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DIJB (Diponegoro International Journal of Business)
Published by Universitas Diponegoro
ISSN : 25804987     EISSN : 25804995     DOI : -
Core Subject : Economy, Science,
Diponegoro International Journal of Business (DIJB) is a biannually peer-reviewed journal issued by Department of Management, Faculty of Economics and Business, Universitas Diponegoro. DIJB aims to be the media for publishing empirical issues related to business studies. DIJB invites manuscripts in the various topics, but not limited to, functional areas of management, including marketing management, finance management, operation management, human resource management, innovation management, knowledge management, organizational behavior, organizational development, and change management.
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Articles 7 Documents
Search results for , issue "Vol 6, No 2 (2023)" : 7 Documents clear
Analysis of SMEs performance based on innovation practice, market orientation, and innovation barriers Rahman, Sarli; Suyono, Suyono; Setyawan, Onny; Irman, Mimelientesa
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.77-89

Abstract

This study focuses on factors that can improve SME business performance, from a theoretical market-base view perspective, with a market orientation construct, and from a resource-base view theory, specifically from innovation resources, with a market orientation construct. In addition, this study also aimed to look at the factors that can hinder SMEs from carrying out innovation practices, and how these barriers affected the innovation practices and performance of SMEs. Through an online survey, collected of 352 answered of respondents analyze using Structural Equation Methods. From the results of the AMOS SEM analysis, it was found that market orientation directly affects the performance of SMEs without finding the mediating role of innovation practices. However, innovation practices can mediate the effect of innovation barriers on SME performance in a negative direction. The result of this study has theoretical and practical implications that will also be discussed.
The relationship between customer experience, customer satisfaction, customer trust, and customer loyalty in tourism destination Huddin, Muhammad Nurhaula; Kurnia, Denny; Deviyantoro, D; Nafiudin, N
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.142-154

Abstract

This research aims to identify the relationship between customer experience, customer satisfaction, customer trust, and customer loyalty on loyalty tourism destination in Banten Province, Indonesia. This research was conducted using a quantitative approach through an online survey with 299 respondents, with SEM Amos to analyze the data. The results show that customer experience has a positive influence on consume trust, customer satisfaction a positive influence on consumer trust, customer experience has a positive effect on customer loyalty, customer satisfaction a positive effect on customer loyalty and customer trust a positive effect on customer loyalty.
Reinvestigating millennial shopping behavior on the sharing economy platform: The moderating role of COVID-19 awareness level Ashoer, Muhammad; Karim, Kasnaeny; Syahnur, Muhammad Haerdiansyah; Ating, Rashid
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.64-76

Abstract

Drawing from the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this study aims to develop a predictive model concerning the shopping behaviour of millennials within the realm of the sharing economy (SE) mobile application. To accommodate prior research findings while providing novelty, this study integrates hedonic enjoyment and price-saving orientation as predictive factors, alongside the level of COVID-19 awareness as a moderating variable. An online survey was administered, and primary data was collected by distributing an electronic questionnaire link randomly via email and social media platforms. Employing a sampling judgement technique, 260 millennials in Indonesia who utilize the SE (Gojek) mobile app were identified as participants. Results from the PLS-SEM analysis reveal that performance expectancy, effort expectancy, social influence,  price-saving orientation, and habits exert a favorable and significant impact on behavioral intentions. Furthermore, habits and behavioral intentions were found to significantly influence the actual usage of the SE app among millennials. Conversely, hedonic enjoyment demonstrated no significant influence on behavioral intentions. Moreover, the moderating role of COVID-19 awareness was observed to both enhance and diminish direct relationships. The implications, both theoretical and practical, along with recommendations for future research, are deliberated upon.
ASEAN banking industry performance analysis Laili, Nindya Nuriswati; Prasetyo, Dinar Ari; Winarno, Winarno
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/halal.v%vi%i.16247

