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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 116 Documents
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Search results for , issue "Vol 8, No 2 (2024): September" : 116 Documents clear
Pengaruh Gaya Hidup, Media Sosial, dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Orang Tua dalam Memilih Lembaga Bimbingan Belajar Anak Hebat (Bimbel AHE) di Yogyakarta Salsabila, Dila Putri; Prasetyo, Heri; Giyartiningrum, Rr. Eko
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1905

Abstract

This research aims to determine the influence of lifestyle, social media, and electronic word of mouth (E-WoM) on parents' decisions to choose the Tutoring Anak Hebat (Tutoring AHE) institution in Yogyakarta. The research method used is quantitative with data collection using surveys, data quality testing, classical assumption testing, multiple regression analysis testing, and hypothesis testing using SPSS. The population of this study were parents of children studying at Tutoring AHE Yogyakarta with a sample size of 100 respondents. The results of the research show that simultaneously there is a significant influence of lifestyle variables, social media and e-WOM on parents' decisions in choosing the Tutoring institution, but partially the social media variables do not influence parents' decisions in choosing the Tutoring institution in Yogyakarta.
Effect of Self Efficacy, Subjective Norms, and Level of Education on Student Entrepreneurship Interest Kusumaningtyas, Nadya Dwi; Chandra, Kusuma; Hartanto, Selamet
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1708

Abstract

This research aims to examine the effect of self efficacy, subjective norms, and level of education on entrepreneurial interest. This research took a sample of students in cirebon. The sampling technique used in this study was sampling through purposeful sampling. The sample in this study amounted to 90 students who live in cirebon. In this study using multiple regression analysis techniques and data processed using the spss program. The results of this study are self efficacy has a positive effect on entrepreneurial interest has a negative effect on entrepreneurial interest.
The Effect of E-Branding and E-Loyalty on the Online Repurchase Intention of Beauty E-Commerce Sociolla.com Dewanti, Pelangi Puspa; Rahayu, Agus; Dirgantari, Puspo Dewi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1613

Abstract

This research is a quantitative research that examines social phenomena with the aims to determine the effect of E-Branding and E-Loyalty on Online Repurchase Intention of Beauty E-Commerce Sociolla.com. The population of this research is Sociolla consumers. This research took a sample of 100 respondents through a non-probability sampling technique using purposive sampling method. The data collection for this research was in the form of distributing questionnaires to consumers who had bought and used scarlett whitening products. The data analysis technique used is descriptive analysis and inferential analysis by the Partial Least Square (PLS) 4.0 analysis tool. The results of this study state that the E-Branding has a significant effect on Online Repurchase Intention and E-Loyalty has a significant effect on Online Repurchase Intention.
Volatilitas Harga Daging Ayam Broiler di Tingkat Pedagang Pengecer pada Berbagai Kabupaten/Kota di Provinsi Jambi Hasmon, Hafzi; Firmansyah, Firmansyah; Idris, Nahri; Hoesni, Fachroerrozi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1824

Abstract

This research aims to analyze broiler chicken meat price volatility at the retail trader level in various districts/cities in Jambi Province. Forecasting analysis of broiler chicken meat prices in Jambi Province using time series secondary data in the form of daily data on the price of purebred chicken meat from 1 January 2023 to 31 October 2023 sourced from the National Food Agency. The analytical method used to determine volatility and the appropriate forecasting model for broiler chicken meat prices in Jambi Province uses the ARIMA, ARCH/GARCH model. The volatility of broiler chicken meat prices at the retail trader level in 11 districts/cities in the Jambi Province region varies, with the volatility in Kerinci District being the highest. The appropriate forecasting model for determining the price of broiler chicken meat in Jambi Province is the ARCH Model, which performs well in predicting the price of broiler chicken meat in Jambi Province.
The Effect of Trust, Perceived Ease of Use, and Service Features on Trust and Customers’ Interest in Using Mobile Banking Anggara, Dody Chandra; Nuryakin, Nuryakin; Handayani, Siti Diyah
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1542

Abstract

This study aims to describe the effects of security, perceived ease of use, and service features on customers' interest in using mobile banking, with trust as an intervening variable. This study used quantitative approach as the research methodology. Data were garnered using a questionnaire. Participants were 200 customers of BPD DIY bank, recruited using purposive sampling technique. The result showed that service feature affects customers’ trust in using mobile banking, but not their interest. Security and perceived ease of use do not affect customers’ trust and interest. Thus, the bank is recommended to focus on building trust and ensuring the security of its mobile banking service in order to improve customers’ interest in using it. Future studies are recommended to explore other factors affecting customers’ interest in using mobile banking.
Analisis SWOT Strategi Pemasaran Produk Perbankan Syariah di Era Society 5.0 (Studi Kasus PT Bank Syariah Indonesia KC Bengkulu S Parman) Aini, Hajjatul; Hak, Nurul; Sumarni, Yenti
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1786

