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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 688 Documents
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Knowledge KNOWLEDGE WORKER PRODUCTIVITY DI PT TRIKAYARASA JAYA FOOD: PERAN KNOWLEDGE MANAGEMENT MELALUI KEMAMPUAN ADAPTASI DAN KEPUASAN KERJA KARYAWAN Fernanda, Sherly Amalia; Larassaty, Ayu Lucy
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54174

Abstract

This research aims to provide an overview of the relevance of knowledge management to knowledge worker productivity which is also mediated by employee adaptability and job satisfaction. This research uses a quantitative approach with PT Trikayarasa Jaya Food Sidoarjo as the object. The research data collection technique uses purposive sampling. And using 70 PT Trikayarasa Jaya Food employees as samples. The data obtained came from filling out a questionnaire which was processed with SmartPLS 4.0. From the results of this research it can be concluded that knowledge management has an effect on knowledge worker productivity, knowledge management has an effect on adaptability, adaptability has an effect on knowledge worker productivity, knowledge management has an effect on job satisfaction, job satisfaction has no effect on knowledge worker productivity, adaptability and satisfaction work has a full mediating role in the influence of knowledge management on knowledge worker productivity.
STUDI EKSPLORASI PENGALAMAN PEKERJA GENERASI Z TERKAIT PHK MASSAL Zumhas, Churin Sukmadina
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54176

Abstract

This study is motivated by the prevalent issue of mass layoffs within the start-up landscape, where the inherently volatile nature of start-ups often leads to precarious working conditions. Start-ups, driven by the pursuit of innovation and rapid growth, frequently resort to mass layoffs as a cost-cutting strategy, leaving employees in a precarious position. This research endeavors to investigate the multifaceted challenges encountered by Generation Z “survivors” in the Indonesian start-up ecosystem following mass layoffs. It seeks to comprehend the emotional, psychological, and social consequences of these layoffs, as well as the broader issue of job precarity affecting this demographic. This study employed a qualitative research methodology, primarily involving in-depth interviews with 13 Generation Z survivors. This study involving in-depth interviews with affected Generation Z employees. This approach facilitates a profound and interpretative understanding of the nuanced perspective on the emotional consequences experienced by Generation Z employees post mass layoffs in the start-up environment in Indonesia.
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES DAN CUSTOMER KNOWLEDGE TERHADAP VISIT INTENTION DIMEDIASI OLEH PERCEIVED VALUE Iriadi, Felicia Winona; Achmadi, Hendra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54189

Abstract

The growth in the number of clinics in developing countries has caused an oversaturation and a competitive environment. However, while some clinics are seen thriving, others are left behind in the competition. Therefore, a new breakthrough of marketing strategies is needed to unlock the secret to keep up with the competition. The purpose of this study is to analyze the influence of social media marketing and customer knowledge to visit intention with perceived value as a mediation variable. Sample data for this research was taken using non-probability sampling method with questionnaires from individuals who had seen the social media of Bianca Aesthetic Clinic. There are 320 samples that met the requirements and was analyzed with PLS-SEM. The results showed that five of the six independent variables were proven to have a significant and positive effect. Interactivity on social media is proven to have the most powerful influence, followed by informativeness, trendiness, customer knowledge, and electronic-Word of Mouth (e-WOM). The findings of this study prove the positive impact of perceived value on visit intention. Suggestion for further research is that new variables must be taken into account to narrow the limitations in this research.
Soft Skill PENGARUH SOFT SKILL, HARD SKILL DAN MEDIASI BUDAYA ORGANISASI TERHADAP KAPABILITAS INOVASI DOSEN Nur Layli Fatikhatun Nissa; Larassaty, Ayu Lucy
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54201

Abstract

This research aims to measure the influence of soft skills and hard skills on the innovative abilities of lecturers at Nahdlatul Ulama University Sidoarjo which is mediated by organizational culture. Implementing a type of quantitative research using purposive sampling by distributing questionnaires to PGSD lecturers at Nahdlatul Ulama University, Sidoarjo, which are then processed using SmartPLS. From the research results, it is known that soft skills influence organizational culture. Hard skills influence organizational culture. Organizational culture influences lecturers' innovation capabilities. The phenomenon in this research is how lecturers increase creativity and create new learning ideas that can enrich students' learning experiences
PERAN KEPALA DESA DALAM MENGELOLA KERJASAMA KELEMBAGAAN DI PEMERINTAHAN DESA TETEHOSI I KOTA GUNUNGSITOLI Gea, Riskiaman; Ndraha, Ayler Beniah; Mendrofa, Yupiter; Waruwu, Sukaaro
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54206

