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EDUKASI PEMASARAN DAN SIMULASI PENJUALAN PRODUK HANDYCRAFT YANG EFEKTIF Dian Widyaningtyas
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 8: Agustus 2023
Publisher : Bajang Institute

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Pengelolaan distribusi produk yang baik merupakan salah satu faktor penting bagi keberhasilan penjualan. Ide pengabdian ini berawal dari kunjungan ke Sekolah Luar Biasa, dan melihat banyaknya hasil karya kerajinan atau handycraft yang dibuat oleh siswa. Dari perbincangan dengan guru, diketahui terdapat permasalahan utama terkait pemasaran produk-produk hasil karya siswa SLB. Oleh karena itu, kegiatan pengabdian ini dirancang dengan tujuan untuk memberikan wawasan pengetahuan khususnya terkait diferensiasi dan pemasaran produk agar pendamping siswa, guru, dan siswa mempunyai pandangan yang luas dalam pemasaran dengan menampilkan keunikan dan nilai produk. Ketrampilan yang telah dimiliki oleh siswa, akan bermanfaat sebagai bekal kemandiriannya. Metode pelaksanaan kegiatan dengan memberikan penyuluhan, edukasi tentang pemasaran dan simulasi penjualan. Kegiatan pengabdian yang telah dilakukan menunjukkan adanya pemahaman terhadap pendistribusian produk dan peningkatan keterampilan dalam penjualan.

Pengaruh Persepsi Kemudahan Penggunaan dan Kepercayaan Terhadap Penggunaan E-Commerce Pada Website Halodoc dengan Persepsi Manfaat Sebagai Mediasi Nandita Rahma; Herni Justiana Astuti; Dian Widyaningtyas; Meydy Fauziridwan
Jurnal Pendidikan Indonesia Vol. 6 No. 2 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i2.7294

Penelitian bertujuan untuk menganalisis dan membahas pengaruh persepsi kemudahan penggunaan, kepercayaan, dan persepsi manfaat sebagai mediator terhadap penggunaan e-commerce. Sumber data dalam penelitian ini menggunakan data primer yang diperoleh dengan menyebarkan kuesioner menggunakan Google Form. Penelitian ini menggunakan metode SEM (Structural Equation Model) dengan pendekatan PLS (Partial Least Square) versi 3.0. Jumlah sampel yang diuji 102 responden dengan teknik pengumpulan sampel menggunakan purposive sampling. Temuan ini mengungkapkan bahwa persepsi kemudahan penggunaan, kepercayaan dan persepsi manfaat berpengaruh signifikan terhadap penggunaan e-commerce, kepercayaan berpengaruh signifikan terhadap persepsi manfaat, persepsi manfaat berpengaruh signifikan terhadap penggunaan e-commerce, persepsi manfaat memediasi hubungan kepercayaan terhadap penggunaan e-commerce, namun persepsi kemudahan penggunaan tidak berpengaruh signifikan terhadap persepsi manfaat dan persepsi manfaat tidak memediasi hubungan persepsi kemudahan penggunaan terhadap penggunaan e-commerce

The Influence Of Location, Product Variety, And Service Quality On Consumer Purchasing Decisions At Em Store Purbalingga Nanda Zabrina Auberta; Arini Hidayah; Dian Widyaningtyas; Luthfi Zamakhsyari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8662

This study examines the influence of location, product variety, and service quality on consumer purchasing decisions at eM Store Purbalingga. Employing a quantitative research methodology, data were obtained through the distribution of questionnaires to 120 purposively selected respondents, based on the criteria of being at least 17 years old, residing in Purbalingga, and having previously made a purchase at eM Store. The sample size was determined using the Slovin formula from a population of 3,600 consumers (as of December 2024), with a margin of error of 10%. Multiple linear regression analysis revealed that all three variables have a positive and significant effect on purchasing decisions.

