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JMM (Jurnal Masyarakat Mandiri)
Published by Universitas Muhammadiyah Mataram
ISSN : 25988158     EISSN : 26145758     DOI : 10.31764/jmm.v4i2.1962
Core Subject : Education,
Other
JMM (Jurnal Masyarakat Mandiri) is a journal published by the Mathematics Education Departement of Education Faculty of Muhammadiyah University of Mataram. JMM (Jurnal Masyarakat Mandiri) aims to disseminate the results of conceptual thinking and ideas, especially the results of educational research and technology to be realized in the community, including (1) Fields of science, applied, social, economic, cultural, health, ICT development, and administrative services, (2) Training and improvement in the results of educational, agricultural, information and communication, and religious technology (3) Teaching and empowering communities and communities of students, youth, youth and community organizations on an ongoing basis
Arjuna Subject : Umum - Umum
Articles 2,932 Documents
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OPTIMALISASI KOMPETENSI USAHA MELALUI PELATIHAN DIVERSIFIKASI DAN PEMASARAN PRODUK Timbul Rasoki; Ana Nurmalia
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34631

Abstract

Abstrak: Desa Panca Mukti, Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah, memiliki potensi besar di sektor pertanian, peternakan, dan pengolahan hasil buah. Salah satu penggerak utama dalam pemberdayaan ekonomi desa adalah kelompok mitra yang terdiri dari 35 peserta. Mereka telah berkontribusi melalui berbagai usaha, seperti penjualan ayam bersih dalam kemasan, pengolahan hasil pertanian, serta produksi olahan berbahan dasar buah. Namun, masih terdapat tantangan dalam hal diversifikasi produk dan strategi pemasaran. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas usaha melalui pelatihan diversifikasi produk, pengemasan, dan pemasaran digital. Metode yang digunakan meliputi sosialisasi, pelatihan, pendampingan, serta evaluasi hasil kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta, di mana nilai rata-rata pretest sebesar 40 meningkat menjadi 85 pada posttest. Produk-produk inovatif seperti sosis ayam dan stik pisang, didukung oleh pemasaran dan pengemasan yang lebih baik, menjadi aset strategis dalam meningkatkan pendapatan dan kesejahteraan kelompok mitra.Abstract: Panca Mukti Village, Pondok Kelapa District, Central Bengkulu Regency, has great potential in the agriculture, livestock, and fruit processing sectors. One of the main drivers of the village’s economic empowerment is the partner group consisting of 35 participants. They have contributed through various enterprises, such as packaged clean chicken sales, agricultural product processing, and fruit-based product production. However, challenges remain in terms of product diversification and marketing strategies. This community service activity aims to strengthen business capacity through training in product diversification, packaging, and digital marketing. The methods used include socialization, training, mentoring, and evaluation of program results. The outcomes of the program showed an increase in participants’ knowledge and skills, as indicated by the rise in the average pretest score of 40 to 85 in the posttest. Innovative products such as chicken sausages and banana sticks, supported by improved marketing and packaging, have become strategic assets in increasing the income and welfare of the partner group.
EDUKASI LITERASI KEUANGAN BAGI GENERASI Z DENGAN STRATEGI GAMIFIKASI Andreani Caroline Barus; Syafira Ulya Firza; Agustina Agustina; Fandi Halim; Abdul Aziz; Mie Mie
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.33655

Abstract

Abstrak: Literasi keuangan penting untuk kesejahteraan, namun Generasi Z cenderung konsumtif meski melek internet. Oleh karena itu, edukasi literasi keuangan krusial bagi Generasi Z agar dapat mengelola keuangan secara optimal dan stabil. Untuk mengatasi masalah ini, tim pengabdian masyarakat menyelenggarakan edukasi literasi keuangan bagi 37 siswa/i jurusan Akuntansi dan Manajemen Perkantoran di SMK Multi Karya Medan. Program ini bertujuan meningkatkan pemahaman mereka tentang pengelolaan keuangan. Metode yang digunakan adalah kombinasi pemaparan materi interaktif dan simulasi permainan edukatif "Jacks Milyarder". Evaluasi dilakukan menggunakan kuesioner pre-test dan post-test yang masing-masing berjumlah 8 pertanyaan. Hasilnya menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan rata-rata skor meningkat 27,36% dari 61,15% pada pre-test menjadi 88,51% pada post-test. Ini membuktikan efektivitas pendekatan gamifikasi dalam meningkatkan literasi keuangan Generasi Z.Abstract: Financial literacy is crucial for well-being, but Generation Z tends to be consumerist despite their internet literacy. Therefore, financial literacy education is vital for Generation Z to manage their finances optimally and stably. To address this issue, community service team held a financial literacy education for 37 students majoring in Accounting and Office Management at SMK Multi Karya Medan. This program aimed to improve their understanding of financial management. The method used was a combination of interactive material presentation and educational game simulation " Jacks Milyarder ". Evaluation was conducted using pre-test and post-test questionnaires. The results showed a significant increase in participants' understanding, with the average score increasing 27.36% from 61.15% in the pre-test to 88.51% in the post-test. This proves the effectiveness of the gamification approach in improving Generation Z's financial literacy.

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