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INDONESIA
Jurnal Media Agribisnis (MeA)
Published by Universitas Batanghari Jambi
ISSN : 25487027     EISSN : 25416898     DOI : -
Core Subject : Education,
Other
Jurnal Media Agribisnis (MEA) dipublikasikan dalam Bahasa Indonesia dan diterbitkan dua kali dalam setahun. Jurnal ini mempublikasikan paper ilmiah hasil penelitian dan review bidang ilmu ekonomi pertanian dan agribisnis secara luas meliputi ekonomi produksi agribisnis, efisiensi dan risiko agribisnis, perubahan teknologi dan kelembagaan agribisnis, penyuluhan dan pengembangan kapasitas pelaku agribisnis, pembiayaan agribisnis dan usaha kecil, perdagangan produk agribisnis, agroindustri dan rantai pasok agribisnis serta aspek penting lainnya yang terkait dengan pengembangan agribisnis.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 8, No 1 (2023): April" : 9 Documents clear
Analisis Nilai Tambah Usaha Pengolahan Kopi Green Beans dan Kopi Bubuk di Begawan Ringgit Muhammad Faiz Rizkiawan; Indra Tjahaja; Dona Wahyuning Laily
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.144

Abstract

The purpose of this study was to determine the production process of the green coffee bean and ground coffee processing business, to analyze the value of income from the coffee bean and coffee powder processing business, and to analyze the amount of added value from the green coffee bean processing business and ground coffee at Begawan Ringgit. This study uses the case study method, this study focuses on the hayami formula to analyze the income and added value of the mung bean and coffee powder business in Begawan Ringgit. Respondents in this study were the owners and employees of the Begawan Ringgit coffee business. Quantitative analysis in the form of analysis of income and added value. The results of this study indicate that the value of income obtained from the mung bean processing business is Rp. 5,275,400/production and the income derived from the robusta coffee processing business is Rp. 2,775,400/production. Meanwhile, the income obtained from the green bean processing business is IDR 85,275,400/production and Arabica ground coffee is IDR 5,275,400/production. The added value of arabica green beans is greater than the added value of robusta green beans. The added value of arabica green beans is IDR 23,700 (59.25%), while the added value of robusta green beans is IDR 20,805 (65.01%). The added value of robusta ground coffee and arabica ground coffee have the same added value of Rp. 18,000 (30%) for robusta ground coffee and Rp. 18,000 (22.5%) for arabica ground coffee 
Strategi Pengembangan Usaha Buah Strawberry Beku di Bali Food Industry ida ayu made dwi susanti; Putu Fajar Kartika Lestari; Ulrikus Rivaldus Nenggo
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.164

Abstract

Strawberry is one of the potential subtropical fruit commodities to be developed. This study aims to identify internal and external factors in developing a frozen strawberry business in the Bali Food Industry and to analyze the strategy for developing a frozen strawberry business in the Bali Food Industry. Data analysis techniques used IFAS, EFAS, I_E Matrix and SWOT Matrix (Strength, Weakness, Opportunity) and Threats). The results of the study show that the internal factors that influence the Frozen Strawberry Development Strategy in the Bali Food Industry consist of strengths and weaknesses. The strength factor has the same value, namely 0.48 (strong), while the weakness factor is the long delivery process and the unfavorable weather factor is still lacking with each value of 0.12 (weak). External factors consist of opportunities and threats. The opportunity factor has the same value in each statement, namely 0.64 (strong) while the threat factor, namely competing companies, increased production costs and increased consumer bargaining position, is still lacking with each value of 0.16 (weak). The strategy for developing frozen strawberries in the Bali Food Industry consists of maintaining quality according to PSAT standards to meet consumer demand, increasing stock of raw materials to increase production capacity, optimizing production to be able to compete with competing companies, optimizing production to be able to compete with competing companies and increasing capital to increase production capacity.
Analisis Potensi Ekonomi dan Kelayakan Usaha Budidaya Ikan Mas (Cyprinus carpio) Pada Lahan Bekas Padi Di Patoko Kecamatan Walenrang, Luwu Sulawesi Selatan Syamsuri Syamsuri; Hasria Alang
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.145

