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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
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THE INFLUENCE OF SOCIAL MEDIA CONTENT ON INTENTION TO RECOMMEND THROUGH ONLINE ENGAGEMENT AS A MEDIATING VARIABLE ON MANDARIN LANGUAGE TEACHING CONTENT VIA INSTAGRAM FOR GENERATIONS Y AND Z IN INDONESIA Kornelius, Stefani Mutiara; Antonio, Ferdi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54470

Abstract

The aim of this research is to test and analyze the influence of social media content including the Language Style, Interesting Content, Useful Content and Unique Image Content Characteristic factors on Online Engagement as a mediator which then influences the Intention to Recommend factor after previously being influenced by Emotional Response of Language as a mediator to users of Mandarin language teaching content via Instagram XYZ to generations Y and Z in Indonesia. Testing of this research model, which was modified from previous research, was carried out quantitatively with survey data. Data was obtained from generations Y and Z in Indonesia who are followers of Instagram XYZ. This research method is a quantitative survey, with cross sectional data. Respondent data was taken using purposive sampling with a questionnaire distributed online. 178 samples were obtained that met the requirements for analysis using PLS-SEM. The research results show that the four social media content variables have a strong influence on Online Engagement activities, while the two strongest variables are Unique Image Content Characteristic and Useful Content. Then the Online Engagement factor which is moderated by the Emotional Response of Language factor is able to influence the Intention to Recommend of generations Y and Z in Indonesia.
PERAN INOVASI PRODUK DALAM MEMEDIASI DIGITAL MARKETING TERHADAP KINERJA PEMASARAN PADA PELAKU USAHA MEBEL DI DESA LEILEM KABUPATEN MINAHASA Raintung, Michael Ch.; Kawet, Raymond C.; Mandagie, Yunita
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54487

Abstract

The furniture industry in Leilem village, Minahasa Regency is one of the industries that continues to grow, business actors are required to be able to make the right marketing strategy to maintain the survival of their business. Digital Marketing is currently one of the tools to market products that are most in demand by business people to promote their business while product innovation is a sustainable market strategy as needed to maintain Marketing Performance. The purpose of this study is to determine the effect of Digital marketing on marketing performance and test whether the Product Innovation variable plays a mediating role in the relationship. The population in this study was 126 furniture craftsmen using the purposive sampling method obtained a sample of 70 respondents. Data collection techniques use data with questionnaires. Instrument testing in this study was carried out based on validity tests and reliability tests and analyzed using path analysis. The results showed partially the variables of Digital Marketing and product Innovation had a positive and significant effect on Marketing Performance, and by using the Sobel test, it can be known that the variable of Product Innovation can mediate the influence of Digital Marketing on Marketing Performance. Keywords: Digital marketing. Product innovation, marketing performance
EFEKTIVITAS PENGGUNAAN TEKNOLOGI INFORMASI TERHADAP APARAT DESA LOLOFITU KECAMATAN LOLOFITU MOI KABUPATEN NIAS BARAT Erwin Jaya Waruwu , Hervis; Ndraha, Ayler Beniah; Laia, Otanius; Harefa, Peringatan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54536

Abstract

This research is motivated by the problems faced by Lolofitu Village officials regarding the use of information technology which is still not optimal. This research aims to find out how information technology is used by Lolofitu Village officials, supporting and inhibiting factors in the use of information technology by Lolofitu Village officials and efforts to use it. information technology for Lolofitu Village officials. This research uses qualitative methods to gain an in-depth understanding of the phenomena related to the effectiveness of the use of information technology for Lolofitu Village officials. The results of this research show that the Lolofitu village office faces a number of challenges in the use of information technology, including lack of adequate infrastructure, limited resources and low knowledge and ability of village officials in operating information technology.
ANALISIS PEMANFAATAN TEKNOLOGI INFORMASI TASPEN KEPADA PESERTA DI KANTOR PT. TASPEN (PERSERO) KANTOR CABANG KEPULAUAN NIAS Zebua, Yunus Sarofati; Ndraha, Ayler Beniah; Zalukhu, Yuterlin; Mendrofa, Yupiter
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54537

