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Fithriawan Nugroho
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JEM: JURNAL EKONOMI DAN MANAJEMEN
Published by STIE Pertiba Pangkalpinang
ISSN : 24432164     EISSN : 26212358     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
JEM: Jurnal Ekonomi dan Manajemen presents up-to-date information on literature review and research of Economic and Management science subject, which includes: finance; marketing; information systems; banking; tax, organization studies; human resource management; production management; management accounting and other studies related to the development of systems and services on economic and management. Focus and Scope Finance Marketing Banking Tax Organizational Studies Management Accounting Economics public policy Production Planning and Inventory Control Ergonomic and Work Study Multicriteria Decision Making Product Design and Development Supply Chain and Logistics Optimization and Mathematical Modelling Information System Manufacturing Facility Design Financial and Asset Management Industrial Policy Study Maintenance System Human Resource Development.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 124 Documents
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PENGARUH MOTIVASI, BUDAYA ORGANISASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PT. PUTERA BANGKA TANI KABUPATEN BANGKA TENGAH Gadisti Amadea; Hamdan Hamdan; Panca Tuah Tuha; Roy Haris Oktabian
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

Hasil penelitian yang diperoleh adalah variabel motivasi yang sebagian memiliki pengaruh positif dan signifikan terhadap kinerja karyawan di PT. Putera Bangka Tani. Variabel budaya organisasi sebagian memiliki pengaruh positif dan signifikan terhadap kinerja karyawan di PT. Putera Bangka Tani. Variabel kompetensi sebagian memiliki pengaruh positif dan signifikan terhadap kinerja karyawan di PT. Putera Bangka Tani. Variabel motivasi, budaya organisasi, dan kompetensi secara bersama-sama memiliki pengaruh positif dan signifikan terhadap kinerja karyawan di PT. Putera Bangka Tani.
PENERAPAN ERM PADA LEMBAGA FINTECH (STUDI KASUS DI PT INVESTREE RADHIKA JAYA) Erna Sari Putri; Rekliary Maylafaza Rachmaniar; Elsi Mersilia Hanesti
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 2 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

All companies require risk management to mitigate risks in their respective companies. Starting from conventional financial institutions to even Fintech, they must implement a good risk management system for company operations. Enterprise Risk Management (ERM) is a comprehensive approach that can be used as an effective method by companies to manage existing risks. Fintech is a startup company that provides technology-based financial services in the form of a platform that makes it easy for the public. The research uses the interview method centered on the Risk Management at PT Investree Radhika Jaya. The risk management analysis was carried out using the COSO version of ERM which consists of eight interconnected components and the analysis focuses on default risk. From these eight components, it can be seen how the company's internal environment is, the risks they face, and how they manage these risks. Because PT Investree Radhika Jaya is a startup company that is still new, several regulations and implementation of risk management in the company are still immature and have the possibility to experience changes along with the development of the company.
PENGARUH EMOSIONAL, TEKNOLOGI DAN SUKU BUNGA TERHADAP KEPUASAN NASABAH REGULER YANG BERDAMPAK TERHADAP LOYALITAS NASABAH PT. BANK SUMSELBABEL PANGKALPINANG Nadia Sri Rezeki
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study uses a quantitative approach. The research sample used was 100 respondents (regular customers) who were then asked to answer the research questionnaire and used as primary data for analysis materials. Methods of data analysis using multiple linear regression analysis and simple regression, with a validity test, reliability test, classical assumption test and test the coefficient of determination. While testing the hypothesis using the F test (simultaneous) and t test (partial). As a tool in data analysis using the SPSS version 25 program. The results of the study concluded that the positive and significant influence of emotional variables, technology and interest rates on customer satisfaction of 0.8410 means 84.10% while the other 15.90% is explained by other variables not included in this study. There is a positive and significant influence of emotional variables on customer satisfaction, there is a positive and significant influence of technology variables on customer satisfaction, there is a positive and significant influence of the interest rate variable on customer satisfaction and there is a positive and significant effect of customer satisfaction on customer loyalty by 70 % while the other 30% is explained by other variables not included in this study. For example, the influence of service quality, product quality, customer trust, and others.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE DAN TAGLINE TERHADAP BRAND AWARENESS KONSUMEN TOKOPEDIA DI KOTA PANGKALPINANG Kholifah Kholifah; Afrizal Afrizal; Fithriawan Nugroho
JEM Jurnal Ekonomi dan Manajemen Vol 8 No 2 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

The growth of competition in the world of e-commerce has required companies to design an effective marketing communication strategy in order to increase the company’s brand awareness. One of the marketing communication strategies that can be used to increase brand awareness is by using Brand Ambassador as brand speakers and also by using taglines as a medium for delivering messages about the company. This study aims to determine and examine the extent of the influence of Brand Ambassador and tagline on brand awareness at Tokopedia Indonesia. The study uses a quantitative approach. The sampling technique used is purposive sampling. The sample of this study was 100 respondents with the criteria Tokopedia e-commerce application and people who have seen and know user of the BTS and Blackpink versions of ads and the tagline “Selalu ada, selalu bisa” from Tokopedia and were respondents who were domiciled in the city of Pangkalpinang. The data collection technique of this research is a survey method using a questionnaire instrument. In processing the data, this research uses IBM SPSS 25 software. This study uses multiple regression analysis. This analysis is used to test the relationship between two or more independent variable and the dependent variable. Based on the research results, it is known that each of the Brand Ambassador and tagline variable partially no and significantly affects brand awareness at Tokopedia Indonesia. The simultaneous calculation shows that the Brand Ambassador and tagline simultaneously have a significantly and significantly affect brand awareness at Tokopedia Indonesia. This shows that the Brand Ambassador and tagline used have been able to increase brand awareness on Tokopedia.

Page 13 of 13 | Total Record : 124

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