Abstract

This research focuses on the banking industry in ASEAN. The ASEAN economy is one of the economic forces that needs to be considered. This is due to the fast and significant economic growth of ASEAN even in the midst of the 2008 financial crisis. In this study, we will look at the specific influence of banks, industry, macroeconomics and Country Governance Indicators in determining banking performance in ASEAN. The research period was taken during the post-crisis period, namely 2011 to 2019. The dependent variable used was bank performance as proxied by EARTA, while the independent variables were divided into 4 main categories, specific banks, industry, macroeconomics, and Country Governance Indicators. Country Governance Indicator variable using Corruption Index. The data used is sourced from the Osiris Database for all banks in ASEAN. This study uses multiple linear regression analysis techniques. The results showed that the bank-specific variables; there are 4 variables that have a significant effect on banking performance, industry indicators have no effect on bank performance, macroeconomic specific variables have a significant effect on bank performance, while the Country Governance Indicator proxied by the Corruption Index has an effect on bank performance.
Financial inclusion and mutual funds investment decision Mutamimah, Mutamimah; Saputri, Pungky Lela; Indriastuti, Maya
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.114-127

Abstract

This study analyses mutual fund investment decisions based on financial inclusion. Multiple regression analysis and the sobel test were used to analyse the data. The population in this study is all mutual fund investors in Central Java, Indonesia. Purposive sampling was used in the sampling method. The results show that financial literacy and financial technology have no effect on mutual fund investment decisions but have a positive influence on financial inclusion, while financial inclusion has a positive effect on mutual fund investment decisions. Thus, financial inclusion can mediate the influence of financial literacy and financial technology on mutual fund investment decisions
The relationship between self-control and return investment: Evidence from Indonesia Suwono, Priyo; Giovanni, Axel; Verawati, Dian Marlina
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.104-113

Abstract

Self-control in behavioral economics is a matter of intertemporal choice, namely, consumption time. Human behavior in making economic decisions is determined by wealth and the mental accounting one owns. The number of capital market investors in Indonesia has increased in recent years. In addition to conducting fundamental analysis, investors also need to be able to control themselves to reduce the risk of exposure to bias. This study aims to provide evidence of the role of self-control quality on investment returns. The population of this study was capital market investors on the Indonesia Stock Exchange (IDX), with a sample of 51 investors obtained using a purposive sampling method. The research data is primary data obtained from the questionnaire method and analyzed using cluster analysis and an independent samples t-test. The software tool used for data analysis is SPSS 26. The results of this study provide empirical evidence that the quality of self-control plays a role in the investment returns of capital market investors on the Indonesia Stock Exchange (IDX).
The impact of green marketing on customer purchase intention: The mediating role of customer concerns and beliefs and green brand knowledge Mulya, Epifania Adita Wijaya; Kusumawardhani, Amie
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.90-103

Abstract

This study aims to analyse the effect of Green Marketing on Customer purchase intention by using two intervening variables, which are Green Brand Knowledge and Customer concern and beliefs, especially on Unilever customers in Indonesia. In order to analyse the relationship between Green Marketing, customer concern and beliefs, green brand knowledge, and customer purchase intention, a research framework was developed using the Theory of Planned Behaviour. The number of samples used in this study was 192 respondents representing Indonesia. Those respondents came the age of over 17 years old and over, also aware of Unilever as a brand. The Analysis Moment of Structural (AMOS) program was used as a tool for the quantitative and structural analysis of the data utilising the Structural Equation Modelling (SEM) method. The results indicate that Green Marketing positively and significantly affects Green Brand Knowledge and Customer Concern and Beliefs. Also, Green Brand Knowledge and Customer Concern and Beliefs positively and significantly affect Customer Purchase Intention. Moreover, Green Brand Knowledge and Customer Concern and Beliefs have proven to mediate Green Marketing and Customer Purchase Intention. Accordingly, all of the hypotheses in this were accepted. 

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