Pengaruh E-Service Quality, Kualitas Layanan Logistik, Kesadaran Merek, Kepercayaan, dan Kepuasan terhadap Loyalitas Pelanggan pada Aplikasi Shopee (Studi Pada Mahasiswa Universitas Muhammadiyah Purwokerto) Fadila Saputri; Dian Widyaningtyas; Akhmad Darmawan; M. Agung Miftahuddin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6285

With a focus on respondents from Muhammadiyah University of Purwokerto, this research seeks to examine the relationship between customer loyalty on the Shopee app and factors such as E-Service Quality, Logistics Service Quality, Brand Awareness, Trust, and Satisfaction. The study employs a quantitative approach using a survey method, distributing questionnaires to 100 active students of Universitas Muhammadiyah Purwokerto who are active Shopee users. The data were analyzed using multiple linear regression with SPSS version 26. The results indicate that all five independent variables have a positive and significant effect on customer loyalty, with trust and customer satisfaction emerging as the most dominant factors. Trust shows the strongest influence on customer loyalty (β = 0.432; p < 0.05), followed by satisfaction (β = 0.335). Simultaneously, the five variables explain 74.8% of the variance in customer loyalty, emphasizing the crucial role of trust and satisfaction in retaining Shopee users in the student segment. These findings support the view that in-house logistics services, such as Shopee Express, can be managed more effectively in terms of quality to enhance trust, satisfaction, and loyalty. The study may help Shopee remain competitive by highlighting the importance of improving service quality and digital technologies. This research also contributes theoretically to the existing literature on consumer loyalty in Indonesia’s online marketplace context.

PENGARUH BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NEW BALANCE PADA GENERASI Z Restu Frida Utami; Ratna Utami; Rifka Utami Arofah; Dian Widyaningtyas; Alfato Yusnar Kharismasyah
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

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Tujuan penelitian ini adalah untuk menganalisis pengaruh brand ambassador, brand image, word of mouth dan lifestyle terhadap keputusan pembelian sepatu New Balance pada Generasi Z. Metode penelitian ini dengan pendekatan kuantitatif. Pengambilan sempel dalam penelitian ini menerapkan teknik purposive sampling dengan kriteria generasi Z (usia 17-28 tahun) yang pernah melakukan pembelian dan menggunakan sepatu New Balance. Jumlah responden yang memenuhi kriteria penelitian sebanyak 115 responden. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan regresi berganda dengan alat bantu SEM-PLS. Hasil analisis menunjukkan brand ambassador tidak berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya brand image, word of mouth, dan lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa strategi pemasaran produk sepatu yang mentargetkan Generasi Z perlu difokuskan pada penguatan brand image, optimalisasi word of mouth positif, serta penyesuaian produk dengan gaya hidup dan nilai yang dianut Generasi Z.

DIGITAL LEADERSHIP TRANSFORMATION AND INNOVATIVE BEHAVIOR IN IMPROVING INTRAPRENEURSHIP INTENTION AND JOB PERFORMANCE IN ISLAMIC FINANCIAL INSTITUTION Nasywa Aulia Zahra; Fatmah Bagis; Akhmad Darmawan; Dian Widyaningtyas
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19098

The development of digital leadership has becoming increasingly important as organizations face growing demands to adapt to technology-based work systems. This study aims to analyse the effect of digital leadership on intrapreneurship intention and job performance, as well as to examine the mediating role of innovative behaviour among employees of Islamic microfinance institutios BMTs. A quantitative approach was employed using the PLS-SEM method, involving 190 respondents selected through purposive sampling. The research instrument comprised four main constructs, namely digital leadership, innovative behaviour, intrapreneurship intention, and job performance. The results indicate that digital leadership has a positive and significant effect on innovative behaviour, intrapreneurship intention, and job performance. In addition, innovative behaviour is found to significantly enhance intrapreneurship intention and job performance. Another important finding reveals that innovative behaviour mediates the relationship between digital leadership and both outcome variables, indicating that innovative behaviour serves as a key mechanism through wich digital leadership is translated into employee performance and intrapreneurial outcome. Theoretically, this study strengthens the Resource-Based View by positioning digital leadership and innovative behavior as strategic intangible resources that contribute to sustainable competitive advantage in the context of digital transformation, particularly within Islamic microfinance institution. Practically, the findings suggest that BMTs should not only emphazise technological adoption but also focus on strengthening leaders’ digital competencies, fostering an innovation-oriented work culture, and providing structural support that enables employees to experiment and develop intrapreneurial initiatives aligned with organizational values and sharia principles.

The Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto Tri Septin Muji Rahayu; Putri Rizky Aulia; Dian Widyaningtyas; Meydy Fauziridwan
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2533

This study aims to determine the effect of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto. The research instrument used a questionnaire to collect data on Generation Z in East Purwokerto. The sampling approach used was purposing sampling with a non-probability method. Data were analyzed using multiple linear regression tests. Influencer marketing (X1) has a positive but insignificant effect on piurchasing decisions (Y). Meanwhile, electronic word of mouth (X2) and brand trust (X3) have a significant positive effect on purchasing decisions (Y) for Facetology Sunscreen.

The Effect of Compensation, Leadership Style, Work Environment, And Work Motivation On Employees Job Satisfaction in Civil Registration Offices Hikmah Abelia Utami; Suyoto Suyoto; Fatmah Bagis; Dian Widyaningtyas
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/2b9faz19

This study aims to analyze the influence of compensation, leadership style, work environment, and work motivation on employee job satisfaction at the Department of Population and Civil Registration of Banyumas Regency. This research employs a quantitative method with primary data collection through a 5-point Likert scale questionnaire. The sampling technique uses saturated sampling with a population of 91 employees, resulting in a sample of 90 employees, excluding the Head of Department due to their different structural role. Data analysis uses Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software version 3.0. The results indicate that compensation does not significantly influence employee job satisfaction, while leadership style, work environment, and work motivation have a positive and significant influence on employee job satisfaction. These findings contribute to the Human Resource Management literature by emphasizing the importance of leadership quality, work environment, and internal motivation as key factors shaping employee job satisfaction.

Pengaruh Persepsi Kemudahan Penggunaan dan Kepercayaan Terhadap Penggunaan E-Commerce Pada Website Halodoc dengan Persepsi Manfaat Sebagai Mediasi Nandita Rahma; Herni Justiana Astuti; Dian Widyaningtyas; Meydy Fauziridwan
Jurnal Pendidikan Indonesia Vol. 6 No. 2 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i2.7294

Penelitian bertujuan untuk menganalisis dan membahas pengaruh persepsi kemudahan penggunaan, kepercayaan, dan persepsi manfaat sebagai mediator terhadap penggunaan e-commerce. Sumber data dalam penelitian ini menggunakan data primer yang diperoleh dengan menyebarkan kuesioner menggunakan Google Form. Penelitian ini menggunakan metode SEM (Structural Equation Model) dengan pendekatan PLS (Partial Least Square) versi 3.0. Jumlah sampel yang diuji 102 responden dengan teknik pengumpulan sampel menggunakan purposive sampling. Temuan ini mengungkapkan bahwa persepsi kemudahan penggunaan, kepercayaan dan persepsi manfaat berpengaruh signifikan terhadap penggunaan e-commerce, kepercayaan berpengaruh signifikan terhadap persepsi manfaat, persepsi manfaat berpengaruh signifikan terhadap penggunaan e-commerce, persepsi manfaat memediasi hubungan kepercayaan terhadap penggunaan e-commerce, namun persepsi kemudahan penggunaan tidak berpengaruh signifikan terhadap persepsi manfaat dan persepsi manfaat tidak memediasi hubungan persepsi kemudahan penggunaan terhadap penggunaan e-commerce

The Influence of Perceived Benefits, Trust, Perceived Risk, and Perceived Ease of use on Purchase Intentions on the Tiktok Shop Application Wahyu Ghani Febri Setioko; Dian Widyaningtyas; Purnadi; Arini Hidayah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.15976

The development of social commerce has driven significant changes in online shopping behavior. One platform that integrates entertainment and shopping features into a single platform is TikTok Shop. This study aims to analyze the influence of perceived benefit, trust, perceived risk, and perceived ease of use on purchase intention on TikTok Shop in Kebumen Regency. The method used is a quantitative approach using a survey technique involving 150 respondents selected through purposive sampling. Data testing was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM).This study provides implications for business actors and platform developers to improve features that strengthen the perception of benefits, ease of use, and risk mitigation in order to encourage consumer purchase intention on social commerce platforms.

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