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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
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PERAN PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK BLACKMORES VITAMIN D3 1000 IU : (STUDI PADA MASYARAKAT BANDUNG DAN JAKARTA) Belva, Felicia Amanda; Kristiawan, Allen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54242

Abstract

The aim of this study is to investigate and assess the relationship between price perception and promotional factors on customer purchasing decisions. This study utilises a quantitative research methodology, adopting a purposive sampling procedure and utilising a questionnaire as the major research instrument. The study included individuals who frequently participate in outdoor activities, have direct exposure to pollution, routinely consume vitamin D, and live in the cities of Bandung and Jakarta. After collecting the data, various tests are performed to determine its validity and reliability. Additionally, classical assumptions are assessed and many regression tests are run. The author's research revealed that consumer purchasing decisions for Blackmores Vitamin D3 10000 IU products were highly influenced by their views of pricing and promotions.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER TRADISIONAL (STUDI PADA KONSUMEN GEN Z DI KOTA TOMOHON) Poluan, Jane; Karuntu, Merlyn Mourah; Samadi, Reitty Lilyanny
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54288

Abstract

Marketing is a dynamic business activity because it always changes from time to time. In the current industrial era 4.0, marketing is required to adopt digitalization so that digital marketing is one of the strategies that need to be implemented. In digital marketing, there are several strategies used, including content marketing and influencer marketing. These two variables were examined in purchasing decisions for traditional culinary products with respondents being gen Z consumers who are a very tech-conscious generation. The ease of existing technology, with various platforms that feature interesting content and influencers to offer traditional culinary products should be able to increase positive purchases, especially among gen Z consumers. The results found that digital marketing measured through content marketing and influencer marketing variables simultaneously influenced the purchasing decisions of Gen Z to buy traditional culinary in Tomohon City. Partially, it was found that informative, valuable, unique, and smart content marketing has a significant effect on purchasing decisions. Likewise, influencer marketing partially has a significant influence on purchasing decisions, where the influencers in question are influencers who meet the expectations of Gen Z, influencers who are able to help Gen Z decide on purchases, and influencers who are confident in promoting products.
PERANAN HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MCDONALD’S Damar; Kristiawan, Allen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54291

Abstract

The times and era of globalization continue to develop and experience changes, especially in the food industry. One of them is McDonald's fast food which has been present in Indonesia for a long time and is very popular with the public. Because people look at the criteria of price, promotion and product quality which can give them a sense of customer satisfaction. This research was conducted with the aim of testing and analyzing whether there is an influence of price, promotion and product quality on customer satisfaction. The sample that will be used is the people of Bandung who buy McDonald's products. The sampling technique uses non-probability sampling and the sample type uses purposive sampling. The data collection technique is by distributing questionnaires and the target number is 170 respondents. The data processing technique uses multiple regression analysis with the help of the SPSS application. From the research results it can be concluded that there is a positive and significant influence of price, promotion and product quality on customer satisfaction.
PERBEDAAN KINERJA AUDITOR DILIHAT DARI SEGI GENDER (STUDI EMPIRIS PADA KANTOR AKUNTAN PUBLIK DI DKI JAKARTA) Saputri, Dwi Anggraeni; Iskak, Jamaludin Iskak
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54294

Abstract

Abstract. In carrying out audit activities, an auditor must have adequate performance. Performance is a description of the level of achievement of the implementation of an activity/program/policy in realizing the goals, objectives, mission and vision of an organization as stated in an organization's planning strategy. The level and quality of auditor performance is determined by several factors, one of which is gender. Gender is an analytical concept used to identify differences between men and women from a non-biological perspective, namely from social, cultural and psychological aspects.The aim of this research is to empirically analyze the differences in the performance of male and female auditors in public accounting firms. With indicators measuring professional commitment, organizational commitment, motivation, job opportunities and job satisfaction.The population of this research is Public Accounting Firms located in DKI Jakarta. The sampling technique in this research used saturated sampling with 68 respondents. Abstrak. Dalam melaksanakan kegiatan audit seorang auditor harus memiliki kinerja yang memadai. Kinerja adalah gambaran mengenai tingkat pencapaian pelaksanaan suatu kegiatan/program/kebijakan dalam mewujudkan sasaran, tujuan, misi dan visi organisasi yang tertuang dalam strategi planning suatu organisasi. Tingkat dan kualitas kinerja auditor ditentukan oleh beberapa faktor, salah satunya adalah gender. Gender adalah suatu konsep analisis yang digunakan untuk mengidentifikasi perbedaan laki-laki dan perempuan dilihat dari sudut non-biologis, yaitu dari aspek sosial, budaya, maupun psikologi. Tujuan dari penelitian ini adalah untuk menganalisis secara empiris perbedaan kinerja auditor pria dan wanita di kantor akuntan publik. Dengan indikator pengukuran komitmen profesi, komitmen organisasi, motivasi, kesempatan kerja dan kepuasan kerja. Populasi penelitian ini adalah Kantor Akuntan Publik yang berada di DKI Jakarta. Teknik sampling dalam penelitian ini menggunakan sampling jenuh dengan 68 responden.
MELAMPAUI KRISIS: DINAMIKA KINERJA KEUANGAN, INDEKS KEBANGKRUTAN ALTMAN, DAN TRANSFORMASI NILAI PERUSAHAAN Wicaksono, Christian Edy; Kadarusman, Kadarusman; Maria, Evi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54302

