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SEEIJ (Social Economics and Ecology International Journal)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
Arjuna Subject : -
Articles 144 Documents
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The EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS WITH BRAND AWARENESS AND PERCEIVED QUALITY AS INTERVENING VARIABLES AT ASTON BELLEVUE RADIO DALAM HOTEL IN JAKARTA Anjarani, Puti Minang; Mumin, Adhi Trirachmadi; Bilqis, Linda Desafitri Ratu; Ingkadijaya, Rahmat
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9799

Abstract

Social media plays a role in adding value to the attractiveness of two-way communication between companies and their consumers so as to increase consumer closeness to certain brands or brands. The ASTON Bellevue Radio Dalam hotel uses social media Facebook and Instagram as a marketing tool to introduce the ASTON Bellevue Radio Dalam brand to the public. At the beginning of the establishment of the ASTON Bellevue Radio Dalam hotel, the use of social media was still not actively used. In addition, at the beginning of its establishment, the ASTON Bellevue Radio Dalam hotel was also affected by the Covid-19 pandemic, resulting in a significant decrease in occupancy rates. Hotel ASTON Bellevue Radio Dalam is pursuing various strategies including increasing the amount of social media marketing activity to market and promote Hotel ASTON Bellevue Radio Dalam. The use of social media marketing also allows consumers to have an image and perception of the good quality of the ASTON Bellevue Radio Dalam hotel. The purpose of this study was to analyze social media marketing on purchase intention with brand awareness and perceived quality as intervening variables at the ASTON Bellevue Radio Dalam hotel, Jakarta. According to the research that has been done, it is known that social media marketing directly has a significant influence on brand awareness, perceived quality, and purchase intention. In this study it can also be seen that brand awareness directly has a significant effect on purchase intention and perceived quality directly has a significant effect on purchase intention. However, on the results of testing the direct effect of the relationship between variables, it is known that the results of brand awareness have no significant effect on perceived quality. In testing the indirect effect, brand awareness as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention. In addition, it is also known that perceived quality as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention.
PREPARING FOR AN ENGLISH-LANGUAGE JOB INTERVIEW: STRATEGIES FOR BOTH RECENT GRADUATES AND THOSE WITH MORE EXPERIENCE Dezas Perdani, Yella
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.10184

Abstract

Job seekers typically must traverse some stages during the job search process. A job interview is one of the crucial steps in the job application process. One of the series was picked up. Job interviews, or what is also known as job interviews, are currently an integral part of the hiring and selection process. The validity of interviews is somewhat lower than tests, such as psychological tests, which can provide a direct overview of job applicants. Nevertheless, interviews offer several benefits that make life easier for employers, particularly selection officers. In addition, job candidates benefit from this interview because they can explain themselves directly, increasing their chances of converting a job vacancy into a job offer. Currently, the Indonesian economy is expanding, and in response to the global market and the 4.0 era, many foreign firms are investing and constructing businesses in Indonesia. Workers from Indonesia must enter these foreign companies and assist with all necessary processes. Furthermore, interviews in English are unavoidable because English, also known as the international language, is commonly used by foreign companies to recruit employees. Therefore, job applicants must prepare for English-language interviews. It encourages the writer to assist prospective job applicants in preparing for job interviews, particularly those conducted in English. This Community Service Activity (PKM) is intended to prepare job applicants, particularly English-speaking job interviews, to pass the selection process. Thus, it is anticipated that this training will contribute to the preparation of job applicants before their application.
"THE IMPACT OF TAX INCENTIVES, TAX SANCTIONS, AND SOCIALIZATION ON TAX COMPLIANCE AMONG MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN WEST JAKARTA DURING THE COVID-19 PANDEMIC" Steelyana W, Evi; Maarif, Syamsul
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.10301

Abstract

The purpose of this study is to empirically examine the effect of tax regulation during on covid19 pandemic. There are factors which have been implemented which are tax incentives, government incentives on regulation number 23 of 2018, and tax sanctions on the level of taxpayer compliance of small and medium enterprises (SME). This study uses primary data in the form of a questionnaire. The analytical method used in this study is SEM-PLS analysis with Level of Taxpayer Compliance of Small and Medium Enterprises (SME) as the dependent variable and tax incentives, socialization of government regulation number 23 of 2018, and tax sanctions as an independent variable. The results of this study showed that tax incentives , and socialization of government regulation number 23 of 2018, have no effect on the level of taxpayer compliance of small and medium(SME), while the tax sanctions variable has a positive and significant effect on the level of taxpayer compliance of small and medium (SME).
MSME Product Management Strategy from the “Merdeka Campus” Program, Digital Design Production at BINUS University Sonia, Candy
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.10423

