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"Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis"
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<![CDATA[Testing The Role Of Country Of Origin, Celebrity Endorser, Ads And E-Wom Towards Consumer Buying Interest ]]>
<![CDATA[Amir Abdul Karim]]>;
<![CDATA[Budi Istiyanto]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.387
<![CDATA[This research is motivated by the increasing market share of OPPO Smartphones in Indonesia in the Second Quarter of 2019. It is thought that this increase has an effect on increasing sales of the OPPO Smartphone and also makes the reason OPPO Smartphones are able to overtake Samsung's position in Indonesia. The purpose of this study is to analyze the variables Country of Origin, Celebrity Endorser, Advertising and E-WOM on Purchase Interest of OPPO Smartphone products. The research method used is quantitative research. Determination of the number of samples using non-probability sampling techniques with a purposive sampling method with a total sample of 126 respondents. This study uses multiple linear regression analysis. The results of the study indicate that the Country of Origin, Advertisements and E-WOM variables have a positive and significant effect on buying interest in OPPO Smartphone products. While the Celebrity Endorser variable does not significantly influence the buying interest of OPPO Smartphone products.]]>
<![CDATA[Financial Literacy Effect and Fintech in Investment Decision Making ]]>
<![CDATA[Yopy Junianto]]>;
<![CDATA[Cliff Kohardinata]]>;
<![CDATA[Diana Silaswara]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.472
<![CDATA[Indonesia is a country that has a fairly good level of investment from year to year, based on KSEI 2020 data. This indicates that Indonesia's business opportunities are quite promising. This increase in investment was also followed by technological developments in the financial sector as we know fintech. The results of this fintech product have been widely used by many groups, especially for investment activities. This is one of the driving points for increasing investment in Indonesia. In general, investments are usually made by people who have sufficient literacy skills. Because various experiences state that someone who has good financial literacy will be able to make good decisions in terms of finances that have both short and long term impacts. However, the current condition has a different pattern where even without financial literacy the cloud community is currently able to invest even if they only get a little information. This research was conducted to see and explain the phenomena that occurred and provide confirmation that the shift in perspective patterns occurred. The result of the research states that financial literacy does not influence a person in making decisions, while fintech is a factor that influences someone in making investment decisions.]]>
<![CDATA[The Effect of Service Quality Dimension on Taxpayers’ Satisfaction (Study at Howard Tax Consultant) ]]>
<![CDATA[Gladys Greselda Gosal]]>;
<![CDATA[Christina Whidya Utami]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.393
<![CDATA[This research aims to explore the impact of service quality towards the satisfaction of taxpayers who use the services of Howard Tax Consultant. Dimensions of the service quality that are used as independent variables are flexibility, reliability, assurance, tangibles, and responsiveness, meanwhile the dependent variable is taxpayers’ satisfaction. All members of the population are taken as the sample of the research, with total of 50 respondents, among those are 35 individual taxpayers and 15 corporate taxpayers. Data was collected through questionnaire with 24 indicators with Likert scale, and was analyzed using multi-linear regression analysis. The result of multi-linear regression analysis shows that flexibility, reliability, assurance, tangibles, and responsiveness are significantly and positively correlated to the satisfaction of taxpayers who use the services of Howard Tax Consultant, and therefore it is concluded that all the hypothesis in this research are upheld.]]>
<![CDATA[The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product) ]]>
<![CDATA[Timotius F.C.W. Sutrisno]]>;
<![CDATA[Gladys Greselda Gosal]]>;
<![CDATA[Serin Fransisca Hernandes]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.398
