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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 405 Documents
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Compliance of MSME Taxpayers Using the Shopee Marketplace Platform in Banten Province: Relevance to Tax Policy in Indonesia Indana Afiyah
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.4280

Abstract

This study aims to test and analyze the influence of Income Turnover, Understanding of Government Regulation No. 23 of 2018 and Government Policies on Tax Incentives on the Compliance of MSME Taxpayers Using the Shopee Marketplace Platform. The population in this study is Individual Taxpayers e-commerce actors  in Banten Province who market their products through  the Shopee Marketplace online platform, and the sample used is 97 entrepreneurs who have stores on the Shopee Marketplace. This research is quantitative. The type of data in this study is primary, and the source of data is from the questionnaire. The results of the study show that Income Turnover, Understanding of Government Regulation No. 23 of 2018 and Government Policy on Tax Incentives have a simultaneous effect on the Compliance of MSME Taxpayers Using  the Shopee Marketplace Platform. The understanding of Government Regulation No. 23 of 2018 partially has a significant effect on the compliance of MSME Taxpayers who use  the Shopee Marketplace Platform. Meanwhile, Income Turnover and Government Policies on Tax Incentives have no effect on the Compliance of MSME Taxpayers Using the Shopee Marketplace Platform.
The Influence of Ease of Use, Practicality, and Product Information on Generation Z Consumer Purchase Decisions on the Shopee Application in Makassar City Adel Gedis Mangngappi; Amir Jaya; Jerliyen Pramita Londong
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.4284

Abstract

The development of digital technology and the rapid growth of e-commerce have changed consumer shopping behaviour, especially among Generation Z, who are highly dependent on digital platforms. This study aims to analyse the influence of convenience, practicality, and product information on the purchasing decisions of Generation Z consumers who use the Shopee application in Makassar City. Purposive sampling was utilised to pick 100 respondents for the quantitative, explanatory research design study. Using the SmartPLS 4 program, Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to analyse the data. Convenience had a positive and significant impact on purchasing decisions (β = 0.370; t = 3.069; p = 0.002), practicality had a positive and significant impact (β = 0.312; t = 2.073; p = 0.038), and product information had a positive but not significant impact (β = 0.259; t = 1.873; p = 0.061). With an R-Square value of 0.831, the study model has good predictive potential. On the Shopee platform, Generation Z's purchase decisions are primarily influenced by convenience.
The Impact of Inflation on Economic Growth in Indonesia in the 2019-2022 Period Rolia Adelia; Cecep Hermana
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.3105

Abstract

This study aims to analyze the effect of inflation on economic growth in Indonesia during the 2019-2022 period. This period was chosen because it represents unique economic dynamics, ranging from pre -pandemic stable conditions, contraction due to COVID-19, to economic recovery with external inflationary pressures. The research method uses a quantitative approach with annual time series secondary data sourced from the Central Statistics Agency (BPS) and Bank Indonesia. The results of the regression analysis show that inflation has a positive and significant effect on economic growth with a coefficient of determination (R Square) of 0.841, meaning that 84.1% of the variation in economic growth is influenced by inflation. The conclusion of this study confirms that inflation is an important variable that drives economic growth, so that appropriate fiscal and monetary policy management is needed to maintain price stability for sustainable growth.
The Peran Kepemimpinan Yayasan dalam Manajemen Sumber Daya Manusia Sekolah Swasta terhadap Kinerja Guru dan Kualitas Layanan Pendidikan Fathimah Az-Zahra; Ichsan Prastya Firmansyah; Aip Sarifudin; Mira Apriana Markus; Haniyyah; Winanti
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4384