Abstract

The implementation of the “Merdeka Campus” or independent campus is a program that prepares the best generation in Indonesia with a comprehensive career preparation program. This program is held by the Ministry of Education, Research and Technology. This program is a moment in carrying out research aimed at developing MSME products through independent learning class activities that will be held in 2022 (Odd Semester 2022-2023), which will consist of students from the Computer Science and Information Systems major who study visual communication design, especially in product design. The method used 3 stages of data validation, first by looking at the material presented in the syllabus and learning outcomes for 1 semester. Then it was developed with content validation for the prototype from the results of the questionnaire which determined the perfume product with logo design, packaging, aroma and price. Then enter the market validation stage by studying similar products at market selling prices. The result is a new method of determining technically feasible products that can meet user needs and business goals. MSME product development materials are no longer carried out over a long period of time, but can be carried out in 1 semester, including the ideation process, prototype to market validation.
ANIMAL RANGER WEBSITE DESIGN: ANIMAL ADOPTION PLATFORM Ferdianto, Ferdianto; Witarsyah, Witarsyah; Theodore, William; Avrialdo, Apollos; Naufal, Faiq
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.10497

Abstract

Currently, both government and non-government organizations such as animal shelters performing rescue and adoption of stray animals. Although the ecosystem is not running well, some animal lovers still adopt stray animals from the shelter. Information that is limited and unclear is also faced by shelters and animal lovers in performing rescue and adoption. We created the Animal Ranger website based on problems. Analysis and system planning are based on interviews with animal shelters and questionnaires for animal lovers, using the UML method. Animal Ranger website was expected to encourage stray animal rescue and adoption of the ecosystem by animal lovers and animal shelters
MICROSOFT 365 POWER POINT APPLICATION TRAINING AT COMDEV BINUS FOSTERY COMMUNITY Dipa Nusantara, Pualam
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.10559

Abstract

Presentation is one activity that has an important role in today's modern world. Conveying ideas and ideas in the right way can generate understanding and maintain audience interest. The importance of mastering the use of presentation applications is the basis of training for the community so that they bring more benefits to everyday life, both in work, education and social activities. The Microsoft 365 Power Point Application Training which was held on February 24, 2021 is expected to have an impact on community empowerment, especially by equipping them with mastery of the Power Point application that can be used at work.
MOTION GRAPHICS: AN ENTERTAINING AND ACCESSIBLE LEARNING MEDIA FOR THE STUDENTS Perdani, Yella Dezas
SEEIJ (Social Economics and Ecology International Journal) Vol. 8 No. 1 (2024): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i1.10911

Abstract

In the Covid-19 pandemic, teachers and students must continue learning at home online. Online learning requires teachers to be more selective and creative in preparing teaching materials, including learning media. Learning media must be informative, contain all the material to be taught, and be interesting so students are interested in learning. One of the informative and interesting learning media that is currently widely used is video. Teachers must prepare videos that suit the material and students' abilities. Technology has been and is still being used on a large scale by teachers to assist teaching in the classroom. Both applications and products from these applications support the teaching and learning process and help students understand learning. One technological product currently widely used is video-based learning, and one type of VBL that can be used to create interesting learning media is Motion Graphic learning. MG is the process of designing, writing and moving images whose final product can be learning media. This Community Service Activity (PKM) is designed to educate teachers on the use of Motion Graphics as a learning medium for students. As a result, it is expected that this training will benefit teachers.
UTILIZATION OF HYDROPONIC VEGETABLE CULTIVATION IN ORDER TO INCREASE COMMUNITY INCOME IN THE SOUTH KEMBANGAN REGION Orlin, Orlin
SEEIJ (Social Economics and Ecology International Journal) Vol. 8 No. 1 (2024): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i1.11243