Abstract

The purpose of this research is to determine the supporters, obstacles and efforts of PT Bank Syariah Indonesia KC Bengkulu S Parman in marketing BSI Easy Wadiah Savings products in overcoming the marketing of BSI Easy Wadiah Savings products in the era of society 5.0. This research uses qualitative methods by collecting primary data, direct interviews with BSI and secondary data in the form of journals, scientific works and books related to the discussion. The data analysis technique used is descriptive analysis method and SWOT analysis. The research results showed that the identification of these internal factors resulted in 5 (five) strengths and 1 (one) weakness. Meanwhile, the results of identifying these external factors produced 4 (four) opportunities and 2 (two) threats for PT Bank Syariah Indonesia KC Bengkulu S Parman.
Analisis Penggunaan Media Sosial sebagai alat Promosi Ditinjau dari Instagram, Facebook, Tiktok dan Whatsapp Wati, Sinta Kurnia; Pristiyono, Pristiyono; Gulo, Nurainun
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1319

Abstract

With social media now, the overall way consumers shop has changed, they purchase products online, from ordering to payment, they are done online. One way of electronic marketing and promotion is displaying advertisements on social media. The type of research used in this research is quantitative research. The sample taken in this research was 110 respondents. The data analysis method used in this research is variance based structural equation modeling where data processing uses the Partial Least Square (Smart-PLS) program. The research results found that social media and promotional variables had a significant effect on purchasing decisions.
Model Pengelolaan Dana Corporate Social Responsibility (CSR) untuk Keberlanjutan Lingkungan: Kajian Program Sedekah Sampah Digital PT. Indocement Tunggal Prakarsa Tbk Wardono, Gadang; Ubaidilah, Muhamad; Susilowati, Endah; Wahyudi, Didu
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.2141

Abstract

PT Indocement Tunggal Prakarsa Tbk, a leading producer in Indonesia, has implemented a new waste management program as part of its corporate social responsibility (CSR) and environmental sustainability efforts. This program utilizes a unique waste management model and a social-based waste management concept. The study employs a mixed-method approach, including both quantitative and qualitative methods, with data collected through questionnaires, focus group discussions, and field observations. The waste management system is digital, using the scrum method, making it easier to adapt to changing user needs. The digital platform facilitates waste management, distribution, and efficiency, ensuring transparency in waste management. The program also helps the company report total waste and waste management performance in real-time.
Does The Declaration of The Covid-19 Occurrence in Indonesia Affect Abnormal Return and Trading Volume Activity? Research on Jakarta Islamic Index Haryono, Caroline Bella Charist; Husaini, Ahmad
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1509

Abstract

The Coronavirus, which causes the disease outbreak known as Covid-19, spreads rapidly over the world and attacks the human respiratory system. The Covid-19 in Indonesia on March 2, 2020 has been confirmed by the Indonesian government. The financial market has been impacted by this situation, and stock markets worldwide have declined. The aim of this investigation is to ascertain whether a noticeable discrepancy exists between abnormal return and trading volume activity on the Jakarta Islamic Index (JII) both prior to and subsequent to the declaration of Covid-19 in Indonesia. The results derived from this examination demonstrate that the statistical significance of the Difference Test, which examines the abnormal return on the Jakarta Islamic Index (JII) both prior to and subsequent the Covid-19 announcement in Indonesia, is observed to be 0.024, which is less than the conventional alpha level of 0.05. Furthermore, The statistical significance level of the Difference Test in relation to the trading volume activity on the Jakarta Islamic Index (JII) prior to and following the Covid-19 announcement in Indonesia has been determined to be 0.009, which is less than the commonly accepted threshold of 0.05. The inference that can be drawn from this investigation is that there exist notable discrepancies in the abnormal return and trading volume activity on the Jakarta Islamic Index (JII) prior to and subsequent to the disclosure of Covid-19 in Indonesia.
Pengaruh Trend Fashion dan Gaya Hidup terhadap Perilaku Konsumtif pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci Patria, Neli; Nisa, Panisa Hikmatun
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1739

Abstract

The aim of this research is to determine the consumptive behavior of IAIN Kerinci Islamic Economics and Business students as consumers in relation to fashion trends and lifestyle choices. The quantitative data collection procedure for this research is in the form of a questionnaire. Participants in this research were students from the class of 2020 from the 2020 sharia economics study program. The analysis method used traditional hypotheses, t tests, coefficients of determination, and the use of multiple linear regression analysis. The results of this research show that simultaneously and partially there is a significant influence between fashion trend and lifestyle variables on the consumptive behavior of students at the Faculty of Economics and Islamic Business, IAIN Kerinci, amounting to 80.3%.

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