<![CDATA[This research aims to analyze the role of product quality and price perception in affecting purchase decision. The object of this study is Milkmo, which is a startup business that offers milk-based drink coated with chocolate syrup. This research distributes as many as 97 questionnaires to majority of male and female respondents aged 15 to 25 years old, using purposive sampling method. This research uses quantitative method by using multiple linear regression analysis. Based on the result of the research, it can be concluded that product quality and the perception of each price have significant effect on purchase decision of Milkmo product, therefore all hypotheses were upheld. This implies that the business owner should improve the quality of the product and set the price of the product carefully so they would not be rivaled by their competitors.]]>
<![CDATA[Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs ]]>
<![CDATA[Asep Sugara]]>;
<![CDATA[Mustofa Mustofa]]>;
<![CDATA[MD Sukamto]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.388
<![CDATA[His study aims to determine the company's external factors, namely opportunities and threats as well as internal factors of the company, namely strengths and weaknesses, as the basis for the company's strategy formulation in marketing headache products with the Bodrex brand. By using the TOWS analysis company strategy companies are advised to use a strategy that is aggressive (SO), by memafaatkan distribution channels in order to improve marketing by utilizing Bodrex that has become a brand image in the community and m enggunakan advertising funds to increase its frequency by utilizing a number of TV stations.]]>
<![CDATA[Roles of Micro and Small Enterprises of Snack and Pastry Productions and Product Innovation on the Increase of People’s Income in Periuk – Tangerang City ]]>
<![CDATA[Heri Satrianto]]>;
<![CDATA[Suhendar Janamarta]]>;
<![CDATA[Sutrisna Sutrisna]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.394
<![CDATA[This research was conducted based on researchers’ will to find out the Roles of Small and Micro Enterprises of Snack and Pastry Productions, and Product Inovation toward the Increase of Economy Income of Periuk People – Tangerang City. There are many factors influencing the increase of economy income of UMKM People. Some of them are the lack of policy program on foster father, which was identified to affect the increase of people’s economy income. There was also a shift on the business pattern, which is from conventional into digital. This was why the number of enterpreneurs of micro and small enterprises grew so rapid and massive that it affected the increase of people’s economy income. The lack information on UMKM programs for the people was identified to affect the increase of people’s economy income. The small number of innovation on snack products produced was suspected to influence the increase of people’s economy income. The independent factors studied were the Roles of Small and Micro Enterprises (X1) and Product Innovation (X2), and the dependent factor was People’s Income (Y). Based on the results of correlation coefficient analysis, it was found out that coefficient correlation for X1 is 0.750 and for X2 was 0,805. This means that the roles of micro and small enterprises and product innovation strongly influenced the people’s income. The positive impact showed that the better the roles of micro and small enterprises and product innovation, the higher the people’s income. To find out how much they influenced, Simple Linear Regression was used as analysis tool. It was found out that the results of Variable (X1) and the value of tcount (8.253) was higher than ttable (1.984) and it rejected Ho. So, the hypothesis is Ho was rejected and Ha was accepted. This showed that there were significant influences between roles of micro and small enterprises and the product innovation with the people’s income. The variable X2 with the value of Tcount 4.862 was higher than Ttable and it belonged to the rejection scope of Ho. So, the hypothesis was Ho was rejected and Ha was accepted. This indicated that there were significant influences between product innovation and people’s income.]]>
<![CDATA[Price Strategies And Promotions Which E-Commerce Does In Sales ]]>
<![CDATA[Sutikno Sutikno]]>;
<![CDATA[Suhartini Suhartini]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.399
<![CDATA[The purpose of this study was to determine whether promotions and prices have an effect on sales made by e-commerce. This research was conducted by involving 100 respondents in the city of Tangerang who had shopped at an online store. To determine the relationship between variables with a test research instrument in the form of a scale to measure the variable Promotion (X1) and Price (X2) to Sales. (Y). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce the value of X1 (0.287), X2 (0.148) and the value of R2 (0.144) so that it affects both partially and simultaneously.]]>
<![CDATA[The Impact Of Village-Owned Enterprises (Bumdes) In Strengthening Local Economy In The Border Village Of Sebente, Bengkayang Regency ]]>
