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SEEIJ (Social Economics and Ecology International Journal)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
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Articles 144 Documents
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Poverty Alleviation of Women through Development of Cottage Industry in Cilegon Municipality, Banten Muslikhin Muslikhin
Social Economics and Ecology International Journal (SEEIJ) Vol 3, No 1 (2019): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v3i1.6117

Abstract

This study aims to describe the implementation of the program of Cottage Industry (Industri Rumahan) in Cilegon Municipalty, Banten.  Development of Cottage Industry (IR) is a program initiated by Kementerian Pemberdayaan Perempuan dan Perlindungan Anak (KPPPA). The program will run for three years from 2016 to 2018. For 2016, the program is implemented in 14 districts and municipalities, one of which is Cilegon Municipality, Banten. Data collection is done by interviewing IR perpetrators and assistants. In addition, the data was collected by analyzing the documents such as the records of the implementing team meetings, the companion worker reports, mapping reports and mapping results analysis in the two urban villages that were the locations of IR development implementation. The validity test of data is done by triangulation of source and method.The study concluded that in general the implementation of IR development program in Cilegon Municipality, namely in Villages Ketileng and Bandengan, has followed the development pattern established by KPPPA. It's just that in some stages is not working properly. The stages that have problems are when determining the number of IR actors who get help and production equipment distribution. Many IR actors protest that they are not included in the IR development program. In addition to the production equipment that is distributed to IR actors, some are not in accordance with their needs so that less than the maximum.
Training on Digital Marketing and Redesign of Ecoenzyme Product Packaging Enhances the Productivity of ‘Sri Tanjung SMEs’ Maulida, Faishal Hilmy; Kusuma, Yudhistya Ayu; Shanti, Mardhatillah
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.9247

Abstract

Sri Tanjung is one of the Small & Medium-Sized Enterprises (SMEs) operating in a green economy in Sukosari Village, Kasembon District, Malang Regency. The SMEs make a variety of eco-enzyme-based soaps. This community service aims to address the production and marketing-related issues that Sri Tanjung SMEs deal with. Observation and training tailored to the requirements of Sri Tanjung SMEs constitute the method adopted. Among the conclusions reached are the necessity to enhance manufacturing capacity, which is still constrained by a shortage of human resources; the fact that sales of soap only satisfy local demands using traditional techniques; and the fact that human resources still lack marketing technology skills. Conclusions and suggestions that can be made include training on the usage of Google Business and Google Ads, as well as training on the production and marketing aspects of digital marketing through social media (marketing aspect).
EMPOWERING SOCIETY, DESIGNING SHOW AT BANJARAN BANDUNG Bayu Putra, Andi; Sujana, C M
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9264

Abstract

Survey Activities of “Empowering Society” activities were carried out in Dusun Wangun, Pasirmulya Village, Bandung Regency. This activity aims to improve and develop the conditions of Wangun Hamlet, Pasirmulaya Village, Bandung Regency. The targeted increase this time is the decision that needs to be taken regarding the cultural tourism village stall in Wangun Village. The decision taken is whether the stall needs to be built from scratch or just enough to be renovated. In addition, this activity also looks for parts of Wangun Village that can be developed or improved. This activity is carried out using surveys and observations. Of course, utilizing surveys and observations, each party involved in the activity needs to be on site. In this case, the parties involved are Community Development Academics from BINUS University and lecturers from BINUS University who can contribute to this activity. The activity began at the BINUS Syahdan Campus, where the parties involved began working in the village of Wangun Village. Arriving at Wangun Village, the parties involved carry out the survey and observation of the survey location, namely the Wangun Village cultural tourism village and locations around Wangun Village. From observations, it has been determined based on a joint decision that the stalls will be remade, not renovated. The stall will be made with a size of 3 meters x 3 meters. The stall design is made in 2D and 3D form at AutoCAD to facilitate the stall construction, as well as the materials needed for construction have been made in MS. Excel. Empowering Society activities can be continued by following the design and pricing plans for the stall.
Introducing International Business Management Concept to High School Students Aji Irawan, Damar; Oey, Elia; Hansopaheluwakan, Scherly
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i2.9265

Abstract

This community service aims to introduce the international business management concept to high school students. The program lasted around a month and was divided into 13 sessions in the form of online training. Two steps were taken to conduct the community service. The first step was to develop the training content and the second step was to deliver the online training program. 553 high school students in 2021 and 188 high school students in 2022 were selected to attend the program. However, in 2021 only 59 and in 2022 only 4 high school students participated in all sessions. The decreasing rate of attendance is alarming even though after finishing the online training sessions, the participants gained new knowledge related to the international business management concept. Hence, this paper aims to evaluate the community service program.
Disaster Preparedness from House for Earthquake-Prone Area in Sukabumi Area, West Java Yunida Sofiana; Nabilla Retnaning; Siti Chadijah
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9278

Abstract

Indonesian territory is located in a region that is prone to earthquake disasters. Therefore, there is a need to educate the community about emergency scenarios related to earthquake disasters since they can happen at any time. One of the preventive measures that can be taken is how the community can arrange the interior of the house so that the house is safer and prevent the furniture from endangering the occupants of the house in the event of a disaster, especially an earthquake. This community service's goal is to foster community interaction through the creation of a furniture arrangement workshop inside the home to decrease risk. The strategy is implemented through a session on home organization. The strategy used takes the form of a workshop on how to set up homes safely. From the results of the workshop, it is envisaged that the community would be better able to comprehend how to arrange furniture in the home to prevent accidents. Workshops are provided in the form of pictures and tutorials along with examples of before and after arrangements to help the community better understand the layout of furniture that is under safety.
DELIVERING AND COMMUNICATING THE VALUE OF BUSINESS FOR MSME IN TANGERANG Larasati, Hasna; Rahmatika, Rizka Astari
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9293

