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SEEIJ (Social Economics and Ecology International Journal)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
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Articles 137 Documents
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Socialization and Digital Marketing Assistance for MSME Community in Jabodetabek Affected by Covid-19 Cindy Ayu Agustin
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9268

Abstract

This community service aims to provide socialization and assistance in helping the MSME during the Covid-19 pandemic, where sales and income have decreased. Then digital marketing training assistance was held for the MSME community in Jabodetabek through the Zoom Meeting application to make it easier for them to attend the event. The community was very enthusiastic when participating in the activities of the service implementation team, and when asked for input on mentoring training, there were 18 participants who already understood Digital Marketing; 16 participants understood the use of Digital Marketing; 18 participants were interested in creating Material Content; 20 participants understood the Presentation Material; as many as 20 participants received additional knowledge during the discussion; 20 participants wish to take part in Individual Training; and finally, 20 participants benefited from the socialization and mentoring program.
Utilization of Chicken Meat in terms of Physical and Chemical Contamination Harvey Febrianta
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9281

Abstract

Chicken meat products in the presentation process need to pay attention to quality and safety. The nutritional content of broiler chicken meat is quite high when it is stored for more than 2 days it will be easily damaged. This study aims to determine the utilization of ginger by curing method on broiler chicken meat. The research treatments were as follows: T0: Control chicken meat, T1: Chicken meat with the addition of 1% ginger powder, T2: Chicken meat with the addition of 2% ginger powder, T3: Chicken meat with the addition of 3% ginger powder. The scores given are: (1) do not like; (2) rather like; (3) likes; and (4) really like it. Assessment based on a score of 1 - 4 was given by the panelists on the questionnaire that had been provided. The panelists who were asked to carry out the organoleptic assessment were panelists with slightly trained criteria of 8 people. Before carrying out the organoleptic assessment, the panelists were introduced to the material (sample) to be tested by practicing organoleptic testing. The results showed that the T3 treatment was the best treatment in the sensory tests conducted. Based on sensory data regarding the use of chicken meat that is free from physical and chemical contamination, it can be concluded that the quality of chicken meat can be improved in several ways, one of which is by adding ginger so that sensory quality increases. Ginger is proven to be able to reduce the fishy smell of chicken meat and its bioactive components can prevent physical and chemical damage to chicken meat.
The Effectiveness of Turmeric Extract (Curcuma longa) to Increase The Shelf Life of Duck Meat Harvey Febrianta
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9702

Abstract

Duck meat is considered a healthy food because it contains various nutrients, such as protein, fat, as well as various types of vitamins and minerals, which are needed by the body. This meat can also be an option for people who don't like chicken meat. The nutritional content in duck meat is quite easy to decay. This study aims to determine the benefits of turmeric extract on sensory parameters consisting of taste, odor, and overall acceptability. Duck meat is marinated using turmeric extract with a percentage of between 2% - 6%, then stored at 4℃ for 6 days. On 0, 3rd, and 6th days the sensory parameters were observed. The research treatments were as follows: DB0: Control duck meat, DB1: Duck meat with the addition of 2% turmeric extract, DB2: Duck meat with the addition of 4% turmeric extract, DB3: Duck meat with the addition of 6% turmeric extract. Assessment of sensory parameters are as follows: (1) dislike a lot; (2) dislike a little; (3) neutral; (4) like a little; and (5) like a lot. The panelists who assessed each sensory parameter were somewhat trained panelists of 30 people. The results of the sensory quality research found that the DB3 treatment was the best treatment. Panelists preferred the BD3 treatment compared to other treatments, especially from the taste factor and overall acceptability. The conclusion obtained from this study is that the addition of turmeric extract is able to inhibit the process of decomposition of duck meat until the 6th day, as evidenced by the taste and overall acceptability that the panelists can still accept.
Training in Marketing Digital for UMKM Silverforr Int Community Wicaksono, Kuspuji
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9753

Abstract

The development of technology has had a tremendous impact on the national economy, especially in the MSME sector. The main problem that must be faced by MSME players is that many of them do not keep up to date and are familiar with technological developments. Therefore, the government actively encourages MSME players in Indonesia to utilize it and expand market penetration into the digital realm. Online-based digital media is currently being use by MSME players because it can reach a wider market which requires relatively low capital. Digital marketing can be the alternative way in conducting marketing communications with customers for building transactions between MSMEs and consumers. This community service is being carried out by socialization, training in digital marketing operations, creating accounts and how to start selling them. The results of this community service are expected to contribute in improving the economy of MSME players, encourage them to be more open to technological developments and utilize them for adding value to these MSMEs.
Analysis of Sales Promotion and Influence of Corporate Social Responsibility for Brand Image and Its Impact to Usage Behavior of BNI Credit Cards Alexius Rahardja
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10027