Abstract

Private schools managed by foundations often face challenges in human resource management, particularly when foundation leadership is less than optimal in providing organizational structures and work facilities for teachers. This study aims to analyse the influence of foundation leadership on school human resource management and its impact on teacher performance and the quality of educational services. Referring to the findings,(Hendra et al., nd)Emphasizing the importance of leadership and performance management in improving the quality of educational services, this study used a quantitative approach through a survey of teachers and education personnel. The results indicate that foundation leadership positively influences the effectiveness of human resource management, which in turn improves teacher performance and the quality of school services. These findings underscore the need for foundations to strengthen their support and human resource management systems to optimize the learning process.
PENGARUH SISTEM INFORMASI SUMBER DAYA MANUSIA, DIGITALISASI PELATIHAN, DAN KOMITMEN TERHADAP KINERJA DOSEN DENGAN DUKUNGAN TEKNOLOGI SEBAGAI VARIABEL MEDIASI (STUDI PADA PERGURUAN TINGGI TANGERANG) Rinintha Parameswari; Nana Sutisna; Agus Kusnawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4406

Abstract

This study aims to analyze the effects of Human Resource Information Systems (HRIS), training digitalization, and commitment on lecturer performance, with technology support as a mediating variable. The study was conducted on lecturers at higher education institutions in the Tangerang area using a quantitative survey approach. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that training digitalization has a positive and significant effect on technology support. Meanwhile, Human Resource Information Systems and Commitment do  not show a significant effect on technology support. Regarding lecturer performance, training digitalization has a significant effect with a negative direction, while commitment has a positive and significant effect. Human Resource Information Systems and Technology support do not show a significant effect on lecturer performance. In addition, technology support is not proven to mediate the effects of Human Resource Information Systems, training digitalization, and commitment on lecturer performance. These findings suggest that lecturer performance is more strongly influenced by individual factors and the effectiveness of training than by information systems and technology support directly. This study reinforces the relevance of the Theory of Planned Behavior in explaining lecturer performance behavior within the context of digital transformation in higher education.
The Effect Of Self-Efficacy, Training And Competence On Employee Performance With Work Motivation As A Mediator (Empirical Study on Telecom System Sub-Sector Companies) Rorenso Rakhitta Damma Setiawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4458

Abstract

This study aims to analyze the influence of self-efficacy, training, and competence on employee performance with work motivation as a mediating variable in a sub-telecom system company. Self-efficacy is an individual's belief in their ability to complete tasks and face challenges at work. Training plays an important role in improving employee skills and knowledge in order to be able to keep up with industrial developments, especially in the telecommunications system sector which is experiencing rapid technological changes. Competence is the main factor in determining the extent to which an employee has the skills, knowledge, and work attitudes that are in accordance with company standards. Work motivation acts as a drive for employees to improve their performance, which is influenced by external and internal factors. This study uses a quantitative approach with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis method. Respondents in this study were employees who worked in a telecommunications system company. The results of this study indicate that Training, Competence and Work Motivation have an influence on employee performance. Meanwhile, Self-Efficacy has no influence on Employee Performance. Self-Efficacy, Training have an influence on Work Motivation and Competence has no influence.
The Influence Of Opporunity Recognition, Self-Efficacy Dan Entrepreneurial Attitude To Entrepreneurial Intention Marcello Marcello; Oey Hannes Widjaja
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4459

Abstract

This study aims to analyze the research variables of Opportunity Recognition, Self-efficacy, and Entrepreneurial Attitude towards Entrepreneurial Intention of Generation Z in Building a Business in Jakarta City. The background of this study is the increasing environmental problems such as the amount of waste that often increases in the Jakarta City area. Generation Z is a generation that was born and grew up in a more advanced digital era and is aware of the issues that occur. Generation Z has great potential in creating a business that is not only to achieve profit, but also for the sustainability of the business. The sample used in this study was 160 respondents who were generation z who wanted to build a business in Jakarta City and who had the intention of preserving the environment to reduce the amount of excessive waste and purposive and snowball sampling techniques. The data used in this study were collected through questionnaires distributed digitally using Google Forms and data analysis methods using SmartPLS 4.0 software. In analyzing the data, it can be concluded that Opportunity Recognition has no effect on Entrepreneurial Intention, Self-Efficacy has a significant effect on Entrepreneurial Intention, and Entrepreneurial Attitude has a significant effect on Entrepreneurial Intention. This study provides theoretical suggestions for further researchers such as adding variables not discussed in this study and collecting more samples to be able to analyze further.
Factors Influencing Employee Productivity (Case Study of the Craft Industry of MSMEs in Yogyakarta City, Special Region of Yogyakarta Province) FX. Pudjo Wibowo; Eso Hernawan; Gregorius Widiyanto
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4461

