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INDONESIA
EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 1,033 Documents
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Addressing Women’s Economic Empowerment: An Analysis of Islamic Philanthropy Intervention Models and Their Effectiveness Hidayati, Sri; AF, Cut Erika; Safitri, Gita; Nurwanti, Nurwanti
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2849

Abstract

This study investigates the effectiveness of intervention models employed by Islamic philanthropic organizations in Indonesia to economically empower women. Using a qualitative approach that integrates case studies, expert interviews, focus group discussions, and document analysis, the research examines programs led by Rumah Zakat, LAZ Harapan Dhuafa, BAZNAS, and LAZISMU. Findings reveal that successful models are holistic, multidimensional, and phased, integrating Sharia-compliant financial aid (e.g., qardh al-hasan), capacity building, technical mentoring, spiritual reinforcement, and market access facilitation. Quantitative evidence, such as a 96% Women’s Participation Index (IPP), a Gender Development Index (GDI) increase to 139.32, and a BAZNAS Welfare Index (BPI) score of 0.68, demonstrates significant impacts on poverty reduction, income growth, and enhanced female agency in household decision-making. However, challenges remain in scalability, dependency mindsets, and long-term impact measurement. The study concludes that Islamic philanthropy, with its integrated ethical and spiritual framework, offers a resilient and sustainable model for women’s economic empowerment, contributing substantially to the Sustainable Development Goals (SDGs), particularly in poverty alleviation, gender equality, and inclusive economic growth. This study contributes a refined framework for understanding the effectiveness of Islamic philanthropy, emphasizing the synergistic role of spiritual capital, digital inclusion, and ecosystem collaboration in achieving transformative women's economic empowerment.
The Role of the Agricultural Sector and the Economic Structure of West Java Province Andriansyah, Fajar; Rindayanti, Wiwiek; Priyarsono, Dominicus Savio
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2552

Abstract

The agricultural sector is a primary sector in the economy which is an important foundation in economic growth by contributing to other sectors in the field of industry and services. The West Java agricultural sector is one of the sectors with a high contribution to West Java's GDP. For this reason, this study aims to find out the role of the agricultural sector in the economy of West Java and how the economic structure of West Java is. The research method used was location quotient analysis and shift share analysis with the data used, namely West Java sectoral GDP in 1990-2023. The results of the study found that the agricultural sector in West Java is not a base sector in the economy and does not have sectoral competitiveness, so the role of the agricultural sector only has advantages for the West Java region. The sectors that are the basis and competitive in West Java are the processing industry, construction and several service sectors, this proves that West Java has experienced a transformation of the economic structure from the primary sector to the secondary and tertiary sectors. For this reason, the West Java government needs to re-emphasize policies to increase the output of the agricultural sector which can increase other sectors.
Pengaruh Human Capital dan Green Investment terhadap ESG pada Emiten LQ45 Indonesia Maulani, Aulia Jihan; Jayanti, Dwi
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2627

Abstract

This study aims to analyze the influence of Human Capital and Green Investment on the Environmental, Social, and Governance (ESG) Risk Rating of companies listed in the LQ45 index on the Indonesia Stock Exchange for the 2020–2023 period. This study uses a quantitative approach with multiple linear regression. The sample was selected through a purposive sampling technique, with a total of 13 companies meeting the criteria and resulting in 72 observations over four years. The results show that Human Capital has a negative and significant effect on the ESG Risk Rating. Conversely, Green Investment does not have a significant effect on the ESG Risk Rating. These results emphasize the importance of strengthening a company's internal factors, particularly in the aspect of human resource development, to improve sustainability performance.
Implementasi Pemasaran IndiBiz oleh Pegawai Telkom Indonesia Witel Yogyakarta terhadap Kesadaran (Awareness) dan Penggunaan Layanan oleh UMKM Fadhilah, Irfan; Fadhilla, Hanifa Nur
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2741

Abstract

This study aims to analyze the implementation of the IndiBiz marketing strategy carried out by PT Telkom Indonesia through the Telkom Witel Yogyakarta unit and its influence on awareness, perception, and decision to use services by micro, small, and medium enterprises (MSMEs). The study uses a mixed methods approach that combines quantitative and qualitative methods. The quantitative approach was carried out through a survey by distributing questionnaires to MSMEs who are the target of IndiBiz marketing in the Yogyakarta area. The data obtained were analyzed using descriptive analysis, validity and reliability tests, and multiple linear regression analysis. The results of the study indicate that the implementation of the IndiBiz marketing strategy has a positive and significant influence on the level of MSME awareness of the service. A high level of awareness is also proven to influence MSMEs' decisions in using IndiBiz services.
Analisis Perencanaan dan Pengendalian Produksi untuk Meningkatkan Kelancaran Produksi OBH di PT XYZ Rosadi, Riski; Kurniawan, Asep
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2692

