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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 708 Documents
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PENGARUH RISIKO GEOPOLITIK, KEPEMILIKAN INSTITUSIONAL, DAN UKURAN PERUSAHAAN TERHADAP KINERJA KEUANGAN INDUSTRI PERBANKAN PERIODE 2020-2024 Gladies Lydia Mariana Tombokan; Ivonne Saerang; Joy Tulung
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.67134

Abstract

ABSTRACT:  The banking industry plays a strategic role in the capital market because it reflects the stability of the financial sector and is an important indicator of national economic conditions. This study aims to analyze the influence of geopolitical risk, institutional ownership, and company size on the financial performance of the banking industry in the 2020–2024 period. The research data uses annual panel data with a sample of 47 companies as the cross-section dimension and the 2020–2024 period as the time series dimension. The sampling technique was purposive sampling with the criteria of companies being listed and actively traded, having complete financial reports, and being considered fairly healthy with ROA ≥ 0.5%, resulting in a total of 28 observations. The research method uses a quantitative approach with panel data regression analysis. The results show that geopolitical risk, institutional ownership, and company size simultaneously influence the financial performance of the banking industry. Partially, company size has a positive and significant effect on company performance, while geopolitical risk and institutional ownership have a negative and insignificant effect on company performance in the banking industry.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), DIGITAL MARKETING, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI MEDIASI PADA KLINIK KECANTIKAN ZAP MANADO Humena, Ayuwandira; Lapian , Stanss Levynna Hermien Verronica Joyce; Tumbuan, Willem Johan Fredrik Alfa
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.67500

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (E-WOM), digital marketing, and consumer trust on purchasing decisions, with brand image as a mediating variable at ZAP Beauty Clinic Manado. This research employs a quantitative approach using a survey method through questionnaires distributed to consumers. The data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results indicate that E-WOM, digital marketing, and consumer trust have a positive and significant effect on both brand image and purchasing decisions. Furthermore, brand image significantly influences purchasing decisions and serves as a mediating variable in the relationship between E-WOM, digital marketing, consumer trust, and purchasing decisions. These findings highlight the importance of digital marketing strategies, online consumer reviews, and trust-building in enhancing brand image and encouraging purchasing decisions. This study contributes to the development of marketing literature and provides practical implications for the beauty clinic industry in designing effective digital marketing strategies in the digital era.
ANALISIS SIMULASI PREDIKSI CUSTOMER CHURN E-COMMERCE MENGGUNAKAN ALGORITMA RANDOM FOREST BERBASIS DATA SINTETIS Rayhan Bagoes Santoso; Bety Wulan Sari
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.67545

Abstract

Tingkat customer churn yang tinggi menjadi tantangan kritis bagi industri e-commerce di Indonesia dengan potensi kerugian mencapai miliaran rupiah per tahun. Penelitian ini bertujuan untuk mengimplementasikan sistem prediksi churn pelanggan sebagai proof-of-conceptmenggunakan algoritma machine learning. Mengingat keterbatasan akses data privat e-commerce, penelitian ini menggunakan pendekatan metodologis dengan dataset sintetis yang terdiri dari 1000 data pelanggan dan 9 fitur utama meliputi tenure, monthly spending, total transactions, support tickets, dan last purchase days. Tiga algoritma machine learning diimplementasikan yaitu Logistic Regression, Decision Tree, dan Random Forest untuk melakukan klasifikasi prediksi churn. Hasil penelitian menunjukkan bahwa Random Forest memberikan performa yang paling stabil dengan akurasi sebesar 87.5%, precision 86%, recall 87%, dan F1-score 86%. Penurunan performa dibandingkan model deterministik menunjukkan bahwa model diuji pada kondisi data yang lebih realistis dan tidak mengalami overfitting terhadap aturan generatif.
IMPLEMENTATION OF HUMAN RESOURCE MANAGEMENT STRATEGY AT THE INVESTMENT AND ONE-STOP INTEGRATED SERVICE OFFICE FOR THE OPTIMIZATION OF REGIONAL ORIGINAL REVENUE Hendra Uneputty, Roynaldo Richard; Sadipun Komber, Mervin Irian; Likewati, Wa Ode
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66799