Abstract

ABSTRACT This research aims to examine the impact of Financial Performance on Firm Value by incorporating the Bankruptcy Index as a moderating variable. Data were obtained from the financial reports of eight companies in the pulp and paper sector through the Indonesia Stock Exchange website, utilizing purposive sampling. The analysis employed SmartPLS 3 in a quantitative approach. The research findings indicate that Financial Performance has a positive and significant impact on Firm Value, whereas the Bankruptcy Index has a significant negative impact on Firm Value. The Bankruptcy Index, as a moderating variable, does not significantly weaken the influence of Financial Performance on Firm Value. This study contributes to the understanding of the relationship between Financial Performance, Firm Value, and the moderating role of the Bankruptcy Index in the pulp and paper industry. Practical implications support companies in designing more effective financial strategies. Research limitations include the sample size and a focus on a specific industry sector, highlighting the need for further research in diverse industrial contexts for a more comprehensive understanding. Keywords: Financial Performance, Bankruptcy Index, Corporate Value
PENGARUH MANAJEMEN RANTAI PASOKAN IKAN TERHADAP KINERJA NELAYAN YANG DIMODERASI OLEH FASILITAS PADA NELAYAN PESISIR LIKUPANG MINAHASA UTARA Sumarauw, Jacky; Dotulong, Lucky; Loindong, Sjendry
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54386

Abstract

Abstract.  Likupang North Minahasa is one of the regions in Indonesia that has abundant fish resource potential. However, along with increasing market demand for fish, fishermen in the area experience various challenges in supplying fish to the market, this becomes a problem in fish supply chain management, one of the causes is limited fishing facilities. This research aims to analyze the influence of supply chain management fish on fishermen's performance which is moderated by facilities at coastal fishermen in Likupang, North Minahasa. This research uses quantitative methods by collecting data from 100 randomly selected fishermen respondents. The analysis was carried out using Structural Equation Modeling. This research provides a better understanding of the influence of fish supply chain management on fishermen's performance which is moderated by facilities. Abstrak.    Likupang Minahasa Utara merupakan salah satu wilayah di Indonesia yang memiliki potensi sumber daya ikan yang melimpah. Namun, seiring dengan meningkatnya permintaan pasar akan ikan, nelayan di daerah tersebut mengalami berbagai tantangan dalam memasok ikan ke pasar, hal ini menjadi masalah dalam manajemen rantai pasokan ikan salah satau penyebabnya adalah fasilitas penangkapan ikan yang terbatas Penelitian ini bertujuan untuk menganalisis pengaruh manajemen rantai pasokan ikan terhadap kinerja nelayan yang dimoderasi oleh fasilitas pada nelayan pesisir Likupang Minahasa Utara. Penelitian ini menggunakan metode kuantitatif dengan mengumpulkan data dari 100 responden nelayan yang dipilih secara acak. Analisis yang dilakukkan menggunakan Sructural Equetion Modeling,.  Penelitian ini memberikan pemahaman yang lebih baik tentang pengaruh manajemen rantai pasokan ikan terhapa kinerja nelayan yang di mederasi oleh fasilitas.
KOMUNIKASI KELOMPOK PELAKU USAHA DALAM PEMBERDAYAAN EKONOMI MASYARAKAT PADA OBJEK WISATA DI KAWASAN PESISIR (STUDI PADA OBJEK WISATA TAMENDAO BEACH) PAKAYA, SITI MAYASARI; PUTRI, CITRA F.I.L DANO; MURSALIM, MUHAMMAD AKRAM; ANANDA, DEA YULIA R.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54387