Abstract

Strategies in maintaining a sustainable business along with changes in all factors such as changes in technology, market demand, economic conditions and other factors require MSMEs to carry out sustainable development to improve product or service quality so that they are able to compete with competitors. The condition of MSME competition which is relatively fast in following changes is a factor that influences the survival of MSME. In facing competition, MSMEs have strengths and opportunities along with facing weaknesses, challenges and obstacles that become limitations for MSMEs. The limitations faced by MSMEs have different levels of difficulty from each area where the business is carried out. One of the MSME communities in Tangerang has difficulty delivering and communicating business value or the advantages of its products and services. Factors that cause difficulty or failure for MSMEs are the lack of ability to communicate business value, lack of knowledge or basic communication, as well as the ability of MSMEs to carry out digitalization developments in their business. This study explains how to develop a communication strategy for MSMEs in delivering their advantages business value. The method used in this research is descriptive qualitative through interviews and observation. The result of this research is to provide education through socializations and workshops for MSMEs to be able to improve the quality of their communication in delivering business value through an effective communication strategy.
Assistance in Processing Seaweed Cultivation into Souvenir Products of South Sulawesi Province Srihadi, Tara Farina
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9297

Abstract

Indonesia is one of the largest seaweed producers in the world. Indonesia's seaweed production reached 9.12 million tons in 2021. Seaweed is one of the leading exports of Indonesian fishery products. South Sulawesi produced 3.79 million tons of seaweed in 2021, making South Sulawesi as the province in Indonesia with the largest seaweed production. Fishery resources in the Makassar Strait waters have many advantages. If the fishery resources were optimally developed, they will become a source of new economic growth for Indonesia in the future. Various products derived from processed seaweed produced by small and medium enterprises (SMEs) range from food to seaweed soap. The obstacle faced in marketing these products abroad is the regulations set by the destination country related to standardization of product quality. These constraints indicate the need for various trainings needed by SMEs craftsmen to improve the quality of products derived from processed seaweed so that they can meet the quality standard requirements in the destination country. With the development of SMEs in the seaweed cultivation sector, these enterprises can make a significant contribution to employment, income, and regional development in a sustainable manner.
Business Planning Training Using Business Model Canvas for Student Community in West Jakarta Rahmatika, Rizka Astari; Elania, Secuandra; Larasati, Hasna
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9298

Abstract

The training was conducted on July 12, 2022, as a part of a community development program with a community of university students, namely AyoKreasi Community. The problem faced by this community is the lack of business planning knowledge, which frequently becomes a factor which causes individuals’ hesitancy in starting or carrying out a business. Therefore, the students in the community need to understand some tools which could be used in the business planning phase. One of the tools in business planning is the Business Model Canvas (BMC). The training was conducted online, considering the Covid-19 Pandemic. In the training session, the presenter delivered the material through seminar, case study, discussions, as well as questions and answers sessions. At the end of the training, a post-test quiz was conducted as a part of an evaluation process to measure the participants’ learning process after the seminar was delivered. The quiz result showed that 85% of the participants were actively engaged, and most of them acquired a good level of understanding regarding the Business Model Canvas after the training was delivered.
STORYTELLING AS A MARKETING COMMUNICATION STRATEGY FOR “PRIMADONA-FOOD” BEKASI Patria, Laskarko
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.9318

Abstract

Storytelling strategies are increasingly being used in an effort to get the attention and prospects of customers. The technique of distributing brand content, using parameters such as broadcast time, interactivity, and the type of information it conveys. Effective digital campaigns require a high level of creativity and often involve developing a storyline around the brand. The owner of a micro business, a food product with the Primadona-food brand, which initially had few customers, then, in March 2018, I directed to use a storytelling strategy in marketing on social media. This strategy has proven to be successful in increasing the number of Primadona food consumers, to reach consumers and customers overseas. The development of creativity in digital strategies also serves to foster long-term relationships and loyalty to the Primadona-food Bekasi brand, consumers interact with the brand, the higher level of brand awareness. Consumer confidence can increase, if the story is relevant to consumers, offers concrete details, engaging video or audio, and promotes positive values. The value of digital storytelling as the main tool for communicating the experience of a brand is indeed very useful in marketing activities.
Instagram Digital Content for Malang SME Nabila Shabiriani, Uzda; Kurnia Dewi, Wahyu; Felicia Yuliana, Katherine
SEEIJ (Social Economics and Ecology International Journal) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.9261

Abstract

Over past two years, COVID-19 pandemic has forced many business owners to switch from print to digital in order to maintain their business. One of them is Malang SMEs. Malang SMEs need to have design skills to create attractive Instagram feeds as digital promotional media. The purpose of this activity is to provide training in creating Instagram digital content using Canva and Adobe Illustrator. The method used is a cognitive method which involves a resource session to deliver Instagram material, a discussion session to brainstorm the target audience, a question and answer session. This involved 23 participants from Malang SMEs, public audiences, and two resourcers. This activity was divided into two main sessions, namely an explanation of Instagram, and a tutorial session on using Canva and Adobe Illustrator. The result is the Wic Kitchen and Jahe Bu Nintul SMEs Instagram feeds that are more attractive and interactive to their respective audiences by using designs, colors, and fonts. This activity is able to provide additional design skills for Malang SMEs, so they can create attractive Instagram feed designs independently and easily. Later the promoted product can be known by the wider community and expand potential consumers to international.

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