Abstract

This study seeks to examine human resource management (HRM) strategies for enhancing local own-source revenue (PAD) at the Investment and One-Stop Integrated Service Office (DPMPTSP) in Sorong Regency, West Papua Province. Using a descriptive qualitative method, data were gathered through in-depth interviews, direct observation, and documentation involving civil servants (ASN) within the DPMPTSP context. The results show that effective coaching, training, and optimal compensation from leadership are key factors in improving the competence, motivation, and performance of civil servants, which positively impacts PAD growth. However, constraints remain, such as lack of transparency in task allocation, suboptimal compensation, and leadership styles that are less participative and innovative. The main recommendations are to increase the frequency of training and benchmarking, refine the reward and compensation system, and strengthen leadership capacity to encourage concrete contributions from civil servants to PAD enhancement. The study also emphasizes the significance of innovation in human resource management and the application of information technology to enhance organizational effectiveness. The study's limitations encompass data subjectivity and a restricted respondent pool. The findings are expected to provide both theoretical and practical contributions for developing HRM strategies in the public sector, especially in the context of improving local government revenue.
CORRELATION OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION, AND EMPLOYEE PERFORMANCE: CASE STUDY AT THE DEPARTMENT OF COMMUNICATION, INFORMATICS, STATISTICS, AND ENCRYPTION, SOUTHWEST PAPUA PROVINCE Darmawati, Darmawati; Anwar, Vebby; Sadipun Komber, Mervin Irian
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66809

Abstract

This study aims to analyze the correlation between organizational commitment, work motivation, and employee performance at the Department of Communication, Informatics, Statistics, and Encryption of Southwest Papua Province. The research employs a quantitative approach using a survey method involving 43 employees as respondents. Data were collected through questionnaires and analyzed using statistical software. The results indicate that both organizational commitment and work motivation have a positive and significant relationship with employee performance, both partially and simultaneously. These findings highlight the importance of strengthening organizational commitment and work motivation to enhance employee performance in newly established regional government agencies. The study recommends strategies for improving internal communication, fostering commitment, and enhancing work motivation to achieve optimal organizational goals.
PERAN TRANSFORMASI DIGITAL DALAM MEMEDIASI KEPEMIMPINAN DIGITAL DAN KOMPETENSI TEKNOLOGI TERHADAP KINERJA PEGAWAI DI BADAN PUSAT STATISTIK KOTA MANADO Sylvia Tambeo; Hendra Tawas; Merinda H. Ch. Pandowo
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.67686

Abstract

This study aims to examine the role of digital transformation in mediating the relationship between digital leadership and technological competence and employee performance at the Centra Statistics Agency (BPS) in Manado. This study uses a quantitative research design, with 33 employees of the Manado City Statistics Agency (BPS) serving as the research subjects. The data collection process used a saturated sampling technique, which means that every member of the population, without exception, was included in the research sample; data were collected by distributing questionnaires. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The results of this study indicate that Digital Leadership does not have a direct effect on Employee Performance. However, trough the mediation of Digital Transformation, Digital Leadership has a significant effect on Employee Performance. Meanwhile, technological competence whether directly through the mediation of digital transformation has a significant impact on employee performance. The results indicate that digital transformation has been shown to play a crucial role in optimizing technological competence to drive improvements in employee performance. Similarly, digital transformation has also been shown to play a crucial role in optimizing digital leadership to drive improvements ini employee performance.
PENGARUH EXPERENTIAL MARKETING, DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN LIFE STYLE SEBAGAI VARIABLE INTERVENING BERBASIS APLIKASI TOKOPEDIA PADA MASYARAKAT KOTA MANADO Kawet, Raymond Christian; Rudie Yobie Lumatow; Yunita Mandagie
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.67818