Abstract

Abstract. Utilization of information technology is the behavior of technology employees with their duties, measurement, based on frequency of use in the diversity of applications used. Information technology is the study, design, development, implementation, support or management of computer-based information systems, especially software applications and computer hardware. Lack of use of information technology in the PT area. Taspen (Persero) Nias Islands Branch Office causes obstacles related to information, rights and obligations for Taspen participants, especially for participants who have entered the Retirement Age Limit. Because this obstacle often becomes a problem for a company, where when participants do not know their rights as Taspen participants, the company will be involved in the investigation process for Taspen participants who have obstacles or obstacles in managing their rights. This research aims to find out how information technology is used by participants at PT Taspen (Persero) Nias Islands Branch Office. Based on the research results, it was concluded that PT Taspen (Persero) Nias Islands Branch Office had taken significant steps in utilizing Information Technology (IT) to overcome the obstacles faced by retired participants, such as device non-uniformity, limited digital literacy, and electricity stability problems. However, there are still several challenges that need to be overcome. Improving participants' understanding of applications and web portals, as well as improvements in technical aspects and data security policies, is essential. Outreach and education are key in helping participants, especially older ones, understand the full benefits of IT in managing their retirement. Efforts to improve customer service with faster responses are also needed. With an ongoing commitment to increasing participants' technological understanding, improving the onboarding process, and maintaining strict data security standards, PT. Taspen (Persero) Nias Islands Branch Office can maximize the benefits of IT, provide a positive experience for participants, and maintain a high level of trust in the company.
ANALISIS LINGKUNGAN EKSTERNAL DAN INTERNAL TERHADAP PEMBANGUNAN DI DESA ONONAMOLO II LOT KECAMATAN GUNUNGSITOLI BARAT Zebua, Fendra Raymon Putra; Ndraha, Ayler Beniah; Lahagu, Palindungan; Buulolo , Nanny A.
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54538

Abstract

Abstract.     The aim of the research is to find out , as stated in the problem formulation above, To realize this goal, data collection techniques were carried out by means of interviews, observations and documentation with informants namely employees and the community in Ononmaolo II Lot Village . qualitative research based on interviews in processing data, so that the data obtained is more accurate. The results of this research are: As a result of observations by researchers who found problems that occurred in the development program in Ononamolo II LOT Village, where there were still many problems that caused discrepancies among the recipients of the village development program. The discrepancy in the list of recipients was caused by an error in interpretation by the village government, resulting in the recipients of aid not being on target. From the problems that occurred, the researcher then formulated a research title in which the researcher wanted to analyze the internal and external environment contained in the development in Ononamolo II LOT Village. Abstrak. Tujuan penelitian yakni untuk mengetahui untuk mengetahui sebagaimana rumusan masalah yang ada diatas,  untuk mewujudkan tujuan tersebut dilakukan teknik pengumpulan data dengan cara wawancara, pengamatan dan dokumentasi,  kepada informan yakni pegawai dan masyarakat di Desa Ononmaolo II Lot. Skripsi ini menggunakan jenis penelitian kualitatif yang didasari dengan wawancara dalam mengolah data, agar data yang diperoleh lebih akurat.  Hasil dari penelitian ini yakni:Sebagaimana hasil observasi peneliti yang menemukan permasalahan yang terjadi pada program pembangunan pada Desa Ononamolo II LOT dimana masih terdapat banyak permasalahan yang menjadikan adanya ketidaksesuaian pada penerima program pembangunan desa tersebut. Adanya ketidaksesuaian daftar penerima tersebut disebabkan dari adanya kesalahan penafsiran dari pemerintah desa sehingga menyebabkan penerima bantuan tidak tepat sasaran. Dari adanya permasalahan yang terjadi tersebut peneliti kemudian merumuskan judul penelitian dimana peneliti ingin menganilisis lingkungan internal dan eksternal yang terdapat dalam pembangunan pada Desa Ononamolo II LOT tersebut.
ENTREPRENEURIAL ECOSYSTEM, ENTREPRENEURIAL SELF-EFFICACY, AND ENTREPRENEURIAL INTENTION IN HIGHER EDUCATION: EVIDENCE FROM EAST JAVA Syahrin, Nabila; Sumaji, Yoseva; Utami, Christina
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54548

Abstract

The main objective of this study is to conduct an empirical analysis of the influence of entrepreneurial ecosystem factors (EE) and entrepreneurial self-efficacy (ESE) on entrepreneurial intention (EI). This study also used the role of location as a control variable in this relationship. The population used in this study is among students both in East Java and outside East Java. The sample data obtained by 200 respondents and analyzed using the PLS-SEM approach with the help of Smart PLS 3.0. The results showed that EE had a significant positive effect on student EI. Meanwhile, ESE has a negative influence on EI when directly related, but if treated as a moderator variable, it can strengthen the relationship between EE and EI, although it has not had significant results, To further examine the role of this moderator, the researchers also elaborated the ESE factor with other variables such as Location, Gender, and Age using the ANOVA Two-Way Interaction Test and concluded that ESE can function as Substantial catalysts in encouraging people to embark on entrepreneurial ventures, but the role of the ESE tends to fluctuate, especially as we age.
ANALISIS STRATEGIS PADA SILOAM INTERNATIONAL HOSPITAL - 2022 Sarosa, Rinaldo Adi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54582

