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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
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PERAN EMOSI SEBAGAI VARIABEL MEDIASI PADA PENGALAMAN MEREK DAN LOYALITAS MEREK Arie Danu Subagja; Ariesya Aprillia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.45623

Abstract

Abstract. The purpose of this study was to test and analyze whether there is an impact between the brand experience on brand loyalty and the mediation of emotions. The research category is qualitative research using the purposive sampling method using questionnaires. The sample is smartphone users who have used their favorite smartphone brand for at least the past year and are domiciled in the city of Bandung. The data that has been collected is tested, namely validity and reliabilty tests, classical assumptions, and path analysis tests. The gain is that there is an impact on the brand experience on brand loyalty through emotion as a mediating variable.   Abstrak. Tujuan dibuatnya penelitian ini adalah untuk menguji dan menganalisis apakah ada dampak antara pengalaman merek atas loyalitas merek dengan mediasi emosi. Kategori penelitian yakni penelitian kualitatif yang menggunakan metode purposive sampling memakai kuesioner. Sampel yakni pemakai smartphone yang sudah menggunakan merek smartphone favorit mereka setidaknya selama satu tahun terakhir dan berdomisili di Kota Bandung. Data yang telah terkumpul dilakukan pengujian yaitu uji validitas dan reliabilitas, asumsi klasik, serta uji path analysis. Perolehan yang didapatkan adalah terdapat dampak atas pengalaman merek pada loyalitas merek melalui emosi sebagai variabel mediasi.
PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN INTENSI STRATEGI PENSIUN TERHADAP PERENCANAAN PENSIUN PADA KARYAWAN DI JABODETABEK Firstina Nur Fadilla; Bahtiar Usman
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43152

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh literasi keuangan, sikap keuangan, financial well-being, perilaku keuangan, dan intensi strategi pensiun terhadap perencanaan pensiun. Objek dari penelitian ini adalah karyawan aktif yang berada dan bekerja di wilayah Jabodetabek. Dalam penelitian ini, metode pengumpulan data menggunakan data primer yang bersumber dari jawaban kuisioner yang dibagikan kepada responden. Metode penentuan sampel yang digunakan adalah purposive sampling dengan kriteria tertentu yaitu karyawan aktif yang masih bekerja baik di instansi pemerintah maupun swasta. Dengan rentang usia 20 - 60 tahun dan berdomisili di jabodetabek. Respoden yang berpartisipasi dalam penelitian ini sebanyak 350 responden dengan hasil penelitian menunjukkan bahwa terdapat pengaruh antara Literasi Keuangan terhadap Perencanaan Pensiun, dan variabel Financial Well-being, Perilaku keuangan, dan Intensi Strategi Pensiun terbukti memiliki pegaruh signifikan terhadap Perencanaan Pensiun. Hasil penelitian ini memberikan informasi bahwa seseorang yang memiliki literasi keuangan yang tinggi memiliki keterlibatan yang lebih baik dalam perencanaan pensiun, yang menunjukkan hubungan positif dengan pengambilan keputusan keuangan. Selain itu, orang dengan Financial Well-being yang lebih baik, lebih bersedia untuk memiliki rencana keuangan jangka panjang dan mau berpartisipasi untuk menyiasati perencanaan pensiun mereka.Kata Kunci: Literasi Keuangan, financial well-being, perilaku keuangan, perencanaan pensiun
STRATEGI BERSAING PADA SENTRA INDUSTRI ANYAMAN MENDONG DI KABUPATEN TASIKMALAYA Iis Miati; Rudi Setiawan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43941

Abstract

ABSTRACT Mendong woven products are one of the superior products from Tasikmalaya Regency. This Mendong handicraft product has its own specialties because it has designs that follow the trend, the materials used are soft and look elegant. However, the mendong woven industry in Tasikmalaya Regency still has weaknesses that hinder the development of the industry even though in the production process it has followed various trends and product designs but still looks similar to all similar industry players. The purpose of this study was to find out about the competitive strategies used by mendong woven industries in Tasikmalaya Regency, seen from the SWOT Analysis strategy, and TOWS. The study used a qualitative approach with descriptive methods. Sources of information in this study were people who knew firsthand about the existence of the mendong woven industry such as from the Kabid of Tasikmalaya Regency, and the owner of the mendong woven industry in Tasikmalaya Regency. the EFAS calculation result is 0.72 and the IFAS calculation is 1, this shows that the mendong woven industry in Kab. Tasikmalaya is in the first quadrant, which means the industry is in the growth stage. Positive conditions from internal and external factors become a strong foundation for developing the mendong woven industry in Kab. Tasikmalaya. The growth that occurred in this industry was supported by stronger internal conditions compared to external conditions. Therefore, internal factors need to be considered to be the basis for maintaining the positive development of the mendong woven industry in Tasikmalaya Regency Keywords: Competitive Strategy, Industry, Crafts, Products, Mendong Weaving
PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR: INVESTIGASI EMPIRIS PADA KARYAWAN HOTEL DI SURABAYA Christy Widyawati; Verina Wijaya; Hendra Hendra; Rizki Adityaji; Wahyudi Henky Soeparto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.44917