Abstract

This study aims to analyze the communication governance of business actors in community economic empowerment in tourist attractions in coastal areas at Tamendao Beach tourist attraction. This study took data using purposive sampling technique then got 7 informants consisting of 6 business owners and 1 business manager at Tamendao Beach tourist attraction. The results showed that most informants said that in managing Tamendao Beach, the local community almost never experienced disputes. Instead, they work hand in hand in creating a comfortable atmosphere at Tamendao Beach.
PENGARUH TQM TERHADAP KEUNGGULAN BERSAING YANG DIMEDIASI OLEH RESOURCE BASED VIEW PADA PERUSAHAAN PENGOLAHAN IKAN DI KOTA BITUNG Tielung, Maria Veronika J.; Karuntu, Merlyn Mourah; Samadi, Reitty Lilyanny
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54404

Abstract

Abstract. Bitung City has the largest fishing industry in North Sulawesi. Fish processing companies in Bitung City are mostly fish exporting companies that are sent to various countries. This condition presents its own challenges because it allows companies to strive to have a competitive advantage. Implementing TQM (Total Quality Management) for export companies is a must. However, to be able to excel competitively requires unique entities within the company. RBV (Resource Based View) describes a company's ability to provide a competitive advantage in resource management that is difficult for competitors to imitate. The aim of the research is to determine the effect of TQM on Competitive Advantage with RBV as a mediating variable. Based on the test results using SmartPls4.0, the results show that TQM has a significant effect on competitive advantage, TQM also has a significant effect on RBV, RBV has a significant effect on Competitive Advantage and RBV has a significant effect as a variable that mediates the indirect effect between TQM and competitive advantage in fish processing companies in Bitung City   Abstrak.   Kota Bitung memiliki industri perikanan terbesar di Sulawesi Utara. Perusahaan pengolahan ikan di Kota Bitung sebagian besar merupakan perusahaan pengekspor ikan yang dikirim ke berbagai negara. Kondisi ini memberikan tantangan tersendiri karena memungkinkan perusahaan berupaya agar bisa memiliki keunggulan bersaing. Penerapan TQM (Total Quality Management) terhadap perusahaan ekspor menjadi suatu keharusan. Namun untuk bisa unggul bersaing membutuhkan entitas-entitas unik dalam perusahaan. RBV (Resource Based View) menggambarkan kemampuan perusahaan untuk memberikan keunggulan kompetitif atas pengelolaan sumberdaya yang sulit ditiru oleh pesaing. Tujuan penelitian adalah untuk mengetahui pengaruh TQM terhadap Keunggulan Bersaing dengan RBV sebagai variabel mediasi. Berdasarkan hasil uji menggunakan SmartPls4.0 diperoleh hasil bahwa TQM berpengaruh signifikan terhadap keunggulan bersaing, TQM juga berpengaruh signifikan terhadap RBV, RBV berpengaruh sgnifikan terhadap Keunggulan Bersaing dan RBV berpengaruh signifikan sebagai variabel yang memediasi pengaruh tidak langsung antara TQM dan keunggulan bersaing pada perusahaan pengolahan ikan di Kota Bitung.
ANALISIS PENERAPAN PRINSIP GOOD GOVERNANCE PADA PELAYANAN PUBLIK DI BADAN KESATUAN BANGSA DAN POLITIK KABUPATEN BULELENG Aryandono, Komang Kappa Tri; Heryanda, Komang Krisna; Telagawathi , Ni Luh Wayan Sayang
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54417