Abstract

Siloam merupakan salah satu rumah sakit swasta terbesar di Indonesia dengan layanan yang cukup lengkap dan memiliki sejarah yang cukup panjang dari tahun 1996. Indonesia memiliki penduduk sekitar 275 juta, dimana menurut WHO perbandingan dokter di indonesia harusnya 1:1000 (Putri, 2023) dan Indonesia mempunyai rasio 0.63 pada tahun 2022 (Ahdiat, 2023). dari data yang ada, hampir 1 juta masyarakat Indonesia datang berobat ke Malaysia, sedangkan ada 750 ribu yang ke Singapura (Yanwardhana, 2023). Berdasarkan informasi tersebut saya memilih Siloam International Hospital supaya bisa mendorong Siloam untuk memiliki strategi pengembangan bisnis yang bagus, sekaligus bisa meningkatkan mutu dan jangkauan layanan terbaik ke seluruh Indonesia dengan harga yang terjangkau, sehingga orang-orang Indonesia tidak perlu berobat jauh-jauh ke luar negeri dan bisa menikmati layanan kesehatan terbaik dengan biaya terjangkau.
THE IMPACTS OF ECONOMIC UNCERTAINTY ON INDONESIAN FIRMS’ TRADE CREDITS Wennars, Lesely; Kim, Sung Suk
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54590

Abstract

Abstract.  This research was conducted with the aim of looking at the impact of economic uncertainty on short – term borrowing activities of Indonesian firms, especially on trade credit. The researcher uses quantitative research that includes a total of 7218 firm – year observations collected from 607 companies listed on IDX from 1998 to 2021. Using fixed effect panel data regression, the results show that there is a significant relationship between economic uncertainty and trade payables, trade receivables, and net credits. There was a decrease in trade payable during a crisis, on the other hand, an increase in trade receivables and net credit during years with a higher level of uncertainty.   Abstrak.  Penelitian ini dilakukan dengan tujuan untuk melihat dampak ketidakpastian perekonomian terhadap aktivitas pinjaman jangka pendek perusahaan-perusahaan Indonesia, khususnya pada kredit perdagangan. Peneliti menggunakan penelitian kuantitatif yang mencakup total 7218 observasi perusahaan – tahun yang dikumpulkan dari 607 perusahaan yang terdaftar di BEI dari tahun 1998 hingga 2021. Dengan menggunakan regresi data panel efek tetap, hasilnya menunjukkan bahwa terdapat hubungan yang signifikan antara ketidakpastian ekonomi dan utang usaha, piutang usaha, dan kredit bersih. Terjadi penurunan utang dagang pada saat krisis, sebaliknya terjadi peningkatan pada piutang dagang dan kredit bersih pada tahun-tahun dengan tingkat ketidakpastian yang lebih tinggi.
PENGARUH PROFESSIONAL SELF EFFICACY, LIFE SATISFACTION DAN BURNOUT TERHADAP JOB PERFORMANCE YANG DIMEDIASI OLEH WORK ENGAGEMENT (STUDI EMPIRIS PADA PERAWAT RUMAH SAKIT TMC) Widjaya, Indry; Achmadi, Hendra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54612

Abstract

The purpose of this research is to examine the influence of professional self-efficacy, life satisfaction, and burnout, mediated by work engagement, on job performance among nurses working at TMC Hospital in Tasikmalaya. This study is quantitative and survey-based. Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to analyze empirical data obtained through simple random sampling. A total of 166 samples were collected and assessed via distributed online questionnaires. The research results indicate that ten hypotheses were tested, two of which demonstrated negative and significant coefficient values in line with the hypotheses. Seven hypotheses showed positive and significant coefficient values as hypothesized. However, one hypothesis yielded non-significant results. The strongest direct influence on job performance was found to originate from work engagement and professional self-efficacy (coefficients: 0.338 and 0.24). There was evidence of a negative impact from burnout on job performance (-0.223). Therefore, the outcomes of this study support that engagement, self-efficacy, and fatigue management can enhance nurse performance, presenting novel applications towards nurse performance. This research model demonstrated moderate predictive accuracy and relevance, indicating potential for further exploration in future research. The research findings offer managerial implications concerning human resource management, particularly in hospital nursing, and recommendations for future researchers regarding sample size, inclusion criteria, and geographical scope. Keywords: Professional self-efficacy, life satisfaction, burnout, work engagement, job performance
PENGARUH AUDIT REPORT LAG DAN KUALITAS AUDIT TERHADAP AUDITOR SWITCHING (STUDI EMPIRIS PADA PERUSAHAAN YANG TERCATAT DI INDEKS KOMPAS 100 BURSA EFEK INDONESIA TAHUN 2020-2022) Sagala, Clarissa Grace S.; Malau, Harman
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54630

Abstract

ABSTRACT This study examines the impact of audit report lag and audit quality on auditor switching among companies listed in the Kompas 100 Index of the Indonesia Stock Exchange for the years 2020-2022. Utilizing a quantitative approach and secondary data sources, this research successfully collected samples from 51 companies, representing a total of 153 data samples, through purposive sampling from the entire 100 companies. The analysis was conducted using descriptive statistical techniques and logistic regression, with data processing through SPSS version 29. According to the results, the Nagelkerke R Square value of 0.061 indicates that audit report lag and audit quality can only explain 6.1% of the influence on auditor switching, while 93.9% is influenced by other variables outside of this study. The findings shows that neither audit report lag nor audit quality has a significant effect on auditor switching, both partially and simultaneously. Keywords: Audit Report Lag, Audit Quality, Auditor Switching

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