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INDONESIA
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)
Published by Universitas Putera Batam
ISSN : 23373350     EISSN : 25499491     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Arjuna Subject : -
Articles 234 Documents
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PENGARUH IKLAN KOMERSIAL TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT PONTANG KABUPATEN SERANG Ubay Haki
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.405 KB) | DOI: 10.33884/jimupb.v8i1.1559

Abstract

Maksud judul penelitian ini adalah untuk mengetahui apakah terdapat pengaruh iklan komersial televisi dan harga, serta seberapa besar pengaruhnya terhadap keputusan pembelian masyarakat RT. 12/RW. 04 Kampung Sarandakan Desa Pontang Kecamatan Pontang, Kabupaten Serang. Untuk menguji hipotesis dilakukan dengan metode deskriftif kuantitatif. Populasi dalam penelitian ini adalah seluruh masyarakat RT. 12 RW. 04 Kampung Sarandakan Desa Pontang Kecamatan Pontang sebanyak 450 orang. Jadi, di dalam mengambil sampel menggunakan rumus slovin, yaitu sebanyak 82 orang. kemudian supaya mendapat data dalam penelitian ini dilakukan dengan menggunakan data seperti observasi, penyebaran angket dan wawancara. Selanjutnya tehnik analisa data yang digunakan dalam pengolahan data adalah dengan menggunakan skala likert dan menggunakan bantuan SPSS. Dari penelitian yang dilakukan maka dapat di lihat bahwa persamaan regresi linier Y = 0,005+ 0,680X1 + 0,523X2, Nilai koefisien korelasi (R) = 0.930, sedangkan koefisien determinasi (R2 x 100%) = 88%, yang berarti bahwa kemampuan variabel independen dalam menjelaskan variabel dependen sebesar 86,5%, sedangkan sisanya 13,5% dipengaruhi faktor lain yang tidak dijelaskan dalam penelitian ini. Berdasarkan hasil penelitian dan perhitungan statistik, dapat disimpulkan bahwa terdapat pengaruh antara iklan komersial tv terhadap keputusan pembelian masyarakat sebesar 84,3%, terdapat pengaruh juga harga terhadap keputusan pembelian masyarakat sebesar 82,3%, dan terdapat pengaruh secara simultan antara iklan komersial tv dan harga terhadap keputusan pembelian masyarakat sebesar 86,5%, sedangkan sisanya 13,5% dipengaruhi faktor lain yang tidak dijelaskan dalam penelitian ini
KEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE: KEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE Siti Barokah; Oryz Agnu Dian Wulandari; Anisa Nur Andina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.292 KB) | DOI: 10.33884/jimupb.v8i1.1589

Abstract

The amount of interest in the use of smartphones has created intense competition among smartphone vendors. Companies are required not only to create customer satisfaction but also to find and build a management system that is professionally able to retain customers. This research is a quantitative study using online survey methods. The samples in this study were all Apple brand smartphone users. the variables used are Brand Sensory, Brand Satisfaction, and Brand Loyalty. Sampling with purposive sampling. Data analysis uses structural equation modeling (SEM) to test models and hypotheses. The analysis shows that brand sensory has a positive effect on brand satisfaction and brand loyalty. Brand Satisfaction has a positive effect on Brand Loyalty. Brand satisfaction mediates the sensory influence of brands on brand loyalty.
Pengaruh Regulasi dan Sistem Informasi terhadap manajemen aset pada Pemerintah Kabupaten Aceh Timur Iqlima Azhar; Safuridar Safuridar; Syardiansah Syardiansah
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 1 (2020): JIM UPB Volume 9 No.1 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i1.2680

Abstract

This study aims to examine the effect of regulations and information systems on asset management in the East Aceh District Government. The research was carried out on employees of the goods section of the East Aceh District Government Offices. Data collection was carried out through primary data, namely by distributing questionnaires to each respondent. Determination of the sample used in this study is the census method with a total sample of 44 people. The results showed that there is a significant relationship between regulation and information systems on asset management. This is indicated by the coefficient of determination (R2) of 0.773 or 77.3% of asset management is influenced by regulations and information systems, while the remaining 23% is influenced by other variables outside of this study.
PENGARUH BUDAYA ORGANISASI TERHADAP KOMITMEN ORGANISASI PADA PEGAWAI KANTOR CAMAT Anas Tri Yanto; Jaenab Jaenab
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1892

Abstract

This research was used to see the effect of organizational culture on organizational commitment in east rasanae district office staff. The quatitative method used in this study which shows cause and effect. The sample used is employees. Observation, questionnaire and documentation are data collection used. The data analysis thechnique used in this study is a simple linear regression analysis using IBM SPSS 21 software. The results of the study show that: organizational commitment in east rasanae district office staff.
THE REVITALIZATION OF THE WEST PADEMAWU VILLAGE MARKET, BECOME A THEMATIC MARKET Akh. FAWAID; Ali Wafa
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 1 (2020): JIM UPB Volume 9 No.1 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i1.2690

Abstract

The new village market that was built in Pademawu Barat Village, Pademawu District, is not yet fully able to compete with the traditional markets that were running earlier. The inability to compete, includes, the level of visits to the market is low, the income of market management is low, so that the people don't want to visit the village market. The Village Government prefers the important thing to build a physical market, rather than presentations on the future of the Village market. From these problems, researchers want to encourage the realization of thematic markets. As a result, the average community agreed that the market should be used as a thematic market. With the hope, the number of visitors can increase. The method in this research is to use a qualitative descriptive research method.
STRUKTUR MODAL DAN KINERJA PERUSAHAAN DENGAN PERTUMBUHAN PERUSAHAAN SEBAGAI MEDIASI Sera Veronika; Kadarusman Kadarusman
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1869