Abstract

ABSTRACT This research aims to: 1) To find out the role performed by the Village Head in managing institutional cooperation in the Tetehosi I village government of Gunungsitoli City. 2) To find out the supporting and inhibiting factors of the village head in managing institutional cooperation in the Tetehosi I village government of Gunungsitoli City. 3) The author determines that this research is carried out in a qualitative type of research with a descriptive approach because this type of research has the aim of describing and analyzing phenomena, events, or social activities that occur in society that occur in the present in Tetehosi I village. The results of this study are: 1) the role of the village head is very relevant to the objectives of institutional cooperation in Tetehosi I Village. 2) a. Supporting factors: Active in carrying out tasks, Strong communication, Support and motivation, Controlling the decision-making process, Inclusiveness in decision-making, Encouraging active involvement of team members. b. Inhibiting factors: Limited Information Dissemination, Lack of active involvement of team members, Differences in Priorities and Focus, Lack of Community Participation. 3) The Tetehosi I Village Head has implemented several important strategies to manage institutional cooperation. In addition, the Tetehosi I Village Head should prioritize improving communication and active involvement in managing institutional cooperation in the Tetehosi I Village government, the Village Head should improve the existing supporting components, also remain active in carrying out tasks and ensure strong communication with all communities and institutions Keywords: Role, Village Head, Cooperation, Institutional
PENGARUH GREEN MARKETING, KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PRODUK GARNIER PEMBERSIH WAJAH (STUDI PADA PELANGGAN DI KOTA SURABAYA) azzahra, Nastasya; Nurhadi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54207

Abstract

This research aims to analyze the influence of green marketing, product quality and customer satisfaction on customer loyalty for Garnier facial cleanser products in the city of Surabaya. The population of this study are customers who have used or repurchased Garnier facial cleansing products more than once. The sample used was 150 respondents using purposive sampling technique. The data collection technique uses the questionnaire distribution method. And the data was processed using SPSS with the multiple linear regression analysis testing method. The results of the F test show that simultaneously the independent variables green marketing, product quality and customer satisfaction have a significant effect on customer loyalty. Meanwhile the t test results show empirical evidence that; a) partially the green marketing variable (X1) and customer satisfaction variable (X3) have a positive and significant effect on customer loyalty (Y); b) partially the product quality variable (X2) has a positive but not significant effect on customer loyalty (Y).
ANALISIS PEMANFAATAN TEKNOLOGI INFORMASI TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN LOLOFITU MOI Zai, Lucky Fiktori; Ndraha, Ayler Beniah; Mendrofa, Syah Abadi; Lahagu, Palindungan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54208

Abstract

Abstract. This study aimed to understand the utilization of information technology on employee performance at the Lolofitu Moi Sub-District Office. It was found that despite most employees having defined job descriptions, some of them were unable to harness information technology due to limited understanding and skills in technology, as well as issues of accessibility and inadequate infrastructure, particularly concerning stable internet availability. This condition obstructed access and the utilization of information technology, subsequently impacting employee performance. Employing a qualitative method, in-depth interviews were conducted with employees at the Lolofitu Moi Sub-District Office to comprehend their perspectives and experiences regarding the use of information technology and its effects on their performance. The research results revealed that employees faced challenges related to hardware maintenance, software usage, network management, data security, and inadequate infrastructure. Additionally, obstacles in achieving optimal work results, such as differing priorities and expectations between staff and management, and a lack of coordination in task completion were identified. In the context of the office's operations, employee initiatives and mental agility influenced efficiency, while issues of time discipline and attendance were also a primary concern. This research provides a comprehensive overview of the challenges and barriers encountered in utilizing information technology, offering a foundation for further deliberation on improving performance and effectiveness at the Lolofitu Moi Sub-District Office. Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan teknologi informasi terhadap kinerja pegawai di Kantor Kecamatan Lolofitu Moi. Ditemukan bahwa meskipun sebagian besar pegawai memiliki tupoksi yang telah ditetapkan, sebagian dari mereka belum mampu memanfaatkan teknologi informasi karena keterbatasan pemahaman dan keterampilan terhadap teknologi, serta masalah aksesibilitas dan infrastruktur yang kurang memadai, terutama dalam ketersediaan internet yang stabil. Kondisi ini menghambat akses dan pemanfaatan teknologi informasi, yang pada gilirannya mempengaruhi kinerja pegawai. Studi ini menggunakan metode kualitatif, melakukan wawancara mendalam dengan pegawai di Kantor Kecamatan Lolofitu Moi untuk memahami pandangan dan pengalaman mereka terhadap penggunaan teknologi informasi serta dampaknya pada kinerja mereka. Hasil penelitian menunjukkan bahwa pegawai menghadapi tantangan terkait perawatan perangkat keras, penggunaan perangkat lunak, manajemen jaringan, dan keamanan data serta kurangnya infrastruktur memadai. Selain itu, tantangan dalam mencapai hasil kerja optimal, seperti perbedaan prioritas dan ekspektasi antara staf dan manajemen, dan kurangnya koordinasi dalam menyelesaikan tugas, juga terdeteksi. Dalam konteks operasional kantor, inisiatif dan kecekatan mental pegawai mempengaruhi efisiensi, sementara masalah disiplin waktu dan absensi juga menjadi perhatian utama. Penelitian ini memberikan gambaran mendalam tentang tantangan dan hambatan yang dihadapi dalam pemanfaatan teknologi informasi dan menyediakan landasan untuk pemikiran lanjutan dalam meningkatkan kinerja dan efektivitas di Kantor Kecamatan Lolofitu Moi.
PENGARUH CUSTOMER SERVICE DAN WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN AL AZIZIAH TOUR AND TRAVEL Baladhika, Nicole Kansa Kostra; Syahputra, Syahputra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54239

