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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 110 Documents
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The Adaptation Process of Rantau Students at Universitas Negeri Jakarta (UNJ) in Facing Culture Shock Putri, Maulina Larasati; Sary, Marisa Puspita; Sutjipto, Vera Wijayanti; Putri, Amanda Kanary; Putri, Rizki Anindia
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.14848

Abstract

Culture shock is a condition experienced by a person when they feel afraid, anxious, and overly worried about the new environment they are facing. Students often experience culture shock, especially when they have to migrate outside their home areas to carry out their education. The purpose of this study is to find out how the adaptation process of overseas students of the Communication Studies study program at the State University of Jakarta in facing culture shock. The research method uses a descriptive qualitative approach where the informants of this research are seven overseas students of Communication Science UNJ class of 2020 who come from outside the island of Java, namely Medan, Riau, Tidore, Jambi, Padang, and Papua. The results obtained from this study are that overseas students experience a honeymoon phase, which is having a high curiosity and curiosity about the new atmosphere and environment they will live in, then they feel a phase of frustration which is the point of the culture shock phase, namely feeling unfamiliar and also frustrated. Then enter the third phase, which is readjustment where they begin to be able to accept and adapt to a new culture and environment. In the end, they go through a phase of resolution where they have a high sense of tolerance and try to make themselves comfortable with the new culture and environment.
Student's Perception of the Effectiveness of Teacher Communication in Guiding Problem-Based Learning Projects Hidayat, Muhammad
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.21980

Abstract

Communication between teachers and students is an important element in problem-based learning (PBL). This study aims to explore students' perceptions of the effectiveness of teacher communication in guiding PBL projects, as well as how these perceptions affect student engagement and learning outcomes. A qualitative approach with a correlational descriptive design was used to explore the relationship between teacher communication and the level of student engagement. The findings of the study show that the clarity of instruction, constructive feedback, teachers' ability to facilitate group discussions, and the use of technology have an important role in improving students' understanding and engagement in PBL. Most students assessed teacher communication as effective, but there were still challenges related to the use of technology and the involvement of all group members in discussions. The results of the correlation analysis showed a significant positive relationship between students' perception of teacher communication and their level of involvement in PBL projects, as well as contributing to better learning outcomes. This research provides insights for the development of more effective communication strategies in supporting problem-based learning, with special attention to clear instructions, relevant feedback, and appropriate use of technology.
Analysis of The Implementation of Integrated Communication in Employer Branding Management (Case Study at PT Telkom Indonesia (Persero), Tbk) Ulhaq, Abdullah Wildan; Anggraini, Choiria
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.19877

Abstract

Telkom Indonesia in 2022 received the Best Workplace Asia award from the Great Place to Work Institute and Top 1 Companies Indonesia from LinkedIn. This research aims to find out how the implementation of integrated communication in managing employer branding at PT Telkom Indonesia (Persero), Tbk. This research uses a qualitative approach with a case study method to explore programs, policies, and facilities as an implementation of integrated communication and employer branding aimed at employees as internal stakeholders and prospective employees as external stakeholders. Data collection was conducted through interviews, observations, and documentation studies. Interviews were conducted with Human Capital Communication Employer Branding Telkom Indonesia staff and observation of social media used for employer branding activities. The documentation study was conducted as a complement to explain the employer branding program. The results showed that Telkom Indonesia has four Employee Value Proposition (EVP) used as the foundation in the implementation of employer branding communication, which are learn, grow, contribute, and a great place for digital innovation champions. Forms of integrated communication implementation in managing employer branding at Telkom Indonesia include the FWA (Flexible Working Arrangement) policy, Digistar program, GPDP (Great People Development Program), GPSP (Great People Scholarship Program), AyoBikinNyata, and facilities for employees to realize their startup ideas through the AMOEBA business incubator. Telkom Indonesia has also used various social media and implemented an omnichannel strategy in employer branding communication activities, both internally and externally.
The Role of Digital Communication in Improving the Efficiency of Plantation Management Sinuhaji, Yose Andre
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.21981