Abstract

The purpose of this study is to analyze the economic potential and feasibility of goldfish farming in Patoko Village, Luwu Regency. The type of research is descriptive, while the variables of this research are the economic potential and the feasibility of goldfish farming on former paddy land. Data collection was carried out by simple random sampling through observation and interviews. The results of the study indicate that the business of cultivating carp in former rice planting fields has economic potential because it is profitable and can finance the operational needs of the business. This cultivation business is also considered feasible to be restarted based on the analysis results of OP, BCR, PP, BEP production and value, as well as the ROI value.
Persepsi Petani Terhadap Model Replanting Tumbang Serempak Pada Tanaman Kelapa Sawit zakiah zakiah; Ilmi Nur Naini; Arsyad Lubis; Endy Efran; Siti Kurniasih
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.165

Abstract

The age of the oil palm plants in Sungai Bulian Village is currently 30 years old, so the productivity of the oil palm plants in Sungai Bulian Village has decreased. It's time for farmers to do replanting. One of the replanting models that can be applied is the simultaneous fall model. The purpose of this study was to determine farmers' perceptions of the replanting model of the simultaneous fall of oil palm plants in Sungai Bulian Village, East Tabir District, Merangin Regency, and to determine the tendency of farmers to choose the oil palm replanting model which was socialized to farmers in Sungai Bulian Village, East Tabir District, Regency. Merangin, as well as analyzing the relationship between perceptions and the tendency of farmers to choose the model of replanting the fallen oil palm plants simultaneously which was socialized to farmers in Sungai Bulian Village, Tabir Timur District, Merangin Regency. Determination of the sample in this study was determined by using a purposive sampling technique, the number of samples used as respondents in this study were 83 farmers. Data analysis in this study used quantitative descriptive analysis. Based on the results of the study, it was shown that farmers' perceptions of the replanting model of simultan fall and oil palm plants in Sungai Bulian Village, Tabir Timur District, Merangin Regency were in the high (good) category. The tendency of farmers in choosing the oil palm model that was socialized to farmers in Sungai Bulian Village, Tabir Timur District, Merangin Regency was to choose the model that fell simultaneously as much as 43.37%. Furthermore, farmers' perceptions are related to the tendency of farmers to choose the model of replanting fallen and oil palm plants which were socialized to farmers in Sungai Bulian Village, Tabir Timur District, Merangin Regency.
Dampak Peremajaan (Replanting) Kelapa Sawit Terhadap Kondisi Ekonomi Petani Plasma Di Desa Bukit Jaya Kecamatan Sungai Lilin Kabupaten Musi Banyuasin Mulyani Mulyani; Zainuddin Zainuddin; Bayu Setiawan
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.149

Abstract

This study aims to describe the stages of implementing oil palm rejuvenation by plasma farmers and analyze the economic impact on plasma farmers during the replanting period in Bukit Jaya Village, Sungai Lilin District, Musi Banyuasin Regency. As for this study, data analysis using the Wilcoxon Match Pairs Test data, according to Sugiyono (2017), this technique is a refinement of the sign test, if in the sign test the magnitude of the difference in the number values between positive and negative is not taken into account, whereas in the Wilcoxon test this counts. As in the sign test, this technique is used to test the comparative hypotension significance of two correlated samples when the data are ordinal. The results showed that the Wilcoxon signed ranks test obtained an asymp.sig (2-tailed) value of 0.000. Because the value of 0.000 is less than 0.05, H0 is rejected and Ha is accepted, which means that there is an average difference between pest-test and post-test income. So that it can be said that there was a decrease in the income of plasma farmers in Bukit Jaya Village, Sungai LiLin District, Musi Banyuasin Regency before and during the rejuvenation period
Strategi Pendukung Pelaksanaan Peremajaan Kelapa Sawit di Provinsi Jambi Siti Abir Wulandari; Zulkifli Alamsyah; Dompak Napitupulu; Ardi Novra
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.166

Abstract

Efforts to accelerate oil palm replanting in Jambi Province are constrained due to internal and external factors that greatly affect oil palm farmers. The total area of oil palm plantation in 2022 in Jambi Province is 1,099,191 ha consisting of 201,835 ha of immature plants, 759,455 ha of yielding crops and 137,902 ha of damaged or old plants. Oil palm replanting needs to be done considering to the age of oil palm which has got unproductive period. Information on internal and external factors is needed to provide solutions to the obstacles faced by smallholders in oil palm replanting. These two factors influence the decision of farmers to rejuvenate their oil palm and find alternatif strategic options that can be done in order to accelerate the replanting of oil palm plantations in Jambi Province. The study design is cross sectional. The data analysis method used in this study is  SWOT analysis
Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Volume Pembelian Cabe Merah di Pasar Sulak Kecamatan Kayu Aro Kabupaten Kerinci Asmaida Asmaida; Iqwan Aldo Putra
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.154