Abstract

Hydroponics is an alternative business opportunity that people can use if they want to increase their income to meet their daily needs. Because, public awareness of healthy food that can be obtained from vegetables grown with good media (without using pesticides) is the basis for the presence of hydroponics which is very popular today. This community service activity that has been carried out socializes the steps in carrying out correct & appropriate hydroponic planting so that the harvested product can be a product with good quality and have a high selling price when on the market. This community service activity which was held on March 16, 2023 in the South Kembangan sub-district hall socialized the use of hydroponic vegetable cultivation to increase community income in the South Kembangan area. Participants who attended this activity were South Kembangan PKK women who directly wanted to learn more about how to plant hydroponic vegetables hydroponically correctly. The aim of the socialization is to help participants in planting hydroponic vegetables in the right way and can be done independently in their respective homes. The results of this community activity resulted in a new understanding for the participants and team from the community activity that hydroponic vegetable planting has techniques that need to be considered in detail by the grower so that the vegetables to be harvested can develop well and have a nice & large shape.
Bali International Polytechnic Participation in Implementing the Sri Sedana Kerti Event in Jatiluwih Village Marmaiyatno, marmaiyatno; Wahyuni, A. Nyoman Sri
SEEIJ (Social Economics and Ecology International Journal) Vol. 8 No. 1 (2024): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i1.11288

Abstract

Community participation is very necessary in implementing the Sri Sedana Kerti Event in Jatiluwih Village. This community participation is related to being a committee in organizing the event, competition participants, Micro, Small and Medium Enterprises preparing culinary delights, and several stakeholders preparing souvenirs and supporting the implementation of the Sri Sedana Kerti event. One of those who participated in the implementation of the Sri Sedana Kerti event, namely the Convention and Event Management Study Program from the Bali International Polytechnic. The aim of this research is to analyze the participation of the Bali International Polytechnic in implementing the Sri Sedana Kerti event in Jatiluwih Village. This study used descriptive qualitative method. Data collection was carried out using observation techniques, in-depth interview techniques, and document study. The results of this research are the participation of the Bali International Polytechnic in implementing the Sri Sedana Kerti Event in Jatiluwih Village, namely organizing a Photo Contest, Tiktok Contest and Video Contest. Other PIB community service team participation, such as participation in the Grand Harvest, running competitions, hat decorating, music events and tent rental. The implementation of the event went smoothly, although there were problems that occurred due to the shift in the event date, which caused the cancellation of several telents, competitions and the awarding of competition prizes to be shifted as well. Keywords: Participation, Bali International Polytechnic, Event, Sri Sedana Kerti
DOES CO-BRANDING, SOCIAL MEDIA MARKETING, AND KEY OPINION LEADERS INFLUENCE PURCHASE DECISIONS IN GREATER JAKARTA AREA Samuel, Sylvia
SEEIJ (Social Economics and Ecology International Journal) Vol. 8 No. 1 (2024): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i1.11369

Abstract

Kopi Janji Jiwa is currently one of Indonesia's largest-selling coffee shops. Kopi Janji Jiwa will continue increasing sales to influence many people to purchase. The researcher is also interested in researching the Kopi Janji Jiwa, which is in great demand by the Indonesian people. This study aims to find promotional methods that increase purchasing decisions for Kopi Janji Jiwa in DKI Jakarta. The chosen method is co-branding, social media marketing, and key opinion leaders. First, researchers chose co-branding because co-branding is one of the well-known promotional methods of collaboration between brands. Social media marketing is one of the most effective promotional methods in the modern era, using social networks to reach consumers' interest in a particular product. Finally, a key opinion leader is also one of the most effective methods in the modern era. It is a way to attract buyers or consumers to a brand by using someone's popularity to influence their followers to buy the brand or product. The results obtained from processing 354 data samples show that co-branding, social media marketing, and key opinion leaders significantly influence the purchasing decision of the Kopi Janji Jiwa in DKI Jakarta. The technique used in this research is non-probability sampling with the purposive sampling method, using a total sample of 200 data. The research that has been conducted has concluded that co-branding and social media marketing have a significant effect on purchasing decisions. However, key opinion leaders do not affect buying decisions for Kopi Janji Jiwa in DKI Jakarta.

Page 12 of 15 | Total Record : 144

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