Abstract

After the end of the Covid-19 pandemic, the world economy began to show signs of improvement with economic growth in various countries. The economic growth then triggered business development in Indonesia which occurred in various sectors, including the tourism and service sectors such as Hajj and Umrah travel agency companies. With such high competition, Umrah travel organizers need an appropriate way to compete. One of the efforts that can be carried out to compete is to improve the quality of marketing. In obtaining consumers, one of the crucial aspects to keep in mind is the buying interest of Umrah pilgrims, because it can play a role in the success of the Umrah travel agency business. One of the aspects that have an impact on buying interest is service quality, including the customer service section or more commonly referred to as customer service and verbal word of mouth communication or commonly referred to as word of mouth. This study was conducted on Al Aziziah Tour and Travel. Al Aziziah Tour and Travel is a travel agency that organizes umrah in Indonesia. It was founded in 2013 and is headquartered in Bekasi. The purpose of this study is to examine the influence of customer service and word-of-mouth on Al Aziziah's customer purchase intention. A quantitative approach based on a descriptive causal research type was used in this investigation. A total of 325 participants were polled using a non-probability sampling technique. Descriptive statistics and multiple linear regression were employed for data analysis. The data were processed using SPSS Version 23 software. The findings revealed that the customer service factor exhibited a positive and noteworthy impact on purchase intention, with a significance level of 0.000, indicating its significance at a 5% level of significance. The t-value of 7.122 surpassed the t-table value of 1.967. Similarly, the word-of-mouth variable demonstrated a positive and significant influence on purchase intention, with a significance level of 0.000, also surpassing the t-table value with a t-value of 7.435. When considered simultaneously, both customer service and word of mouth significantly affected purchase intention, with a significance level of 0.000 and an F-value of 171.302, exceeding the F-table value of 3.0237. The combined influence of the independent variables, word of mouth, and customer service, accounted for 51.6% of the variation in purchase intention, while the remaining 48.4% was attributed to unexamined factors in this research.
PERANAN KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI PADA KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE SHOPEE MAHASISWA KOTA BANDUNG Heryawan, Kevin Christian; Kristiawan, Allen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54240

Abstract

Purchasing decisions play a major role in e-commerce. One of the factors that influence them is trust, convenience and information quality. The research conducted aims to investigate, test and analyze the role of trust, convenience and information quality factors in purchasing decisions. Using the causal explanation method and non-probability sampling, the population and samples used were students in Bandung City who purchased from Shopee e-commerce. Using SPSS 26 with validity test, reliability test and classical acceptance test, it was found that trust, convenience and information quality have a positive and significant effect on purchase decisions.
ANALISA CITRA MEREK DAN POTONGAN HARGA TERHADAP MINAT MENGINAP DI THE TRANS LUXURY HOTEL BANDUNG Hilman, Misyella Natalia; Kristiawan, Allen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.54241

Abstract

This research was conducted to determine the influence of brand image and price discounts of consumer interest in staying (purchase intention) at The Trans Hotel Luxury Bandung. This approach used a quantitative methods with a distribution of 280 respondent. The sampling technique used of this research is purposive sampling. The sample for this research is all the people of Bandung City who know about The Trans Luxury Hotel Bandung.  The collected data was tested such as validity testing, reliability testing, classical assumptions and hypothesis testing. The result obtained show that there is an influence betweenbrand image and price discount of consumer interest in staying at The Trans Hotel Luxury Bandung.   Tujuan dari dibuatnya penelitian ini agar mengetahui pengaruh dari citra merek dan potongan harga terhadap minat konsumen menginap (minat beli) di The Trans Hotel Luxury Bandung. Pendekatan yang digunakan menggunakan metode kuantitatif dengan jumlah responden 280. Teknik pengambilan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Sampel penelitian ini merupakan seluruh masyarakat Kota Bandung yang mengetahui The Trans Hotel Luxury Bandung. Data yang terkumpul dilakukan pengujian seperti uji validitas, uji reliabilitas, asumsi klasik, dan uji hipotesis. Hasil diperoleh menunjukkan bahwa terdapat pengaruh antara citra merek dan potongan harga terhadap minat konsumen menginap  di The Trans Hotel Luxury Bandung.  

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