Abstract

The research was carried out at the Sulak Market, Kayu Aro District, Kerinci Regency, with the aim of describing consumer decisions in purchasing red chilies at the Sulak Market, Kayu Aro District, Kerinci Regency and analyzing the factors that influence consumers in purchasing volume of red chilies. Sampling in this study was using accidental sampling technique with 35 respondents. The data collected includes primary data and secondary data with cross section data types. The results showed that consumer behavior in Kayu Aro District, namely that the average consumer has a spicy taste, therefore consumers always buy red chilies and make preparations because consumers feel happy if red chilies are always available at home. In addition, consumers also think that they are less appetizing if they eat without chili sauce, which is a processed product from red chilies. From the results of this study, it was obtained that consumer behavior towards decisions in purchasing red chilies at Sulak Market, Kayu Aro District, seen from the variable price, number of family dependents, and consumer tastes, they decided to keep buying red chilies. Consumers will feel satisfied if they consume red chili and if it is always available. The results of statistical tests using multiple linear regression, simultaneously (the price of red chilies, the price of substitute goods or cayenne pepper, the number of family members and consumer tastes) have a real influence on consumer decisions in purchasing red chilies at Sulak Market, Kayu Aro District, Kerinci Regency. Partially test there are three factors that significantly affect consumer decisions in buying red chili, namely the price of red chili, the number of family members and consumer tastes while the price of cayenne pepper has no effect. The coefficient of determination for these three factors is 75.2%, which means that these three factors as independent variables are able to explain consumer decisions in purchasing red chilies as dependent variables and around 24.8% cannot be explained by the model but explained by other factors. those models.
Strategi Pemasaran Garam Kusamba Dalam Upaya Meningkatkan Pendapatan Petani Luh Putu Kirana Pratiwi; I Made Budiasa
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.167

Abstract

This study aims to determine internal factors, external factors, and alternative marketing strategies. The location of this research is in Kusamba Village, Dawan District, Klungkung Regency. Totaled respondents in this study were 38 people consisting of 20 Kusamba salt farmers and 18 external respondents (village government, Agriculture Service, Klungkung District Cooperative Office, salt sellers: stalls, shops, retailers, consumers). The analytical method in this study uses SWOT analysis. Based on the results of the study, identifying internal factors as the main strength is that Kusamba Salt has good quality and the main weakness factor is that product quality in the process of making Kusamba salt depends on climate. While the external factor which is the main opportunity is the existence of equipment assistance from the government and the factor which is a threat is that similar competitors are superior in following market trends quickly. Furthermore, an alternative marketing strategy for Kusamba salt to increase farmers' income is in quadrant 1, which means that the strategy that can be used in this quadrant is to grow and develop, support aggressive growth policies through the implementation of Strength Opportunities strategies, including: a) Utilizing technological support and government branding in increasing product superiority, and b) Making the Kumba salt farming business an educational tour
Kajian Persepsi Dan Sikap Petani Dalam Pengembangan Sistem Pemasaran Kontrak di Gapoktan Tani Makmur Kelurahan Lingkar Selatan Kecamatan Paal Merah Kota Jambi Nida Kemala; Tengku Yaasir Alhafizh
Jurnal MeA (Media Agribisnis) Vol 8, No 1 (2023): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i1.158

Abstract

This research was conducted in the Lingkar Selatan Sub-District, Paal Merah District, Jambi City. Some of the objectives in this study were to describe the contract marketing system, perceptions and attitudes of farmers towards the contract marketing system, and to analyze the relationship  between perceptions and attitudes of farmers towards the contract marketing system at Farmer group ”Tani Makmur”. Collected 47 farmers as a samples from 87 populations was taken by proportional random sampling method. To see the relationship between perceptions and attitudes, the Chi Square test was used. The results showed that in  this farmer group,  there was still only one farmer group that implemented this contract marketing system, namely Rizqy's group. This system had been going on since November 2020. The mechanism for determining the agreement was carried out by 2 parties, namely farmers and food entrepreneurs. This agreement concerns to the type of commodity (lettuce), the duration of the contract, the quantity of requested product supply, the price and the transaction system. 35 farmers (74.48%) have a positive perception and 12 farmers (24.54%) farmers have a negative perception toward to this contract marketing system. Based on attitude, there were 32 farmers (68.08%) who had a supportive attitude and 15 farmers (31.92%) who did not support the contract marketing system. The results of the statistical analysis showed that there was a strong relationship between perceptions and attitudes of farmers towards to the contract marketing system.

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