Abstract

In this modern era, credit cards are not only payment but also lifestyle for some people. The use of credit cards cannot be separated from the promotion that is given by the bank. In addition, CSR is mandatory for every company as a social responsibility to the environment. CSR itself is useful to create a positive image of the industry or institution brand. This study analyzed the effect of Sales Promotion and CSR to Usage Behavior through Brand Image as a mediator in Bank BNI. The purpose of this study is to look at the effects produced between variables by using path analysis so that BNI can increase strategy in its efforts to increase the use of credit cards.
Analysis and Design of Web-Based E-Commerce At CMYK.Project Ramadhan Sonida
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10028

Abstract

The research objective is to design an e-commerce website in the CMYK.PROJECT company where customers can make purchases in the company's website and the company can also provide information and serve the customers in e-commerce website. Research methods in this study, using data collection and methods of system design e-commerce. Collecting data in this thesis is done through interviews, questionnaires, and direct observation to the company. In this thesis analyzes used is the analysis of SEM-PLS and E-Commerce Strategy. Designing for the e-commerce company in this thesis using OOAD and Framework 7C. Results is in getting the results of e-commerce website for the company to sell products to customers, and customers can make purchases in the e-commerce company. The conclusion obtained is with their e-commerce website, it can shorten the sales process of the company's products to customers, and also facilitates the transaction purchase the company's products.
Analysis of Consumer Market Preferences of Electronic Products In 8 Sub-Districts of South Bogor to Predict Demand In PT. Ruma Vicianti Nindyantika
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10029

Abstract

Understanding the factors that influence preference is an opportunity for companies to understand market segments. With market segmentation, marketers can identify potential group and predict customer demand. Understanding the market segment can also make marketers develop strategies of differentiation and positioning formation on the right target market. This study aims to determine the market preference for electronic products based on psychographic segments to predict demand of member PT. RUMA. Methods of data collection using questionnaires distributed to 100 customers by using conjoint and cluster analysis.
Analysis of The Influence of Brand Experience, Brand Communication, Brand Trust, And Satisfaction On Brand Loyalty Vincentius Francis Putra
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10030

Abstract

The purpose of this research is to know the influence of Brand experience, Brand Communication, Brand Trust, and satisfaction of Brand Loyalty in Ardiles case study in D.I Yogyakarta. The population of this study is consumers of shoes and sandals Ardiles who have bought in pantes shop. This study uses the SEM-PLS method to measure the relationship and influence between variables in the study who have Brand experience that affect each other on brand brand but the brand experience has no significant effect on Brand Loyalty.
Analysis The Impact of Service Quality, Customer Satisfaction, Customer Commitment, On Word of Mouth Kevin Viadi
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10031

Abstract

The development of an Internet service influenced by the quality of services provided and customer satisfaction that have an impact on customers who are committed to continue to subscribe to the impact to the customer to do word of mouth. The purpose of this study was to determine the effect of service quality and customer satisfaction, for customer commitment and its impact on word of mouth that is useful to get a promotion without charge on the internet located around Jakarta. The method used in this study is path analysis by distributing questionnaires and then tested for normality, validity, and reliability as evidence that the data obtained feasible to do research. Analysis of the results achieved is the influence of service quality and customer satisfaction that have an impact on customer commitment that influence word of mouth. From data processing, the quality of service and customer satisfaction affects customer commitmentt. While the quality of service, customer commitment and customer commitment influence word of mouth.
Analysis The Influence of Visitor Motivation on Visitor Satisfaction and Its Impact on Revisit Intention at Hype Pantai Indah Kapuk Gio Sandro Aritonang
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 2 (2021): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.10032

Abstract

The development of the times provides changes in consumer behavior in keeping with current trends. In Indonesia, thematic bazaar is a trend that is quite popular where it is indicated by the number of thematic bazaars that have sprung up today, one of which is Hype Pantai Indah Kapuk. The purpose of this study is to determine the effect of Visitor Motivation to Visitor Satisfaction and its impact on re-visit intention on Hype Pantai Indah Kapuk. The method of analysis of the study using anaylsis path with a sample of 100 respondents in Jakarta. The result of this research shows that there is influence of Visitor Motivation to Visitor Satisfaction at Hype Pantai Indah Kapuk, there is influence of Visitor Motivation towards Revisit Intention on Hype Pantai Indah Kapuk, there is no influence of Visitor Satisfaction toward Revisit Intention on Hype Pantai Indah Kapuk, and there is influence of Visitor Motivation and Visitor Satisfaction towards Revisit Intention on Hype Pantai Indah Kapuk.

Page 10 of 14 | Total Record : 137

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