<![CDATA[Blasius Manggu]]>;
<![CDATA[Sabinus Beni]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.389
<![CDATA[In an effort to improve the welfare of the community as a non-governmental organization and see the potential it has, as well as the needs of the community, the presence of "SETANGA LESTARI" BUMDES in Sebente Village Teriak District is the government's support in the effort to empower rural communities for a better life. The purpose of this research is to find out the role of Village-Owned Enterprises (BUMDES) in efforts to improve the local economy, knowing what the problems and obstacles faced by the Village-Owned Enterprises, in Sebente Village, Teriak District, Bengkayang Regency. Descriptive qualitative research, with various stages including finding literature that is in accordance with the problem and the topic in accordance with the object to be studied, field observations, permission to related parties to complete the instrument until the completion stage, the data is analyzed, and the next stage the data is reduced, then validated so that research is perfect. The results of the study concluded that the BUMDES had not yet had a positive impact on improving the welfare of the village community, as there were still some people in the preprosperous category.]]>
<![CDATA[The Influence of Experiential Marketing, E-Service Quality (WebBased Tracking System) And Trust On Customer Satisfaction In J&T Express Service Users In Kab. Pasuruan ]]>
<![CDATA[Miftahul Huda]]>;
<![CDATA[Fitri Anisa]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.395
<![CDATA[The role of a shipping service company is very important to the development of the society and lifestyle of today, the role as a media distribution of goods. With the delivery service is very easy for consumers to fulfill their needs, but it can save time and also make consumers feel happy things can be done easily. The purpose of this research is to know the influence of Experiential Marketing, E-Service Quality (Web based Tracking System) and trust in customer satisfaction in service users J&T Express in Pasuruan whose results can be used as an evaluation of J&T Express to improve its performance. The population in this research is a customer who has been delivering goods at J&T Express in Pasuruan. The number of samples in this study used Machin formula and was found to be 132 respondents or a service user of J&T Express in Pasuruan. The results of this study show that Experiential Marketing, E-Service Quality and trust have a positive and significant effect on customer satisfaction, so that J&T Express is expected to develop and as well as maintain Experiential Marketing, EService Quality and customer confidence so that later to increase customer satisfaction.]]>
<![CDATA[Analysis Of Financial Health Level On Financial Performance In Cement Companies Listed On The Indonesian Stock Exchange (Idx) ]]>
<![CDATA[Dhea Zatira]]>;
<![CDATA[Ria Puspitasari]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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DOI: 10.31253/pe.v18i3.401
<![CDATA[This study aims to analyze the Level of Financial Soundness on Financial Performance in Cement Companies that are Go Public Listed on the Indonesia Stock Exchange (BEI). Analysis of the level of financial health using the Altman Z-Score with several ratios, namely the ratio of Working Capital to Total Assets (X1), the ratio of retained earnings to total assets (X2), the ratio of EBIT to Total Assets (X3), the ratio of stock market value to book value ofabilities (X4), the ratio of Sales to Total Assets (X5) to the dependent variable on Financial Performance (Return on Assets). The data analysis technique used in this research is the Altman Z-Score with the criteria for bankruptcy and to find its effect with the panel data regression model assisted by E-Views software. The results of the calculation and analysis of the Z-Score criteria in cement companies in Indonesia, it is known that there is no cement company whose company finances are stated in a healthy condition. One company is prone to bankruptcy (gray zone) while the rest according to the Z-Score criteria are bankrupt. Furthermore, based on the panel data regression examiner simultaneously the five independent variables on financial performance (Y), while partially the working capital ratio to total assets (X1) affects financial performance (Y), the retained earnings ratio to total assets (X2) has no effect on Financial performance (Y), EBIT ratio to total assets (X3) affects financial performance (Y), stock market value ratio to book value of liabilities (X4) has no effect on financial performance (Y), Sales to Total Assets ratio (X5) affect financial performance.]]>
