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<![CDATA[PERUMUSAN KEUNGGULAN BERSAING YANG BERKELANJUTAN MENGGUNAKAN RESOURCE BASED VIEW PADA TOKO PERLENGKAPAN BAYI X DI KOTA GRESIK ]]>
<![CDATA[Savira Uchtia Rachma]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48442
<![CDATA[In formulating a strategy, the company pays attention to the external environment and the surrounding internal environment. Changes in the external environment bring both opportunities and threats to the company. To overcome this, companies must be able to utilize the resources and capabilities they have. The uniqueness possessed by these resources and capabilities will produce a differentiator between the company and its competitors. In the baby equipment retail industry, where the number of competitors is very large, companies need competitive advantages in order to be able to win the competition. Baby equipment shop X as one of the companies in the retail sector of baby equipment in Gresik City needs to understand its resources and capabilities in order to be able to overcome threats such as competition and other environmental changes, as well as take advantage of existing opportunities to bring companies to obtain maximum profits and achieve sustainable competitive advantage. advantage (SCA). This study aims to analyze the internal side of the baby equipment retail company X through a Resource Based View (RBV) approach in order to achieve a sustainable competitive advantage (SCA) by using the VRIO framework as an analytical tool. Keywords: Resource Based View (RBV); VRIO framework; technology; resources and capabilities; sustainable competitive advantage (SCA).]]>
<![CDATA[PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC ]]>
<![CDATA[Diva Yasmin]]>;
<![CDATA[Triaji Pratomo]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48660
<![CDATA[Currently, Indonesia has many cosmetic and skin care brands that are popular with teenagers and adult women,one of which is the Somethinc brand. Somethinc product is one of the local serum champions in Indonesia whocan grasp the beauty and skin care needs of women and men with diverse skin conditions for consumers. Increasing in the cosmetics and skin care sector is due to encouragement from influential people such asinfluencers on social media who often make evaluations about cosmetic or skin care goods and display how theyutilize their products to their followers. This research was undertaken to assess the effect of pricing and promotionon purchasing decisions for Somethinc goods.The sort of research used is descriptive research employingquantitative research methods. The sampling approach is non-probability sampling technique with 100respondents. The data analysis technique uses descriptive analysis and multiple linear regression.The results ofthis descriptive study reveal that prices, promotions, and purchase decisions are included in the positive category. The results of multiple linear regressions suggest that the effect of price and promotion on purchase decisions hasa coefficient of determination of 85.4% influencing purchasing decisions, the remaining 14.6% is influenced byother independent factors not explored in this study.]]>
<![CDATA[The PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALTY PELANGGAN TRAVELOKA DI KOTA BANDUNG ]]>
<![CDATA[Fahmi Adyan Abdurrahman]]>;
<![CDATA[Trisha Gilang Saraswati]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48663
<![CDATA[Customer e-loyalty will appear along with company e-services quality. This study was conducted to analyze the effect of e-service quality on Traveloka customer e-loyalty in Bandung city. The purpose of this study was to find out how e-service quality affects traveloka customer e-loyalty in Bandung city. This study applies quantitative methods with descriptive and causal research types. The sample used is 100 respondents. Data analysis techniques apply descriptive analysis and simple linear regression. The results of the descriptive analysis study show that e-service quality and e-loyalty are in the good category. The results of simple linear regression show that e-service quality has a significant effect on e-loyalty for Traveloka customers in Bandung city.]]>
<![CDATA[PENGARUH UNUSUAL MARKET ACTIVITY REPLIES PADA BURSA EFEK INDONESIA TERHADAP REAKSI PASAR SAHAM SELAMA TAHUN 2021 ]]>
<![CDATA[Rahmat Setiawan]]>;
<![CDATA[Yohanes Richardo Halim]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48744