Abstract

In the hospitality industry, the quality of service to customers is the most important thing. This requires the best participation of all employees for a company, which may lead to an increase of an individual performance. This study aims to examine the effect of organizational commitment toward organizational citizenship behavior (OCB) and employee performance. This research uses 144 employees of 3, 4 and 5 star hotels in Surabaya as the samples. The data was collected through questionnaires and processed using SmartPLS software. The findings generated from this study reveal that organizational commitment has a positive and significant effect on employee performance directly and through OCB as mediating factors. OCB itself also has a positive and significant effect on employee performance. The practical implication that can be suggested to hotel management is to enhance a holistic approach on the employees in order to increase emotional attachment of the employee toward the company. As the result, the employee sense of belonging on the company will increase, which make them also be responsible for the company's success. Keywords: organizational commitment, organizational citizenship behavior; employee performance
Pengaruh Hedonic Motivation dan Utilatarian Motivation Terhadap Impulsive Buying pada Pengguna E-Commerce. As'ad Khair; Kurniawati; Renny Lia Yustika; Siti Rohmah
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.44802

Abstract

ABSTRACT This research aims to analyze the significant effect from hedonic motivation against impulsive buying on e-commerce consumers. Hedonic motivation and utilitarian motivation can encourage impulsive buying behavior in transactions when people shopping in e-commerce. This might be seen from several types of goods purchased in e-commerce, for instance, daily needs (foods and beverages), fashion, cosmetics, also travel needs (ticket for transportation and hotels). This study uses purposive sampling and questionnaire methods. This research was conducted on 344 respondents who are active users of social media and e-commerce users, such as Shopee, Tokopedia and Lazada. Data analyzed with Structural Equation Modelling (SEM) method and SMART-PLS application. The results shows that external factor has a positive influence on hedonic motivation and utilitarian motivation, it can be seen that hedonic motivation has a positive effect on impulsive buying factors, and utilitarian motivation does not affect impulsive buying. In addition, interpersonal factors and external factors have a significant positive effect on impulsive buying with hedonic motivation mediation. Meanwhile, utilitarian motivation does not seem able to mediate interpersonal and external factors to have a significant influence on consumers' impulsive buying behavior. Keywords: e-commerce, hedonic motivation, utilitarian motivation, impulsive buying.
PENGARUH PROFITABILITAS, LIKUIDITAS, DAN AKTIVITAS TERHADAP NILAI PERUSAHAAN MANUFAKTUR aprilia dewi kumala; rohmad fuad armansyah
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.45284

Abstract

ABSTRACT. The purpose of this research is to find out the effect of profitability, liquidity, and activity on the value of manufacturing companies listed on the IDX. Researchers use a period of 3 years with a time span of 2018-2021. This study uses a quantitative approach. The sampling technique is purposive sampling, so that the sample used is 52 manufacturing companies listed on the IDX for the 2018-2021 period. The data analysis used is multiple regression assisted by the SPSS 25 application. This test shows that profitability has a significant positive effect on firm value, while liquidity and activity have no significant effect on firm value
PENGARUH PERFORMA LOGISTIK PERKOTAAN DAN PRAKTIK GREEN LOGISTICS TERHADAP PERFORMA LINGKUNGAN DAN PERFORMA PERUSAHAAN YANG DIDORONG OLEH PEMANGKU KEPENTINGAN PADA INDUSTRI JASA PENGIRIMAN BARANG DI KOTA BOGOR RICKY RINEDY PRADITYA; Dadang Surjasa
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43146

