quantitative methods, this study aims to determine the effect of social media marketing, marketing content and brand image on Instagram toward buying interest by taking samples from 96 Dahlia Beauty Salon’s consumers who follow its Instagram accounts. The results of partial data analysis show that social media marketing and content marketing has no significant effect on consumer buying interest, but brand image does. Therefore, the results of simultaneous data analysis show that all three X Variable have a simultaneous effect on consumer buying interest.]]>