Abstract

This study aims to analyze the effect of capital structure on firm performance with firm growth as an intervening variable. In this study, the capital structure variable is measured by the DAR and DER indicators. Firm performance variables are measured by ROA and ROE indicators. Firm growth variable is measured by AGR and SGR indicators. The object of research used was a manufacturing industry company in 2018 which was listed on the Indonesia Stock Exchange. This study uses a purposive sampling technique in determining research samples. Obtained 50 companies as research samples in accordance with predetermined sample criteria. Data analysis method in this research is partial least square (PLS) analysis using smartPLS 3.0 application. The results of this study the capital structure has a significant negative effect on firm performance. Capital structure has a significant positive effect on firm growth. Firm growth has a significant positive effect on firm performance. Firm growth becomes a partial mediating variable in the relationship of capital structure to firm performance.
THE EFFECT OF TAX ACCOUNTING CHOICES, DEBT POLICIES, AND OWNERSHIP CHARACTERISTICS OF TAX AGGRESSIVE IN MANUFACTURING COMPANIES ON THE IDX 2014-2018 Anggun Putri Romadhina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 1 (2020): JIM UPB Volume 9 No.1 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i1.2671

Abstract

This study considers agreeing and obtaining evidence about the Difference between Tax Accounting Choices, debt policy and Characteristics of Ownership of Aggressive Taxes. This research was conducted at manufacturing companies published on the Indonesia Stock Exchange (IDX) in 2014-2018. This type of research is quantitative research that is associative in nature. This research was conducted on 136 manufacturing companies listed on the Indonesia Stock Exchange (IDX) using purposive sampling technique in determining research samples. Then obtained as many as 15 (fiveteen) manufacturing companies used as research samples. With observations for 5 (five) years, so the total observations in this study were 75 (seventy-five) audited financial statement data. The analysis technique used is descriptive statistical tests, classical assumptions test, and hypothesis testing. The results of this study indicate that the partial variable tax accounting choices do not affect the tax aggressiveness, this shows that the method of depreciation of the straight line or straight line does not affect the tax aggressiveness decision making. Debt policy against tax aggressiveness, this refers to the fact that questioning the company using funds from the company will reduce the amount of money that will incur a small interest fee that will occur in an aggressive tax action. Ownership characteristics do not affect the tax aggressiveness, this shows that the company owned by family or non-family does not affect the decision in tax aggressiveness. And simultaneously the tax accounting choice variable, debt policy and ownership characteristics affect the tax aggressiveness. Keywords: Tax Accounting Choices, Debt Policy, Characteristics of Ownership, Aggressive Taxes
PENGARUH PAJAK DAN TUNNELING INCENTIVE TERHADAP TRANFERING PRICING DENGAN KEPEMILIKAN ASING SEBAGAI VARIABEL MODERASI Khusnul Khotimah
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1905

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pajak dan Tunneling Incentive terhadap praktik Transfering Pricing. Moderasi Kepemilikan Asing jarang dilakukan oleh penelitian lain. Sampel yang digunakan dalam penelitian ini yaitu sebanyak 27 perusahaan yang tergabung dalam Bursa Efek Indonesia (BEI). Metode analisis yang digunakan pada penelitian ini adalah metode statistic deskriptif dengan alat analisis yaitu MRA (Moderated Regression Analysis). Hasil penelitian ini menunjukkan bahwa terdapat Pengaruh dari Pajak dan Tunneling Incentive terhadap praktik Transfering Pricing. Variabel Kepemilikan Asing mampu memoderasi pengaruh PajakJdanITunnelingLIncentivePterhadap kepemilikan Asing sehingga hasil pengaruh yang terjadi yang diukur dengan Koefisien Determanasi cenderung lebih tinggi.
Itu PENGARUH SISTEM PENGUKURAN KINERJA TERHADAP PEMBERDAYAAN PSIKOLOGI DAN KINERJA KARYAWAN (Studi pada PT. Bank Bukopin Bandar Lampung): Bahasa Indonesia Eka Travilta Oktaria
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 1 (2020): JIM UPB Volume 9 No.1 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i1.2681

Abstract

This research aims to examine how the effects of the performance measurement on psychological empowerment and employee performance. In order to attain the aim of the study, this research is conducted the banking sector, especially Bank Bukopin of Bandar Lampung. According to 40 respondent, researchers analyzed data using the Structural Equation Modelling (SEM) in particularly smart PLS. The result of the study show that the first hypothesis of performance measurement has positive and statistically significant on psychological empowerment hypothesis 1 is supported. However, the second hypothesis is partially supported psychological empowerment on employee performance, and the third hypothesis performance measurement results positive influence on employee performance, then the third hypothesis is supported. This study implies that performance measurement enables to improve employee performance both direct and indirectly through psychological empowerment.
PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN CASH HOLDING SEBAGAI VARIABEL MODERASI Muchammad Arie Wibowo; Indah Yuliana
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1584

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari profitabilitas terhadap nilai perusahaan dan untuk mengetahui efek cash holding sebagai variabel moderasi pada hubungan profitabilitas terhadap nilai perusahaan pada perusahaan yang tergabung dalam indeks LQ45 tahun 2016-2018. Pemilihan sampel menggunakan porpusive sampling method. Metode analisis data yang digunakan adalah analisis regresi moderasi. Hasil penelitian menunjukkan bahwa profitabilitas memiliki pengaruh positif dan signifikan terhadap nilai perusahaan LQ45. Sementara variabel cash holding tidak dapat memoderasi hubungan antara profitabilitas dengan nilai perusahaan LQ45.

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