Abstract

Tingginya gas rumah kaca berupa CO2 yang dikontribusi oleh industry transportasi. Pesatnya perkembangan industry transportasi tidak diiringi dengan praktik green logistic. Akibatnya proses pengurangan emisi gas rumah kaca berjalan lambat. Melihat permasalahan tersebut, perlu adanya dorongan dari pemangku kepentingan untuk meningkatkan performa logistik perkotaan dan mempercepat terjadinya praktik green logistic dan melihat pengaruhnya terhadap performa lingkungan dan performa perusahaan. Penelitian ini bertujuan untuk menganalisis dorongan pemangku kepentingan terhadap penerapan praktik keberlanjutan pada industry jasa pengiriman di kota Bogor, dan juga pengaruhnya terhadap performa logistik perkotaan. Sebuah survei kuesioner pada perusahaan logistik jasa pengiriman barang di kota Bogor dilakukan, dan 150 sampel dianalisis dengan menggunakan SEM-AMOS. Hasil penelitian mengungkapkan bahwa praktik green logistic di lima perusahaan jasa pengiriman yang berada di kota Bogor belum teraplikasikan. Dorongan dari pemangku kepentingan berpengaruh positif terhadap performa logistik perkotaan, praktik green logistic dan performa lingkungan. Hasil penelitian ini juga menunjukan tidak ada hubungan positif antara performa logistik perkotaan terhadap performa perusahaan. Tidak ada hubungan positif antara praktik green logistic terhadap performa lingkungan dan performa perusahaan.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KUE ULANG TAHUN SALTXSUCRE PONTIANAK Sari Belvia; Wendy Suhendry; Emilia Farida Budi Handayani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.46226

Abstract

Abstract Saltxsucre is an online shop that sells birthday cakes. In Pontianak, there are quite a some of competitors who sell similar products online and offline. Product quality, price, and promotion are part of the strategy of business actors in increasing sales in order to survive. By implementing this strategy, it is hoped that it will have an impact on decision making to buy a Saltxsucre Pontianak birthday cake. This study aims to determine and analyze whether there is a significant effect between product quality, price, and promotion on the purchase decision of Saltxsucre Pontianak birthday cake. By using quantitative associative methods, this study used 40 Saltxsucre consumers who were determined to be a population by collecting data using a questionnaire using a google form. Sampling using simple random sampling method. The data obtained will be tested using the SPSS 25 program. The test is carried out using multiple linear regression analysis techniques. The test results show that the product quality and price variables have a significant effect on purchasing decisions. As for the Promotion variable, it has no significant effect on purchasing decisions. Keywords:Product Quality, Price, Promotion, and Purchase Decision.
ANALISA PENGARUH BRAND IMAGE DAN CORPORATE BRANDING TERHADAP CONSUMER CHOICE PADA UNIVERSITAS KRISTEN MARANATHA: BRAND EQUITY SEBAGAI VARIABEL MEDIASI ( STUDI PADA SISWA SISWI SMA KRISTEN KOTA BANDUNG) Allen Kristiawan; Kezia Kurniawaty; Rully Arlan, Tjahyadi; Steven Febriano
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.44293

Abstract

ABSTRACT.  Brand Equity is an important factor in marketing development that affects marketing factors such as Consumers Choice. The purpose of this study is to investigate the role of Brand Image and Corporate Branding factors in Brand Equity and their impact when students make choices. This study adopted research variables and instruments from the journal "The Impact of Brand Image Corporate Branding on Consumer's Choice: The Role of Brand Equity "By Methaq AS (2016), who explained that corporate branding, brand image, and brand equity have an important role in their particular consumer choice in choosing tertiary institutions, among private high school students in the city of Bandung.   ABSTRAK.  Brand Equity merupakan faktor penting dalam pembangunan marketing yang mempengaruhi faktor-faktor marketing seperti Consumers Choice. Tujuan dari penelitian ini adalah untuk menyelidiki peranan faktor Brand Image dan Corporate Branding, dalam Brand Equity dan dampakya saat mahasiswa melakukan pilihan Penelitian ini mengadopsi variabel dan instrumen penelitian dari jurnal “The Impact of Brand Image Corporate Branding on Consumer’s Choice: The Role of Brand Equity” oleh Methaq A.S. (2016), yang memaparkan bahwa corporate branding, brand image, dan brand equity memiliki peran penting dalam consumer’s choice khusus nya dalam memilih perguruan tinggi, pada siswa siswi SMA Swasta di kota Bandung.
Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Aplikasi Atome di Kalangan Mahasiswa Universitas Surabaya Andrea Anne Suharsono; Sugeng Hariadi; Mintarti Ariani
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.44286

Abstract

The purpose of this study was to determine the influence of UTAUT 2 (performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value and habit) on intention to use of Atome among students at Surabaya University. This study used a quantitative approach and questionnaire data of 100 respondents. The method of analysis in this study uses SEM (Structural Equation Modeling) with SmartPLS version 3. The results of the research conducted show that effort expectancy, facilitating condition, hedonic motivation and habit have a positive and significant impact on intention to use of Atome, then performance expectancy, social influence and price value have no effect on intention to use of Atome.

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