Abstract

Plantation management in Indonesia plays an important role in supporting the national economic sector. Digital transformation has brought significant changes through the implementation of digital communications such as mobile applications, web-based systems, and cloud platforms. This technology speeds up workflows, improves data-driven decision-making, and facilitates coordination between stakeholders. This study uses a qualitative descriptive method to analyze the impact of digital communication in improving plantation operational efficiency. The results show that digitalization allows for more effective resource management, reduced operational costs, and increased productivity. However, there are challenges in the form of low digital literacy of field workers, limited internet infrastructure, and the need for technology training. In addition to supporting operational efficiency, digital technology also contributes to environmental sustainability by minimizing the use of excess chemicals. Successful digital transformation requires collaboration between governments, the private sector, and stakeholders to develop digital infrastructure, provide intensive training, and increase motivation for technology adoption. This research emphasizes that digitalization is a strategic step that not only strengthens the plantation sector but also supports economic and environmental sustainability in Indonesia.
Patterns, Channels, and Effects of Political Communication in Women's Regional Leadership Adawiyah, Sa'diyah
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.17891

Abstract

The presence of women as regional heads is one of the strategies for the birth of more genderequitable policies. Various ways are done by women regional leaders in winning the votes of their constituents. The communication patterns used are diverse but have similarities. This study uses a qualitative approach with three women regional heads in three Java provinces. The results of the research on patterns and communication channels used using interpersonal communication channels are more chosen by women to obtain political information. The interactive communication pattern is through mass media used by women regional leaders through social media, outdoor media and mass media such as television and print media. The communication channels used are personal communication channels, group communication channels, public communication channels, social communication channels and traditional communication channels. Meanwhile, the effect obtained is that changes occur in the process of fighting for various public interests through verbal and non-verbal messages and mutually influencing various government policies
The Role of the General Elections Supervisory Agency's Communication in Overseeing Election Campaigns and Preventing Violations in Aceh Tamiang Regency Akbar, Panji; Rudianto, Rudianto; Priadi, Ribut
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.21972

Abstract

This study aims to determine the communication role of the commissioner of the General Election Supervisory Agency in supervising clean election campaigns and preventing campaign violations in Aceh Tamiang Regency. The election supervisory body as an institution that has the task of supervising the course of elections has a very important role for the creation of elections with the slogans of direct, public, free, secret, honest and fair. This study uses a qualitative approach by combining in-depth interviews, and observations. This research uses interpersonal communication theory and also political communication theory. The results of this study revealed that the role of communication carried out by the Aceh Tamiang Regency Bawaslu is to socialize, coordinate and also give appeals. By carrying out communication roles such as socialization with the ranks at the sub-district level, stakeholders, as well as political parties, coordination and also giving appeals, it is very important to provide understanding and information that you want to convey to the communicator (the person who receives the message).  In addition, the communication role of the Bawaslu Commissioner in efforts to prevent campaign violations, among others, is to emphasize persuasive communication in order to minimize the occurrence of election campaign violations. All of these roles have been carried out by the Aceh Tamiang Regency Bawaslu in order to oversee clean election campaigns and prevent election violations in the Aceh Tamiang Regency area.  
Verbal Bullying in Harald Zwart's Film "The Karate Kid" (2010): A Critical Analysis Alkadrie, Muhammad Zaheer; Atthariq, Ibrahim
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.22024

Abstract

This study aims to analyze the causes and effects of verbal bullying depicted in The Karate Kid (2010) using a descriptive method. The film portrays Dre, a transfer student from the United States, as a victim of verbal bullying by Cheng and his friends. The analysis is based on theories from Wardhana (2015) and Fujikawa (2016). The identified causes of verbal bullying include Cheng's hatred toward Dre's physical differences, Cheng's lack of self-confidence driving him to seek attention, and his resentment stemming from negative experiences with his teacher. The effects of verbal bullying on Dre include feeling intimidated, leading him to avoid Cheng, and feeling alienated, which causes discomfort in his new environment and a desire to return to the United States. This study highlights the complex causes and significant psychological impacts of verbal bullying, both in real-life contexts and fictional representations such as films.  
Optimizing Customer Relationship Management Communication in Increasing Brand Awareness and Loyalty of Prestige Fixed and Mobile Customers at PT Telkomsel Medan Al Azmi, Hana; Ginting, Rahmanita; Thariq, Muhammad
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24528