<![CDATA[This study aims to examine the effect of Unusual Market Activity (UMA) replies on stock market reactions as measured by abnormal returns on the Indonesia Stock Exchange (IDX) in 2021. The sample used in this study was 162 stocks consisting of 14 companies issuing UMA replies with new information and 148 companies that issued UMA replies without new information. Hypothesis testing in this study used the Mann-Whitney U-Test method which was processed using SPSS Statistics. This study concludes that there are significant differences in market reactions (abnormal returns) between companies that issue UMA replies with new information and companies that issue UMA replies without new information. Keywords: abnormal returns; Indonesian stock market; Unusual Market Activity replies; UMA replies]]>
<![CDATA[PENGARUH ELECTRONIC WORD OF MOUTH MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI PADA PRODUK SKINTIFIC ]]>
<![CDATA[Lita Liani Kintradinata]]>;
<![CDATA[Riski Taufik Hidayah]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48748
<![CDATA[eWOM is used as a marketing strategy used by many companies by utilizing social media. Skintific is a skincare brand that went viral on Tiktok in early 2022 and has become one of the brands discussed on TikTok. This study purpose to deeper understanding the effect of eWOM through the TikTok on buying interest in Skintific products. In understanding the influence of eWOM, this study applies an information adoption model (information quality, information quantity ,information credibility, information usefulness and information adoption). This research was conducted on a population of skincare users who see or like to look for references to Skintific skincare products on TikTok, so that a sample of 385 respondents was obtained using a purposive sampling technique which was collected through a questionnaire. SmartPLS SEM analysis was used to test the data in this study. The results state that the quality information, the quantity information and the credibility of information has an influence on the information usefulness, The information usefulness has an influence on information adoption and information adoption has an influence on purchase intention Skintific products.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR DEDDY CORBUZIER DAN BRAND AWARENESS TERHADAP MINAT GENERASI Z DALAM BERINVESTASI DI BIBIT ]]>
<![CDATA[Budi Rustandi Kartawinata]]>;
<![CDATA[Treshya Setya Maharani]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48759
<![CDATA[In this increasingly modern era, technological developments are advancing and developing, as is the case with the investment sector. In the past, investing only focused on conventional investment matters, but now it's getting easier with various advances from investment companies. The development of investors in Indonesia is growing rapidly and showing a positive trend, which means that the investment awareness of the Indonesian people is getting better and starting to invest slowly. Seeds is an investment application whose users are dominated by Generation Z. Awareness of investment by young people is getting higher and of course this will reduce the financial gap that exists and the economy in Indonesia. In marketing, Seeds uses a digital marketing strategy, one of which is making Deddy Corbuzier a brand ambassador. The purpose of this study is to determine the influence of brand ambassadors and brand awareness on investment interest in Seeds. The method used in this research is to use quantitative research methods with descriptive research types. The population used in this study, namely the people of West Java aged 15-25 years and using the Seeds application with a total sample of 100 respondents. Sampling used in this research is purposive sampling method. Based on the results of the study using descriptive analysis with the help of SPSS for windows software, it shows that brand ambassadors and brand awareness have a significant effect simultaneously and partially on investment interest in Seeds. Keywords: Brand Ambassador, Brand Awareness, Investment Interest]]>
<![CDATA[PENGARUH CITRA MEREK DAN MOTIVASI BELANJA HEDONIS TERHADAP PEMBELIAN IMPULSIF ONLINE DI INSTAGRAM ]]>
<![CDATA[Mirza Putri Andita]]>;
<![CDATA[Umari Abdurrahim Abi Anwar]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48763
<![CDATA[The existence of social media makes Indonesian women easy to get information about well-known global fast fashion brands such as Zara. This condition triggers them to buy Zara clothes impulsively on online platforms such as Instagram. The purpose of this research to determine the effect of Zara’s brand image in the minds of consumers and the factors that motivate them to do hedonic shopping such as adventure, ideas, relaxation, and shopping value on their desire to do impulse buying on Instagram. The data was obtained by distributing questionnaires to 108 respondents who had bought 1 (one) Zara’s shirt on Instagram in the last 1 year (April 2022 – April 2023). The hypothesis were tested using bootstrapping test in Smart PLS 4.0. The results show there is not a significant effect of brand image on online impulse buying. However, the hedonic shopping motivation has a significant effect on online impulse buying.]]>
