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INDONESIA
Jurnal Bisnis dan Pembangunan
Published by Universitas Lambung Mangkurat
ISSN : 25411403     EISSN : 2541187X     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
urnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Political Sciences Lambung Mangkurat University as a media of publication of ideas or ideas and scientific studies in the framework of science development in the field of business and development. This publication contains various scientific papers in the form of research results, theoretical and conceptual studies, as well as practical applications from both academics and business practitioners. The published writings have been through the editor without altering the original substance. Content writing is the responsibility of the author and does not reflect the publisher's income.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 4, No 1 (2015): Juli 2015" : 6 Documents clear
Pengaruh Produk, Promosi, Orang, dan Proses terhadap Keputusan Orang Tua dalam memilih SMA Global Islamic Boarding School Afrinal Afrinal; Saladin Ghalib; Maryono Maryono
JURNAL BISNIS DAN PEMBANGUNAN Vol 4, No 1 (2015): Juli 2015
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v4i1.1329

Abstract

The objectives of this study are 1) to identify and analyze the influence of product to parent’s decisions in choosing school 2) to identify and analyze the influence of promotion to parent’s decisions in choosing school 3) to identify and analyze the influence of people to parent’s decisions in choosing school 4) to identify and analyze the influence of process to parent’s decisions in choosing school and 5) to identify and analyze the influence of product, promotion, people, and process simultaneously to parent’s decisions in choosing school.The research uses a quantitative approach with a sample of 177 respondents of parents whose children are currently studying in SMA GIBS. This study uses multiple regression analysis model and uses Statistical Packed for Social Science (SPSS) version 16.0 to analyze the data.The results of this study indicate that 1) the product does not significantly influence the parent’s decision in choosing school 2) the promotion significantly influences the parent’s decision in choosing school 3) the people significantly influence the parent’s decision in choosing school 4) the process significantly influences the parent’s decision in choosing school and 5) the product, promotion, people and process simultaneously have significant influence to parent’s decision in choosing school.Keywords: Product, promotion, people, process, and decisions.
Pengaruh Product Perceived Quality Dan Citra Toko Terhadap Minat Beli Produk Label Pribadi Indomaret Tanah Grogot Jumai Latte; Saladin Ghalib; Maryono Maryono
JURNAL BISNIS DAN PEMBANGUNAN Vol 4, No 1 (2015): Juli 2015
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v4i1.1330

Abstract

The purpose of this research is test of the effect of product perceived quality on store image. Test of the effect of store image on purchase intention. Test of the effect of product perceived quality on purchase intention. Samples in this study are the buyer at Indomaret sample of 115 peoples. Analysis used data is PLS. These results showed that product perceived quality significant effect on store image the effect of 68,65%. Store image significant effect on purchase intention the effect of 27,67%. Product perceived quality not significant effect on purchase intention the effect 16,75%.Keywords: Product perceived quality, store image, purchase intention private label
Pengaruh Bauran Promosi Terhadap Keputusan Nasabah Menabung Simpeda pada Bank Kalsel Unit Gambut Noor Imansyah; Emy Rahmawati; Maryono Maryono
JURNAL BISNIS DAN PEMBANGUNAN Vol 4, No 1 (2015): Juli 2015
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v4i1.1331