Abstract

This study aims to analyze the optimization of Customer Relationship Management (CRM) communication in increasing brand awareness and customer loyalty at PT Telkomsel Medan and analyze its obstacles. The theory used in this study is the Human Relations Theory. The informants in this investigation are employees of PT Telkomsel Medan and prestige customers of PT Telkomsel Medan. The research method used is qualitative with data collection techniques through interviews and documentation. Data analysis is carried out through reduction, data presentation, conclusion drawing and to ensure the validity of the data using source triangulation. The results of the study show that PT Telkomsel Medan optimizes CRM communication, among others, taking advantage of every national and international momentum such as the Aquabike Event to introduce Telkomsel products, segment customers, provide rewards and loyalty to customers, provide MyTelkomsel applications that are useful to more easily reach customers, and collect customer data through the application Digital Smart Care (DSC) as well as employee performance evaluations every month. This approach not only increases brand awareness but also creates a harmonious and mutually beneficial relationship between the company and customers. PT Telkomsel Medan also experienced obstacles in the implementation of CRM activities, including in terms of technology, namely limited access  to the Digital Smart Care (DSC) application and human resources that arose due to miscommunication between PT Telkomsel Medan employees and customers.
The Dynamics of Trust Among Medical Faculty Students at University X Toward the Government in the Issue of the '6000 Foreign Doctors' Hoax Khayatullah, Adhin Ramadhan
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24166

Abstract

This study investigates the influence of hoax news about foreign doctors on the trust of University X medical students in the government. It focuses on two controversial events: the viral spread of claims regarding the government’s plan to recruit 6,000 foreign doctors and the dismissal of Faculty Dean. Both events were widely circulated on digital media, often with sensationalized and misleading headlines, fueling public confusion and skepticism, particularly within the academic medical community. Utilizing a descriptive quantitative approach, the research surveyed 277 out of 903 active students through convenience sampling. Data were gathered via an online questionnaire measuring both the extent of hoax news exposure and the students’ level of trust in government institutions. A simple linear regression analysis revealed a strong and significant relationship between hoax exposure and trust levels, with an R² value of 0.870 and a correlation coefficient of 0.933. This suggests that 87% of the variation in trust is attributable to the influence of hoax content. Despite students’ general awareness of current events, misleading narratives and delayed government responses significantly shaped their perceptions. The findings highlight the need for improved government crisis communication that is timely, transparent, and evidence-based. Additionally, it underscores the importance of fostering digital literacy and critical thinking in educational settings to help students critically assess information and maintain trust in public institutions, especially in health-related matters.
Semiotic Analysis of The Film "Dua Garis Biru" By Gina S. Noer Kurniawan, Mohammad Anas; Najmussalim, Muhammad Hadri; Divan, Tengku Fikri Alamsyah; Kuncoroyakti, Yohanes Arie
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24728

Abstract

The purpose of this study is to analyze semiotic signs in the film Dua Garis Biru referring to the semiotic approach according to Roland Barthes. The reason for choosing this film is because it raises complex social issues regarding teenage pregnancy, family conflict, and social pressure in modern Indonesian society. This study applies a qualitative descriptive method using a two-level semiotic analysis technique according to Barthes: denotation and connotation. The results of the analysis show that this film contains many visual symbols and dialogues that are full of meaning, representing the social reality of teenagers and the role of the family. Symbols such as the blue line, the dining table, and the classroom are the main elements in communicating moral messages and cultural aspects. Through the interpretation of these signs, this film is able to arouse the audience's social awareness of the importance of sex education, communication in the family, and adolescent responsibility.

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