<![CDATA[The PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN ELECTRONIC WORD OF MOUTH KEPADA KEPUTUSAN PEMBELIAN PRODUK MAD FOR MAKEUP DI BANDUNG ]]>
<![CDATA[Putry Hendriyani]]>;
<![CDATA[Marheni Eka Saputri]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48782
<![CDATA[Nowadays, interest in makeup products is on the rise. Local makeup products are also growing and innovating. One of the local makeup brands is Mad For Makeup. The purpose of this study was to analyze how purchasing decisions on Mad For Makeup products in Bandung are influenced by brand image, price perception, and e-word of mouth. Using a quantitative approach with descriptive and causal analysis. The sample was taken nonprobabilistically, with purposive sampling. The analysis in this study used descriptive and multiple linear regression. SPSS version 25 is used in processing data. The results showed that the brand image variable (X1), price perception (X2), and electronic word of mouth (X3) had significant partial and simultaneous implications for the decision to purchase Mad For Makeup products in Bandung. It is recommended that Mad For Makeup ensure that its brand is unique, make products that match the price offered with the benefits provided by the product, increase the membership of the "Rebels" community, and explain through its social media content the functions of the products offered.]]>
<![CDATA[PERANAN CITRA MEREK DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SMARTPHONE SAMSUNG ]]>
<![CDATA[Michael Heryanto Saputra]]>;
<![CDATA[Allen Kristiawan]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48853
<![CDATA[Abstract. This study aims to test and analyze whether brand image and product quality affect consumer purchasing decisions. This type of research is qualitative research which uses a purposive sampling method and is distributed through questionnaires. The target population of this research is Samsung cell phone users. The sample used was students at the Business Faculty of Management Department of Maranatha Christian University. Validity and reliability tests, classical assumptions, multiple linear regression and F tests were performed on the collected data. The conclusion is that product image and product quality have an influence on purchasing decisions. Abstrak Penelitian ini memiliki tujuan untuk menguji dan menganalisis apakah citra merek dan kualitas produk mempengaruhi keputusan pembelian konsumen. Jenis penelitian ini adalah penelitian kualitatif dimana menggunakan metode purposive sampling dan disebarkan melalui kuesioner. Target populasi dari penelitian ini adalah pengguna ponsel Samsung. Sampel yang digunakan adalah mahasiswa di Fakultas Bisnis Jurusan Manajemen Universitas Kristen Maranatha. Uji validitas dan reliabilitas, asumsi klasik, regresi linier berganda dan uji F dilakukan terhadap data yang terkumpul. Kesimpulannya adalah bahwa citra produk dan kualitas produk memiliki pengaruh terhadap keputusan pembelian.]]>
<![CDATA[The PERANAN CITRA MEREK, KUALITAS PRODUK, DAN KEPUASAN KONSUMEN PADA LOYALITAS KONSUMEN SMARTPHONE MEREK APPLE ]]>
<![CDATA[Ferro Satria Tanzil]]>;
<![CDATA[Allen Kristiawan]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.48854
<![CDATA[The advancement of technology has greatly progressed in the current global era. There are numerous brands on the market such as Apple, Samsung, Oppo, and others. The use of Apple products in Indonesia itself is highly favored by the public due to the brand's reputation, quality, and satisfaction, leading to customer loyalty. The objective of this research is to test and analyze the role of brand image, product quality, and customer satisfaction in customer loyalty. The research method employed in this study is purposive sampling, where questionnaires were distributed to 200 respondents. The sample consists of individuals who use Apple smartphones. After collecting the data, validity tests and reliability tests, as well as classical assumption test multicollinearity and heteroscedasticity and multiple linear regression tests will be conducted. The results of the tests indicate a positive impact of brand image, product quality and customer satisfaction on customer loyalty.]]>