Abstract

This study aims to analyze production planning and control to improve the smoothness of black cough syrup (OBH) production at PT XYZ. The company faces several challenges in its production process, such as raw material delays, sudden changes in market demand, and discrepancies between planning and production realization. This research employs a descriptive-qualitative approach using observation, interviews, and document analysis. Analytical tools include a process flowchart, Pareto chart, and fishbone (Ishikawa) diagram. The results reveal that inefficiencies in production are mainly caused by five core elements: human (errors and lack of training), machine (frequent breakdowns and limited capacity), method (inflexible planning), material (delayed supply), and environment (poor interdepartmental coordination). These findings are supported by in-depth interviews, indicating that production delays often stem from miscommunication between the planning and production execution teams. The practical implication of this study is the need for a more responsive PPC system and the digitalization of processes to enhance integration among departments. This research contributes to the development of production control strategies in the pharmaceutical industry, particularly in optimizing production flow. The findings are expected to serve as a foundation for managerial decision-making to strengthen adaptive and efficient production systems.
The Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto Rahayu, Tri Septin Muji; Aulia, Putri Rizky; Widyaningtyas, Dian; Fauziridwan, Meydy
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2533

Abstract

This study aims to determine the effect of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto. The research instrument used a questionnaire to collect data on Generation Z in East Purwokerto. The sampling approach used was purposing sampling with a non-probability method. Data were analyzed using multiple linear regression tests. Influencer marketing (X1) has a positive but insignificant effect on piurchasing decisions (Y). Meanwhile, electronic word of mouth (X2) and brand trust (X3) have a significant positive effect on purchasing decisions (Y) for Facetology Sunscreen.
Analisis Pengaruh Social Media dan Panutan terhadap Intensi Berwirausaha pada Mahasiswa di Sukabumi Kartini, Resti Aprilianti; Danial, R. Deni Muhammad; Mulia, Faizal
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2250

Abstract

The purpose of this study was to determine the influence of social media and role models on entrepreneurial intentions among students in Sukabumi. A quantitative research method with a descriptive and associative approach was used in this study. Purposive sampling was used in sample determination. 391 respondents were obtained from a total of 17,144 active students studying at universities in the Sukabumi area. This study used multiple regression analysis. The results found that social media and role models can positively and significantly influence entrepreneurial intentions among students in Sukabumi.
Pengaruh Time Budget Pressure dan Risiko Audit terhadap Kualitas Audit Nuraeni, Fitri; Zaputra, Ali Rahman Reza
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2628

Abstract

The purpose of this study is to analyze the effect of time budget pressure and audit risk on audit quality, using a case study of a Public Accounting Firm (PAF) in Bandung. This study uses a quantitative approach with a causal-comparative design and survey method. A sample of 40 auditors was selected using a purposive sampling technique from 8 active FAFs in Bandung City. Data were collected through a closed questionnaire and analyzed using multiple linear regression. The results show that the time budget pressure variable has no significant effect on audit quality, while the audit risk variable has a significant positive effect on audit quality. Simultaneously, both variables have a significant effect on audit quality. This finding confirms that auditors tend to increase their thoroughness when facing high audit risk, but time pressure does not directly reduce work quality if supported by adequate systems and experience.
Implementasi Strategi Influencer Marketing Untuk Meningkatkan Brand Awareness pada Produk Indibiz di PT. Telkom Witel Yogyakarta Imran, Raihan Al; Fadhilla, Hanifa Nur
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2748

Abstract

This study aims to analyze the influence of influencer marketing and social media marketing on brand awareness of Indibiz products managed by PT Telkom Witel Yogyakarta. Digital marketing strategies through collaboration with influencers and management of attractive social media content are expected to expand the reach of product information. This study uses a mixed methods approach, namely quantitative and qualitative. The quantitative approach was carried out through a survey method by distributing questionnaires to 100 respondents who are social media users and are aware of Indibiz product promotions. The sampling technique used purposive sampling with the criteria of respondents who actively use social media and have seen the product promotion. Quantitative data were analyzed using multiple linear regression analysis with the help of statistical software. The results of the simultaneous test showed that both independent variables together have a significant effect on brand awareness. In other words, the implementation of a digital marketing strategy through influencer marketing and social media marketing is an effective strategy in increasing brand awareness of Indibiz products.
Pengaruh Determinan Indeks Kebahagiaan di Indonesia Tahun 2021 Candrasari, Ariyanti; Utomo, Yuni Prihadi
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2414

Abstract

This study aims to observe the direction and magnitude of the influence of economic and non-economic variables on the Happiness Index in Indonesia in 2021. The analytical tool used is ordinary least squares regression analysis with cross-sectional data for 37 provinces in Indonesia in 2021 obtained from the Central Statistics Agency (CSA). The results show that the education budget variable has a negative effect on the happiness index. This phenomenon indicates an educational problem that is likely related to the use of government education funds. Meanwhile, other variables such as per capita expenditure, the Indonesian democracy index, per capita income, the open unemployment rate, and the health budget did not indicate any effect on the happiness index in Indonesia in 2021. The large number of variables that did not influence indicates that happiness in Indonesia is not supported by broad-dimensional determinants, meaning that many economic and non-economic variables are still unable to determine happiness in Indonesia.

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