Abstract

Abstract. This study aims to investigate the influence of experiential marketing in digital marketing on purchasing decisions, with lifestyle as an intervening variable, based on the Tokopedia application in Manado residents. This phenomenon is interesting to study due to technological developments and changes in consumer behavior that increasingly rely on online platforms in the purchasing process. The research method used is a quantitative survey approach. Data is collected and can be accessed and responded to by active users using the Tokopedia in the Manado area. The variables studied include experiential marketing, digital marketing, lifestyle, and purchasing decisions. Statistical analyses such as regression and path analysis will be used to test the research hypotheses and identify the extent to which lifestyle variables mediate the influence of experiential marketing and digital marketing on purchasing decisions.
INOVASI MODEL BISNIS BERKELANJUTAN DENGAN PENDEKATAN DESIGN THINKING: STUDI KASUS RITEL FESYEN KECIL ZAHRAZIZA.MFO Halimah Fatimatus Zahra; Berto Mulia Wibawa
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66078

Abstract

Zahraziza.mfo is a small Muslim fashion retailer in Surabaya that has experienced a decline in performance since 2023 despite its transition to digital sales channels. An internal business model analysis revealed misalignments between several Business Model Canvas elements namely customer segments, value proposition, channels, key activities, and key resources with post-pandemic changes in consumer behavior. This study aims to redesign Zahraziza.mfo’s business model to become more adaptive and sustainable through a Design Thinking approach. The research employs interviews, observations, and the five stages of Design Thinking, empathize, define, ideate, prototype, and test to explore customer needs and validate proposed solutions. The results are embodied in a sustainable business model prototype that focuses transformation on key leverage points of the model, specifically the value proposition, customer relationships, and channels. The prototype generates four strategic solution clusters: strengthening digital experience and trust, developing a sustainable capsule collection, implementing gradual circular economy initiatives, and refining brand identity. These solutions are designed to realign the firm’s value creation logic with customer needs and meanings. The redesigned business model is considered more aligned with internal capabilities, market expectations, and sustainability principles, thereby providing a design framework that is aligned with Zahraziza.mfo’s long-term competitiveness and performance goals. Keyword: Design Thinking, Business Model Innovation, Sustainable Business Model Innovation, Fashion Retail, Small Medium Enterprise.
THE IMPACT OF WORK DISCIPLINE AND MOTIVATION ON SERVICE PERFORMANCE: WORK ETHIC AS A MODERATOR IN THE AGRICULTURAL OFFICE OF TAMBRAUW REGENCY Nelsan Mustamu; Wa Ode Likewati; Vebby Anwar
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66801

Abstract

This study aims to analyze the influence of work discipline and work motivation on service performance, with work ethic as a moderating variable, among employees at the Department of Agriculture, Tambrauw Regency. A quantitative research methodology was employed to gather data from all 60 employees via questionnaires, interviews, and documentation. The results indicate that both work discipline and motivation have a significant positive effect on service performance, both partially and simultaneously. Moreover, work ethic is found to strengthen the relationship between work discipline and service performance but does not significantly moderate the relationship between work motivation and service performance. The findings highlight that work motivation is the dominant factor affecting service performance. These results suggest that improving service performance at the Department of Agriculture requires a balanced strategy that enhances both work motivation and discipline, supported by strong work ethics. The study recommends the implementation of motivational programs, enforcement of discipline policies, and cultivation of organizational values that foster integrity and responsibility among employees to achieve optimal service quality.
THE ROLE OF LEADERSHIP, COMPETENCE AND WORK MOTIVATION IN IMPROVING EMPLOYEE PERFORMANCE AT THE DEPARTMENT IN SOUTHWEST PAPUA Ferry Anggro; Vebby Anwar; Mervin Irian Sadipun Komber
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66852

Abstract

This study analyzes the influence of leadership and competence on employee performance, with work motivation as an intervening variable at the Department of Manpower, Transmigration, Energy, and Mineral Resources of Southwest Papua Province. The study utilizes a quantitative methodology, involving 43 civil servants chosen via purposive sampling. Data were collected using questionnaires and analyzed by multiple linear regression, path analysis, and the Sobel test. The findings indicate that leadership and competence significantly affect both work motivation and employee performance. Furthermore, work motivation is proven to significantly mediate the influence of leadership and competence on employee performance. These findings underscore the necessity of enhancing leadership quality, augmenting employee competence, and fortifying work motivation to elevate employee performance within regional government agencies. The practical implication of this research provides a reference for formulating effective human resource management policies in the public sector.

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