Abstract

The purpose of this study was to use a simple random sampling method to distribute questionnaires to employees of MSMEs in Yogyakarta City, Yogyakarta Special Region, to determine the influence of work, promotions, coworkers, superiors, and the work environment on employee productivity. Work, promotions, coworkers, superiors, and the work environment are independent factors in this study, while employee productivity in the MSME craft industry in Yogyakarta City is the dependent variable. We conducted a survey of employees of micro, small, and medium enterprises (MSMEs) in Yogyakarta City, Yogyakarta Special Region, by sending questionnaires directly to them. Using SPSS Version 25.00 and employee data from Yogyakarta City, Yogyakarta Special Region, this study employed multiple regression analysis, coefficient of determination analysis, F-test, and t-test. The adjusted R2 value in this study indicates that 78.1% of the variance in employee productivity can be explained by work, promotions, coworkers, superiors, and the work environment through the model, with the remaining 21.9% coming from other variables excluding price, location, promotion, and service.
Digital Transformation and Culinary MSME Peformance: The Mediation Role of Competitive Advantage Ruben Peter; Louis Utama
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4476

Abstract

This study aims to analyze the influence of digital transformation on the performance of culinary MSMEs in West Jakarta and to examine the role of competitive advantage as a mediating variable. The research background highlights the increasing adoption of digital technology among MSMEs, although not all business owners experience optimal performance improvements. The study is grounded in the Resource-Based View (RBV) theory, which emphasizes that sustainable competitive advantage can be achieved through the effective utilization of valuable resources such as digital technology. A quantitative approach was applied using a cross- sectional survey design. Data were collected through questionnaires distributed to 160 culinary MSME owners who have implemented digital technologies. The data were analyzed using Partial Least Squares– Structural Equation Modelling (PLS-SEM). The results indicate that digital transformation has a positive and significant effect on MSME performance. Digital transformation also enhances competitive advantage, thereby positively impacting business performance. Moreover, competitive advantage plays a significant mediating role in the relationship between digital transformation and business performance. These findings underscore that the adoption of digital technology must be accompanied by strategies that create added value and differentiation in order to achieve optimal performance outcomes. In practice, this research provides recommendations for MSMEs to strengthen digital competencies and product differentiation, and encourages policymakers to expand digital assistance programs to support MSME development.
The Influence of Green Knowledge, Green Product, and Perceived Price on Repurchase Intention of Environmentally Friendly Plastic Products with Green Satisfaction as a Mediating Variable Rudiyanto Rudiyanto; Yanti Puspa Rini
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4477

Abstract

Growing environmental concerns have encouraged the increasing use of environmentally friendly plastic products. However, achieving consistent repurchase behavior remains a challenge. This study examines the effects of Green Knowledge, Green Product, and Perceived Price on Repurchase Intention, with Green Satisfaction as a mediating variable. Using a quantitative survey approach, data were collected from 278 users of eco-friendly plastic products in the Jabodetabek area. The data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with SmartPLS.  The results indicate that Green Knowledge has a positive and significant effect on Repurchase Intention, but does not significantly influence Green Satisfaction. Green Product has a positive and significant effect on Green Satisfaction, yet shows a negative and significant effect on Repurchase Intention. Perceived Price positively and significantly affects both Green Satisfaction and Repurchase Intention. Furthermore, Green Satisfaction has a positive and significant effect on Repurchase Intention. The mediation analysis reveals that Green Satisfaction mediates the effects of Green Product and Perceived Price on Repurchase Intention, but fails to mediate the effect of Green Knowledge on Repurchase Intention. These findings suggest that consumer satisfaction with environmentally friendly products is driven more by product attributes and price perceptions than by environmental knowledge alone. This study provides theoretical implications for the development of sustainable consumer behavior and practical implications for businesses to prioritize product quality and competitive pricing strategies in order to enhance consumer satisfaction and repurchase intention.

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