Abstract

This research aims to examine partially and simultaneously influence of the promotion mix such as advertising, personal selling, sales promotion, publicity, and direct marketing on customer decision to save in Simpeda at Bank Kalsel Unit Gambut.The type of this research is explanation with survey method trough questionnaires and interviews. The Population in this study were all active customer accounts owner Simpeda were data on 30 September 2015 at Bank Kalsel Unit Gambut, with sample selection technique uses accidental sampling. The method of sampling was using Slovin formula, with a total sample of 207 people. Data were processed and analyzed using multiple linier regression.The result of this research shows the influence of advertising is 35,7% and the influence of publicity is 25,9%, which these variables have significant influence on decision to save. While the influence of personal selling is 7,4%, the influence of sales promotion is 1,3%, and the influence of direct marketing is -11,3%, which these variables have not significant influence on decision to save. Then the promotion mix (advertising, personal selling, sales promotion, publicity, and direct marketing) simultaneously has significant influence on customer decision to save in Simpeda at Bank Kalsel Unit Gambut. With Adjusted R Square of regression model value is 0,246 which means that decisions to save variable are influenced by promotion mix variable at 24,6 percent. And the rest is 75,4 percent are influenced by other variables that are not mentioned in this research.Keywords: promotion mix, decision to save
Pengaruh Budaya Korporat terhadap Kinerja Karyawan melalui Komitmen Karyawan dan Kepuasan Kerja Karyawan PT. Bank Pembangunan Daerah Kalimantan Selatan Adwin Tista; Saladin Ghalib; Hairudinor Hairudinor
JURNAL BISNIS DAN PEMBANGUNAN Vol 4, No 1 (2015): Juli 2015
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v4i1.1325

Abstract

The research objective is to prove the effect of 1). Budaya Corporate (X), Against the Employee Commitment (Z1), Job Satisfaction (Z2) and Employee Performance (Y2),2).Job Satisfaction (Z2) Agaiant Commitment (Z1) and EmployeePerformance (3).Employee Commitment (Z1) on employee performance (Y). The study population were all employees of the 100 people with a total sample of 94 employees chosen by proportional random sampling. Gathering data using questionnaires designed using a Likert scale levels 1-5. Analysis of data using the structural model SmartPLS.The test results prove 1).Corporate culture (X), a significant effect on Employee Commitment (Z1) and job satisfaction (Z2), with much influence respectively 38.95% and 48.82%, but no significant effect on employee performance (Y2) with the influence 6.7%. 2).Job Satisfaction (Z2) significantly affects Employee l Commitment (Z1) with a 38.67% and did not influence significantly influence employee performance (Y) with great effect (-13.55%), 3). Employee Commitment (Z1) Significantly the Employee Performance (Y) with the influence 56.72%.Keywords:Corporate Culture, Employee Commitment, Job SatisfactionAnd Employee Performance
Pengaruh Kepuasan Kerja, Motivasi Dan Disiplin Terhadap Kinerja Karyawan Outsourcing Pada Pt. Sindy Hutama Karya Kabupaten Paser Ana Nor Andriana; M. Nor Rasyidi; Setio Utomo
JURNAL BISNIS DAN PEMBANGUNAN Vol 4, No 1 (2015): Juli 2015
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v4i1.1327

Abstract

The purpse of this research is to find out of the influence of job satisfaction, the motivation and disciplined against the performance of outsourcing employees on PT. Sindy Hutama Karya County of Paser. The Use samples with 100 people respondents. The research is a quantitative analysis of the descriptive statistics and SmartPls technique analysis. The result of reseach done that job satisfaction effect was 69%, the motivation 14% and disipline 19% influntial significantly againts the outsourcing of employee performance PT. Sindy Hutama Karya County of Paser.Keywords : Job Stisfaction, Motivation, Discipline and Employee Performance
Pengaruh Kompetensi dan Motivasi terhadap Kinerja Karyawan Sumber Daya Mandiri Muara Teweh Di Kalimantan Tengah Endang Murti; Sulastini Sulastini; Siti Rusidah
JURNAL BISNIS DAN PEMBANGUNAN Vol 4, No 1 (2015): Juli 2015
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v4i1.1328

Abstract

This study berjutuan to the effect of competence (X1) and motivation (X2) on employee performance (Y). Samples were determined by 69 people who are saturated sample / census. techniques of data collection using the questionnaire. and the analysis of data using multiple linear regression.The test results prove the existence of significant influence variables simultaneously competence and motivation variable with a contribution of 88.7%. Partially the influence of motivational variables on the performance of the employee contributions of 68%, the variable competence is the dominant contribution to the performance of employees with a contribution of 74%..Keywords: competence, motivation, performance.

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