Abstract

Abstract. This research aims to analyze the application of good governance principles and develop development strategies to increase the implementation of good governance in public services at the National Unity and Political Agency of Buleleng Regency. The research location is the National Unity and Politics Agency of Buleleng Regency. The subjects in this research were 60 mass organizations. The object of this research is the principles of good governance, public services, National Unity and Politics. The sample in the research used census techniques, namely: 60 officially registered mass organizations and all of them were used as research respondents and 4 elements of public service management. The data collection technique uses questionnaires and interviews which are filled in via Google Form. Data analysis techniques use descriptive analysis and SWOT. The research results show the factors that influence the implementation of good governance: human resources have carried out their duties well, but attention needs to be paid to the attitude of human resources in serving the community and needs to be improved. Community participation has been good in every activity, and the desire to participate and convey aspirations has not been closed Abstrak Penelitian ini bertujuan untuk menganalisis penerapan prinsip good governance serta menyusun strategi pengembangan untuk peningkatan penerapan good governance pada pelayanan publik di Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Lokasi penelitian yaitu Badan Kesatuan Bangsa dan Politik Kabupaten Buleleng. Subjek dalam penelitian ini 60 ormas. Objek penelitian ini prinsip good governance, pelayanan publik, Badan Kesatuan Bangsa dan Politik. Sampel pada penelitian menggunakan teknik sensus yaitu: 60 ormas yang resmi terdaftar dan seluruhnya dijadikan responden penelitian dan 4 unsur pengelola pelayanan publik. Teknik pengambilan data menggunakan metode kuisioner dan wawancara yang diisi melalui Google Form. Teknik analisis data menggunakan analisis deskriptif dan SWOT. Hasil penelitan menunjukkan dari faktor yang mempengaruhi pelaksanaan good governance: sumber daya manusia sudah melaksanakan tugas dengan baik namun perlu di perhatikan sikap sumber daya manusia dalam melayani masyarakat serta perlu ditingkatkan. Partisipasi masyarakat sudah baik dalam setiap kegiatan, serta tidak menutup keinginan berpartisipasi, menyampaikan aspirasi.
ANALYSIS OF THE IMPACT OF INITIAL PUBLIC OFFERING ON FINANCIAL PERFORMANCE Mutasowifin, Ali; Ramadhan, Muhammad Farchan; Viana, Eka Dasra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54431

Abstract

Abstract.   The number of companies conducting IPOs on the Indonesia Stock Exchange continues to increase so that competition between companies also increases. One of the company's strategies to grow is the Initial Public Offering (IPO) to obtain additional capital.  After an IPO, it is very important to conduct a financial performance assessment because it can affect the stock price and the value of a company. The purpose of this study is to describe the financial ratios and analyze the differences of the average financial performance before and after the IPO and describe the impact of the IPO on the financial performance of each company sector. The research method used was the wilcoxon signed ranks test and the MANOVA test on the financial statements of 48 companies that conducted IPOs in 2019. Based on the results of the study, there was a performance improvement in the ratio of liquidity and solvency, but in the ratio of profitability and activity, there was a decrease in performance. The results of the Wilcoxon signed ranks test showed that the ratio of profitability, solvency, liquidity, and activity had significant differences and the MANOVA test proved that the ratio of profitability, solvency, liquidity, and activity simultaneously had differences before and after the IPO   Abstrak. Jumlah perusahaan yang melakukan IPO di Bursa Efek Indonesia terus meningkat sehingga persaingan antar perusahaan pun semakin meningkat. Salah satu strategi perusahaan untuk tumbuh adalah Initial Public Offering (IPO) untuk mendapatkan tambahan modal. Setelah IPO, sangat penting untuk melakukan penilaian kinerja keuangan karena dapat mempengaruhi harga saham dan nilai suatu perusahaan. Tujuan dari penelitian ini adalah untuk mendeskripsikan rasio-rasio keuangan dan menganalisis perbedaan rata-rata kinerja keuangan sebelum dan sesudah IPO serta mendeskripsikan dampak IPO terhadap kinerja keuangan masing-masing sektor perusahaan. Metode penelitian yang digunakan adalah uji peringkat bertanda wilcoxon dan uji MANOVA terhadap laporan keuangan 48 perusahaan yang melakukan IPO pada tahun 2019. Berdasarkan hasil penelitian terdapat peningkatan kinerja pada rasio likuiditas dan solvabilitas, namun pada tahun 2019 terdapat peningkatan kinerja pada rasio likuiditas dan solvabilitas. rasio profitabilitas dan aktivitas, terjadi penurunan kinerja. Hasil uji Wilcoxon Signed Ranks menunjukkan bahwa rasio profitabilitas, solvabilitas, likuiditas, dan aktivitas terdapat perbedaan yang signifikan dan uji MANOVA membuktikan bahwa rasio profitabilitas, solvabilitas, likuiditas, dan aktivitas secara simultan terdapat perbedaan sebelum dan sesudah IPO.

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